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    Johan de Nysschen Steps Down From Infiniti, Becomes President Of Cadillac


    • A Familiar Name Becomes Cadillac's President


    After spending two years at Infiniti, Johan de Nysschen has stepped down from his position as President and become the president of Cadillac. The news was announced yesterday in a press release by General Motors. In his new role, the 54-year-old will be responsible "for all aspects of Cadillac globally."

    “Johan brings to our company vast experience in the development and proper execution of luxury automotive brands. With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term,” said GM President Dan Ammann.

    “I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry. The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands." said de Nysschen.

    “The recognition of the brand is immense, and the progress on the fundamental product front is widely acclaimed. I am delighted at the opportunity to join the GM executive team to lead the Cadillac business, and I look forward to working with my Cadillac colleagues and our global retail partners.”

    Cadillac's former head, Robert Ferguson has been named Senior Vice President of Global Public Policy.

    Source: Cadillac

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Cadillac Names Johan de Nysschen President

    • Cadillac to operate as global brand, more distinct business unit

    DETROIT – General Motors today announced the appointment of Johan de Nysschen as President – Cadillac. de Nysschen will be responsible for all aspects of Cadillac globally including sales, pricing and network development, strategic brand development and marketing and product portfolio planning, including critical input for product engineering and design.

    de Nysschen, 54, joins the GM executive leadership team as an executive vice president of the company beginning August 1 and reports to GM President Dan Ammann.

    “Johan brings to our company vast experience in the development and proper execution of luxury automotive brands,” said Ammann. “With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term.”

    de Nysschen said he is eager to join the GM team.

    “I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry,” he said. “The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands.

    “The recognition of the brand is immense, and the progress on the fundamental product front is widely acclaimed. I am delighted at the opportunity to join the GM executive team to lead the Cadillac business, and I look forward to working with my Cadillac colleagues and our global retail partners.”

    Cadillac is the fastest-growing luxury brand worldwide, with sales improving approximately 30 percent globally in 2013, and an aggressive cadence of new models recently introduced and in cue. Some highlights include:

    • CTS - 2014 Motor Trend Car of the Year
    • Next generation 2015 Escalade arriving in showrooms
    • The summer’s launch of the 2015 ATS coupe, based on the success of ATS sedan, the 2013 North American Car of the Year
    • Approximately 60 percent of Cadillac buyers are new to the brand

    de Nysschen spent the last two years as head of the Infiniti brand worldwide. Prior to that, de Nysschen was chief executive of Audi USA for eight years and president of Audi Japan for five. He began his career with Audi in South Africa in 1993 after a variety of automotive positions with the Ministry of Transportation, BMW in South Africa and an automotive supplier.

    GM Names Ferguson to Lead Global Public Policy

    DETROIT — General Motors today appointed Robert E. Ferguson to Senior Vice President, Global Public Policy. Ferguson will report directly to GM CEO Mary Barra and is responsible for GM's federal, state and international government relations and public policy activities in the U.S. and its markets around the globe. The appointment is effective immediately.

    Ferguson returns to the top public policy position having guided GM's ignition switch recall response among lawmakers and regulators while also serving as Senior Vice President, Global Cadillac. During his tenure at Cadillac, the iconic nameplate became the world's fastest-growing full-line luxury brand and sold record volumes in the important China market. With the introduction of acclaimed new products such as the CTS, ATS coupe and Escalade, the brand is positioned for even greater success.

    "We need Bob's leadership and full focus on rebuilding relationships and instilling confidence in GM's efforts to create a new industry standard for safety," said Barra. "As GM's voice in critical policy issues, Bob will communicate a clear sense of purpose and collaborative spirit."

    Ferguson, 54, joined GM in 2010 as Vice President for Global Public Policy and served in that position through October 2012. He is credited with helping GM strengthen its position on Capitol Hill, and with its many regulatory agencies, on a wide range of business challenges related to energy, tax, labor, and finance policy.

    Ferguson was tapped by then-GM CEO Dan Akerson to head Cadillac's global marketing team. During that time, Cadillac saw nearly 30 percent global growth, highest among all full-line luxury brands, and U.S. growth of 22 percent. Cadillac's 66 percent growth in the white-hot China luxury market resulted in record sales of 50,000 units, putting the brand on a path to double sales there in two years.

