BMW doesn't have a vehicle that directly competes with the Mercedes-Benz S-Class coupe, but Autocar says that could be changing.
According to sources at BMW's R&D center in Munich, there are two proposals on the table for a new 8-Series. The first is a four-door coupe - think 6-Series Gran Coupe in a larger size - and the second is a for a two-door coupe and cabriolet.
Why is BMW considering a competitor to the S-Class Coupe? Because they want to experience the same profits that Mercedes is currently enjoying. According to internal studies, Mercedes is earning up to 30,000 Euros on every S-Class they sell. That turns into a tidy profit of up to billion Euros in a year.
Now if BMW decides to go forward with either option, Autocar says a concept is likely to appear in 2018. A production model would follow two years later, using the 7-Series platform.