Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    And Velar Makes For Four Models At Range Rover

      What is this Velar?

    Next month at the Geneva Motor Show, Land Rover will unveil the newest member of the Range Rover family. Called the Velar, the model will slot between the Range Rover Evoque and Sport models. Rumor has it that Velar will look somewhat similar to the Sport with a more rakish roofline. It is also speculated that the Velar will use the underpinnings of the Jaguar F-Pace.

    "We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything," said Land Rover's chief design officer, Gerry McGovern in a press release.

    If you're wondering about Velar, it is derived from the Italian word 'velare' meaning to cover or veil. Velar also has some history with Land Rover as it was the codename for the original Range Rover.

    Source: Land Rover
    Press Release is on Page 2

    Introducing the Range Rover Velar

    • New addition to the Range Rover family, filling the white space between the Range Rover Evoque and the Range Rover Sport
    • ‘Velar’ name derived from the original Range Rover prototypes of 1969
    • World premiere on March 1, 2017; US debut at the 2017 New York International Auto Show

    (MAHWAH, N.J.) – February 21, 2017 - In 1970 Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on March 1, 2017.

    Elegant simplicity, a visually reductive approach and all-new consumer technologies are the hallmarks of the new Range Rover Velar. 

    Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant-garde Range Rover.  It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”

    Refined for every occasion and for various terrains, the Range Rover Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.

    The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape.

    When development engineers needed to hide the true identity of the 26 pre-production Range Rover vehicles, they chose the name Velar, derived from the Latin ‘velare’ meaning to veil or cover.                               

    Full details of the Range Rover Velar will be announced on March 1, 2017.

    Go to articles

    User Feedback

    Recommended Comments

    G. David Felt

    Be interesting to see the true difference in interior size, features, etc. This is almost splitting hairs I think unless I have totally missed something which can be since my head is in the fog as I am working from home sick.

    Link to comment
    Share on other sites
    smk4565

    All these "Range Rovers" make no sense.  There is only one Range Rover in my mind and that is the big one that is a hard core off roader with lambs wool carpeting. All these watered down things should be called Land Rover Evoque or Velar.  

    The F-Pace shares its aluminum chassis with the Jag XE, so this might be a sporty vehicle.

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • A Horse With No Name
      Random Thoughts Thread

      By A Horse With No Name · Posted

      Warren Buffer I believe owns a good bit of stock in BYD....interesting. Going to try to verify this.
    • A Horse With No Name
      Random Thoughts Thread

      By A Horse With No Name · Posted

      Exactly why the myth of totally free markets is just that, a myth.
    • ccap41
      Tariff Tuesday - Big Trouble in Little Crossovers

      By ccap41 · Posted

      Honestly, that's probably around when I'd buy again, too. I'm in no rush. I'd love a large EV SUV or truck, but I don't have the monies for an R1S, Lightning, Sierra EV or whenever the Scouts show up. 
    • Drew Dowdell
      Random Thoughts Thread

      By Drew Dowdell · Posted

      That's every car company out there. Toyota and Honda only exist today because of the US government getting Japan back on its feet and then later the Japanese government supporting them with currency manipulation and socialized pensions and medicine. Subaru was originally Fiji Heavy Industries which built busses, trains, heavy construction machinery, and was a major supplier of airplanes. FHI is still a major aerospace company who supplies parts for the Airbus 380 and just about every model Boeing makes or has made that starts with a 7. They also make military helicopters and both military and commercial drones. Mercedes-Benz, BMW, and VW are all here today because of the Marshall Plan and later their countries' social medicine and pension programs. Mercedes makes a lot of military and construction equipment purchased by governments. BYD (and others) is where it is because the Chinese government spent loads on battery development and incentives to its citizens to by EVs. Prior to that, BYD built their industrial might on building busses and other heavy machinery for the Chinese government and local governments all over the world. GM and Ford had major defense contracts during WWII, the 2008 bailouts, the Biden EV tax credits, the Obama cash-for-clunkers incentives, and much more. However, they famously have always had to manage their own healthcare and pensions systems which are what put them at a competitive disadvantage throughout the 80's and 90's. Stellantis's ownership timeline is too convoluted to even tackle, but Chrysler was bailed out in 1979, then they bought AMC/Jeep which had been kept afloat by the military, then they were bailed out again in 2008 by both the US and Italian governments. Fiat is/was a major equipment and bus supplier in Europe. The French government has always supported Peugeot and Citroen... the list goes on.
    • A Horse With No Name
      Random Thoughts Thread

      By A Horse With No Name · Posted

      Nor would BYD. The Chinese government has dumped a metric crap ton of cash into auto development.

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search