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2027 Genesis GV60 MAGMA: 641-HP Electric Performance Deep Dive
G. David Felt posted an article in Genesis
Genesis pushing the boundaries of performance in their segment has unleashed the newest performance monster for Luxury EVs. The GV60 MAGMA was stated by Manfred Harrer, President and Head of Hyundai's Motor Group R&D division as follows: "In a very short period of time, our engineers achieved something truly remarkable. They created a car that is not only fast, but truly Genesis; a car that inspires confidence and provides a true emotional connection." 641 HP Dual-Motor Powertrain The GV60 MAGMA has extensive enhancements to the powertrain offering the most powerful performance within the Genesis lineup today. This is more than just hardware upgrades, but advanced software refinements too. The GV60 MAGMA delivers the following: 0 to 62 mph in 3.4 seconds 0 to 124 mph in 10.9 seconds Motors delivering combined 641 HP with 582 lb-ft of torque Rear motor 406 hp and 309 lb-ft of torque Front motor 235 hp and 273 lb-ft of torque Maximum RPM 20,920 Five Driving Modes From Range to Sprint The GV60 MAGMA offers a perfect harmony between luxury and driving dynamics with precision-tuned driving profiles tailored for any situation according to their press release. Five distinct driving modes are offered that can be changed on the fly via their drive mode button. Range Mode prioritizes efficiency and maximizes driving range with seamless responsiveness. Comfort Mode strikes a balance between performance and fuel economy for everyday use. Sport Mode quickens responsiveness, offering a spirited driving experience for routine journeys. Sprint Mode unleashes aggressive torque and accelerator sensitivity ideal for track settings. GT Mode delivers the performance of a luxury grand tourer, blending effortless cruising with commanding acceleration when needed. Tuned Pedal Response and Driver Connection According to Genesis, the MAGMA performance line offers a key element to driving via an innovative pedal response for enhance control. The dynamic range is the specially configured accelerator pedal. Resistance has been adjusted to elevate control and reduce fatigue, offering lower resistance in light pedal applications for daily driving and greater resistance for high-depression inputs during sporty maneuvers. This ensures a smooth and intuitive connection between the driver and the vehicle's subtle power. To put this in a simple defined statement, Teajun Kang, Senior R&D engineer for Genesis EV Performance Test Team made the following statement: "The pedal resistance was increased across all ranges to enhance control over acceleration." Genesis MAGMA performance line delivers on their stated belief that customer experiences are focused as "son-nim" or honored guests. The GV60 MAGMA, first previewed as a concept alongside the Neolun, joins the Magma GT Concept and G90 WINGBACK Magma concept in signaling that Genesis is serious about building a performance brand alongside its luxury credentials. -
Genesis pushing the boundaries of performance in their segment has unleashed the newest performance monster for Luxury EVs. The GV60 MAGMA was stated by Manfred Harrer, President and Head of Hyundai's Motor Group R&D division as follows: "In a very short period of time, our engineers achieved something truly remarkable. They created a car that is not only fast, but truly Genesis; a car that inspires confidence and provides a true emotional connection." 641 HP Dual-Motor Powertrain The GV60 MAGMA has extensive enhancements to the powertrain offering the most powerful performance within the Genesis lineup today. This is more than just hardware upgrades, but advanced software refinements too. The GV60 MAGMA delivers the following: 0 to 62 mph in 3.4 seconds 0 to 124 mph in 10.9 seconds Motors delivering combined 641 HP with 582 lb-ft of torque Rear motor 406 hp and 309 lb-ft of torque Front motor 235 hp and 273 lb-ft of torque Maximum RPM 20,920 Five Driving Modes From Range to Sprint The GV60 MAGMA offers a perfect harmony between luxury and driving dynamics with precision-tuned driving profiles tailored for any situation according to their press release. Five distinct driving modes are offered that can be changed on the fly via their drive mode button. Range Mode prioritizes efficiency and maximizes driving range with seamless responsiveness. Comfort Mode strikes a balance between performance and fuel economy for everyday use. Sport Mode quickens responsiveness, offering a spirited driving experience for routine journeys. Sprint Mode unleashes aggressive torque and accelerator sensitivity ideal for track settings. GT Mode delivers the performance of a luxury grand tourer, blending effortless cruising with commanding acceleration when needed. Tuned Pedal Response and Driver Connection According to Genesis, the MAGMA performance line offers a key element to driving via an innovative pedal response for enhance control. The dynamic range is the specially configured accelerator pedal. Resistance has been adjusted to elevate control and reduce fatigue, offering lower resistance in light pedal applications for daily driving and greater resistance for high-depression inputs during sporty maneuvers. This ensures a smooth and intuitive connection between the driver and the vehicle's subtle power. To put this in a simple defined statement, Teajun Kang, Senior R&D engineer for Genesis EV Performance Test Team made the following statement: "The pedal resistance was increased across all ranges to enhance control over acceleration." Genesis MAGMA performance line delivers on their stated belief that customer experiences are focused as "son-nim" or honored guests. The GV60 MAGMA, first previewed as a concept alongside the Neolun, joins the Magma GT Concept and G90 WINGBACK Magma concept in signaling that Genesis is serious about building a performance brand alongside its luxury credentials. View full article
