As for the article, Flint does make some good points, but GM doesn't necessarily need Pontiac to sell in the numbers it used to so long as GM as a whole sells in as big or bigger numbers.
How is it a shift in strategy? As far as I'm concerned, Pontiac's startegy was always (at least advertised as) being the sporty division from GM. I don't think the strategy is really changing, it's how that strategy is being executed.
For starters, an auto division cannot survive today without offering trucks, such as sport utility vehicles and minivans.
Wrong. I'm pretty sure Toyota would do okay only selling cars, even if trucks are still important to them. Same thing for Honda. Prior to the Pilot, Honda was the CR-V and cars, and they did perfectly fine. If Pontiac accomplishes what GM wants it to accomplish, then obviously it will survive. Flint should have said an auto company cannot survive without trucks. Toyota has a division without trucks that's doing well: Scion.
Umm, that leaves Buick as the upscale division above Pontiac, with a FWD LaCrosse and RWD Lucerne. The LaCrosse would be for the ES350 type, while the Lucerne targets people who want a lot of room and smooth, less sporty ride, something that Pontiac wouldn't offer.
Is it just me or is this a bit contradictory? If the secret to success is making cars that consumers want to buy, and Pontiac builds cars that consumers want to buy, what's the problem again?
Before Flint claimed that not automotive division could survive without trucks, but if they're just a marketing arm of a division (BPG) that sells trucks, why does it matter?
Rear drive is not going to save Pontiac without proper execution, but front drive isn't going to save it even if the cars are great. There's no reason for Camcord owners to buy a G6, so why not give other people a reason to buy a G6 (even if they aren't Camcord buyers) by making it RWD, something that no one else offers and some people really want?