• Sign in to follow this  
    Followers 0

    Cadillac's Vice President Talks About Electrics, Elmiraj


    William Maley

    Staff Writer - CheersandGears.com

    November 2, 2013

    TheDetroitBureau.com had the chance to talk with the Vice President of Global Cadillac, Bob Ferguson. During their conversation, Ferguson said there is the possibility of offering a larger and more luxurious electric vehicle.

    “We’re bullish on this technology," said Ferguson. He went onto say "This will lead to a progression of (battery-based) cars for Cadillac."

    General Motors is hoping that Cadillac's first electric vehicle, the ELR, becomes a success, especially in the Northeast and West Coast. This would make the case for this new model a bit easier. The report says this new model would likely use the powertrain from the next-generation Volt.

    Ferguson also talked about the Elmiraj concept. He said the vehicle is garnering more and more support at GM, but the management isn't quite sold yet. Cadillac is trying to work up a business case that will be presented to them.

    Source: TheDetroitBureau.com

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    If technically feasible, why not an electric production Elmiraj (or Miraj, or Eldorado, or whatever)? After the LTS is introduced and considering what's been already developed for the Volt/ELR it would have the leverage of both Omega's and electric powertrain's basic development already done... Also, the Ciel had a hybrid drivetrain... It would be an interesting way to charge extra-high prices for the omega platform in a very stylish package that evokes Cadillac's heritage quite well IMHO...

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. NOS2006
      NOS2006
      (29 years old)
  • Similar Content

    • By William Maley
      Even though it was launched a week ago, there is already about possible powertrains for the Kia Stinger.
      Spencer Cho, Kia’s overseas product marketing boss told Car and Driver that Stinger would benefit from the electrification options developed for the Optima, despite the different powertrain layouts - Optima uses a transverse layout, while the Stinger uses a longitudinal layout.
      “We can utilize the currently available hybrid, plug-in-hybrid, and EV technology” for the Stinger’s benefit, said Cho.
      While there are no immediate plans to do an electric Stinger, Cho said they could develop one very quickly. The development team behind the Stinger have considered this possibility and looked into ways to perform this change. One idea was to use transmission tunnel for battery storage.
      “We don’t have any EV in the plan yet, but we have the capability to bring EVs in the near future if the demand is there, based on market reception. The global EV market is still small, but it is getting bigger and bigger due to CAFE in the U.S. and European emissions standards,” said Cho.
      I have full confidence in our engineers and if we need the EV Stinger to come to light, our engineers can come up with ideas for putting the batteries into this vehicle.”
      Source: Car and Driver
      Pic Credit: NewspressUSA

      View full article
    • By William Maley
      Even though it was launched a week ago, there is already about possible powertrains for the Kia Stinger.
      Spencer Cho, Kia’s overseas product marketing boss told Car and Driver that Stinger would benefit from the electrification options developed for the Optima, despite the different powertrain layouts - Optima uses a transverse layout, while the Stinger uses a longitudinal layout.
      “We can utilize the currently available hybrid, plug-in-hybrid, and EV technology” for the Stinger’s benefit, said Cho.
      While there are no immediate plans to do an electric Stinger, Cho said they could develop one very quickly. The development team behind the Stinger have considered this possibility and looked into ways to perform this change. One idea was to use transmission tunnel for battery storage.
      “We don’t have any EV in the plan yet, but we have the capability to bring EVs in the near future if the demand is there, based on market reception. The global EV market is still small, but it is getting bigger and bigger due to CAFE in the U.S. and European emissions standards,” said Cho.
      I have full confidence in our engineers and if we need the EV Stinger to come to light, our engineers can come up with ideas for putting the batteries into this vehicle.”
      Source: Car and Driver
      Pic Credit: NewspressUSA
    • By William Maley
      Infiniti has toyed with the idea of an electric vehicle with the Emerg-e and LE concepts. But it seems they are finally going forward with this idea.
      Infiniti boss Roland Krueger tells Autocar the luxury automaker is planning to launch a new electric vehicle within the next three years. Work is already underway as Krueger revealed that he has driven an early prototype of said vehicle. Not many details were given except that the model would be using a new platform and maintain "Infiniti's values of performance and handling."
      Expect Infiniti to pull some help from Nissan with this new model.
      Source: Autocar

      View full article
    • By William Maley
      Infiniti has toyed with the idea of an electric vehicle with the Emerg-e and LE concepts. But it seems they are finally going forward with this idea.
      Infiniti boss Roland Krueger tells Autocar the luxury automaker is planning to launch a new electric vehicle within the next three years. Work is already underway as Krueger revealed that he has driven an early prototype of said vehicle. Not many details were given except that the model would be using a new platform and maintain "Infiniti's values of performance and handling."
      Expect Infiniti to pull some help from Nissan with this new model.
      Source: Autocar

      View full article
    • By William Maley
      Infiniti has toyed with the idea of an electric vehicle with the Emerg-e and LE concepts. But it seems they are finally going forward with this idea.
      Infiniti boss Roland Krueger tells Autocar the luxury automaker is planning to launch a new electric vehicle within the next three years. Work is already underway as Krueger revealed that he has driven an early prototype of said vehicle. Not many details were given except that the model would be using a new platform and maintain "Infiniti's values of performance and handling."
      Expect Infiniti to pull some help from Nissan with this new model.
      Source: Autocar
  • Recent Status Updates

  • Who's Online (See full list)