Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    Don't Expect the Opel Adam to Come As A Buick Anytime Soon

      Changes in the automotive marketplace have put the plans for Buick getting the Adam on hold.

    Buick's brand manager Duncan Aldred is 'thrilled' with how the brand is doing.

     

    "It's a wonderful portfolio. We'll have three sedans, three crossovers and a halo. I think most brands would say, "Yeah, that's a great portfolio.' I'm thrilled with it," Aldred told Automotive News.

     

    That doesn't mean Aldred isn't open to possibly a new product, such as a flagship. But one model that has been taken off the table is the Opel Adam. Previously, Aldred has said he would like to bring the Adam over to compete against the Fiat 500 and MINI Cooper. But with the rise of crossovers - like the Buick Encore, has given Aldred second thoughts.

     

    "I very much did feel when I came over that that could really help accelerate the Buick brand story. I don't see that as much. Whether the market shifted or the fashion nature of those cars has changed, I don't know. But I wouldn't be looking for a small, B-segment car today," said Aldred.

     

    Source: Automotive News (Subscription Required)


    User Feedback

    Recommended Comments

    The Adam is so unique and interesting, it would be a tremendous brand entry car and attention car for Buick.  Instead, they bring over the cascada.  Primarily to stuff rental fleets.

     

    The Adam is a no brainer to me, but what do i know, Buick just wants to sell snooze mobiles again.

     

    The Adam is one of those designs people would talk about.

    Link to comment
    Share on other sites

    The Adam is so unique and interesting, it would be a tremendous brand entry car and attention car for Buick.  Instead, they bring over the cascada.  Primarily to stuff rental fleets.

     

    The Adam is a no brainer to me, but what do i know, Buick just wants to sell snooze mobiles again.

     

    The Adam is one of those designs people would talk about.

     

    I agree reg, but the question is could Buick sell them? I look at the sales of the 500 and Cooper, and they are not doing so great.

    Yes, it would be a car that people would be talking about. But I don't think many people will buy them.

    Link to comment
    Share on other sites

    I dont know how well the Opel Adam sells in Europe, but even for the Adam in Europe, its a car that came to the scene too late, let alone for Buick to have profited from the micro car frenzy in North America...

     

    The Opel Adam as a Buick should have hit our shores a year or two BEFORE it actually made its first appearance in Europe as an Opel Adam...

    At the very least...the same year it launched in Europe.

    In 2016/2017...

    That ship has sailed.

    The train left the station.

    The little bird has flown away.

     

    Buick needs to concentrate on the up and coming fad, not the one that has just became a cliché.

     

    The Encore...THAT is where its at...

    Great call...PERFECT car, PERFECT timing...

     

    THAT is how one leads the fads....by creating them, not chasing after yesterday's dreams but by creating tomorrows'..

    Edited by oldshurst442
    Link to comment
    Share on other sites

    This would be just another Fiat 500 that would struggle in the market. 

     

    Now bring over the larger three door hatch with the turbo engine and offer it in the OPC trim along with standard trim and you would have a good sporty GTI and Mini competitor. 

    Americans are not fans of these small cars at this point and the segment still needs to find it's place. Many Fiat dealers are in trouble or are regretting they even picked up the brand. 

     

    FYI Pontiac is dead and will still remain dead. Adding a small useless FWD car designed and built for someone else  is what killed them in the first place. 

    Link to comment
    Share on other sites

    They don't need the Adam.  Even the urban hipsters aren't buying the Mini Coopers and Fiat 500s, those little cars don't sell.  The demographic that shops for Buicks surely isn't looking for a car that small.  Better to focus on crossovers, that is what selling.

    Link to comment
    Share on other sites

    Buick could build a crossover coupe convertible version of the Encore and it would outsell the Adam here.  No one is buying a subcompact car, that is why the Honda Fit is basically dead, but the HR-V sells even though it is the same chassis with the same engine, crossover = sales.

    Link to comment
    Share on other sites

    Buick could build a crossover coupe convertible version of the Encore and it would outsell the Adam here.  No one is buying a subcompact car, that is why the Honda Fit is basically dead, but the HR-V sells even though it is the same chassis with the same engine, crossover = sales.

     

    Just like that Nissan no one bought with the top chopped off?

    Link to comment
    Share on other sites

    I'm in Denmark for work this week (fly home tomorrow). Grabbed an Uber to the closest Opel dealer today, hoping to see and grab an Insignia brochure (Estate model primarily). Saw the Insignia wagon, no brochure, but also saw the Adam and Astra. The Adam, while "cute", would suffer in sales I believe. Now the Astra Hatch and Estate - those need to come to the US pronto!!

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • Phoque him and las vegas!!! Phoque the whole damned country that is the usa!!!  Fix your own shyte! Canadians need not be a money mine for any american tourist site or area!!! trump and many maga a&&hol3s want to make Canada an enemy and actually want to occupy Canada. Many other americans are phoquing clueless to  trump's bullshyte!!!   Phoque that!!! There are only a hair above 40 million Canadians. There are a hair below 350 million americans.  trump said and continues to say that he and the usa does not need anything Canadian.  So phoque trump and phoque the usa!!!  Let americans visit and tourist las vegas and any other american area.  desantis who says continually "who needs Canadians?" and he FALSELY claimed last December  that florida had record breaking visitors mocking Canada's boycott to florida!!! Like I said...fix your OWN shyte!!!  Let the mayor of las vegas strike up a deal and pour marketing money INTO florida begging floridians to visit las vegas.  There are a hair below 25 million a&&hol3s in florida. floridians could visit las vegas!!!  And las vegans and nevadans could return the favour and visit Disney...  In fact, all of america could visit there OWN phoquing country and do their own phoquing tourist vacations within their OWN phoquing dumb a$$ country!!! Canada and Canadians NEED to stay the PHOQUE away from shytty usa!!!  Get killed by an ice agent?  Phoque off!!! Get accosted by a border agent???  Phoque off!!! Get robbed by a desperate down and out american loser because he voted for trump and trump phoqued him?  Phoque off!!!  But you know what the REAL sad news is about this whole shyte???!!!   https://www.cbc.ca/news/canada/calgary/southern-alberta-mustangs-collision-9.7071643   Rest in Peace 3 Southern Alberta Mustang junior hockey players died in a car crash yesterday afternoon. 2 were from British Columbia and the other boy from Birmingham Alabama.  ALABAMA... The kid was from Alabama playing hockey. In CANADA!!!  And the reverse happens quite often. Kids from Flin Flon Manitoba, play in the States in hockey with US scholarships...   Kids from Boston come to Montreal  and play for McGill or Concordia and Montreal kids play for Boston College...  Its quite sad that trump has made us enemies...   Its even sadder that some americans have accepted it!!!   
    • I find it funny that the Mayor and other politicians are begging Canadians to return to Vegas, but Mexico has won out, so I do not see them returning and the amount of visitors to Vegas has dropped to levels from 2000 to 2003. Billions lost and deserved based on the stupidity of the U.S. Canadian airlines are abandoning Las Vegas at levels not seen since 2006
    • OUCH so happy this is blowing up in the idiot administrations face. Don Lemon’s arrest turned into a MAGA misfire
    • Oops, welcome to Idiot47 Tariff party GM, want to reduce employees and shifts, then a refund is required to the canadian people. GM took the money, now Canada wants payback
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search