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    Alfa Romeo's Return To The U.S. Starting This Summer (We Think)


    • An update on when Alfa Romeo will be arriving in the U.S.

    The return of Alfa Romeo to the U.S. saga looks to be coming to a close. The Detroit News reports that the first Alfa Romeo vehicle, the 4C will be arriving in the U.S. in late June. However, it will not be at many Fiat dealers as expected. The report says the 4C will be sold at Maserati dealers and "the best-performing Fiat dealers".

    “We’re also going to allow the best-performing Fiat dealers to participate. Those dealers know who they are. ... It’s really a question of efficacy in representing the Fiat brand. It’s simple dealer metrics," said Fiat Chrysler CEO Sergio Marchionne last month.

    However, Chrysler spokesman Rick Deneau tells the News that the Fiat dealers who are getting the chance to sell 4C haven't been told yet.

    The 4C will be the only Alfa Romeo on sale in the U.S. till next year. That is when the Giulia, Giulietta, and the Spider are expected. But then again, we've heard time and time again that these vehicles are coming in 2012, only to be pushed back.

    “It doesn’t matter how many they sell. What they need the 4C to do is attract attention. It needs to make a statement," said Stephanie Brinley of IHS Automotive.

    Brinley goes onto say that more Alfa models should quickly follow up to keep the momentum going.

    “The 2015 products really need to come in 2015. Otherwise, they will lose momentum.”

    Source: The Detroit News

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    Why even bother making a news release as they have no trust in the public to actually deliver. On top of that, saying that select Fiat dealers will get the 4C along with the Maserati dealers sure sends a mixed message.

    Interesting so I guess then the Bellevue Maserati dealership and the two largest fiat dealerships which are only a couple miles away from this Maserati dealership, one to the north and one to the south will all get the 4C then.

    Do not believe it.

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    • By William Maley
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      “It gives us the opportunity to become a real European champion. Our plan is to build a common future for Opel and Vauxhall and fix the existing issues,” said PSA Chief Executive Officer Carlos Tavares.
      Those existing issues include Opel and Vauxhall never breaking even for GM. Over the past two decades, Opel and Vauxhall have lost almost $20 billion. In 2016, the division was projected to break even, but the complications of Great Britain leaving the EU meant they posted a loss of $257 million.
      "The way I look at this is positioning Opel-Vauxhall to be incredibly successful in the future," said GM CEO Mary Barra when asked by a reporter if she was relieved about the sale of Opel and Vauxhall. 
      "General Motors doesn't have to be relieved. They can be proud of giving Opel-Vauxhall a better future," said Tavares.
      PSA Group is aiming to make Opel and Vauxhall profitable once again, with operating profit targets of 2 percent in 2020 and 6 percent by 2026. These targets will be reached by joint cost savings of 1.7 billion euros (about $1.8 billion) by spreading the costs of developing new vehicles and sharing purchasing costs.
      General Motors won't be fully cutting its ties with Opel and Vauxhall for the time being. GM has allowed PSA Group to license technology rights to keep selling current models (including the upcoming Insignia) until they transition onto PSA platforms. According to Reuters, the next-generation Opel/Vauxhall Corsa will be the first PSA developed model. GM will also collaborate with PSA on various projects such as hydrogen fuel cells. Finally, GM will pay PSA 3 billion euros ($3.18 billion) to settle transferred pension obligations.
      But there are still a number of unanswered questions with this deal. The big one deals with job cuts and plant closures. With this deal, PSA group will add roughly 38,000 workers and 10 production facilities. Some analysts believe that PSA Group will close two to three plants within the next five years, with the possibility of those closures taking place in Great Britain due to Brexit. Taveres has said that the automaker would honor existing labor agreements and closing plants is a “simplistic” solution.
      “We don’t need to shut down plants,” said Tavares.
      Second is what will happen for Buick and Holden when models they share with Opel transition to PSA platforms. Both Buick and Holden will be getting the next-generation Insignia as the Regal and Commodore. Buick also gets the Opel Mokka to sell as the Encore, while Holden sells the Astra compact.
      Finally, there is the question about PSA Group's plans to re-enter the U.S. How does the purchase of Opel and Vauxhall affect their plans?
      Source: Bloomberg, Reuters, Automotive News (Subscription Required), General Motors, PSA Group
      Press Release is on Page 2


