Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    By William Maley •

    BMW To Challenge Mercedes-Maybach S600

      BMW Wants To Fight Mercedes In the Ultra-Luxury Class

    BMW is losing a lot of ground in the flagship arena to Mercedes-Benz. To combat this, the Munich-based automaker is considering an ultra-luxury sedan that will sit between the 7-Series and the Rolls-Royce Ghost.

     

    "Just like certain competitors, we will see that we occupy with credible offers the price bracket of 150,000 euros ($170,000) and beyond," BMW development chief Klaus Froehlich to Automotive News.

     

    Froehlich also took a jab at Mercedes-Benz by saying BMW wouldn't offer several wheelbases or "varyingly thick chrome packages."

     

    Why is BMW wanting to take on Mercedes-Benz in terms of flagships? In a word, China. Automotive news says about one of every two S-Class sedans built goes to China. The sedans are mostly bought wealthy people who have a chauffeur.

     

    Mercedes also took a big gamble. Back in 2012, the brand shuttered Maybach and left Bentley and Rolls-Royce to fight over buyers who want ultra-luxury models. During this time, a massive crackdown on corruption took place and many wealthy people decided it wasn't a good idea to show off their wealth in ostentatious fashion. This caused sales of Bentley and Rolls-Royce vehicles to drop. When Mercedes brought back the Maybach in the form of a high-lux S-Class in 2015, buyers flocked to it as it was seen as an understated way to show off their wealth. Since then, Mercedes has introduced a Pullman version.

     

    What does BMW have planned? There have been rumors of a 9-Series though details are thin.

     

    Source: Automotive News (Subscription Required)

    Go to articles

    User Feedback

    Recommended Comments

    G. David Felt

    Let them have this segment, I see MB eventually imploding under their own weight of becoming the Chevy of everything with a rebadge on both their FWD appliances and the boring RWD appliances. This even goes for the over whoring AMG badge now. Let BMW follow the same model and blow up. It did not work for others and in the long run it will not work for them either. 

     

    After all in 10 years people will look at what used to be a luxury badge and say that is no different than a Ford or Chevy. I can get all that and save a butt load of money with an American name plate.

     

    Badge snobs are the only ones that will continue to over pay for just average auto's.

    Link to comment
    Share on other sites
    smk4565

    Interesting that the S-class left the 7-series in the dust, so now they need to bring out a 9-series.  Bring it on, the S-class will beat it too.  Mercedes knows luxury, they know ride quality, interior space, and over the top horsepower.  BMW was the sport sedan brand, yet in the past 10 years they are are trying to be more like Mercedes, making heavier, more solid feeling cars, making bigger, roomier cars, now making a chauffeur driven car.   Well I am sure BMW will enjoy 2nd place with their 7-8-9 series combined effort losing to the S-class.

    Link to comment
    Share on other sites
    oldshurst442

    Why did BMW buy Rolls Royce for?

     

    BMW already owns this segment through Rolls Royce...

     

    If you ask me...any German attempt in this segment is a pure fail...

    Unless it has English heritage...aka...Rolls Royce and Bentley...

     

    SMK...the Maybach has come and gone...twice...this third attempt wont fair any better...

     

    Mercedes has a good thing going on with the S Class...

    BMW has a good thing going on with Rolls Royce...

     

    Id leave well enough alone...

     

    Visions of grandeur is what this is....and usually, visions of grandeur dont end up too good...

    Link to comment
    Share on other sites
    Suaviloquent

    BMW in order to chase volume has lost its identity. Or more rather they've become dual holders of identities that are not complementary.

     

    Do we make ridiculous sleds or do we make agile fighters?

     

    They make neither. 

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      What ever the entry level version is, I thought it was the Z06, but as @oldshurst442 pointed out would seem I am thinking of the base Stingray version as a focus point. Yet if it is a $60K car, I doubt many can think of having it as an extra weekend cruiser.
    • ccap41
      Random Thoughts Thread

      By ccap41 · Posted

      The Z06 starts in the 6 figure range. It starts at $112k. Add the "performance package" for another 9k (which should be standard on a Z06, right?) and it's a 120k car before changing paint, wheels or interior colors. 
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Major announcement between GM and Hyundai. General Motors and Hyundai Motor Company Announce Plans for First Five Co-developed Vehicles - Hyundai Newsroom GM and Hyundai announce plans for first five co-developed vehicles The two companies will co-develop four vehicles for the Central and South American market, including a compact SUV, car and pick-up, as well as a mid-size pick-up, all with the flexibility to use either internal combustion or hybrid propulsion systems. Hyundai and GM also will co-develop an electric commercial van for North America. Hyundai and GM expect sales of the co-developed vehicles to be more than 800,000 vehicles a year once production is fully scaled. I have to wonder if the well-received PV5 electric van that Hyundai developed and sells under both Hyundai and Kia labels in Asia and Europe could not end up being part of the electric commercial van for North America?
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      https://www.cbc.ca/news/canada/windsor/lasalle-police-illegal-border-crossing-us-kayak-rcmp-windsor-1.7602298   https://www.ctvnews.ca/windsor/article/lasalle-officer-thwarts-attempted-illegal-entry-into-canada/   A routine property check turned into a surprising discovery early Wednesday morning, according to police. Shortly before 1:00 a.m., a LaSalle police officer checking a commercial property on the 1800 block of Front Road spotted a man at the water’s edge of the Detroit River with two backpacks and a kayak. Investigators say the 51-year-old U.S. citizen was attempting to illegally enter Canada. He was detained and handed over to the Royal Canadian Mounted Police for further investigation. Police Chief Michael Pearce praised the officer, saying, “This is an outstanding example of how proactive policing can yield positive results. While conducting a simple property check, our officer helped prevent an illegal entry into Canada.”   A defector... Reminiscent of former Eastern block folk from  the 1980s...
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      I said the Z06, ZR1 twins will sell out.  GM will build as many as the demand needs GM to build.  And it will probably be a higher number than any Porsche 911 variant in that category.  Firstly, Porsche limits production of those track focused upper trimmed variants.  Secondly, like Ferrari, Porsche obliges the owners of would be GT3 RS owners to buy Cayennes and Macans and have a history of past 911 purchases. Only Ferrari gets shat on for that business practice... I dont think Chevrolet and Corvette as a manufacturing team and entity and GM ultimately, are ready to introduce a Corvette SUV as it once was presented a couple of years ago.  The Corvette engineering team is too focused on giving us mental performance from the C8 platform.  And more to come is rumored.  And then there is the 9nth generation.  The C8 is already on its 6th year.  Its close to the time where Chevrolet is thinking on the next gen Corvette.  Whether this next platform will come at year 8 or year 14 of C8 production, the 6th year of any Corvette generation is when Chevrolet starts thinking if another generation of Corvette is going to happen and is talking to General Motors corporate on what budgets are needed to follow. And then the engineering team starts to form to start thinking about what is the the next Corvette going to be like. And no...lifestyle vehicles have NOT replaced anything. The sportscar is still alive and well. For those that have the money to spend on secondary vehicles as toys, these people buy Hummer EVs just as much as Corvette and Porsches.  But those that do not have monies to spend, well, they cant afford groceries in this current political climate.   But sportscars are still being bought.  Lifestyle vehicles...too I guess.  I heard that Jeep is also tanking in sales.  I dunno if its only the Wagoneer or the regular Jeep, but regular Jeeps have gone insane expensive too.  And I do not see Rivians nor Broncos all that much on the roads nor do I see US peoples rave about Rivian and Broncos the way they once did 2 years ago...

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search