    Prior to joining GM, Ferguson was at the business advisory and strategic communications firm Public Strategies, where he worked with a diverse and international group of clients as a senior strategist.

    Before joining Public Strategies, Ferguson spent more than 10 years as an executive at AT&T, where he served as the president of state legislative and regulatory affairs and also as group president and CEO of SBC's Enterprise Business Services.

    Ferguson, who succeeds Selim Bingol, also will serve as Chairman of the GM Foundation and oversee the philanthropic organization's contribution to the communities where GM employees live and work. Ferguson's replacement at Cadillac will be named later.

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    Audi did well when he was there, he didn't do much of anything for Infiniti, but Infiniti has limited resources also.   This guy did once call the Volt a "car for idoits" because no one would pay double the price for what is basically a Corolla competitor, so I wonder what he thinks of the ELR?   The good news is this guy may shelf the ELR and XTS and push for a flagship sedan because he wanted Infiniti to get a flagship and/or halo models, but I think the bean counters had other ideas.

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    IF he pushed at infiniti for a flagship, he was unsuccessful. Brand could not support one, anyway.
    Cadillac already has their flagship in the works, that will not be to his credit.
    Audi is a success primarily because it's a partnership development with VW and sees enormous economies of scale. In other words, it's baked in to a certain degree.

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    Audi did well when he was there, he didn't do much of anything for Infiniti, but Infiniti has limited resources also.   This guy did once call the Volt a "car for idoits" because no one would pay double the price for what is basically a Corolla competitor, so I wonder what he thinks of the ELR?   The good news is this guy may shelf the ELR and XTS and push for a flagship sedan because he wanted Infiniti to get a flagship and/or halo models, but I think the bean counters had other ideas.

     

    Basically you are rehashing what Autoblog commentators say. People forget one thing - he had Carlos Ghosn as his boss.

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    Nissan has huge economies of scale too, it isn't like Infiniti was a little independent.  But Ghosn may have killed any flagship ideas, it is a surprise they got the GT-R out because he is probably the tightest bean counter of them all.  Infiniti probably couldn't build a business case for anything above the M37/M56 so they just gave it a new name to make people think they made a new high end car.

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    I think they will do a Cadillac Encore.  The Cruze is as big as an ATS, so no sense in making a Cadillac out of that, I doubt they do a Spark or Sonic sized Cadillac, but I can see them doing an SUV smaller than the SRX. 

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    I think the next SRX is due to shrink externally while remaining the same size internally.  updated platform for that.   I don't think they'll do a Cadillac Encore... Apparently no way to make it much bigger on the Gamma platform.

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    I imagine there will be a 3rd Cadillac SUV somehow, GM loves SUVs, they can't let Cadillac have only 2 when Mercedes has 5 of them, granted the GLA will probably be a slow seller and the G-wagen is a niche product.

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    If the new Lincoln compact CUV is successful, I can see them responding... Merc has the GLA coming, BMW has the X1, Lexus has the NX, infiniti probably has something coming (beyond the strange EX).

    Edited by Cubical-aka-Moltar
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    I imagine there will be a 3rd Cadillac SUV somehow, GM loves SUVs, they can't let Cadillac have only 2 when Mercedes has 5 of them, granted the GLA will probably be a slow seller and the G-wagen is a niche product.

     

    I didnt say there wouldnt be one, only that it wouldnt be Gamma based

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    Cadillac will continue to falter until Cadillac finds management with a knowledge of what once made CADILLAC tick.

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    someone with knowledge of what makes Audi tick i think will be helpful.

     

    I hope Cadillac doesn't get de-Americanized though.

     

     

    To an extent I feel it already has been-

    Cadillac will continue to falter until Cadillac finds management with a knowledge of what once made CADILLAC tick.

     

     

    Pretty much this, although what sold Luxury cars in the past is as dead as the rear wheel drive Cutlass.

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    Cadillac will continue to falter until Cadillac finds management with a knowledge of what once made CADILLAC tick.

     

    What once made Cadillac tick no longer applies in the luxury segment.  It's no longer about huge space, cloud smooth ride, and the most glitz... it's about aggressive looks and driving acumen that makes the most mundane morning commute a trip around the Nürburgring.

