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    Drew Dowdell

    ...fully covered everything for 3 years.

    Genesis has introduced Spectrum all-inclusive leasing.  While not a subscription service like Volvo's Care or Book by Cadillac , Spectrum does include insurance and all maintenance for 3 years.   Subscription leasing services main draw is the ability of the leasee to switch vehicles at some point during the lease.
    Genesis Spectrum covers the following:
    3 years/36,000 miles of complimentary scheduled maintenance 3 years/36,000 miles complimentary Service Valet 3 years of complimentary Genesis Connected Services, including Enhanced Roadside Assistance, Destination Search powered by Voice and Remote Start with climate control 3 years of complimentary SiriusXM® Travel Link (Data Services) 3 years of complimentary Annual Multimedia and Navigation Updates Up to $1,525 allowance for excess wear and use, excess mileage, and disposition fee for returning Genesis Finance customers Genesis is striking a balance between the car subscription services, which have questionable financial viability, and traditional basic leasing.  Genesis Spectrum will be available first in Florida and then roll out to select markets nationwide. 

    William Maley

    Dropping some bread crumbs

    Genesis has been building itself up as a competitor to the likes of the German luxury brands, for much lower prices. But it is still missing a few items, like having some sort of crossover or SUV - something that will be launching in the coming year or so. The brand is lacking a performance variant to take on the likes of BMW's M and Mercedes' AMG. However, a comment made by Hyundai product planner Mike O’Brien hints they're looking into it.
    "A big effort with the G70 was thermal management, to make sure that this car will hold u. We're building for the future. I'll just say that," said O'Brien to Road & Track.
    Proper thermal management is something essential for new vehicles, but you don't normally hear an automaker talk about it except when it comes to high-performance models. This becomes more intriguing when you take into account that Albert Biermann, now the head of Hyundai's r&d division, worked previously at BMW's M division.
    More from Road & Track:
    The comment about possibly badging it as a N model is also interesting. We have reported previously that Genesis has no plans on doing a N, so it hints that Genesis may come up with its own branding for a performance model.
    Source: Road & Track

    William Maley

    You could buy a 2018 BMW 320i for the same price

    This week, Genesis will begin selling the 2019 G70. A base model will set you back $35,895 with a $995 destination charge - the same price as the current 2018 BMW 320i.
    With the G70, you're getting a lot more car for the money. To start, there is a turbocharged 2.0L four-cylinder offering 252 horsepower and 260 pound-feet of torque - well above the 180 hp and 200 lb-ft in the 320i. This is paired with an eight-speed automatic. The list of standard equipment is impressive: 18-inch alloy wheels, push-button start, power front seats, 8-inch infotainment system with Apple CarPlay and Android Auto; adaptive cruise control, blind spot monitoring, and lane keep assist.
    The model that will intrigue driving enthusiasts will be the G70 Sport. This is the only G70 model that will have a six-speed manual. There of course are some other goodies such as imited-slip differential, Brembo brakes with performance pads, a sport exhaust system, and Michelin PS4 summer tires. It will set you back $38,895.
    Those wanting more power will need to step up to the turbocharged 3.3L V6 with 365 horsepower that begins at $44,745 for the Advanced RWD. Stepping up to the V6 also nets you the Brembo brakes, leather upholstery, navigation, and full-LED headlights.
    All-wheel drive is a $2,000 option on all models except for the Sport with the manual.
    Genesis will be offering two launch edition models of the G70. The Design Edition will come with a forest green exterior with cream colored leather seats; and dark green coloring for interior panels. RWD models get 19-inch alloys with Michelin PS4 summer tires, while AWD models make do with a heated steering wheel. The Dynamic Edition gets unique suspension tuning, summer tires, performance brake pads, and a improved cooling system. Both models will come with the 3.3L turbo V6. Pricing for these models are $49,745 and $51,245 respectively. Genesis is only planning on building 400 of each model.
    Source: Genesis
    Genesis Announces 2019 G70 Pricing Starting At $34,900
    FOUNTAIN VALLEY, Calif., September 19, 2018 – The 2019 Genesis G70 goes on sale this week with either a 2.0T inline four-cylinder turbocharged engine or a 3.3T V-6 twin-turbocharged engine. G70s equipped with the 2.0T engine are available in six generously equipped trim levels, including a special manual transmission Sport package, with a starting Manufacturer's Suggested Retail Price (MSRP) of $34,900. The G70s equipped with the 3.3T engine are available in four generously equipped trim levels, plus two limited production Special Edition models, with a starting Manufacturer's Suggested Retail Price (MSRP) of $43,750.
    G70 2.0T is offered in six trim levels: Advanced, Elite, Prestige, Dynamic, Sport and Sport M/T, while G70 3.3T variants are available in four trim levels: Advanced, Elite, Prestige and Sport. The two limited production Special Edition 3.3T packages: Dynamic Special Edition and Design Special Edition, will only be produced in quantities of 400 units each. Every G70 sedan comes standard with class-leading active and passive safety technology, refined interior appointments and driver-focused features.
    G70 Trim
    MSRP
     
    Launch Editions
    MSRP
    2.0T Advanced RWD
    $34,900
    Design RWD
    $48,750
    2.0T Advanced AWD
    $36,900
    Dynamic RWD
    $50,250
    2.0T Sport M/T RWD
    $37,900
    Design AWD
    $50,750
    3.3T Advanced RWD
    $43,750
    Dynamic AWD
    $52,250
    3.3T Advanced AWD
    $45,750
     
    MSRP excludes $995 destination charge.
     
    G70 Advanced 2.0T RWD: $34,900
    The list of standard features on the 252-hp, G70 Advanced 2.0T trim is competitive. Rear-wheel drive is standard; the AWD Package, available on all trim levels except 2.0T Sport with the 6-speed manual transmission, adds HTRAC all-wheel drive and a heated steering wheel.
    Performance
    · 2.0L I4 T-GDI (252HP/260lb-ft)
    (255HP/260lb-ft with M/T)
    · 8-speed A/T with paddle shifters & rev match
    · Shift-by-Wire
    · Idle Stop & Go (ISG)
    · MacPherson strut front & multi-link rear suspension
    · Ventilated front & solid rear disc brakes
    · Rack-mounted Motor-driven Power Steering (R-MDPS)
    · Intelligent drive mode

    Exterior
    · LED daytime running lights
    · LED taillights
    · Heated outside mirrors with integrated turn signal indicators
    ·18-inch alloy wheels with Michelin all-season tires (P225/45R18)
    · Hands-free smart trunk
     

