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    Cadillac Sees Global Sales Up 24.5 Percent In Dec. 2015, and 7.5% For the Year


    • Cadillac's ATS, SRX and Escalade lead the charge to Global Sales being up for 2015.

    Cadillac finishes 2015 with a year over year increase of 7.5 % globally finishing the year 277,868, or 19,000 more than 2014. Cadillac’s ATS, along with the SRX set annual sales records. The ATS moved 63,049 units in 2015, an increase 35%while the SRX totaled 99,397, an increase of 13.3%.
    For December 2015, Cadillac saw a 24.5% jump in sales overall, and 28.7% in the U.S., its home market. In China, Cadillac’s second largest market, sales increased 17%. Canadian Cadillac dealers saw and increase of 16.2% , while sales were boosted 19.6% in the Middle East, 27.7% in Mexico and 75.8% in South Korea.

     

    It should also be noted that These come on the heal of a healthy $51,000 average transaction price for 2015 in the U.S., second only to Mercedes Benz. Inventory levels have been pushed below the 50-day mark as Cadillac plans to expand its line-up soon with the launch of the range topping CT6 large executive sedan in March, followed by the XT5 crossover as a replacement for the very successful SRX. The vehicles will be built in Detroit-Hamtramck Assembly Plant and Spring Hill, Tenn. respectively.

     

    “Cadillac’s global expansion is building momentum, driven by increasing product substance and disciplined growth strategies,” said Cadillac President Johan de Nysschen. “Not only did volume grow, but Cadillac’s transformed products earned higher transaction prices from customers, driving lower inventory levels. This creates a strong foundation for our two all-new products launching in the first half of 2016 – the CT6 prestige sedan and the XT5 luxury crossover.”

     

     

    Cadillac ATS sales grew 51% to 7,825 units
    Cadillac CTS sales grew 1% to 3,043 units
    Cadillac ELR sales grew 12% to 135 units
    Cadillac Escalade sales grew 30% to 5,306 units
    Cadillac SRX sales grew 22% to 10,001 units
    Cadillac XTS sales grew 12% to 5,982 units

     

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    Source: Cadillac

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    With the right new vehicles... I see very little in the way of 500,000 by 2020. Cadillac needs product...and within that product, variants. I still am bewildered as to why I can not buy a Cadillac convertible, small, mid, or sports car. Its insanity. There shouldn't be a concept, but a production vehicle already on the way out.

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    They need more products and variants for sure.  I don't know why they move so slow with product roll outs.  They also need to get into more markets.  1,750 cars in EU and Russia isn't going to get it done.

     

    Johan has confirmed a sub-ATS model is coming to battle the CLA and 1-series.  I guess the CLA haters that say Mercedes will dilute their brand image and the CLA competes with Chevy will have to find a new argument against Mercedes product strategy.

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    Fix CTS?

    CTS has a sales problem.  I am not sure how you fix that though.  It is the biggest car in the segment, maybe it needs to shrink, get a more interesting looking rear end, better interior, I don't know.  The people aren't buying it though, and even more scary is a new E-class is on sale in summer, and a new 5-series is coming shortly after that.

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    They need more products and variants for sure.  I don't know why they move so slow with product roll outs.  They also need to get into more markets.  1,750 cars in EU and Russia isn't going to get it done.

     

    Johan has confirmed a sub-ATS model is coming to battle the CLA and 1-series.  I guess the CLA haters that say Mercedes will dilute their brand image and the CLA competes with Chevy will have to find a new argument against Mercedes product strategy.

     

    So then you will have to move the field goal posts again since MB is equal to Chevy, Ford and Dodge in many ways with their FWD appliances, the crappy SmartCar and their Mormon/Catholic family hauling Sprinter Vans.

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    Well Cadillac is about to have a car cheaper than the CLA.  I guess Cadillac wants to compete with Chevy as well by your logic.  And let's see, ELR, XTS, SRX/XT5, Cadillac has just as many front drive cars as Mercedes, but they don't have nearly as many rear drive models.

     

    And I didn't move any goal post.  I simply said that Cadillac needs more models, they have 1 crossover when that it the hottest segment, for example.  They don't have a convertible, hatch or wagon.  The product line is limited, and so are the countries they are selling in.  Cadillac only has 2 countries in which they sell over 13,000 cars a year, they need to expand the footprint.  

