Mr. Siegen the trick word is average automotive manufacturer incentive. Since all the trucks are offering heavy incentives and since GM, Ford and Chrysler have their portfolios truck heavy they are going to have higher AVERAGE incentives. Let us compare apples to apples. I am going to use carsdirect.com prices as they tend to hover around nationwide average retail prices.
Toyota Camry LE (4cyl) vs. Chevrolet Malibu LS (4cyl).
Chevy retails for $22,275 carsdirect price is $20,160 - incentives of $2,115 (9.5%).
Toyota retails for $21,375 carsdirect price is $18,430 - incentives of $2,945 (13.8%).
So Toyota is outChevying the Chevy, in the incentive department. Since when did that happen?
Out of curiosity, let us even bring the Accord LX 4cyl auto. Honda retails for $22,375 carsdirect price is $19,958 - incentives of $2,417 (10.8%). I triple checked my calculations and numbers there. In December, of those three, only Chevrolet gained sales wise.
Now let us compare the Turd Base V6 2dr 4x2 Regular Cab vs. Silverado 4x2 regular cab LT.
Chevy retails for $27,465 carsdirect price is $24,110 - incentives of $3,355 (12.2%).
Toyota retails for $23,185 carsdirect price is $17,698 - incentives of $5,487 (23.7%). We need no explanation there.
Now Silverado sells more than 4 times what Turd does, while the Malibu sells less than half what Camry does, of course the average incentives will be higher for Chevy than Toyota. And GM carried more other duds like Trailblazer, but where the main market of mid-sizers and pick ups is GM is actually doing better both incentive and sales wise.