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      With the addition of Opel/Vauxhall, which generated revenue of €17.7 Bn in 20161, PSA will become the second-largest automotive company in Europe, with a 17% market share2.
      Creates sound European foundation for PSA to support its worldwide profitable growth
      “We are proud to join forces with Opel/Vauxhall and are deeply committed to continuing to develop this great company and accelerating its turnaround,” said Carlos Tavares, chairman of the Managing Board of PSA. “We respect all that Opel/Vauxhall’s talented people have achieved as well as the company’s fine brands and strong heritage. We intend to manage PSA and Opel/Vauxhall capitalizing on their respective brand identities. Having already created together winning products for the European market, we know that Opel/Vauxhall is the right partner. We see this as a natural extension of our relationship and are eager to take it to the next level.”
      “We are confident that the Opel/Vauxhall turnaround will significantly accelerate with our support, while respecting the commitments made by GM to the Opel/Vauxhall employees,” continued Mr. Tavares.
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      “We are very pleased that together, GM, our valued colleagues at Opel/Vauxhall and PSA have created a new opportunity to enhance the long-term performance of our respective companies by building on the success of our prior alliance”, said Mary T. Barra, GM chairman and chief executive officer.
      “For GM, this represents another major step in the ongoing work that is driving our improved performance and accelerating our momentum. We are reshaping our company and delivering consistent, record results for our owners through disciplined capital allocation to our higher-return investments in our core automotive business and in new technologies that are enabling us to lead the future of personal mobility.
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      Additional Information
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      The transaction includes all of Opel/Vauxhall’s automotive operations, comprising Opel and Vauxhall brands, six assembly and five component-manufacturing facilities, one engineering center (Rüsselsheim) and approximately 40,000 employees. GM will retain the engineering center in Torino, Italy.
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      Closing Conditions
      The transaction is subject to various closing conditions, including regulatory approvals and reorganizations, and is expected to close before the end of 2017.
      Warrants
      The issuance of the warrants is subject to the vote of shareholders at PSA’s General Meeting of May 10th, 2017. The three main shareholders of PSA (the French State, the Peugeot family and DongFeng) representing in aggregate 36.6% of the share capital and 51.5%7 of the voting rights of PSA have undertaken to vote in favor of the resolution related to the issuance of the warrants to GM. In the event the warrant issuance reserved to GM and its affiliates is not approved by PSA’s General Meeting, PSA will settle the €0.65 Bn in cash over five years.
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      BMW Group U.S. - Down 2.5% (208,440 Vehicles Sold This Month, 381,052 Vehicles Sold This Year)
      Ford Motor Company - Down 4% (208,440 Vehicles Sold This Month, 381,052 Vehicles Sold This Year)
      Toyota Motor North America - Down 7.2% (174,339 Vehicles Sold This Month, 317,387 Vehicles Sold This Year)
      FCA US LLC - Down 10% (168,326 Vehicles Sold This Month, 320,544 Vehicles Sold This Year)
      Volvo Cars of North America, LLC - Down 11.6% (4,651 Vehicles Sold This Month, 8,123 Vehicles Sold This Year)
      Kia Motors America - Down 14.2% (42,673 Vehicles Sold This Month, 78,299 Vehicles Sold This Year)