    Edited by smk4565
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    I hope Cadillac comes to their senses and shelves ANY sub-ATS product. They're still 'loose on the rudder' if they do- it's not where a luxury brand should be competeing. 

     

    Also vehemently opposed to shooting for 500K sales, Cadillac has never been anywhere close to that level and it doesn't need nor should aspire to that level.
    To get there other lux brands come up with all sorts of boondoggles like empty shell cargo vans, non-sliding door minivans, and uber cheap FWD appliances. Cadillac should remain above such obvious volume grabs and stay true to a 'luxury core'.  

    Edited by balthazar
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    A sub ATS model could mean the 2.5 ATS dies, and the ATS (or CT3) starts with the 2.0T at $37,000.  

     

    And I think I said Johan before who has hinted at a sub-ATS.  Dave Leone confirmed to Road and Track that they are currently working on a car below ATS, and that it would be rear drive.   The car is already in development.

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    A sub ATS model could mean the 2.5 ATS dies, and the ATS (or CT3) starts with the 2.0T at $37,000.  

     

    And I think I said Johan before who has hinted at a sub-ATS.  Dave Leone confirmed to Road and Track that they are currently working on a car below ATS, and that it would be rear drive.   The car is already in development.

     

    Wouldn't a sub-ATS with RWD make it better than a MB CLA by your logic?  Can't have that now can we?

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    Well for Cadillac sales increases are larger because their total sales year over year are smaller compared to competitors.

     

    More than just making great cars - Cadillac has to improve its global prestige. I think making products that people want or want to associate with will net quick sales increases. But it may be at accords with keeping ATPs up (which again is propped up by Escalade sales in America; but can't be reproduced anywhere else and a dearth of sales for sedans compared to rivals) or having an original product mix.

     

    Cadillac should continue to do what it does best - catch up quickly in the segments where it isn't but can easily join, and maintain the differentiating factor in the segments where it is arguably the best in ride/handling. But that itself is a low priority at this point. More important is value built on that branding, built on the expectation of capability, not outward displays of it.

     

    Cadillac's biggest weakness is the lack of an emotional product for the global product line, like the LC500 or BMW i8 or the Audi R8 or the more accessible Audi A7. Something that is stylish, something that doesn't really have to sell, but something that projects the intentions of the brand as one being almost arrogant. These kinds of products are never profit-centers, atleast not initially.

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    They need more products and variants for sure.  I don't know why they move so slow with product roll outs.  They also need to get into more markets.  1,750 cars in EU and Russia isn't going to get it done.

     

    Johan has confirmed a sub-ATS model is coming to battle the CLA and 1-series.  I guess the CLA haters that say Mercedes will dilute their brand image and the CLA competes with Chevy will have to find a new argument against Mercedes product strategy.

     

     

    The CLA is put down not because of the price.. but because it is a $h!ty car that has the build quality of a leather cladded Yugo.

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    Fix CTS?

    CTS has a sales problem.  I am not sure how you fix that though.  It is the biggest car in the segment, maybe it needs to shrink, get a more interesting looking rear end, better interior, I don't know.  The people aren't buying it though, and even more scary is a new E-class is on sale in summer, and a new 5-series is coming shortly after that.

     

     

     

    Sales problem has been outlined a thousand times and U and some still seem to not get it. No coupe, no advertising, same priced XTS on the lot.. get it thru your head. Interior is award winning. Performance is class leading. Look is subjective but I think its the best looking of the segment

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    I hope Cadillac comes to their senses and shelves ANY sub-ATS product. They're still 'loose on the rudder' if they do- it's not where a luxury brand should be competeing. 

     

    Also vehemently opposed to shooting for 500K sales, Cadillac has never been anywhere close to that level and it doesn't need nor should aspire to that level.

    To get there other lux brands come up with all sorts of boondoggles like empty shell cargo vans, non-sliding door minivans, and uber cheap FWD appliances. Cadillac should remain above such obvious volume grabs and stay true to a 'luxury core'.  

     

     

    The problem is that Cadillac profit potential at 500K is unbelievable.. and GM sees this, especially since the Platform arrangement will push profitability even further by that time. As to the sub-ATS model.. I think that they should hold off as well. Translate it into a sports car convertible and delve deep into niche. 