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Genesis X Gran Coupe Concept: G90-Based Luxury Coupe Eyes Production
G. David Felt posted an article in Genesis
Taking inspiration from the Italian countryside, Genesis has released an updated X concept built on a production G90 platform called the Genesis X Gran Coupe Concept. Per Genesis press release, the X Gran Coupe Concept is an object d' art meant to set free the passion one has for driving on the open roads, looking for adventure wherever they go. Italian-Inspired Exterior Design The exterior metallic green color was taken from the color of the ancient olive trees from Italy's eastern Marche region. Breathing poetry in the gently rolling hills, the X Gran Coupe Concept reflects its surroundings as a multifaceted gem in radiant form. Genesis wanted to from the start ensure that this updated concept exudes athleticism, radiating confidence as the car roars along the road bringing its true spirit alive. The view from a head-on perspective shows this sporty character with widened fenders, sleekly lowered roofline, creating a commanding presence, a predator poised on the edge, muscles taught and coiled, ready to leap. Kinetic energy brought to life. The Profile shows a naturally integrated roof line from front to back, shaping a canopy of a true sports car. Reframing an encompassing design of luxury with "Athletic Elegance" is what Genesis is delivering here. The extended fenders are specifically designed to create a three-dimensional look that gives a dynamic, commanding stance. The LED lines of light are designed to amplify the car's increased track that continues to exude a powerful, confident presence. From country to city, Genesis created this bold silhouette that delivers an elegant, timeless look that is at home no matter where one drives. This latest update builds on the Gran Coupe and Gran Convertible concepts first shown at the 2025 Seoul Mobility Show. The Genesis X Gran Coupe Concept was intentionally designed to deliver a minimalist approach while also having a layered approach like fine jewelry from every angle, attention to details that show intent without being gaudy. Mediterranean Interior Craftsmanship The interior was designed to give a first impression of subtle warmth, yet total comfort from the leather, natural olive wood and other details that show a reassuring testament to meticulous craftsmanship. Genesis took inspiration for the interior from the Mediterranean Olive trees, soil and sun. Genesis created a lifestyle collection to compliment the X Gran Coupe Concept, this Pasubio Leather accessory set delivers the cars quiet opulence in life and on the road. Designer's Vision The head of Genesis design stated the following: "The Genesis X Gran Coupe Concept established a new benchmark for luxury cars. It elevates the Athletic Elegance design philosophy already apparent in Genesis' flagship G90 model into a more sculpted silhouette. Its design details, inspired by the Mediterranean countryside, both blend in and stand out even more in this picturesque Italian landscape. In every line, light and texture detail it fuses artistic beauty with exquisite craftsmanship, and in doing so, redraws the map of modern luxury." The X Gran Coupe is the latest chapter in Genesis's X Concept trilogy, and with the G90 WINGBACK Magma concept also pushing the G90 platform in bold new directions, it's clear Genesis isn't done surprising us. Check out the Genesis X Gran Coupe Concept photo and video gallery for more visuals of this stunning coupe on Italian roads. -
Taking inspiration from the Italian countryside, Genesis has released an updated X concept built on a production G90 platform called the Genesis X Gran Coupe Concept. Per Genesis press release, the X Gran Coupe Concept is an object d' art meant to set free the passion one has for driving on the open roads, looking for adventure wherever they go. Italian-Inspired Exterior Design The exterior metallic green color was taken from the color of the ancient olive trees from Italy's eastern Marche region. Breathing poetry in the gently rolling hills, the X Gran Coupe Concept reflects its surroundings as a multifaceted gem in radiant form. Genesis wanted to from the start ensure that this updated concept exudes athleticism, radiating confidence as the car roars along the road bringing its true spirit alive. The view from a head-on perspective shows this sporty character with widened fenders, sleekly lowered roofline, creating a commanding presence, a predator poised on the edge, muscles taught and coiled, ready to leap. Kinetic energy brought to