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    Chevrolet Announces Delivery Program At Daytona


    • Soon, you'll be able to pick up a Chevrolet vehicle at Daytona


    Chevrolet already has a unique option for picking up a new vehicle. For an additional $990 on top of a the price of a new Corvette, you can pick it up at the National Corvette Museum in Bowling Green, KY. Chevrolet thought that wasn't enough and announced yesterday of another delivery program.

     

    The new program will allow a customer to pick up their new Chevrolet at the Daytona International Speedway and drive their new vehicle on the track. The program also includes a special memento of the event, and documentation saying the vehicle was picked up here. Chevrolet has a dedicated delivery center that will be on the infield near victory lane.

     

    “Beyond the vehicle, we are determined to deliver exceptional service through our dealers and unique experiences that only Chevrolet can offer, like driving your first miles in your new vehicle at the famed Daytona International Speedway,” said said Alan Batey, president of GM North America in a statement.

     

    Pricing for this program hasn't been announced. Chevrolet says 2017 model year vehicles will be eligible for the program although it isn't clear what vehicles can take part.

     

    Source: Chevrolet

     

    Press Release is on Page 2



    TAKE A SPIN IN YOUR NEW CHEVY AT DAYTONA INTERNATIONAL SPEEDWAY

     

    DAYTONA BEACH, Fla. – Have you ever wondered what it is like to drive on the track at the famed Daytona International Speedway? If you buy a new Chevrolet, your dealer will be able to offer you that opportunity.

     

    Chevrolet and DIS today announced an exclusive delivery experience at the Speedway. This extra cost option will be available later this year through U.S. Chevrolet dealers on select new vehicle orders. While details are still being finalized, customers who order the option can expect:

    • A tour of Daytona International Speedway
    • An on-track driving experience
    • A keepsake to commemorate the experience
    • Authentication that the vehicle was delivered and driven at the Speedway


    “Chevrolet is committed to offering our customers the best overall vehicle ownership experience possible – starting with the most technologically advanced and most dynamic vehicles in the brands history,” said Alan Batey, president of General Motors North America and leader of Global Chevrolet. “Beyond the vehicle, we are determined to deliver exceptional service through our dealers and unique experiences that only Chevrolet can offer, like driving your first miles in your new vehicle at the famed Daytona International Speedway.”

     

    The Chevrolet Delivery Center at DIS will be located in the infield adjacent to Gatorade Victory Lane and will have the familiar appearance of a neighborhood Chevrolet dealership. Customers will choose the option to have their vehicle delivered at DIS during the ordering process. Pricing will be available at a later date.

     

    “The Chevrolet Delivery Center is the type of elevated experience that guests visiting Daytona International Speedway come to expect,” Daytona International Speedway president Joie Chitwood III said. “This new offering complements the enhancements already made to the ‘World Center of Racing’ through the $400 million DAYTONA Rising redevelopment project. We’re looking forward to witnessing that first delivery later this year.”

     

    Chevrolet already offers Corvette customers the option to have their vehicle delivered at the National Corvette Museum in Bowling Green, Ky. The Museum Delivery option includes a private tour of the GM Bowling Green Assembly Plant, home of the Corvette, and the National Corvette Museum. The owner then takes delivery of their new Corvette from the museum showroom, where their own car is on display. The delivery process includes a personalized demonstration of their Corvette’s features, broadcast around the world via live webcam 24 hours a day. The Corvette Museum Delivery option is $990.

     

    DAYTONA Rising
    Chevrolet is a Founding Partner at DIS as part of its DAYTONA Rising redevelopment project.

     

    The historic $400 million DAYTONA Rising project, encompassing the Speedway’s nearly one-mile long frontstretch, recently debuted during the Rolex 24 At Daytona where Chevrolet’s Corvette Racing team took first and second in the GT Le Mans (GTLM) Class. DAYTONA Rising has transformed DIS into the world’s first motorsports stadium, with premium amenities and attractions.

     

    The multi-year agreement provides Chevrolet with naming rights for one of five fan injectors. The massive, new and redesigned entry includes more than 20,000 square feet of Chevrolet new vehicle displays and a fan engagement experience that vertically spans three concourse levels.