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    Cadillac's biggest weakness is the lack of an emotional product for the global product line, like the LC500 or BMW i8 or the Audi R8 or the more accessible Audi A7. Something that is stylish, something that doesn't really have to sell, but something that projects the intentions of the brand as one being almost arrogant. These kinds of products are never profit-centers, atleast not initially.

    First off, the i8 is a certainly a good example of something that doesn't sell. It's "arrogant" to the point that no one wants to be seen in one.

    Same with the R8 : VW sold (15) R8s in December, whereas Cadillac's 'emotional, stylish, doesn't have to sell, arrogant' ELR sold NINE TIMES that many in Dec.

     

    That is NOT Cadillac's "biggest weakness"- those uber niche cars don't sell ANY more audis/BMWs.

     

    But we NEVER read how the R8 is a 'failure' that 'no body buys', but that's ALL we read about WRT the ELR.

     

    - - - - - 

    People need to get it thru their heads; Cadillac is not General Motors (nor BMW, nor Daimler, nor VW), it's NOT about sales volume with Cadillac…. but because it's connected with what was once, 60 years ago, nearly 1 out of every 2 sales in the U.S., that's the filter every op-ed is (erroneously) written thru. It's a flawed metric that is decades out of date BESIDES the fact that it was never pertinent WRT Cadillac. Cadilac's traditional, historical sales level is in the 200K-250K, and that served them with the utmost excellence. With the right mix of product & marketing, it would do so again.

     

    Cadillac must STOP trying to match the catalogs of the mega mainstream German so-called  luxury brands. They are not a million plus unit marque.

    Let mercedes compete with toyota in the $29K range- they HAVE to.

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    Cadillac's biggest weakness is the lack of an emotional product for the global product line, like the LC500 or BMW i8 or the Audi R8 or the more accessible Audi A7. Something that is stylish, something that doesn't really have to sell, but something that projects the intentions of the brand as one being almost arrogant. These kinds of products are never profit-centers, atleast not initially.

    First off, the i8 is a certainly a good example of something that doesn't sell. It's "arrogant" to the point that no one wants to be seen in one.

    Same with the R8 : VW sold (15) R8s in December, whereas Cadillac's 'emotional, stylish, doesn't have to sell, arrogant' ELR sold NINE TIMES that many in Dec.

     

    That is NOT Cadillac's "biggest weakness"- those uber niche cars don't sell ANY more audis/BMWs.

     

    But we NEVER read how the R8 is a 'failure' that 'no body buys', but that's ALL we read about WRT the ELR.

     

    - - - - - 

    People need to get it thru their heads; Cadillac is not General Motors (nor BMW, nor Daimler, nor VW), it's NOT about sales volume with Cadillac…. but because it's connected with what was once, 60 years ago, nearly 1 out of every 2 sales in the U.S., that's the filter every op-ed is (erroneously) written thru. It's a flawed metric that is decades out of date BESIDES the fact that it was never pertinent WRT Cadillac. Cadilac's traditional, historical sales level is in the 200K-250K, and that served them with the utmost excellence. With the right mix of product & marketing, it would do so again.

     

    Cadillac must STOP trying to match the catalogs of the mega mainstream German so-called  luxury brands. They are not a million plus unit marque.

    Let mercedes compete with toyota in the $29K range- they HAVE to.

     

     

     

    They can't stay at 250K sales as that was proportional to a population.. or market 20 years ago.. I personally do not see a need for them to hit the 1 million mark.. but globally they should at the very least be on par with Lexus, a luxury brand with a mainstream mother. The only saving grace is that Toyota is mostly Toyota.. with little in the way of near luxury outside of the Land Cruiser and Avalon, while GM does have the entire Buick and GMC brands accounting for 1.7 Million sales in 2014, while Cadillac added an additional 250K

     

    Only finding figures for 2013...
     
    BMW: 1.66 million sales
    Audi: 1.59 million sales
    Mercedes: 1.47 million sales
    Lexus: 523,000 sales
    Jaguar/Land Rover: 425,000 sales
     
    Throwing in sales from last year for Cadillac with 278,000 still has GM's luxo brand 147K behind Jag/and mostly LR. 
     
    We all kno that a great deal of BMW and Audi sales are BS in terms of luxury. Only in the U.S. are they truly conveyed as over the top luxury in fact. The 3Series is a sales king along with the 5Series because of their massive fleet sales in Europe.. often being used as cabs, cop cars etc. GM has Opel for that. If U really looked at the numbers.. GM's Luxury brands account for somewhere around 2 Million PREMIUM sales. Putting Caddy at 500K would sweeten that deal. Even better is that when U get right down to it... adding more vehicles to Cadillac volume really revolves around the $33K+ range.. not under. 
     