life. The Profile shows a naturally integrated roof line from front to back, shaping a canopy of a true sports car. Reframing an encompassing design of luxury with "Athletic Elegance" is what Genesis is delivering here. The extended fenders are specifically designed to create a three-dimensional look that gives a dynamic, commanding stance. The LED lines of light are designed to amplify the car's increased track that continues to exude a powerful, confident presence. From country to city, Genesis created this bold silhouette that delivers an elegant, timeless look that is at home no matter where one drives. This latest update builds on the Gran Coupe and Gran Convertible concepts first shown at the 2025 Seoul Mobility Show. The Genesis X Gran Coupe Concept was intentionally designed to deliver a minimalist approach while also having a layered approach like fine jewelry from every angle, attention to details that show intent without being gaudy. Mediterranean Interior Craftsmanship The interior was designed to give a first impression of subtle warmth, yet total comfort from the leather, natural olive wood and other details that show a reassuring testament to meticulous craftsmanship. Genesis took inspiration for the interior from the Mediterranean Olive trees, soil and sun. Genesis created a lifestyle collection to compliment the X Gran Coupe Concept, this Pasubio Leather accessory set delivers the cars quiet opulence in life and on the road. Designer's Vision The head of Genesis design stated the following: "The Genesis X Gran Coupe Concept established a new benchmark for luxury cars. It elevates the Athletic Elegance design philosophy already apparent in Genesis' flagship G90 model into a more sculpted silhouette. Its design details, inspired by the Mediterranean countryside, both blend in and stand out even more in this picturesque Italian landscape. In every line, light and texture detail it fuses artistic beauty with exquisite craftsmanship, and in doing so, redraws the map of modern luxury." The X Gran Coupe is the latest chapter in Genesis's X Concept trilogy, and with the G90 WINGBACK Magma concept also pushing the G90 platform in bold new directions, it's clear Genesis isn't done surprising us. Check out the Genesis X Gran Coupe Concept photo and video gallery for more visuals of this stunning coupe on Italian roads. View full article
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Genesis had revealed their worldwide new concept car strategy in Liwa Oasis, United Arab Emirates. This concept car strategy begins with the New X Skorpio Concept, an extreme off-road concept vehicle designed to tackle any demanding terrain including the Rub' al Khali desert in the United Arab Emirates. The X Scorpio Concept sets a new benchmark for off-road driving equipped with a high-performance V8 engine delivering 1,100 horsepower and 850 pound-feet of torque in an AWD platform. The X Scorpio Concept has the following specifications: 18-inch beadlock wheels 40-inch off-road tires Brembo Motorsport Brakes Generous Approach and departure angles Short Wheelbase with high break-over angle Fine Tuned High Performance Suspension High clearance fenders, skid plates and reenforced chassis Integrated Roll Cage with 4-point harness system Aerodynamically optimized for minimal drag Fiberglass, Carbon Fiber, and Kevlar body work Safety being a concern for Genesis, the X Scorpio has an innovative approach to balancing performance with control, allowing for reliable handling and ensuring safe landings. The X Scorpio Concept redefines luxury in the off-road segment, far surpassing the stripped-down utilitarianism of traditional off-road trucks. Genesis approach was singular in focus, ensuring ultimate driver performance, passenger comfort for physically demanding off-road adventures. Genesis incorporated ergonomic seating, intuitive controls, climate control to enhance performance and reduce driver fatigue. From steering wheel incorporated instrument cluster to sliding displays which allows reconfiguration between solo-riders and co-piloted mode to safety grab handles, advanced communication system that allow the ultimate for remote environments. The X Scorpio has an uncompromising interior and exterior design inspired by a Black Scorpion delivering a design of readiness for anything that crosses its path. Genesis delivers a glimpse into the next decade by unveiling a comprehensive concept car strategy, highlighting their commitment to innovation and customer engagement in an era of generic autos. Delivering a design philosophy and excitement that they call "Athletic Elegance"! The emotional facets are as follows: Luxury: Rewarding experiences exemplified by Korean refinement through intricate craftsmanship, understated beauty and meticulous attention to detail. Sport: Represents quiet confidence equipped with ample power for those who enjoy challenges while balancing speed and composure. Cool: Embodying adventurous and lifestyle-driven designs driven by individual taste and self-expression. Genesis also show cases production ready concepts: GV60 Outdoors Concept GV70 Outdoors Concept GV80 Desert Edition Genesis Chief Creative Officer Luc Donckerwolke stated: “We create concept cars to inspire and ignite authentic passion for our vision. They are designed to deepen the emotional connection with our customers by showcasing the ultimate desirability they’ve always dreamt of. At Genesis, we craft cars that drive emotional expansion, showcasing not only our design philosophy but also the future technologies that personalize and elevate lifestyles.” View full article
