prices on the cars are simply too damn high. the problem is, folks won't pay big stickers for domestic cars and far too many idiots drop huge coin for the imports. that alone necessitates rebates off too high MSRP's to prop up negative equities and still be under a mythical loan value.
I like what Mitsubishi has for warranty 5/60 BTB and 10/100 PTRN. Even if you hate their cars, the warranty is great. Thing is, their cars don't need the big warranties because they hold up quite well.
I know Hyundai and Kia have what are seemingly good warranties on the surface, but I'm not sure if they really are any good beyond the asterisk. I still would be leery of a Korean car, even with their warranties.
Yes, rebates, cheap interest, reasonable msrp's, high lease residuals, warranties, we want it all.
Free maintenance items or cost efficient scheduled maintenance plans like Saturns will be huge in the future.
I envision a day where if you want to lease, you will roll your lease payment, entertainment and safety subscriptions, and maintenance all into one bill like Saturn can, for worry free, hassle free, customer friendly driving. Folks want less hassle and easier to comprehend pricing structures.
Simply put, the cost of cars is oputpacing most average folks' ability to earn enough to pay for them. The upper middle and upper classes seem to get over the hump enough to buy 2-3 luxury vehicles (i.e. no domestics) in their household and they are the ones being so picky and causing the classlike stratification in the market. These are the folks all the car mags write to appeal to. Not the average low to middle class folks.