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    I imagine there will be a 3rd Cadillac SUV somehow, GM loves SUVs, they can't let Cadillac have only 2 when Mercedes has 5 of them, granted the GLA will probably be a slow seller and the G-wagen is a niche product.

    Based on what I can find searching the internet, MB has only 2 SUV platforms. Their military version mad consumer overpriced dino G-Class and the 4 model family GLA, GLK, GL and M-class suv.

     

    How is this any different than Cadillac with their 2 SUV platforms? They have their Escalade, Escalade ESV and SRX. I expect a second model off the SRX line but with Buick, Cadillac does not need to have a model in compact, Mid class and Full size. More then enough with what they have.

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    Cadillac will continue to falter until Cadillac finds management with a knowledge of what once made CADILLAC tick.

     

    What once made Cadillac tick no longer applies in the luxury segment.  It's no longer about huge space, cloud smooth ride, and the most glitz... it's about aggressive looks and driving acumen that makes the most mundane morning commute a trip around the Nürburgring.

     

    Agreed, we are past the Baby Boomers desires for a Laz-e-boy chair ride. The buyers are wanting what you stated, a driving experience to make their commute fun.

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    Cadillac will continue to falter until Cadillac finds management with a knowledge of what once made CADILLAC tick.

     

    What once made Cadillac tick no longer applies in the luxury segment.  It's no longer about huge space, cloud smooth ride, and the most glitz... it's about aggressive looks and driving acumen that makes the most mundane morning commute a trip around the Nürburgring.

     

    Agreed, we are past the Baby Boomers desires for a Laz-e-boy chair ride. The buyers are wanting what you stated, a driving experience to make their commute fun.

     

     

     

    Or at least the image of wanting that experience.  BMW is selling numbed down 3 series like ice water in hell.   If the driving experience per se. was what was selling cars, Cadillac would be doing MUCH better than they are. Because IMHO they pretty much crush several other brands with their driving dynamics.

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    I imagine there will be a 3rd Cadillac SUV somehow, GM loves SUVs, they can't let Cadillac have only 2 when Mercedes has 5 of them, granted the GLA will probably be a slow seller and the G-wagen is a niche product.

    Based on what I can find searching the internet, MB has only 2 SUV platforms. Their military version mad consumer overpriced dino G-Class and the 4 model family GLA, GLK, GL and M-class suv.

     

    How is this any different than Cadillac with their 2 SUV platforms? They have their Escalade, Escalade ESV and SRX. I expect a second model off the SRX line but with Buick, Cadillac does not need to have a model in compact, Mid class and Full size. More then enough with what they have.

     

    Mercedes does have 2 SUV platforms but they have more than 2 SUVs.  The GLA is on the A-class platform, the GLK is built on the C-class platform.  The ML and GL share a platform but in different size similar to ATS and CTS on Alpha, and the G-wagen is their 2nd SUV only platform.  So 2 of Mercedes SUVs are built on car platforms.

     

    I'd like to see Cadillac build an SUV off Alpha, maybe to slot in between the SRX and Escalade and they can help them keep the price of the SRX down to keep it in the entry-lux suv sweet spot.

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    I'd like to see Cadillac build an SUV off Alpha, maybe to slot in between the SRX and Escalade and they can help them keep the price of the SRX down to keep it in the entry-lux suv sweet spot.

     

    I'd like to see them move SRX to Alpha.  :rwd:

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    It's not about an easy chair ride (or building the luxury equivalent of a high-end Saturn, which is what many Audis are). Cadillac was once the pinnacle of luxury, the pinnacle of design and engineering--the ultimate status symbol.  Following (which is about all they've been doing for the last 30 years, and is far from their only problem) will only get you so far.

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    It's not about an easy chair ride (or building the luxury equivalent of a high-end Saturn, which is what many Audis are). Cadillac was once the pinnacle of luxury, the pinnacle of design and engineering--the ultimate status symbol.  Following (which is about all they've been doing for the last 30 years, and is far from their only problem) will only get you so far.

     

     

    And what direction do you expect them to take to lead?

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    I imagine there will be a 3rd Cadillac SUV somehow, GM loves SUVs, they can't let Cadillac have only 2 when Mercedes has 5 of them, granted the GLA will probably be a slow seller and the G-wagen is a niche product.

    Based on what I can find searching the internet, MB has only 2 SUV platforms. Their military version mad consumer overpriced dino G-Class and the 4 model family GLA, GLK, GL and M-class suv.