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Le Castellet, France, Genesis revealed their Magma GT Concept that will define Genesis Performance for the next 10 years. This Genesis Magma World Premiere is the clear expression of Genesis commitment to the future of high-performance luxury capabilities. Back in September, Hyundai Motor Company CEO Investor Day was where Genesis confirmed that they would be entering the Global GT racing class and this would be a 10-year long-term ambition to start offering Performance globally that would compete head-to-head with the Europeans and Asian auto companies. To Quote: Luc Donckerwolke, President and Chief Creative Officer of Genesis, said, “The Magma GT Concept represents the pinnacle of our performance vision and stands as a symbol of our commitment to true motorsport capability. It isn’t defined by raw aggression or uncompromising speed—it is defined by balance. This is a car that feels instinctively connected to its driver, composed under pressure, and meticulously tuned so that every component serves a single purpose: to make performance effortless. The Magma GT doesn’t ask the driver to prove their skill; it enhances it. This is not simply a faster Genesis. It is the most complete expression of Genesis performance to date.” True to its form as the second race car in the history of Genesis, the Magma GT Concept’s design reveals its purpose at a glance—every surface and proportion is shaped to optimized aerodynamic performance and driving efficiency. Key features include: Low-set front bonnet and elongated sloping roofline, creating a sleek, race-ready silhouette. Wide, muscular rear fenders that reinterpret classic GT race-car proportions through the lens of Genesis’ “Athletic Elegance” philosophy. A boat-tail cabin, narrowing toward the rear to maximize stance and emphasize a “low and wide” posture. Front canards integrated seamlessly with the headlights, a distinctive execution that enhances both downforce and identity. G-Matrix aerodynamic patterns, expanding from the front splitter outward into wing-like forms—serving not only as a visual signature but also as functional airflow-optimizing elements. A mechanical rear two-line lamp graphic and fully optimized rear aero structure, creating a wide, planted, and unmistakably Magma GT presence. Per additional interviews, Donckerwolke has confirmed that this Magma GT is the start for entering the Global GT racing circuit, but they will also be offering this car in an S, GTS, roadster, lightweight version, clubsport version, GT3 street legal version, GT3 R only for racing. He also confirmed that the GT and GT3 R will be the first two trims to come out. While details about the interior have been kept under wraps awaiting the official product launch release, Donckerwokle did confirm that the interior is complete and finished. For those wondering about the wheel size, Donckerwolke did confirm that the Magma GT has 20 inch 275/30 tires with the rear being 21 inch wheels with 345/25 tires. View full article
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In ten short years, Genesis has accomplished much in what has taken legacy brands decades, introducing diverse forms of the Genesis Magma performance line gives us the striking presence of the G90 WINGBACK Concept. The G90 WINGBACK Concept is built on an unmodified G90 platform with its 126-inch wheelbase and 201-inch length, the Wingback Concept draws out new potential within a familiar platform. Signature Genesis design cues like the Crest Grille, Parabolic Line and the distinctive Two-Line headlamps are intensified, giving the concept an aggressive stance while maintaining an aristocratic demeanor. According to Chief Creative Officer Luc Donckerwolke who drove the WINGBACK out for the reveal, he stated the following: “At the moment there is, let’s say, a multiplication of SUVs. And this fast growth will create a saturation; this is when other typologies of cars are going to become attractive again. This is why I strongly believe in not having a typology monoculture.” Donckerwolke went on to say the following about the G90 WINGBACK, the G90 WINGBACK features the Magma insignia on the front bumper, which is the start of a dynamic, wider body style with large lower air intakes and fender flares that house custom 22-inch wheels running low profile tires. This continues as the WINGBACK carries the parabolic line front to back along the longer wheelbase, the G90 trunk replaced with a roofline that has been stretched to achieve a sleek grand tourer wagon silhouette. The rear tailgate hatch has dual spoilers which help with downward force on the rear wheels enhancing the performance-inspired functional look. The G90 WINGBACK Concept is finished in a deep metallic green color, showing that Magma has gone outside of the Magma Orange color. Donckerwolke stated: “Magma is much more than a color; it’s about showing what is possible when Korean innovation meets global ambition. It represents