    Interior
    · Proximity key with push-button start
    · Stainless steel front door sill plates
    · 12-way power driver’s seat including four-way power lumbar
    · Power windows with front and rear auto-up/down
    · 8-way power passenger’s seat
    · Electronic parking brake
    · 60/40 split-folding rear seat
    · Dual automatic climate control
    · Perforated leather-wrapped steering wheel and shift knob
    · Auto-dimming rear-view mirror with HomeLink
    · Tilt and telescopic steering wheel
    · Leatherette seating surfaces
    · Illuminated front vanity mirrors with sliding sun visors
    · Rear seat folding armrest with cup holders
    · Front map light & pin light
    · Bluetooth® hands-free phone system
    · Rearview camera with parking guidelines
    · Steering wheel audio, cruise & phone controls

    Multimedia
    · HD Radio
    · 2 front USB ports; 1 rear USB port
    · 7-inch color LCD multi-information display
    · Genesis Connected Services telematics
    · 8-inch display audio screen with Apple CarPlay and Android Auto connectivity, and rearview camera with parking guidelines

    Safety
    · Forward Collision Avoidance with Pedestrian Detection
    · Smart Cruise Control with Stop & Go
     
    · Tire Pressure Monitoring System with tire pressure indicators
    · Lane Keep Assist
     
    · High Beam Assist
    · Driver Attention Warning
     
    · Blind-Spot Collision Warning with Rear Cross-Traffic Collision Warning
    · 7 airbags: dual front, front side, side curtain, and driver knee
     
     
    · Vehicle Stability Management (VSM) w/ESC & TCS
    · Hillstart Assist Control (HAC) / Brake Assist (BA)
     
    · Front seatbelt pre-tensioners
    · Automatic halogen headlights
              G70 Advanced 2.0T AWD: $36,900
    Includes all above-referenced G70 Advanced 2.0T RWD content plus:
    · HTRAC® AWD System
    · Heated steering wheel
     
    2.0T Elite: $39,900 ($41,900 with AWD)
    To the 2.0T Advanced trim level, G70 2.0T Elite adds:
    · Full LED headlights
    · Rain-sensing windshield wipers
    · Front passenger seat walk-in device
    · Integrated Memory System (IMS)
    · Front and rear parking sensors
    · Power tilt and telescopic steering wheel
    · Power-folding, auto-dimming exterior mirrors
    · Heated and ventilated front seats
    · Lexicon 15-speaker audio system with Quantum Logic Surround and Clari-Fi Music Restoration Technology
    · Integrated navigation system with complimentary lifetime traffic updates
    · Leather seating surfaces
    · Sunroof
    · Genesis logo approach lights
    · Aluminum door and console trim
     
    2.0T Prestige: $44,900 (AWD only)
    G70 2.0T Prestige adds even more feature content:
    · Power driver seat cushion extension
    · Heads-up display (HUD)
    · Front passenger four-way power lumbar
    · Qi wireless charging pad
    · Nappa leather seating surfaces with luxury quilting
    · Surround-view monitor
    · Heated rear seats
    · Low Beam Assist
    · Dinamica microfiber headliner
     
     
    2.0T Dynamic: $43,900 ($45,900 with AWD)
    Aimed at drivers who want even more performance, G70 2.0T Dynamic adds:
    · Limited-slip differential (RWD only)
    · 19-inch alloy wheels with Michelin PS4 summer tires (F P225/40R19,  R P255/35R19)
     
    2.0T Sport: $44,900 ($46,900 with AWD)
    The pinnacle of performance is G70 2.0T Sport, which builds on feature content from G70 2.0T Prestige.
    · 19-inch alloy wheels with Michelin PS4 summer tires (F P225/40R19,  R P255/35R19)
    · Nappa leather seating surfaces with sport quilting (choice of red or gray contrast stitching with black interior)
     
    · Limited-slip differential (RWD only)
    · Dark chrome grille and daylight opening
    · Copper headlight bezel accents
    · Alloy pedals
    · Dark tint taillight covers
     
     
    2.0T Sport 6MT: $37,900
    G70 2.0T Sport 6MT comes standard with a 6-speed manual gearbox and even more performance-oriented equipment.
    · Multi-plate type limited-slip differential
    · Sport exhaust system
    · Brembo braking system with
    performance brake pads
    · Manual parking brake
    · 19-inch alloy wheels with Michelin PS4 summer tires (F P225/40R19,  R P255/35R19)
    · Aluminum door & console trim
     
    · Full LED headlights
    · Heated and ventilated front seats
    · Power driver seat cushion extension
    · Integrated Memory System (IMS)
    · Alloy pedals
    · Power tilt and telescopic steering wheel
    · Lexicon 15-speaker audio system with Quantum Logic Surround and Clari-Fi Music Restoration Technology
    · Tire Mobility Kit (TMK)
     
    3.3T Advanced: $43,750 ($45,750 with AWD)
    Standard features on the 365-hp/376lb-ft, G70 3.3T Advanced generously reinforce its sport-sedan image, adding to or replacing content on G70 2.0T Advanced. Rear-wheel drive is standard.
    · Multi-plate type limited-slip differential
    · Power tilt and telescopic steering wheel
    · Brembo braking system
    · Dual exhaust
    · Sport-tuned suspension
    · Steering with variable gear ratio
    · Alloy pedals
    · Integrated Memory System (IMS)
    · Full LED headlights
    · Integrated navigation system
    · Genesis logo approach lights
    · Aluminum door and console trim
    · Leather seating surfaces with heating and ventilation
    · Power driver seat bolster
    · Power driver seat cushion extension
    · Front passenger seat four-way power lumbar
    · Front passenger seat walk-in device
    · Power folding, auto-dimming outside mirrors
    · 19-inch alloy wheels with Michelin PS4 summer tires (F P225/40R19, R P255/35R19); all-season tires for AWD models
    · Lexicon 15-speaker audio system with Quantum Logic Surround and Clari-Fi Music Restoration Technology
     
    G70 Advanced 3.3T AWD: $45,750
    Includes all above-referenced G70 Advanced 3.3T RWD content plus:
    · HTRAC® AWD System
    · Heated steering wheel

    William Maley

    Could arrive in 2021 or 2022

    Some concept cars are just flights of fancy. Take for example the Genesis Essentia that bowed at the New York Auto Show earlier this year. This low-slung coupe boasted a transparent hood, set of butterfly doors, copper wheels, and electric powertrain. The concept proved to be quite popular, prompting Genesis to make a production version.
    Erwin Raphael, executive director of Genesis North America told reporters at a gathering that the automaker is planning to bring the Essentia as a production model. It would be built in limited numbers and carry a hefty price tag.
    "We are very committed to the Essentia. We love the car. We think the car will do very well," said Raphael.
    Raphael didn't give a possible timeframe, but Manfred Fitzgerald, global head of Genesis told Motor Trend the production Essentia could arrive in 2021 or 2022. The ability to bring the car out so soon is due to almost all of the design elements on the concepts being feasible for production - the butterfly doors are one of the exceptions. Raphael mentioned the Essentia could be the sports car that Genesis has promised or a new seventh model in their growing lineup.
    No mention of a powertrain for the production version. The Essentia rides on a electric architecture that Genesis is experimenting with as works to try and get an electric vehicle launched by 2021.
    Source: Motor Trend

    William Maley

    Will you make up your mind Genesis?!