     

    How is this any different than Cadillac with their 2 SUV platforms? They have their Escalade, Escalade ESV and SRX. I expect a second model off the SRX line but with Buick, Cadillac does not need to have a model in compact, Mid class and Full size. More then enough with what they have.

     

    Mercedes does have 2 SUV platforms but they have more than 2 SUVs.  The GLA is on the A-class platform, the GLK is built on the C-class platform.  The ML and GL share a platform but in different size similar to ATS and CTS on Alpha, and the G-wagen is their 2nd SUV only platform.  So 2 of Mercedes SUVs are built on car platforms.

     

    I'd like to see Cadillac build an SUV off Alpha, maybe to slot in between the SRX and Escalade and they can help them keep the price of the SRX down to keep it in the entry-lux suv sweet spot.

     

    So then you propose either a 3rd platform to add or move SRX to Alpha and build the SRX as the entry level and a new mid level CUV on alpha between SRX and Escalade.

     

    Right now MB and BMW have nothing that really competes against the Escalade. The G-Wagon is the closet body on frame that MB has but no one else out there makes a full size Luxury SUV today.

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    This whole nambly-pambly theory that no automaker "follows" another is ridiculous, it's the very backbone of the industry.

    Without it, cars within a segment would never be 'competitive' with each other.

    Edited by balthazar
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    • By William Maley
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      Make: Cadillac
      Model: ATS-V Coupe
      Trim: N/A
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    • By William Maley
      It has been about five years since a Cadillac V series model has graced either one the Cheers & Gears’ garages (if you’re wondering, that would be the 2011 CTS-V Coupe that our Managing Editor drove). It isn’t for our lack of trying. I can give you a stack of emails to the person who handles General Motors’ fleet in Detroit that list the ATS-V and CTS-V as a possible test vehicle. But if you keep bugging someone over time, something is bound to change. That is what happened this summer as a Cadillac ATS-V coupe rolled into the Cheers and Gears’ Detroit garage. Was it worth the wait? 
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      Our ATS-V tester featured the optional Carbon Fiber package that adds an exposed carbon fiber weave for the front splitter, hood extractor, and rear diffuser. It also comes with a larger rear wing and extensions for the rocker panels. I’ll admit I found the carbon fiber package to be a bit much with our tester’s red paint at first. It’s like going into an important meeting wearing a zoot suit and alligator shoes. You’ll make an impression, but is it the one you want to put out into the world? I did grow to like this combination as the week went on. That said, I would skip the carbon fiber package. For one, you have to very careful not cause any damage to lower parts when driving over speed bumps and other road imperfections. For example, the low ride height makes it easy for the front splitter to be cracked. Second, this optional package is $5,000. There are better ways you can use that $5,000 such as getting a new set of tires or a plane ticket to get you over to Cadillac’s V driving school.
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      But this where the good points end with the ATS-V’s interior. Despite all of the premium touches Cadillac has added, it doesn’t feel like it is worth the price. Take for example the center stack with CUE. It is just a sheet of piano black trim and makes the interior feel somewhat cheap. You’ll find more piano black trim throughout the interior which reinforces this. The instrument cluster is the same that you’ll find in the standard ATS only with a different font. It would have been nice if Cadillac could have pulled the 12.3-inch screen setup they use on the CTS-V as it looks nicer and would provide the key details needed for a driver. CUE still hasn’t gotten any better in terms of performance and overall usability. Yes, Cadillac has added Apple CarPlay and Android Auto integration to CUE. But we had issues with CarPlay with the system not recognizing our phone and apps crashing. The back seat? Just use it for storage. Trying to fit someone back there could cause you to be accused of cruel and unusual punishment.