a distinct Korean vision of care, respect and balance. Magma does not shout; it invites, where most chase aggression and extremes, we seek balance. Magma is designed to be rewarding, not challenging; to complement the driver, not to intimidate them.” The WINGBACK interior highlights the luxury with Magma DNA. A striking, green-colored Magma stitching and details throughout from seats to door trim all have complimenting touches reminding one of a luxury high performance auto. Power waiting to be unleashed as they stated much like Magma bubbling beneath the earths surface. The duality of power and control wrapped in an elegant package is what the G90 WINGBACK shows in a concept auto. This concept embodies a decade's worth of innovation, acceleration for Genesis into the next chapter of their journey. No further information has been given in regard to what type of engine is under the hood, some have speculated a tuned version of the existing twin turbo V6 engine. Others have stated that there appears to be enough room under the hood for a naturally aspirated or turbocharged V8. The WINGBACK will travel the globe helping Genesis get customer input about the style and direction of the Magma lineup. View full article
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The New York Auto Show happens opens each year during the week prior to Easter. We'll be there on Wednesday the 18th to check out the new releases. Here's a list of what we expect to see. Hyundai Hyundai will be hosting the North American debut of the next-generation Palisade crossover. The 2026 Palisade was shown in South Korea back in December, but it is coming to New York to show off any changes that might be in place for the North American market. It adopts the Pixel theme already applied to the Hyundai Santa Fe and Ioniq 5. Powertrain changes are expected to include a turbo 4-cylinder to replace the V6 and the addition of a hybrid model. KIA Kia has three reveals planned which Kia says will include "two fully electric powertrains, and one offers a sporty and versatile approach in the compact car segment". That "versatile approach to a compact car" is likely the wagon version of the Kia K4. The EVs are expected to be the EV4 sedan and EV3 compact crossover that will bring more entries to the entry level EV market. Genesis Genesis has an off-site event where they may show the G90 Grand Coupe and Convertible concepts. However, while we've seen the refreshed Genesis GV60 in other markets, it hasn't officially made its North American debut, so we think there's a good chance we will see that too. The 2026 GV60 will sport a bigger battery, more range, faster charging speeds, and more power. The GV60 also upgrades the luxury with new shock-absorber designs and a new Active Sound Design with sound proofing to give occupants a smoother and quieter ride. Subaru Subaru has two press conferences scheduled. We're expect a new SUV version of the legendary Subaru Outback, replacing the original wagon silhouette. Wagon buyers are a dwindling but fervent breed, so we expect a lot of buzz and gnashing of teeth over this one. There could also be a new Wilderness trim, a higher spec package that Subaru offers on many models that increases off-road capabilities. The second reveal will be an all-new model called the Trailseeker. All we know about the Subaru Trailseeker is that it will be an SUV and it will be fully battery powered. On the EV front, we may also see a freshened version of the Soltara. The Soltara's platform-mate, the Toyota bZ4x received some updated styling and a bigger battery a few months ago, so it may be time for the Subaru Sister to get hers. Volkswagen Volkswagen has a late-in-the-day press conference with very few details known just yet. Rumors are circulating that it could be the U.S. version of the Tayron X Coupe currently sold only in China, a fastback "Crossover-Coupe" version of the Volkswagen Tiguan. But with nothing at all coming from VW PR as of this writing, it is still anyone's guess. Toyota and Maserati also have conferences scheduled, but they will only be discussing current product and business updates. None of the U.S. domestic brands or European brands other than Volkswagen have press conferences scheduled, but there could be some off-site surprises. We will have more for you as we cover the show on Wednesday. View full article -
The New York Auto Show happens opens each year during the week prior to Easter. We'll be there on Wednesday the 18th to check out the new releases. Here's a list of what we expect to see. Hyundai Hyundai will be hosting the North American debut of the next-generation Palisade crossover. The 2026 Palisade was shown in South Korea back in December, but it is coming to New York to show off any changes that might be in place for the North American market. It adopts the Pixel theme already applied to the Hyundai Santa Fe and Ioniq 5. Powertrain changes are expected to include a turbo 4-cylinder to replace the V6 and the addition of a hybrid model. KIA Kia has three reveals planned which Kia says will include "two fully electric powertrains, and one offers a sporty and versatile approach in the compact car segment". That "versatile approach to a compact car" is likely the wagon version of the Kia K4. The EVs are expected to be the EV4 sedan