    Genesis can't seem to make up its mind of what it wants to do with their dealer network. Back in January, the brand announced that it would be cutting back on the number of dealers eligible to sell Genesis models from 350 to 100. The 100 dealers would be located in 48 markets including Chicago and LA. The move unsurprisingly left a number of Hyundai dealers upset as they had spent a fair amount of money to make their showrooms and service areas ready for Genesis models. 
    Automotive News reports that Genesis has made some changes to their dealer plans. According to a brief provided by an unnamed dealer, all Hyundai dealers will be eligible to apply to sell and service Genesis models. Those who apply will need to have separate facilities for Genesis models and will only be allowed to sell 2019 model year vehicles. The current 350 Genesis dealers can continue to sell model or take the settlement money that was part of the company's original plan announced earlier this year.
    "By having more nationwide distribution, you're going to allay consumer fears that they'll be traveling and not be able to get service on their vehicle," said the unnamed dealer.
    A Genesis spokesman told Automotive News that it's possible that there could be more than 100 Genesis dealers.
    Source: Automotive News (Subscription Required)

    William Maley

    An effort to separate itself from its Hyundai brethren

    Genesis is wanting to distance itself from its Hyundai stablemate by its own dealer network. Currently, if you want to buy or service a Genesis model, you'll need to visit a Hyundai dealership with a discrete Genesis showroom.
    According to Automotive News, Genesis is planning to cut down from the 350 dealers eligible to sell Genesis vehicles to just 100 across the U.S.
    "The distribution network model where we're selling luxury cars through 840 Hyundai dealerships that are mainstream dealerships just doesn't work. Luxury customers are looking for a different experience. That's really the driving force," said Erwin Raphael, Genesis general manager.
    The 100 dealerships will be in 48 markets across the U.S. including Chicago, Los Angeles, New York, and Washington D.C. Dealers in these markets will have the first chance to apply for a franchise. If chosen, dealers will need to have facilities ready by Jan 1, 2021. Dealers who don't apply or not chosen will get a compensation package to reimburse various costs for training, equipment, and inventory.
    "Some of these dealers have spent hard costs in the last year. We would reimburse them those costs. If they request us to buy the vehicles back for whatever, we'll buy those back and make them whole. Same with parts and accessories, special tools. We're not going to leave the dealers with any baggage," said Raphael.
    Source: Automotive News (Subscription Required)

    William Maley

    Don't expect to see it anytime soon

    Genesis is working on a new sports car that will be utilizing a plug-in hybrid powertrain. This information comes to us via Australian outlet Wheels who spoke with two senior executives from Hyundai at the Consumer Electronics Show.
    “We are definitely doing it. I’m actually reviewing the project next week, after CES. I can’t tell you much more about it, but we are definitely doing it. We are not going autonomous for all of our cars!" said Hyundai design vice-president Luc Donckerwolke.
    Hyundai's vice-chairman of research and development, Woong-chul Yang acknowledged the project, saying the coupe would be a two-seater, feature some sort of electrification, and be under the watchful eye of the N performance division.
    “We are very much interested in it and as far as I’m concerned I’d love to promote that [a sportscar]. That’s something our brand needs at this time. The people working at N will be working on that, but how we put it in the N or maybe above N … it’s pretty high performance. It’s serious,” said Yang.
    “We cannot say it will just be hybrid,” he said “but we will use electric motors and batteries to make it more performance. Some areas we cannot just overcome by putting a big ICE [internal combustion engine], we like to minimise as much as possible the ICE and use the best application of electric motors. That means not only efficiency but also performance can be very much optimised using both powertrains. Certainly we will put some electric powerplant in there.”
    Right now, the project is still in the design stage and it will likely be years before the coupe sees the light of day.
    Source: Wheels

    William Maley

    Don't hold your breath for something smaller than the G70 in Genesis' lineup

    Luxury automakers are going smaller to try and attract more buyers to their showroom. Already, Audi, BMW, Infiniti, and Mercedes-Benz have sort of vehicle and others are planning to launch one in the future. One brand you will not see join this crowd is Genesis.
    “I don’t want to comment on the moves of the others. We have a pretty clear strategy planned out with what we want to do. Therefore the sedan line-up is pretty complete with the G90, G80 and G70 (pictured above),” said Manfred Fitzgerald, Genesis’ senior vice president to CarAdvice.
    “Now going lower than that, like the others are – I don’t think that is in our playbook. Other brands, due to their history and where they’re going from where they are, they might think otherwise. We have so much still to accomplish, and so many white spots still on the map, if you will, so there is enough room for us to play it in the conventional way.”
    But that doesn't Genesis could see something added to their passenger car lineup down the road. Fitzgerald has said previously that a sleek grand tourer could happen.
    Source: CarAdvice

    William Maley

    Keep it simple on the tech a Hyundai executive says

    The head of Hyundai's N performance division, Albert Biermann said luxury automakers are too focused pm technology that doesn’t give value to customers.
    “It’s all marketing, first of all. “How many people really buy it later on? Much of this exists for media, to give a hype, to show the technology level. But how many people really buy it later on?" said Biermann to Australian outlet Drive.
    “If the tech will fail, you’re just adding the burden to the buyer, right?”
    We can assume some of the tech Biermann is referring to are things like gesture controls for the infotainment system or perfume diffusers. Biermann also brought up the example of a camera that looks at the road and makes adjustments to the suspension, calling it stupid.
    “In our G90 you will not find any air suspension, or active roll-bars, or active whatever. A camera sensing the road, and this stuff. It’s stupid. We have a solid Hyundai steel platform, tonnes of high-strength steel – okay, it’s a little bit heavier than the other cars – and we have adjustable shock absorbers, and that’s it. We still outpace the S-Class in the double lane-change in the Consumer Reports. We almost beat the BMW, without all the fancy stuff,” said Biermann.
    Biermann explained that Genesis will be focusing on simple technologies to make them reliable. He said Hyundai's chairman, Chung Mong-koo said he wants all Hyundai and Genesis models to be “like new” after a decade on the road.
    On one hand, Biermann has a point. Luxury cars are notorious for being expensive to keep on the road, partly due to all the technology equipment fitted to them. On the other hand, those technologies are a big selling point on these vehicles. Buyers use these to justify the price and they are a cool party trick to show to friends and family.
    Source: Drive.com.au