    I think some also missed that in the U.S. Cadillac enjoyed the honor of being second in ATP at $51K
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    Cmicasa >>They can't stay at 250K sales as that was proportional to a population.. or market 20 years ago.. I personally do not see a need for them to hit the 1 million mark.. but globally they should at the very least be on par with Lexus, a luxury brand with a mainstream mother.<<

     

    But the luxury market has FAR many more players now, also. in the mid 60s, for example, it was only Cad, Lincoln & Imperial. More players, so the pie is divided up farther. Cadillac's circa 378K U.S. sales in 1978 may never be eclipsed because of that very reason. But I still believe 500K globally is too high, and it's certainly no criteria/wish of mine.

     

    My prime point is, too many people / op-eds are trying to hold Cadillac up to the 'business model' of MB & BMW, when those are 90% of their parent corporation's business. Cadillac is NOT anywhere within shooting distance of that percentage within General Motors, thusly the concept that Cadillac "needs" to compete at every rung is vastly flawed.

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    Cmicasa >>They can't stay at 250K sales as that was proportional to a population.. or market 20 years ago.. I personally do not see a need for them to hit the 1 million mark.. but globally they should at the very least be on par with Lexus, a luxury brand with a mainstream mother.<<

     

    But the luxury market has FAR many more players now, also. in the mid 60s, for example, it was only Cad, Lincoln & Imperial. More players, so the pie is divided up farther. Cadillac's circa 378K U.S. sales in 1978 may never be eclipsed because of that very reason. But I still believe 500K globally is too high, and it's certainly no criteria/wish of mine.

     

    My prime point is, too many people / op-eds are trying to hold Cadillac up to the 'business model' of MB & BMW, when those are 90% of their parent corporation's business. Cadillac is NOT anywhere within shooting distance of that percentage within General Motors, thusly the concept that Cadillac "needs" to compete at every rung is vastly flawed.

     

     

     

    Granted.. and as I said.. 20 years.. meaning at this point.,. the 90s.. not the 60s. In 1996 we had Cadillac, Lincoln, Benz, BMW, Lexus, Infiniti, Acura, Saab, and Jag.

     

    Also... I am not saying that Cadillac should be in every segment. Quite the contrary. I am saying that within the segments it is in currently.. it should have variants. For instance.. CTS should have a wagon, convertible, coupe. They can have their own designation or name, but the choice should be available. Same for the ATS. Add Diesels across the board. The only real addition I think they need, outside of a larger and smaller than XT5 CUV, is small sports car, and a super-car.. Make an electric or hybrid version of all. 500K sales JUST LIKE THAT. 

     

    Mercedes has 16 models.. BMW, 12. They should be outselling Cadillac's 6 models

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    Cmicasa >>They can't stay at 250K sales as that was proportional to a population.. or market 20 years ago.. I personally do not see a need for them to hit the 1 million mark.. but globally they should at the very least be on par with Lexus, a luxury brand with a mainstream mother.<<

     

    But the luxury market has FAR many more players now, also. in the mid 60s, for example, it was only Cad, Lincoln & Imperial. More players, so the pie is divided up farther. Cadillac's circa 378K U.S. sales in 1978 may never be eclipsed because of that very reason. But I still believe 500K globally is too high, and it's certainly no criteria/wish of mine.

     

    My prime point is, too many people / op-eds are trying to hold Cadillac up to the 'business model' of MB & BMW, when those are 90% of their parent corporation's business. Cadillac is NOT anywhere within shooting distance of that percentage within General Motors, thusly the concept that Cadillac "needs" to compete at every rung is vastly flawed.

     

     

     

    Granted.. and as I said.. 20 years.. meaning at this point.,. the 90s.. not the 60s. In 1996 we had Cadillac, Lincoln, Benz, BMW, Lexus, Infiniti, Acura, Saab, and Jag.

     

    Also... I am not saying that Cadillac should be in every segment. Quite the contrary. I am saying that within the segments it is in currently.. it should have variants. For instance.. CTS should have a wagon, convertible, coupe. They can have their own designation or name, but the choice should be available. Same for the ATS. Add Diesels across the board. The only real addition I think they need, outside of a larger and smaller than XT5 CUV, is small sports car, and a super-car.. Make an electric or hybrid version of all. 500K sales JUST LIKE THAT. 

