The return of Alfa Romeo to the U.S. saga looks to be coming to a close. The Detroit News reports that the first Alfa Romeo vehicle, the 4C will be arriving in the U.S. in late June. However, it will not be at many Fiat dealers as expected. The report says the 4C will be sold at Maserati dealers and "the best-performing Fiat dealers".
“We’re also going to allow the best-performing Fiat dealers to participate. Those dealers know who they are. ... It’s really a question of efficacy in representing the Fiat brand. It’s simple dealer metrics," said Fiat Chrysler CEO Sergio Marchionne last month.
However, Chrysler spokesman Rick Deneau tells the News that the Fiat dealers who are getting the chance to sell 4C haven't been told yet.
The 4C will be the only Alfa Romeo on sale in the U.S. till next year. That is when the Giulia, Giulietta, and the Spider are expected. But then again, we've heard time and time again that these vehicles are coming in 2012, only to be pushed back.
“It doesn’t matter how many they sell. What they need the 4C to do is attract attention. It needs to make a statement," said Stephanie Brinley of IHS Automotive.
Brinley goes onto say that more Alfa models should quickly follow up to keep the momentum going.
“The 2015 products really need to come in 2015. Otherwise, they will lose momentum.”
Source: The Detroit News