    William Maley

    The focus will be on electrics

    The head of Genesis, Manfred Fitzgerald reiterated that the brand would not be getting N performance models. 
    “I don’t think so right now,” he said to Motoring at the unveiling of the G70.
    We first reported that Genesis wasn't going to get any N models back in May.
    Fitzgerald's reasoning as to why Genesis will not see any N models is interesting, to say the least. He sees electrification as the equalizer on performance, making high-performance variants kind of moot as they might not be faster than the standard models.
    “Performance will not be on the same forefront of differentiator as it is today for ICEs [internal combustion engines]. Everybody is capable of doing an electric motor and putting it in a car, so the performance values will almost be the same. Nobody’s going to be interested in ‘A’ or ‘B’, so I think that will come down to a level playing field," said Fitzgerald.
    “If you look at the performance value of an electric vehicle today, there are a lot of ICEs that really struggle to keep up with that.” 
    The countless videos of Model S sedans smoking performance vehicles on the dragstrip attest to this train of thought. 
    But many will argue that outright performance is only one part of high-performance models. There is also the character, handling, and heritage these models have. Fitzgerald acknowledges this, but he sees a change incoming. One where tech and environmental concerns take the spotlight.
    “I grew up in that era… that was all right at the that time. I’m just looking forward to the future and I just don’t believe that that will still have the same power and same meaning as it did back then.”
    Genesis is working on two dedicated platforms for electric vehicles that are expected to debut in 2021 or 2022.
    Source: Motoring

    William Maley

    Another entrant in the compact luxury sedan fight

    Genesis' first all-new vehicle has arrived. Today at Genesis’ design center in Namyang, Korea, the G70 sedan was introduced. This model has a tough task ahead of it as the model will enter one of the highly competitive market segments, the compact luxury sedan. On paper, the G70 has a recipe that looks unbeatable.
    There is a fair amount of the New York Concept in the G70's design, which is a good thing. The front is reminiscent of the G80 and G90, but there is a little bit of aggression in the bumper and hood. The side profile is very similar to the current BMW 3-Series, right down to the fender vents. Around back is where we run into some trouble. We like the short rear deck, but someone pointed out that the G70's rear looks almost the same as the recently departed Chrysler 200 - an image we cannot get out of heads.
    Inside, Genesis went with a minimalist approach with little brightwork and no wood trim - similar to what you see in the Jaguar XE. Quilted leather upholstery is available. An eight-inch infotainment system with Apple CarPlay and Android Auto integration is standard, and 15-speaker Lexicon surround-sound system is optional.
    The G70 will offer three engines at launch,
    2.0L Turbo-Four: 254 Horsepower, 256 Pound-Feet of Torque 2.2L Turbodiesel-Four: 201 Horsepower, 324 Pound-Feet of Torque (Europe Only) 3.3L Turbo V6: 365 Horsepower, 376 Pound-Feet of Torque An eight-speed automatic will be standard on all engines, while a manual transmission with limited-slip differential will be on the options list. There will be the choice of rear-wheel or all-wheel drive.
    We'll learn more details about the G70 for North America early next year, possibly including price.
    Source: Genesis
    Press Release is on Page 2


