Marchionne: New Five-Year Plan For Alfa Romeo

Maybe like GM, it is time to just KILL Alfa Romeo and let it live in the history books. One can only have so many revival plans before it is a lost cause and this is clearly a lost cause.

I (LOVE) the idea of Alfa Romeo returning to RWD then spreading the cost by using the platform for other Dodge,SRT and Chrysler models! This could be very worth the delay!

I do not see it surviving at the current rate of lost sales:

Last year the brand barely sold 100.000 units in the whole world, down 29% circa.

The brand is far from the late 80′s/early 90′s when it sold 144.000 units only in Italy (6% market share). Last year it had to deal with only 2 models, as the 159′s production ended.

In Italy, which counts for 42% of the brand’s sales, its registrations fell a massive 28%.

2013 Alfa Romeo may sell around 70.000 units, which is extremely bad.

Full Details see here: http://fiatgroupworld.com/2013/05/04/alfa-romeo-sales-2012-full-year-analysis/

Over All, either they need to make it a niche model with a smaller profitable number of auto's or kill it and invest the R&D dollars into Fiat & Chrysler.

I just hope they can keep the character of the Charger/Challenger/300. I DO NOT want them to be turned into "European Sports Sedans".... I like my big, cushy, "S-Class on a Budget", 300C as the sledge hammer wrapped in a pillow it is today thanks...

I just hope they can keep the character of the Charger/Challenger/300. I DO NOT want them to be turned into "European Sports Sedans".... I like my big, cushy, "S-Class on a Budget", 300C as the sledge hammer wrapped in a pillow it is today thanks...

Yes..the size and heft is a big part of the appeal of those cars to me. They aren't about light and nimble.

I just hope they can keep the character of the Charger/Challenger/300. I DO NOT want them to be turned into "European Sports Sedans".... I like my big, cushy, "S-Class on a Budget", 300C as the sledge hammer wrapped in a pillow it is today thanks...

Yes..the size and heft is a big part of the appeal of those cars to me. They aren't about light and nimble.

The thing is, even though the LX cars are large, they can still dance. The Charger R/T is a better dancer than the 300C of course, but people have to compare them to cars of the same size, not just cars of the same price.

I just hope they can keep the character of the Charger/Challenger/300. I DO NOT want them to be turned into "European Sports Sedans".... I like my big, cushy, "S-Class on a Budget", 300C as the sledge hammer wrapped in a pillow it is today thanks...

Yes..the size and heft is a big part of the appeal of those cars to me. They aren't about light and nimble.

The thing is, even though the LX cars are large, they can still dance. The Charger R/T is a better dancer than the 300C of course, but people have to compare them to cars of the same size, not just cars of the same price.

Oh yeah, they definitely aren't old school full size floaters... I've only driven a V6 300 of this generation, but it drove quite nicely a couple years ago around a variety of roads over a long weekend in N. California...

The History Book of Hindsight is laden with examples of companies who refuse to look in the Mirror of Relevence...

I LOVE my Charger RT with Road and Track Package! When I was in Ohio recently to visit family, my brother took my car for a ride. We took a 35 mph S turn at about 80 mph. It's a pretty fun car!