     

    Mercedes has 16 models.. BMW, 12. They should be outselling Cadillac's 6 models

     

    I agree with the 'model plan', but I see your plan doesn't include a sub-ATS. ;)

    That plan looks fine, should be good for 350K. Again- I don;t want nor care to see 500K from Cadillac.

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    A sub ATS model could mean the 2.5 ATS dies, and the ATS (or CT3) starts with the 2.0T at $37,000.  

     

    And I think I said Johan before who has hinted at a sub-ATS.  Dave Leone confirmed to Road and Track that they are currently working on a car below ATS, and that it would be rear drive.   The car is already in development.

     

    Wouldn't a sub-ATS with RWD make it better than a MB CLA by your logic?  Can't have that now can we?

     

    A sub ATS rear driver should have better ride and handling than a CLA, all other things being equal.  Assuming they don't put an awful engine or transmission into the CT1 or CT2 whatever it will be called, they should have better mechanics than the CLA.  Then it comes down to styling and interior.

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    Fix CTS?

    CTS has a sales problem.  I am not sure how you fix that though.  It is the biggest car in the segment, maybe it needs to shrink, get a more interesting looking rear end, better interior, I don't know.  The people aren't buying it though, and even more scary is a new E-class is on sale in summer, and a new 5-series is coming shortly after that.

     

     

     

    Sales problem has been outlined a thousand times and U and some still seem to not get it. No coupe, no advertising, same priced XTS on the lot.. get it thru your head. Interior is award winning. Performance is class leading. Look is subjective but I think its the best looking of the segment

     

    Why isn't there a CTS coupe then?  Does GM not have the money to spend on Cadillac product development, can they not afford advertising either?   The 5-series doesn't have a coupe, it has that GT thing that doesn't sell, but it mostly gets by on 1 body style. 

     

    And if the CTS is such a good product, why doesn't it outsell the exactly same priced XTS?  It has better ride, handling, breaking, overall performance than an XTS, award winning interior but can't outsell the XTS.  The CTS was down 32% last year, something is wrong with either the product or their sales approach.

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    In 2014 GM sold 9.9 million cars and made a profit of $2.8 billion.  That works out to $282 per car in profit.  This was a bad year though due to recall costs, in 2013, they made $3.8 billion net profit and it looks like 2015 will finish up closer to $4 billion in profit.  So let's say they sell 10 million cars and make $4 billion profit, that is $400 per car. 

     

    If Cadillac could make an 8% margin per car, that would be $4,000 per car.  Wouldn't GM rather sell more $4,000 per car profit vehicles than the money losing Opels, or the $400 profit per car Chevrolets?

     

    I couldn't find Mercedes car division (no vans or Daimler trucks) net income, but I found their EBIT for 2014, which was $6.39 billion on sales of 1,722,600 cars.  GM the same year had EBIT of $6.49 billion on sales of 9.9 million cars.   Nearly the same amount of annual profit but an 8 million unit gap in sales.  And Audi works on a better profit margin than Mercedes does and has even higher sales volume.  This is the importance of luxury sales.  Cadillac could produce more dollars of profit than Buick, GMC and Chevy combined, if they could get the volume up.

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    The S-class was down 13% last year and 24% in December alone, something is wrong with either the product or their sales approach.

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    Well I actually liked the ELR for what it was, I feel it was a discount i8 from Cadillac... (no, really I think that way, the car certainly had way more cred for being environmentally friendly)...

     

    And I also don't want Cadillac to go down the rabbit hole... I want them to make every vehicle though that is stunning.

     

    The thing about the stupid slow selling coupes that are almost or are full super-cars is that they get people talking about your brand. Suckered folks then start tracing the absurdity of those cars back down to the rest of the product line.

     

    When people saw the stunning ELR, then started to talk about it, and then realized where the substantive differences were from the Volt and what the price was, it kinda blew up on itself. Cadillac was expecting a few times more sales than it gets now - or maybe those were sales milestones imposed by upper GM management.

     

    In that case it was the fault of the corporate parent. Since (I hope, I dream, I relish for) Cadillac now has the same autonomy we hope JD has enabled for the brand, then nothing can stop them from shooting for the moon itself.

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