Acura Looks Towards All-Wheel Drive As A Differing Factor

How about they make a RWD car instead of rebodied Civics and Accords.

Why not have AWD as standard along with more standard and opt power then competitors using Direct Injection and Turbocharging? If done correctly Acura could be the Powerships of affordable Luxury cars! Where BMW has 240HP and Cadillac has 272HP with their Turbo I4's Acura could have 300+HP and up from there! Their 3.5L V6 could do 400HP easly with Turbocharging! Then they could rename the RLX the Legend and have the power to back up the name!!

FAILURE from the Start. Everyone else has been there already, they need to come up with something new and exciting in style, features and packaging.

Acura, Your HYBRID One Stop Shop.

All auto's are Hybrid, Electric AWD Driven with Petrol Generator for long distance driving. This would put them ahead of everyone with a GREEN Footprint to boot!

AWD V6 is a poor combo for fuel economy, that hurts Acura compared to some competitors.  Probably why they want some FWD and 4 cylinder models to advertise the higher fuel economy.  Acura doesn't have a diesel or a turbo 4 in a sedan, they basically are an Accord V6 with AWD to give it a 1-2 mpg penalty.

Making every Acura a hybrid of some kind would make them unique, but then you also risk adding cost and trying to sell a $45,000 TLX, and I don't think anyone wants a $45,000 Accord hybrid.  Acura has the same problem Lincoln has, you can only do so much with a Ford or Honda, and can't really put a price tag much over $40k on them.

AWD V6 is a poor combo for fuel economy, that hurts Acura compared to some competitors.  Probably why they want some FWD and 4 cylinder models to advertise the higher fuel economy.  Acura doesn't have a diesel or a turbo 4 in a sedan, they basically are an Accord V6 with AWD to give it a 1-2 mpg penalty.

 

Making every Acura a hybrid of some kind would make them unique, but then you also risk adding cost and trying to sell a $45,000 TLX, and I don't think anyone wants a $45,000 Accord hybrid.  Acura has the same problem Lincoln has, you can only do so much with a Ford or Honda, and can't really put a price tag much over $40k on them.

Yet you miss the point, take these basic cars and CUV's give them a decent mid luxury interior and the performance of the Tesla with Electronic AWD system and the Generator that VOLT has proven works so well and you have a Fast, Mid Luxury line with distance and selling at high 30's to low 50's and you have a special product line of Hybrid that no one else has.

Why not do a mid luxury line that can beat Tesla at their own game and have the Green credentials and performance to boost at half the price.

How is AWD a differing factor?

4 out of 5 (soon to be 5 out of 6) Buicks have AWD available.

All of the (relevant) Audis have AWD available or standard.*

All of the relevant BMWs have AWD available.*

All of the relevant Mercedes have AWD available.*

All Cadillacs have AWD available.

All Lincolns have AWD/4WD available.

All Infinitis have AWD available.

All relevant Jaguars have AWD available.*

*I'm ignoring cars in the lineup like the Z4 and SLK since Acura doesn't make anything close to that.

How about stop making ugly, bloated vehicles?

The problem is that Hondas have gone upmarket and are plenty nice, and there's little reason to get an Acura,especially when they are aesthetically challenged.  Most Californians won't care about AWD and don't need the extra traction, and it just adds weight, cost, complexity, and hurts fuel economy.

The TLX is a step in the right direction over the TL, but I don't think it will have much staying power.

How about stop making ugly, bloated vehicles?

 

The problem is that Hondas have gone upmarket and are plenty nice, and there's little reason to get an Acura,especially when they are aesthetically challenged.  Most Californians won't care about AWD and don't need the extra traction, and it just adds weight, cost, complexity, and hurts fuel economy.

 

The TLX is a step in the right direction over the TL, but I don't think it will have much staying power.

Agreed....

Legend. Integra. Vigor. Interesting names. Acura lacks style and Honda never innovates in anything.

Honda really shouldnt pretend that Acura is cutting edge. Look at Lincoln , they just make tarted up puff cruisers now and don't try to ever pretend to be all about performance. Seems to work well for them. Just make really posh good looking Hondas.

So they want to be a Japanese Audi..

So they want to be a Japanese Audi..

They want to be an expensive Subaru.