and EV3 compact crossover that will bring more entries to the entry level EV market. Genesis Genesis has an off-site event where they may show the G90 Grand Coupe and Convertible concepts. However, while we've seen the refreshed Genesis GV60 in other markets, it hasn't officially made its North American debut, so we think there's a good chance we will see that too. The 2026 GV60 will sport a bigger battery, more range, faster charging speeds, and more power. The GV60 also upgrades the luxury with new shock-absorber designs and a new Active Sound Design with sound proofing to give occupants a smoother and quieter ride. Subaru Subaru has two press conferences scheduled. We're expect a new SUV version of the legendary Subaru Outback, replacing the original wagon silhouette. Wagon buyers are a dwindling but fervent breed, so we expect a lot of buzz and gnashing of teeth over this one. There could also be a new Wilderness trim, a higher spec package that Subaru offers on many models that increases off-road capabilities. The second reveal will be an all-new model called the Trailseeker. All we know about the Subaru Trailseeker is that it will be an SUV and it will be fully battery powered. On the EV front, we may also see a freshened version of the Soltara. The Soltara's platform-mate, the Toyota bZ4x received some updated styling and a bigger battery a few months ago, so it may be time for the Subaru Sister to get hers. Volkswagen Volkswagen has a late-in-the-day press conference with very few details known just yet. Rumors are circulating that it could be the U.S. version of the Tayron X Coupe currently sold only in China, a fastback "Crossover-Coupe" version of the Volkswagen Tiguan. But with nothing at all coming from VW PR as of this writing, it is still anyone's guess. Toyota and Maserati also have conferences scheduled, but they will only be discussing current product and business updates. None of the U.S. domestic brands or European brands other than Volkswagen have press conferences scheduled, but there could be some off-site surprises. We will have more for you as we cover the show on Wednesday. -
Running nationally across all streaming platforms and social media platforms, Genesis will be running a "Blank Canvas" campaign. This will reflect on the brand's unique position in the automotive industry as unrestrained by expectations and driven by new chapters. Genesis is pushing the "Blank Canvas" as the unbounded by tradition, allowing the designers and engineers to pursue the ultimate luxury ambitions without any limitations. Genesis customers have so far stated that they resonate with the brand based on the trailblazing passion for constantly evolving and cultivating new moments. Beauty and Details is what brings the Genesis concepts to life with philosophy, as they craft and reinvent the future of automotive passion. To quote Amy Marentic, chief marketing officer. “The ability to be untethered from past legacy is one of Genesis’ biggest strengths as a disrupter in the market. Our ‘Blank Canvas’ campaign is a celebration of our brand’s fearless spirit in pursuing new adventures while continuously evolving to best fit the needs of our customers.” This campaign will feature television and social media streaming spots with visuals of the brands products such as the GV80 SUV and G90 Flagship sedan. It will also include the concepts of the Neolun SUV that is coming at the GV90 EV SUV and the x Gran Berlinetta. Watch for the latest on Genesis website as well as well as various platforms as Genesis rolls out their "Blank Canvas" marketing campaign. View full article
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Running nationally across all streaming platforms and social media platforms, Genesis will be running a "Blank Canvas" campaign. This will reflect on the brand's unique position in the automotive industry as unrestrained by expectations and driven by new chapters. Genesis is pushing the "Blank Canvas" as the unbounded by tradition, allowing the designers and engineers to pursue the ultimate luxury ambitions without any limitations. Genesis customers have so far stated that they resonate with the brand based on the trailblazing passion for constantly evolving and cultivating new moments. Beauty and Details is what brings the Genesis concepts to life with philosophy, as they craft and reinvent the future of automotive passion. To quote Amy Marentic, chief marketing officer. “The ability to be untethered from past legacy is one of Genesis’ biggest strengths as a disrupter in the market. Our ‘Blank Canvas’ campaign is a celebration of our brand’s fearless spirit in pursuing new adventures while continuously evolving to best fit the needs of our customers.” This campaign will feature television and social media streaming spots with visuals of the brands products such as the GV80 SUV and G90 Flagship sedan. It will also include the concepts of the Neolun SUV that is coming at the GV90 EV SUV and the x Gran Berlinetta. Watch for the latest on Genesis website as well as well as various platforms as Genesis rolls out their "Blank Canvas" marketing campaign. -
Genesis G90 Coupe Concept- Front Three-Quarters - 002.jpg
Drew Dowdell posted a gallery image in Gallery
From the album: 2025 Genesis G90 Coupe and Convertible Concepts