      Power for the ATS-V comes from a twin-turbo 3.6L V6 with 464 horsepower and 445 pound-feet of torque. This can be paired with either a six-speed manual or our tester’s eight-speed automatic. Start up the engine and it delivers a meaty, if somewhat muted growl. Don’t let that fool you, this engine will throw you in the back of your seat with no issue. Yes, the turbos do mean you’ll have a moment or two for that rush of power to arrive. But once the turbos spool, hold on. Power comes on at a linear rate and never lets up. The eight-speed automatic delivers crisp upshifts, but it does take a second or so for it to downshift. If you’re wondering about fuel economy, the EPA rates the ATS-V automatic at 16 City/24 Highway/19 Combined. Our average for the week landed around 18 mpg.
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      When you decided that you had enough fun and it is time to go back to the daily grind, the ATS-V turns into a comfortable cruiser. With the vehicle in Touring mode, the ride is compliant with some bumps making their way inside. Road and wind noise is kept to very acceptable levels.
      One item that we were disappointed not to have on our test ATS-V was blind spot monitoring. This is part of a $1,500 Safety and Security package that also adds lane keep assist, forward collision alert, rear-cross traffic alert, and more. For a vehicle that begins that begins just a hair over $62,000, you think blind spot monitor would be standard. It should.
      Cadillac has been making great strides since the first-generation CTS-V and the ATS-V is the beneficiary of it. The powertrains will nail you to your seats and the handling can match or surpass the class leaders. But Cadillac is still stumbling over some simple things such as the interior materials and the infotainment system. It is an amazing driving vehicle, but it is let down by the interior.
      At the end of the week, I couldn’t deny this is an impressive vehicle even with the interior issues. It was very much worth the long wait.
      Cheers: Jaw-Dropping performance, Sharp handling, Looks that make it stand out from the crowd
      Jeers: Carbon Fiber package isn't worth the money or worry, Interior doesn't feel like it is worth the price, CUE
      Disclaimer: Cadillac Provided the ATS-V, Insurance, and One Tank of Gas
      Year: 2016
      Make: Cadillac
      Model: ATS-V Coupe
      Trim: N/A
      Engine: 3.6L SIDI DOHC Twin-Turbo V6
      Driveline: Eight-Speed Automatic, Rear-Wheel Drive
      Horsepower @ RPM: 464 @ 5,850
      Torque @ RPM: 445 @ 3,500
      Fuel Economy: City/Highway/Combined - 16/24/19
      Curb Weight: 3,803 lbs
      Location of Manufacture: Lansing, MI
      Base Price: $62,665
      As Tested Price: $79,205 (Includes $995.00 Destination Charge)
      Options:
      Carbon Fiber Package - $5,000.00
      Recaro Performance Seats - $2,300.00
      Luxury Package - $2,100.00
      8-Speed Automatic Transmission - $2,000.00
      Performance Data Recorder - $1,300.00
      Power Sunroof - $1,050.00
      18-inch Polished Wheels - $900.00
      Dark Gold Brembo Calipers - $595.00
      Sueded Microfiber Steering Wheels and Shifter - $300.00
    • By William Maley
      Cadillac is offering 400 of its smallest dealers a buyout if they don't want to be part of the ambitious and contentious Project Pinnacle.
      Automotive News reports the offers will range from $100,000 to $180,000. The dealers eligible for the buyout sold less than 50 new Cadillac models in 2015. While the 400 dealers make up 43 percent of Cadillac's total number of dealers in the U.S. (around 925), this group only made up 9 percent of total sales last year.
      Cadillac President Johan de Nysschen said the buyouts is to give those an alternative who don't want to forward with the new program.
      “This is going to be a long, arduous and challenging journey and certainly not one for the faint-hearted. Some people may choose to make life a little easier than what lies ahead,” said de Nysschen.
      de Nysschen did say while Cadillac has too many dealers compared to their rivals, the buyout program isn't meant to be seen as a way to get rid of low-volume dealers. 
      Project Pinnacle is a new incentive program that will separate dealers into five tiers based on sales volume. Each tier offers a varying level of customer perk along with different requirements for services and facilities. For example, small stores cannot stock vehicles on site. Instead, they would offer a virtual showroom for customers to explore and order a vehicle. This program has gotten backlash from dealer groups, saying it would violate franchise laws and be unfair to the smaller dealers. 
      Those who have been offered the buyout have until November 21st to either take it or move forward with Project Pinnacle, which is expected to begin January 1st.
      Source: Automotive News (Subscription Required)
       