    GENESIS G70 RESETS EXPECTATIONS OF CUSTOMER-FOCUSED PERFORMANCE AND LUXURY
    September 14, 2017 – A new era dawned today as Genesis officially presented the highly anticipated G70 luxury performance sedan at the Hyundai·Genesis Design Center in Namyang. 
    Dr. Woong-Chul Yang, Vice Chairman of the Hyundai Motor Group’s R&D Division, key Genesis brand officials, and approximately 300 international automotive journalists participated in the activities. The G70 goes on sale in Korea on September 20th, with timing for its rollout in other markets to be announced soon.
     “The Genesis G70 is the latest demonstration of our dedication to delivering innovative, customer-oriented vehicles,” said Vice Chairman Yang. “We will continue to focus our R&D efforts on the development and expansion of the Genesis brand. It is a great point of pride to have Genesis showcase what a true luxury brand of Korean origin can present to our discerning customers.”
    The Genesis G70 is an athletic sedan characterized by its graceful and dynamic exterior styling; elegant and intuitively designed interior; choice of three different powertrains. Customers will be able to select between a turbocharged 3.3-liter gasoline V6, a 2.0-liter turbocharged gasoline I4, and a 2.2-liter I4 diesel models.
    The G70 also incorporates numerous advanced driver assist systems such as Highway Driving Assist (HDA), best-in-class safety with nine standard airbags and active hood function, and a high level of connectivity with server-based voice recognition technology, using Kakao Corp’s artificial intelligence platform.
    Hot stamping methods and extended use of structural adhesives have been employed to enhance torsional rigidity and improve overall body stiffness.
    “G70 Seoul 2017”
    To commemorate this important moment, 15,000 people will celebrate the official unveiling of the G70 at “G70·Seoul 2017,” a global launch festival held on September 15th in Seoul’s Olympic Park.
    “The launch of the Genesis G70 is an important milestone for our brand,” said Manfred Fitzgerald, Head of Genesis Division. “We deliberately chose Seoul, as this is our place of origin. This is where we are coming together with our customers and friends in the music industry to celebrate as a people’s festival.”
    “G70 Seoul 2017” is a brand celebration of Genesis and the new G70, featuring global music superstars Gwen Stefani, Andra Day and CL. While attendance is capped at 15,000, more than 80,000 people expressed interest in being part of the festivities.
    Completing the Genesis sedan lineup
    The G70 completes the Genesis brand’s sedan lineup, along with the G90 flagship and mid-luxury G80. The arrival of G70 further strengthens the Genesis brand’s presence in the global luxury market.
    In November 2015, Genesis launched and set out to compete with the world’s top luxury automakers as a Korean brand. To differentiate itself in the luxury segment, Genesis strives to make a positive impact in the lifestyles of its discerning customers through a progressive and innovative approach to performance and design excellence.
    Genesis launched the flagship G90 sedan in December 2015, followed by the G80 sedan in July 2016 in Korea. Since the brand’s inception, Genesis has sold more than 150,000 units, with strong performances in both Korea and the U.S.
    Genesis has also received many accolades, most recently, ranking highest among premium automakers in the J.D. Power 2017 U.S. Initial Quality Study (IQS), topping all 13 brands in the premium segment.
    The G70 marks the completion of Genesis sedan line-up and the brand will now start strengthening its lineup with SUVs and alternative powertrains. Genesis plans to roll out new products to expand its presence and coverage across the global market and six models are expected in its product portfolio by 2021.
    An Exterior with Genesis’ Unique Design Identity
    The all-new G70 showcases the future direction of the Genesis brand’s design identity.
    Athletic elegance is represented in the exterior styling, as the car captures both beauty and tension, like an athlete poised to perform.
    Luc Donckerwolke, Head of Genesis Design, said, “At Genesis, we shape fascination and desire with the passion, dedication and talent from our designers. We modulated all parameters from the Genesis DNA to tailor a sports sedan. This challenge required the highest skills and know-how. The G70 is designed to captivate all senses with its sensuous and tensioned muscular volumes.”
    The long hood and short front overhang, elegant roofline and assertive multi-spoke alloy wheels combine to form a sleek, dynamic profile, subtly highlighted by dark chrome aero trim.
    The hockey stick daylight opening and parabolic sidelines further express the unique design signatures of Genesis, displaying fast and dramatic energy with voluptuous forms and smooth surfaces.
    From the front and side, the G70’s prominent crest-type grille, character lines extending from the hood emblem, and pronounced air intakes communicate the muscular performance that the car is capable of.
    Two distinctive linear LED DRLs on each side of the large crest grille foreshadow the future Genesis signature quad lamps.
    In the rear, the LED rear combination lamps continue the quad lamp theme, while the raised trunk lid and compact bumper designs give the G70 a poised character. The rear lamps, evolved from the G80, have been stretched to the end of the rear to convey a wide and dynamic stance.
    A Sophisticated, Driver-Focused Interior
    G70’s interior is configured to prioritize an excellent user experience, with superb fit and finish throughout. The interior packaging reflects the thoughtfulness that drives the Genesis brand, with a priority on simplicity and an emphasis on genuine functionality instead of gimmickry.
    A horizontal layout brings a sense of stability and the driver-focused packaging provides a comfortable driving environment, with intuitively laid out switchgear and a comfortable, assertive sport steering wheel.
    Genesis designers employed premium materials throughout, including aluminum door handles, quilted leather door panels, metal speaker grills and high-quality soft touch surfaces. Nappa leather seats further add to the dynamic yet elegant interior.
    The G70 offers a wide range of unique and sophisticated color options that properly reflect global trends to meet client demand.
    Ten exterior colors are available: Platinum Silver, Carbon Metal, Marble White, Titanium Black, Racing Gray, Graceful Gray, Lapis Blue, Royal Blue, Blazing Red and Umber Brown.
    A new paint-finishing method separates small, evenly distributed aluminum particles and high luminosity colors, maximizing the brilliance of the exterior colors.
    The passenger cabin is available in five different colors: Obsidian Black, Sandstorm Gray, Velvet Burgundy, Tobacco Brown and Vanilla Beige. Two additional interior colors, which are Sports Gray and Sports Red will be dedicated to the G70 Sport and the high-end trim level for the 2.0T.
    Driving Character -- Agile Yet Safe, Dynamic Yet Quiet
    The G70 offers three powertrains – a 3.3-liter V6 gasoline turbo, 2.0-liter I4 gasoline turbo and a 2.2-liter I4 diesel. The 3.3-liter V6 turbo is the backbone of the enthusiast-focused “G70 Sport.”
    The G70 Sport is equipped with the Lambda II 3.3-liter V6 turbo GDI engine, with 370 PS and maximum torque of 52.0kgf·m.
    G70 Sport is a dynamic and powerful performer with 0 to 100 kph (62.5 mph) acceleration in 4.7 seconds and a top speed of 270 kph (167/168 mph). Variable-ratio steering and electronically controlled suspension are standard to provide agile steering response and an optimal ride-and-handling experience.
    The G70 2.0 turbo gasoline model is equipped with the Theta-II 2.0-liter turbo GDI engine, with 252 PS and maximum torque of 36.0kgf·m. (Sports package: 255 PS)
    The G70 2.2 diesel model is equipped with the R 2.2 VGT engine with 202 PS horsepower and maximum torque of 45.0kgf·m.
    Dynamic performance features include:

    1. Launch Control - Maximizes power control in acceleration mode
    2. Rack-mounted, motor-driven power steering (R-MDPS) and multi-link rear suspension - Provides precise handling and comfortable ride
    3. Dynamic torque vectoring system - Improves vehicle cornering control
    4. Mechanical limited slip differential (M-LSD) - Allows safe driving capabilities in low friction road conditions such as rain, snow and ice 
    The seat positions have been adjusted to lower the center of gravity of the car to maximize performance. To augment the driving experience, the Active Sound Design (ASD) system creates an aural character that reflects the engine load and driving mode settings.
    Noise, vibration and harshness have been minimized in the G70 through enhancements in multiple areas including vehicle body structure; exhaust system; sound absorption and isolation; suspension and body frame connection; and the design of the side mirrors and door sealing systems.
    The performance-focused sedan has been tested under the most challenging environments and surfaces in the world, including Death Valley (U.S.), northern Sweden, the Nürburgring (Germany) and the Alps (Austria) for driving stability, handling, durability and power delivery.
    Best-in-Class Safety
    Following the trend of the G90 and G80, the G70 offers the most comprehensive levels of safety in its class. Overall body stiffness and rigidity have been dramatically strengthened.
    The G70 has also been designed to help protect pedestrians – when imminent impact with a pedestrian is detected, its active hood function operates by lifting the hood to absorb shock and minimize the risk of injury.
    An unparalleled suite of advanced driver assist systems such as Forward Collision-Avoidance Assist (FCA), Highway Driving Assist (HDA), Blind spot Collision Warning (BCW) and Driver Awareness Warning (DAW) have been added as part of the ‘Genesis Active Safety Control’ to offer the highest level of safety and convenience in its class.
    The FCA system provides added safety with newly developed technology designed not only to protect vehicles and pedestrians, but also cyclists on the road. It automatically activates emergency braking through integrated radar-camera sensors when detecting bicycles.
    ‘Genesis Active Safety Control’ is the brand’s newly labeled advanced driver assist system package previously known as ‘Genesis Smart Sense.’
    Genesis aims to receive the highest ratings from both international and domestic organizations including the National Highway Traffic Safety Administration (NHTSA), Insurance Institute for Highway Safety (IIHS) and Korea New Car Assessment Program (KNCAP).
    Exceptional Comfort and Convenience
    The G70 incorporates a diverse range of advanced technologies that deliver ultimate convenience and connectivity.
    An example includes the smart posture control system, initially introduced in the G90. When the driver’s body information is input, the system automatically adjusts the seat, steering wheel, outside mirror and heads-up display to the optimal position, ensuring minimal stress even on long journeys.
    The G70 provides a diverse range of advanced convenience and connectivity, including an 8-inch touch screen display supporting MirrorLink, Apple CarPlay and Android Auto.
    The G70 will also be the first vehicle in Korea to feature server-based voice recognition technology, using Kakao’s artificial intelligence platform ‘Kakao I.’
    For the best audio performance, a 15-speaker Lexicon surround-sound system is available to provide an audiophile-level acoustic experience.
    Overseas product specifications in markets including North America, Russia and the Middle East are planned to be announced in early 2018.

