Established GM Reputation for Safety Standards
*brochure from 1974 Cadillac with Air Restraint System. GM was the first to offer airbags*
With all the negative press that has circulated about General Motors before and during its bankruptcy proceedings, customers should be aware that although financially troubled, GM is a recognized leader in car safety advances. The company pioneered the development of the now ubiquitous concrete barriers on national highways and was the first carmaker to install rear turn signals as standard equipment. Some of GM's safety innovations are obvious, while others are more subtle.
For instance, the company uses Event Data Recorders in electronic modules in its vehicles to capture information on vehicle and restraint function during crashes. The EDRs can be located in a number of spots including under the front seat or in 4-wheel drive steering modules. The EDR information is only accessed with the owner's consent, as an aspect of litigation, or as required by law, but the data aids in research to improve safety systems overall.
For the past ten years, GM, in partnership with Safe Kids USA, has taken a major role in family car safety education and has developed industry-leading rear seat comfort guides for children as well as a program to retrofit trunks against child entrapment. Currently GM and Chevrolet are supporting Safe Kids Buckle Up programs, an initiative for which they received the National Highway Traffic Safety Administration Public Service Award.
In 2008, GM launched Stolen Vehicle Slowdown technology in 1 million 2009 models equipped with OnStar systems to help the police recover stolen cars and to cut down on the number of dangerous high-speed chases. In 2009 OnStar added an Injury Severity Prediction system intended to enhance automatic crash responses based on the degree of injury suffered by the vehicle's occupants.
Beyond such forward thinking programs, GM's 2009 vehicles performed especially well in crash test ratings with the Chevrolet Silverado series achieving five stars for front driver and passenger and side and rear impacts and four-star rollover ratings. Sedans like the Chevrolet Aveo and Cobalt varied between five and four stars across the boards although the Aveo 4-DR w/SAB (side air bags) received only three stars for side rear passenger impacts. The Chevrolet Avalanche, Equinox, Suburban, Tahoe and Trailblazer offered similar results although most of these vehicles received three star ratings in rollovers and the Trailblazer 4-DR w/SAB received only three stars for front driver safety. (For more detailed information on individual safety ratings per vehicle, see www.nhtsa.gov, the official site of the National Highway Traffic Safety Administration.)
As General Motors works to introduce new vehicles that meet enhanced fuel efficiency standards and likewise fulfill the public's desire for smaller, more economical cars and alternative energy propulsion units, more safety advances will undoubtedly follow. Atrophied management policies were responsible for the financial collapse of the former automotive giant, but GM engineers and designers have continued to do their jobs well for the consumers who drive General Motors products.