      View full article
    • By William Maley
      Cadillac is offering 400 of its smallest dealers a buyout if they don't want to be part of the ambitious and contentious Project Pinnacle.
      Automotive News reports the offers will range from $100,000 to $180,000. The dealers eligible for the buyout sold less than 50 new Cadillac models in 2015. While the 400 dealers make up 43 percent of Cadillac's total number of dealers in the U.S. (around 925), this group only made up 9 percent of total sales last year.
      Cadillac President Johan de Nysschen said the buyouts is to give those an alternative who don't want to forward with the new program.
      “This is going to be a long, arduous and challenging journey and certainly not one for the faint-hearted. Some people may choose to make life a little easier than what lies ahead,” said de Nysschen.
      de Nysschen did say while Cadillac has too many dealers compared to their rivals, the buyout program isn't meant to be seen as a way to get rid of low-volume dealers. 
      Project Pinnacle is a new incentive program that will separate dealers into five tiers based on sales volume. Each tier offers a varying level of customer perk along with different requirements for services and facilities. For example, small stores cannot stock vehicles on site. Instead, they would offer a virtual showroom for customers to explore and order a vehicle. This program has gotten backlash from dealer groups, saying it would violate franchise laws and be unfair to the smaller dealers. 
      Those who have been offered the buyout have until November 21st to either take it or move forward with Project Pinnacle, which is expected to begin January 1st.
      Source: Automotive News (Subscription Required)
       
    • By William Maley
      More and more automakers are beginning to roll out high-performance driving schools to those who purchase one of their performance vehicles. Cadillac is the latest one.
      Starting with the 2017 Cadillac ATS-V and CTS-V, buyers will be eligible for a two-day course at Cadillac's V-Performance Academy. The Academy is based at Spring Mountain Motor Resort and Country Club near Las Vegas, Nevada. The course "is designed for drivers of all experience levels and includes dynamic car control exercises, visual skill development, and proper cornering techniques." There will also be time in the classroom to explain various things.
      We'll admit Cadillac's V-Performance Academy is quite the steal as the brand will cover a two-night stay in one of the Spring Mountain on-site condos, along with breakfast and lunch. All you need to do is buy the plane ticket to get to Las Vegas.
      Source: Cadillac
      Press Release is on Page 2


      Cadillac Announces V-Performance Academy
      Two-day driver training included with every 2017 V-Series Cadillac today announced the Cadillac V-Performance Academy driving experience at Spring Mountain Motor Resort and Country Club near Las Vegas, Nevada. The two-day driver training program will be included in the purchase of any of Cadillac’s high-performance V-Series models: 2017 Cadillac ATS-V Sedan, 2017 ATS-V Coupe and 2017 Cadillac CTS-V sedan.
      Cadillac is the only luxury automotive brand offering a two-day driver training with the purchase of a high-performance vehicle. Customers will register online for the experience after taking delivery of a 2017 V-Series model. The V-Performance Academy program may also be purchased as a stand-alone experience.
      “Cadillac is a brand for passionate people, by passionate people,” said Nathan Tan, associate director of Brand Partnerships and Experiences for Cadillac. “V-Series customers are in many ways nearest the core of the Cadillac brand, and we are proud to offer this valuable training with our thrilling products.”
      The V-Performance Academy includes:
      Ground transportation to and from Las Vegas McCarren International Airport — customers are responsible for airfare Two days of intensive driver training in the model of purchase for 2017 V-Series owners and the model of choice for stand-alone customers Two nights’ lodging in the Spring Mountain luxury condominiums Breakfast and lunch on both training days General admission access for one designated guest — add a driving guest for an additional fee On-site courtesy vehicles will be provided There are now two opportunities for enthusiasts to drive new V-Series models on a racetrack: the two-day V-Performance Academy driver training held exclusively at Spring Mountain and the single-day V-Performance Lab, which travels to different racetracks around the country. In 2016, the V-Performance Labs will be held at Lime Rock Park in Lakeville, Connecticut, and Circuit of the Americas in Austin, Texas. The development of the V-Performance Academy curriculum was overseen by V-Series engineers. The tailored driver training enables attendees to extract maximum performance from the V-Series vehicles.
      “The V-Series are the most-track capable Cadillac models ever, using exclusive technologies tuned by a select group of dedicated engineers,” said Brandon Vivian, Cadillac executive chief engineer. “These technologies, such as Magnetic Ride Control, Performance Traction Management software and the Performance Data Recorder, set the Cadillac ATS-V and Cadillac CTS-V apart from all other luxury cars and are the tools drivers will experience at the V-Performance Academy.”

      View full article
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