    William Maley

    Genesis' newest model makes an early appearance

    Next Friday, Genesis will unveil the highly anticipated G70 compact luxury sedan. But why wait? Thanks to an Instagram user, we have gotten our first look at it.
    the_KoreanBeast on Instagram posted two pictures of an almost production-ready G70. The first picture shows a blue G70 rolling off a truck for a photoshoot of some kind. It looks like last year's New York Concept with the flowing curves and rear-drive proportions (long front, short rear). The second picture is of the interior which features diamond-quilted leather, aluminum trim, and what appears to be a screen mounted like a table (like many Mercedes-Benz models).
    Powertrains are expected to be the same as the upcoming Kia Stinger - turbocharged 2.0L four-cylinder and a twin-turbo 3.3L V6. An eight-speed automatic is expected to be the only transmission on offer and all-wheel drive will be available.
    Source: the_KoreanBeast on Instagram
    Pic Credit: the_KoreanBeast

    William Maley

    New trademark filings from Genesis pop up

    Genesis is slowly building out its lineup of vehicles with a compact sedan called the G70 coming soon, along with a variety of SUVs and a coupe. We now have an idea of the possible names for these upcoming models.
    Motor Authority has found various trademark filings done by Genesis for the United States Patent and Trademark Office. First up, Genesis has filed trademarks on GV60, GV70, and GV80. This is for their upcoming lineup of SUVs which first saw previewed the GV80 concept earlier this year at New York. Genesis has said their SUVs will use GV and a number for naming. 
    We know that Genesis is working on a coupe that is due to arrive in 2020 and it could be wearing a GT nameplate. Genesis has filed trademark applications for GT60, GT70, GT80, and GT90.
    Finally, Motor Authority found a filing for the G60 trademark. This could possibly hint at a subcompact model of some sort.
    As with all stories dealing with trademarks, this doesn't mean vehicles will appear with these names. But we can count on some of the GV names appearing on future models.
    Source: Motor Authority

    William Maley

    Volume? We're not going to focus on that -Head of Genesis

    As Genesis begins to find its feet and start building out its lineup, its focus will be building up credibility as a competitor to the likes of Audi, BMW, Lexus, and Mercedes-Benz. Worrying about volume and sales expectations will not be a high priority. 
    “It’s about establishing a brand, establishing a credible brand,” said Genesis boss Manfred Fitzgerald to CarAdvice.
    “We are in here definitely not to lose money, but I couldn’t tell you [about volume expectations] because it’s not our priority, because if I was thinking about that it would be something distracting and what might have caused the wrong answers to some of the questions here. So we are focused on showing our competence in design and also what we can deliver to the customer in terms of service and experience.”
    Currently, Genesis' lineup is comprised of the G80 midsize sedan and G90 flagship. In the coming years, the brand will launch the G70 compact sedan, two crossovers, and a GT coupe.
    One vehicle you will not see coming from Genesis is a supercar or a high-end performance car.
    “I might not be your typical marketing guy, I don’t believe in target groups, I believe in doing great models and creating great products – and hopefully there will be many people that love them and fall in love with them and that’s it. If you need a halo vehicle? That’s not our spiel.”
    Source: CarAdvice
    Pic Credit: William Maley for Cheers & Gears

    William Maley

    Same great taste, less pain on your bank account

    Before too long, the G90 will be hitting Genesis showrooms. Hence why Genesis has announced pricing for their flagship model.
    When it hits dealers at the end of the month, the G90 will carry a base price of $69,050 (includes a $950 destination charge). For that, it will net you a 3.3L twin-turbo V6 with 365 horsepower and 376 pound-feet of torque. Standard equipment includes 19-inch alloy wheels, HID headlights, leather interior, power seats (22-way for the driver, 16-way for the passenger); Lexicon 7.1 surround-sound audio system with 17 speakers, 12.3-inch infotainment system, adaptive cruise control, automatic emergency braking, blind spot monitoring with rear cross-traffic alert, and more.
    Wanting a bit more oomph? Then step up to the 5.0L V8 which comes with 420 horsepower and 383 pound-feet of torque. Pricing for this model begins at $70,650. The G90 V8 also adds power adjustments for the rear seats with memory function, full LED headlights, and more.
    All-wheel drive is available for both engines for only an additional $2,500 
    Source: Genesis
    Press Release is on Page 2


    GENESIS ANNOUNCES PRICING FOR ITS G90 LUXURY FLAGSHIP SEDAN
    G90 pricing starts at $68,100 with an all-new powerful 3.3-liter twin-turbocharged V6 engine Standard suite of world-class safety technology and premium features including the industry’s first Amazon Alexa skill integration Genesis Experience provides stress-free ownership with unprecedented levels of convenience and customer care programs  FOUNTAIN VALLEY, Calif., Sept. 2, 2016 – Genesis today announced pricing for its G90 flagship luxury sedan, which will compete at the top of the premium luxury car segment with world-class technological innovations and the highest levels of refinement, convenience and dynamic performance. Starting at $68,100, the Genesis G90 comes well-equipped with an all-new powerful 3.3-liter twin-turbocharged V6 engine, an uncompromised suite of driver safety technologies, plus best-in-class standard features. One of these innovative features includes the industry’s first Amazon Alexa skill that allows owners to send remote voice commands to the G90 through Genesis Connected Services. The G90’s available 5.0-liter V8 GDI engine is priced at $69,700 and adds premium amenities for the ultimate in passenger comfort and luxury refinement. Like all Genesis vehicles, the G90 takes luxury to another level with the Genesis Experience, a comprehensive owner program providing first rate customer assurance with enhanced maintenance programs and an industry-leading warranty.
    “The Genesis G90 not only presents a compelling product offering, but also a unique ownership experience to create value for our customers,” said Erwin Raphael, general manager of Genesis in the U.S. market. “The G90 embodies all the hallmarks of a modern luxury vehicle with timeless design, performance engineering and innovative technology, while offering owners an unprecedented level of choice, convenience and customer care.”
    The G90 will be available in Genesis retailers at the end of this month, and is offered in both rear-wheel and all–wheel drive to meet customers’ varying performance needs and vehicle demands.
    2017 GENESIS G90 – PRICING STRUCTURE
    2017 Genesis G90
    Engine
    Powertrain
    MSRP
    G90 3.3T Premium
    3.3L Twin-Turbo V6
    RWD
    $68,100
    AWD
    $70,600
    G90 5.0 Ultimate
    5.0L V8 GDI
    RWD
    $69,700
    AWD
    $72,200
    *MSRP excludes $950 freight charge
    In addition, the G90 is equipped with an uncompromised level of standardized safety technology, unrivaled in the premium luxury class. This comprehensive suite of standard safety features works to minimize risk and maximize protection for the driver, passenger and other road users.
    Standard Advanced Safety & Technology Highlights:
    Automatic Emergency Braking (AEB) with Pedestrian Detection Driver Attention Alert (DAA) Smart Blind Spot Detection (SBSD) with Rear Cross-Traffic Alert (RCTA) Lane Keep Assist (LKA) and Lane Departure Warning (LDW) Dynamic Bending Light (DBL) and High Beam Assist Pre-safety seat belt and nine airbags Smart Cruise Control with Stop/Start Electronic Parking Brake with Automatic Vehicle Hold Multi-view and forward-view cornering camera Front and rear parking sensors  Furthermore all Genesis vehicles, including the G90, launch with consumer-centric programs as part of the Genesis Experience. From service valet appointments scheduled using the Genesis mobile app to complimentary maintenance and Genesis Connected Services, the ownership experience is designed to provide time-saving conveniences.
    3 years/36K miles Complimentary Scheduled Maintenance 3 years/36K miles Complimentary Service Valet 3 years Complimentary Genesis Connected Services including Connected Care, Remote, and Guidance 3 years Complimentary SiriusXM® Travel Link (Traffic & Data) 3 years Complimentary Map Care – Annual Map Updates Best-in-Industry Warranty with Enhanced Roadside Assistance and Concierge Services