      Hyundai Motor America - 

      Brands:
      Acura - Down 14.9% (10,864 Vehicles Sold This Month, 20,066 Vehicles Sold This Year)
      Alfa Romeo - Up 843% (443 Vehicles Sold This Month, 551 Vehicles Sold This Year)
      Audi - Up 17.3% (9,102 Vehicles Sold This Month, 26,942 Vehicles Sold This Year)
      BMW - Up 0.3% (22,558 Vehicles Sold This Month, 40,667 Vehicles Sold This Year)
      Buick - Down 9.4% (16,131 Vehicles Sold This Month, 29,248 Vehicles Sold This Year)
      Cadillac - Down 8.6% (10,823 Vehicles Sold This Month, 21,121 Vehicles Sold This Year)
      Chevrolet - Up 3.4% (164,095 Vehicles Sold This Month, 299,265 Vehicles Sold This Year)
      Chrysler - Down 28% (16,730 Vehicles Sold This Month, 30,107 Vehicles Sold This Year)
      Dodge - Down 7% (43,878 Vehicles Sold This Month, 83,987 Vehicles Sold This Year)
      Fiat - Down 19% (2,145 Vehicles Sold This Month, 4,309 Vehicles Sold This Year)
      Ford - Down 4.5% (199,696 Vehicles Sold This Month, 363,523 Vehicles Sold This Year)
      Genesis - 
      GMC - Up 17.2% (46,339 Vehicles Sold This Month, 83,663 Vehicles Sold This Year)
      Honda - Up 4.3% (110,822 Vehicles Sold This Month, 208,000 Vehicles Sold This Year)
      Hyundai - 
      Infiniti - Up 32.5% (13,737 Vehicles Sold This Month, 25,295 Vehicles Sold This Year)
      Jaguar - Up 130.4% (3,484 Vehicles Sold This Month, 6,423 Vehicles Sold This Year)
      Jeep - Down 15% (62,345 Vehicles Sold This Month, 120,760 Vehicles Sold This Year)
      Kia - Down 14.2% (42,673 Vehicles Sold This Month, 78,299 Vehicles Sold This Year)
      Land Rover - Down 10.4% (5,747 Vehicles Sold This Month, 11,910 Vehicles Sold This Year)
      Lexus - Down 20.6% (18,338 Vehicles Sold This Month, 33.910 Vehicles Sold This Year)
      Lincoln - Up 8.8% (8,744 Vehicles Sold This Month, 17,529 Vehicles Sold This Year)
      Maserati - Up 49% (1,087 Vehicles Sold This Month, 26,942 Vehicles Sold This Year)
      Mazda - Up 5.9% (22,824 Vehicles Sold This Month, 44,522 Vehicles Sold This Year)
      Mercedes-Benz - Up 6.9% (24,522 Vehicles Sold This Month, 50,049 Vehicles Sold This Year)
      Mercedes-Benz Vans - Up 10.8% (2,513 Vehicles Sold This Month, 4,562 Vehicles Sold This Year)
      MINI - Down 24.1% (2,154 Vehicles Sold This Month, 5,264 Vehicles Sold This Year)
      Mitsubishi - Up 38.8% (10,924 Vehicles Sold This Month, 17,381 Vehicles Sold This Year)
      Nissan - Up 1.2% (122,003 Vehicles Sold This Month, 222,764 Vehicles Sold This Year)
      Porsche - Up 2.1% (3,637 Vehicles Sold This Month, 8,239 Vehicles Sold This Year)
      Ram Trucks - Up 4% (42,785 Vehicles Sold This Month, 80,830 Vehicles Sold This Year)
      Smart - Down 17.5% (348 Vehicles Sold This Month, 672 Vehicles Sold This Year)
      Subaru - Up 8.3% (45,500 Vehicles Sold This Month, 89,379 Vehicles Sold This Year)
      Toyota - Up 5.4% (156,001 Vehicles Sold This Month, 283,447 Vehicles Sold This Year)
      Volkswagen - Up 12.65% (25,145 Vehicles Sold This Month, 48,655 Vehicles Sold This Year)
      Volvo - Down 11.6% (4,651 Vehicles Sold This Month, 8,123 Vehicles Sold This Year)

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