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Genesis G90 Coupe and Convertible Concepts Parked - 001.jpg
G. David Felt posted a gallery image in Gallery
From the album: 2025 Genesis G90 Coupe and Convertible Concepts
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From the album: 2025 Genesis G90 Coupe and Convertible Concepts
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Genesis G90 Coupe Concept Interior in Mediterannian Olive - 004.jpg
G. David Felt posted a gallery image in Gallery
From the album: 2025 Genesis G90 Coupe and Convertible Concepts
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Genesis G90 Convertible Concept Front Three-Quarters - 005.jpg
G. David Felt posted a gallery image in Gallery
From the album: 2025 Genesis G90 Coupe and Convertible Concepts
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From the album: 2025 Genesis G90 Coupe and Convertible Concepts
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Genesis G90 Convertible Concept Interior Above - 006.jpg
G. David Felt posted a gallery image in Gallery
From the album: 2025 Genesis G90 Coupe and Convertible Concepts
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Genesis G90 Black Edition Long Wheelbase - Rear three quarter view
G. David Felt posted a gallery image in Gallery
From the album: Genesis G90 Black Edition
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Genesis G90 Black Edition Long Wheelbase - Rear Seats 2
G. David Felt posted a gallery image in Gallery
From the album: Genesis G90 Black Edition
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Genesis G90 Black Edition Long Wheelbase - Front three quarter view
G. David Felt posted a gallery image in Gallery
From the album: Genesis G90 Black Edition
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Genesis G90 Black Edition Long Wheelbase - Interior Rear Seats
G. David Felt posted a gallery image in Gallery
From the album: Genesis G90 Black Edition
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Genesis G90 Black Edition Long Wheelbase - Side View
G. David Felt posted a gallery image in Gallery
From the album: Genesis G90 Black Edition
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This week, ahead of the New York International Auto Show, Genesis unveiled two concepts that strongly hint at the brand's future. Genesis Neolun: A Preview of the GV90 First, the Genesis Neolun Concept is likely a strong hint of what an upcoming Genesis GV90 three-row SUV will look like. Neolun merges the Greek and Latin languages, with Neo being the word for "New" and Lun, short for "Luna" or "Moon". The concept's design was inspired by Korea's iconic moon-shaped jars. The shape is the familiar two-box design but with softly rounded corners and the elimination of "frills" that clutter. Dipped in a handsome two-tone Midnight Black and Majestic Blue paint, the Neolun has a striking presence. Sporting a forward-opening rear coach door design, the Genesis Neolun's doors open wide and unobstructed by a B-pillar. Genesis says that B-pillarless development has reached a point where use in a production vehicle is now possible. Futuristic Interior With Production Hints The interior of the Genesis Neolun concept is out there with the high-tech-futuristic-concept-car feel, but there are some hints of production queues hidden in there. The concept's screen is comically large, but with an aspect ratio similar to existing Genesis models, we can see a smaller version making it to production. The center console's style is quite similar to that of the Genesis GV60. The front seats can swivel 180 degrees to face the rear, a feature that we fear no US regulator would allow. In addition to the standard warming seats, the Neolun features a heated floor to give the warmth and atmosphere of a home living room. The special sound system offers an immersive concert hall-like experience while a crystal jewel in the front activates and rotates. While the concept is shown as a two-row, the GV90 is expected to come as a three-row, though a premium two-row version could be possible. Genesis has not released power figures or range for the Neolun. The GV90 will debut Hyundai Motor Group's next-generation EV platform that replaces the E-GMP platform that underpins the Kia EV9 and the forthcoming Hyundai Ioniq 9. We should see the production Genesis GV90 later this year. Genesis GV60 Magma: Performance Goes Electric Genesis is dipping its toes into the performance EV field with the introduction of the Genesis GV60 Magma Concept. The Magma line is intended to be added as a performance option to all production Genesis models in the lineup over the coming years. The GV60 is Genesis's only dedicated EV, and shares its platform with the Hyundai Ioniq 5, itself offered as the performance Hyundai Ioniq 5 N model. The Magma concept has since evolved into the production 2027 Genesis GV60 MAGMA with 641 horsepower. The GV60 Magma Concept elevates the design and performance of the existing GV60, Genesis' first dedicated EV model, with improved battery and motor technology. The concept car is the first step toward creating a deeper emotional connection between the driver and the vehicle. The GV60 Magma Concept's exterior design harmonizes aesthetics with considerations for chassis, aerodynamics and thermodynamics. To