    William Maley

    Yes, Genesis is planning to have a range of performance models. No, they are not sure which model will be first.

    With Hyundai and Kia working on their own performance lineups, it should come as a no surprise that Genesis is planning a line of high-performance vehicles. But Car and Driver reports that Genesis isn't sure what model should get the treatment first.
     
    “On the Genesis lineup, the whole thing is still in discussion. Before [the lineup is] fixed, we’re not making any decisions on performance cars—the lineup needs to be clear, and it’s still moving and fluid,” said Albert Biermann, Hyundai-Kia’s head of performance development.
     
    One type of vehicle that has been thrown out are SUVs. Biermann explained that stricter fuel economy and emission standards have put the question as to whether these high-performance vehicles will stick around in the coming years. Also, he doesn't see a market for these vehicles.
     
    Not helping matters is trying to figure out what would power these high-performance models: a internal combustion engine or hybrid powertrain.
     
    “The road map for the next three or four years is clear, but at some point you have to make sure that, with future mobility and all the emissions targets, that you have the technology out there. A lot of discussion is going on about the timing of switching away from pure internal combustion to hybrid or plug-in hybrid. That’s the same for the high-performance applications,” said Biermann.
     
    Car and Driver doesn't have a guess as to what could be the first Genesis vehicle to get amped up, but we bet the upcoming G70 is a safe possibility.
     
    Source: Car and Driver

    William Maley

    A month before it arrives at dealers, Genesis announces pricing for the G80

    As the Hyundai Genesis transitions into the Genesis G80 for the 2017 model year, the price also transitions to a higher point.
     
    The 2017 G80 will begin at $42,350 (includes a $950 destination charge), which is $2,650 premium over the outgoing model. That will net you the 3.8L V6 with 311 horsepower paired with an eight-speed automatic. The V6 is also the only way you'll be able to get all-wheel drive (adds $2,500 to the base price). If you want a V8, you'll need to pony up $55,500.
     
    Being a Genesis model, the G80 will feature 3 years or 36K miles complimentary scheduled maintenance and valet services.
     
    The 2017 G80 will arrive at dealers next month.
     
    Source: Genesis
     
    Press Release is on Page 2


     
    GENESIS ANNOUNCES PRICING FOR 2017 GENESIS G80 MID-LUXURY SEDAN
    New luxury car brand Genesis announces starting price of $41,400 for its first model Standardized advanced safety technology unsurpassed in the mid-luxury segment Genesis G80 provides a stress-free ownership experience with exclusive service valet and maintenance programs

    FOUNTAIN VALLEY, Calif., Aug. 1, 2016 – Genesis today announced pricing for the new 2017 Genesis G80 mid-luxury sedan, which offers the ultimate in refined performance, human-focused technology and first-class quality. Genesis represents a progressive step forward with a new approach to luxury, focused on providing world-class safety, unprecedented convenience and an exclusive customer experience.
     

    Starting at $41,400, the G80 standardizes advanced safety technology with a suite of active safety features for superior passenger and vehicle protection. Even more, like all Genesis models, the G80 carries an unparalleled Genesis Experience and industry-leading warranty. The 2017 Genesis G80 is manufactured in Ulsan, Korea and will be available next month across the United States.
     
    “The launch of the Genesis brand is an exciting time and opportunity to pioneer change and rethink luxury within the automotive space,” said Erwin Raphael, general manager of the Genesis brand in the U.S. market. “The ultimate luxury is time, and it is our goal to not only develop best-in-class products, but also create a stress-free ownership experience through thoughtful and personalized processes.”
     
    The Genesis G80 is incredibly well-equipped in every configuration and is powered by either a 3.8-liter V6 or 5.0-liter V8 engine. To meet the needs of consumers, the V6 engine offers the option of a sophisticated AWD system, known as HTRAC®, which broadens the luxury sedan’s appeal in the snowbelt regions throughout the U.S.
     
    2017 Genesis G80
    Engine
    MSRP*
     
    G80 3.8 RWD
    3.8L V6
    $41,400
     
    G80 3.8 AWD
    3.8L V6
    $43,900
     
    G80 5.0 RWD
    5.0L V8
    $54,550
    *MSRP excludes $950 freight charge
     

    The G80 provides an unrivaled standard suite of active driver safety technologies unsurpassed in the mid-luxury segment. These features cover the full spectrum of safety, from driver aids to prevent accidents to total occupant safety, and even the safety of other drivers on the road.
     
    Standard Advanced Safety & Technology Highlights:
    Automatic Emergency Braking (AEB) Blind Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA) Lane Keep Assist (LKA) and Lane Departure Warning (LDW) High Beam Assist Pre-safety seat belt and nine airbags Smart Cruise Control with Stop/Start capability Electronic Parking Brake with Automatic Vehicle Hold 8-inch touchscreen navigation system with rearview camera

    The G80 3.8L also offers Premium and Ultimate equipment packages to provide customers with additional luxury and convenience features such as a panoramic sunroof, full color heads-up display, and a 17-speaker Lexicon® premium audio system. The top of the line G80 5.0L comes fully equipped with larger 19-inch wheels, quad exhaust tips and illuminated door sill plates.
     

    To further differentiate itself within the luxury space, the Genesis G80 will launch with exclusive customer programs to truly elevate the ownership experience. From valet service appointments scheduled using the Genesis mobile app, to complimentary maintenance and Genesis Connected Services, the Genesis Experience is designed to provide time-saving conveniences that in total no other luxury brand offers. These programs will be applied to all future Genesis models.
    3 years/36K miles Complimentary Scheduled Maintenance 3 years/36K miles Complimentary Valet Services 3 years Complimentary Genesis Connected Services including Connected Care, Remote, and Guidance 3 years Complimentary SiriusXM Travel Link (Traffic & Data) 3 years Complimentary Map Care – map updates Best-in-Industry Warranty with Enhanced Roadside Assistance and Concierge Services


    William Maley

    Yes, Genesis has plans for an EV

    Genesis is still in the process of building itself out, but they have revealed that there will be an electric vehicle from them in the future.
     
    "We will definitely go as Genesis brand down the road of alternative propulsions and it is very, very obvious that EV is definitely on the map," said Genesis Senior Vice President Manfred Fitzgerald at the Busan Auto Show in South Korea.
     
    "I think full electric cars will be the future in the auto industry."
     
    Fitzgerald didn't elaborate on what could the EV look like or a possible release date. But we do know that Hyundai is working on a 250 mile EV for 2020, possibly giving a base for a Genesis model. We also know that this EV won't be appearing till after 2020 thanks to a leaked roadmap showing off Genesis' planned lineup. There is no EV on the map, leading us to believe it will come down the road.
     
    Source: Reuters

    William Maley

    We have a possible idea of what Genesis models will be appearing

    By 2020, Genesis will have six models in its lineup. We already have seen the G80 and G90 due out later this year, and gotten a sneak peek into the compact G70 sedan. There's also two SUVs and a new coupe. But we didn't know when these models would be coming out until a slide was leaked out.
     
    The Korean Car Blog got their hands on an image showing off a presentation slide with a roadmap of their models. We're assuming this is from a meeting with dealers getting briefed on the Genesis brand. The first interesting thing of note deals with the G70. We thought it was still a couple of years out, but the slide shows that it will be at dealers next year.
     
    Next are the two SUVs. Genesis looks to be offering a compact and midsize SUV, with the midsize arriving first. The Korean Car Blog speculates it could be as early as 2018. Then we get to the coupe arriving by 2020. It's assumed that it will be based on the G70 sedan, but no details have appeared on this.
     
    Source: The Korean Car Blog

    William Maley

    Genesis is the latest luxury automaker to announce plug-in hybrids

    Genesis is following in the footsteps of other luxury automakers by planning a number of plug-in models. Speaking with Automotive News, Hyundai Motor America' CEO Dave Zuchowski said Genesis and Hyundai are working on a number of plug-in hybrid vehicles. Zuchowski explained the brands see this a stepping stone to hydrogen vehicles.
     
    "Some of those [plug-in hybrids] will take the form of the Genesis side of our business. We believe alternative-propulsion engines are going to be really important -- even more important in the luxury market than they are in the mainstream market," said Zuchowski.
     
    Zuchowski kept quiet on Genesis vehicles will get the plug-in treatment. But considering Genesis' lineup in the near future will include will include a couple of SUVs and a small compact sedan to join the G80 midsize sedan and G90 flagship, we wouldn't be surprised if one of those SUVs and the G90 get the plug-in option.
     
    Source: Automotive News (Subscription Required)

    Drew Dowdell

    Genesis G90 Spied Already

    By Drew Dowdell, in Genesis,

    Just days after being announced as its own brand, we see spy pictures of the first Genesis called the G90.

    Hyundai is a company on the move. Hyundai announced they were spinning off Genesis into a dedicated luxury brand just over a week ago. Then a couple of days ago, Genesis showed renderings of the Genesis G90, the brand's first car and the replacement for the Hyundai Equus. The G90 will have it's world debut next month in South Korea, so we'll likely see the car in the States in January at the North American International Auto Show in Detroit.
     
    With all of that activity, it should be no surprise that a spy photographer already picked up the Genesis G90 undergoing testing. From the pictures of the interior, the G90 has a decidedly S-Class look to it, with a large embedded center screen and rows of horizontal metallic buttons.
     
    There is also indications of some powertrain changes coming with a new 3.3 liter turbo V6 in both two-wheel drive and all-wheel drive formats while the 5.0 liter V8 gets all-wheel drive. The Hyundai 3.3T specs leaked out last winter and indicated around 365hp with 379 lb-ft of torque along a very flat torque curve that runs at peak from 1500 rpm to 4500 rpm. The 5.0 V8 is rumored to get an upgrade in power as well.
     
    Source: Left Lane News, AutoGuide.com
    Photo: Hyundai Media

    William Maley

    Genesis Reveals Their First Model

    Hyundai's new luxury sub-brand, Genesis has revealed a pair of design sketches for its first model, the G90. This model will be the brand's flagship and replace the Equus sedan.
     
    Hyundai describes the G90 as “elegantly designed” and “technology packed.” This will be the first production model to use the Genesis' ‘Athletic Elegance’ design language. The sketches show off a sedan that is low-slung with a long hood, small greenhouse, and a fastback silhouette. The front end boasts a large hexagonal grille found on the current Genesis sedan and a set of headlights that wrap into the front fenders.
     
    “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience,” said Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor.
     
    Hyundai will introduce the G90 in South Korea next month.
     
    Source: Hyundai
     

     
    Press Release is on Page 2


     
    ‘New Luxury’ Takes Shape - Hyundai Motor Unveils Rendering of New G90
    New large sedan G90 to top Genesis brand’s luxury model range ‘Athletic Elegance’ brings graceful and profound elegance to the new model

    November 10, 2015 – Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan, which is named EQ900 in Korea. The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand’s design identity and future direction.
    Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”
    As the Genesis brand’s flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on ‘human-centered’ technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market.
    G90 also showcases the Genesis brand’s hallmark design style ‘Athletic Elegance’, interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90’s significant proportions. Crowned by the Genesis emblem, the grand radiator grille combined with sophisticated headlamps communicates the car’s dynamic, future-orientated character. A theme that flows along a body-length character line to the long and agile rear lamp cluster completes the Athletic Elegance of G90.
     

    Hyundai Motor created the Genesis brand for a new generation of discerning consumers. Capitalizing on its success in the fast-growing global car market, Hyundai Motor will launch six new Genesis models by 2020.
     
    The launch of G90 is scheduled for early next month in Korea.

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