enhance stability during sporty driving, the car has been widened and lowered, giving it a more dynamic stance and allowing for a lower center of gravity. At the front, a wider and lower main air intake in the bumper effectively cools the batteries, motor and brakes, while the air curtains enhance the car's aerodynamic efficiency. Three stamped holes above the main air intake, inspired by the GV80 Coupe Concept and the G80 Magma Special, provide additional cooling. Added canards assist in generating downforce on the front axle. The enlarged fenders and integrated wheelhouse outlets help reduce kinetic energy and improve cooling for the brakes. The titanium-colored flow-formed 21-inch wheels feature integrated aero discs, which also help cool the brakes. On the roof, fins have been strategically placed to control the aerodynamic flow and channel it to the rear wing, generating rear downforce and ensuring aerodynamic fluidity. Check out the Genesis Concepts photo gallery for more angles on both the Neolun and GV60 Magma. View full article
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This week, ahead of the New York International Auto Show, Genesis unveiled two concepts that strongly hint at the brand's future. Genesis Neolun: A Preview of the GV90 First, the Genesis Neolun Concept is likely a strong hint of what an upcoming Genesis GV90 three-row SUV will look like. Neolun merges the Greek and Latin languages, with Neo being the word for "New" and Lun, short for "Luna" or "Moon". The concept's design was inspired by Korea's iconic moon-shaped jars. The shape is the familiar two-box design but with softly rounded corners and the elimination of "frills" that clutter. Dipped in a handsome two-tone Midnight Black and Majestic Blue paint, the Neolun has a striking presence. Sporting a forward-opening rear coach door design, the Genesis Neolun's doors open wide and unobstructed by a B-pillar. Genesis says that B-pillarless development has reached a point where use in a production vehicle is now possible. Futuristic Interior With Production Hints The interior of the Genesis Neolun concept is out there with the high-tech-futuristic-concept-car feel, but there are some hints of production queues hidden in there. The concept's screen is comically large, but with an aspect ratio similar to existing Genesis models, we can see a smaller version making it to production. The center console's style is quite similar to that of the Genesis GV60. The front seats can swivel 180 degrees to face the rear, a feature that we fear no US regulator would allow. In addition to the standard warming seats, the Neolun features a heated floor to give the warmth and atmosphere of a home living room. The special sound system offers an immersive concert hall-like experience while a crystal jewel in the front activates and rotates. While the concept is shown as a two-row, the GV90 is expected to come as a three-row, though a premium two-row version could be possible. Genesis has not released power figures or range for the Neolun. The GV90 will debut Hyundai Motor Group's next-generation EV platform that replaces the E-GMP platform that underpins the Kia EV9 and the forthcoming Hyundai Ioniq 9. We should see the production Genesis GV90 later this year. Genesis GV60 Magma: Performance Goes Electric Genesis is dipping its toes into the performance EV field with the introduction of the Genesis GV60 Magma Concept. The Magma line is intended to be added as a performance option to all production Genesis models in the lineup over the coming years. The GV60 is Genesis's only dedicated EV, and shares its platform with the Hyundai Ioniq 5, itself offered as the performance Hyundai Ioniq 5 N model. The Magma concept has since evolved into the production 2027 Genesis GV60 MAGMA with 641 horsepower. The GV60 Magma Concept elevates the design and performance of the existing GV60, Genesis' first dedicated EV model, with improved battery and motor technology. The concept car is the first step toward creating a deeper emotional connection between the driver and the vehicle. The GV60 Magma Concept's exterior design harmonizes aesthetics with considerations for chassis, aerodynamics and thermodynamics. To enhance stability during sporty driving, the car has been widened and lowered, giving it a more dynamic stance and allowing for a lower center of gravity. At the front, a wider and lower main air intake in the bumper effectively cools the batteries, motor and brakes, while the air curtains enhance the car's aerodynamic efficiency. Three stamped holes above the main air intake, inspired by the GV80 Coupe Concept and the G80 Magma Special, provide additional cooling. Added canards assist in generating downforce on the front axle. The enlarged fenders and integrated wheelhouse outlets help reduce kinetic energy and improve cooling for the brakes. The titanium-colored flow-formed 21-inch wheels feature integrated aero discs, which also help cool the brakes. On the roof, fins have been strategically placed to control the aerodynamic flow and channel it to the rear wing, generating rear downforce and ensuring aerodynamic fluidity. Check out the Genesis Concepts photo gallery for more angles on both the Neolun and GV60 Magma.- 2 comments
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