     

    Additionally, Chevrolet is an official partner of “The Great American Race,” the DAYTONA 500®, and will receive Official Pace Car rights in select years beginning in 2017.

     

    “Chevrolet’s commitment to racing originated more than a century ago with Louis Chevrolet and remains strong today as we solidify our presence at the ‘World Center of Racing’ by partnering with International Speedway Corporation, Daytona International Speedway and the DAYTONA Rising project,” Batey said.

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    The Bowling Green, KY factory plant delivery is what Id be doing with my Vette. And Id drive to Daytona, to break-it in, and THEN race it on the race track..and AFTER that...drive it down to the beach and try to score some honies with it...and if Id struck out at Daytona...no worries, drive a tad more south and there is Miami Beach....

    Then drive it up to South Carolina...

     

    Hey...over at Motor Trend, I had concocted a similar scenario with a Hellcat Challenger in one of them Dream Car Garage threads or something similar...

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    Very cool, Who does not see that Chevy will offer more DAYTONA Packages on their performance lines and SS versions. I can see this happening.

     

    Ford should do this for the Raptor at the Baha Races. Pick up your new Raptor at the Baha race and get X amount of time with a professional driver on how to drive it off road there. 

     

    Hell, GMC should do this with a Hummer Package that comes with the BF Goodrich A/T tires and have buyers for a small fee get a very exciting package to pick up their truck there.

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    Very cool, Who does not see that Chevy will offer more DAYTONA Packages on their performance lines and SS versions. I can see this happening.

     

    Ford should do this for the Raptor at the Baha Races. Pick up your new Raptor at the Baha race and get X amount of time with a professional driver on how to drive it off road there. 

     

    Hell, GMC should do this with a Hummer Package that comes with the BF Goodrich A/T tires and have buyers for a small fee get a very exciting package to pick up their truck there.

    And in Europe, where I believe Corvettes are sold. Right?

    Corvettes are sold through a GM of some sorts dealership in Europe...

    If they Corvettes are sold through certified GM dealerships in Europe, a cool idea might be to take delivery of your Corvette in France...Circuit De La Sarthe...AKA...the 24 Hrs of Lemans race track...

     

    just a thought, silly as that may sound...but then again...Chevrolet is actually doing that at Daytona...

    This brings back the "Win on Sunday and sell on Monday" mantra back to GM and hopefully to the rest of the industry. 

    I did not think of that...

    Sure...back to basics marketing....very clever of Chevrolet to do that and very clever for you to have seen that.

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    Thanks.  But there is more going on than watching a lot of "Fight Club" and "Mad Men" on my end.  The car industry needs to keep actually driving a car as a unique experience, especially with the youth market.  Their cell phones are more of a prized possession than their vehicles.  This delivery program creates a "driving experience" at Daytona and "adds value" to the specific car that was purchased.  GM also hopes that this will reinvigorate the enthusiasm for racing.  The dirty little secret about the Great Recession is that is eliminated a lot of middle-class jobs that people had who supported racing like NASCAR.  But without their support and money the sport has not been as successful.  I hope this will get some momentum going again for everyone who loves cars and who loves racing.

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    Thanks.  But there is more going on than watching a lot of "Fight Club" and "Mad Men" on my end.  The car industry needs to keep actually driving a car as a unique experience, especially with the youth market.  Their cell phones are more of a prized possession than their vehicles.  This delivery program creates a "driving experience" at Daytona and "adds value" to the specific car that was purchased.  GM also hopes that this will reinvigorate the enthusiasm for racing.  The dirty little secret about the Great Recession is that is eliminated a lot of middle-class jobs that people had who supported racing like NASCAR.  But without their support and money the sport has not been as successful.  I hope this will get some momentum going again for everyone who loves cars and who loves racing.

    Very true and I agree with everything you say except the GOV LIED, This was not a GREAT RECESSION, This was GREAT DEPRESSION #2. The gov can say all they want about we came out of this after 1 1/2 years in 2009, yet we still had record foreclosures and lost jobs through 2012 before it start and eventually returned to normal levels in 2013.

     

    This was our DEPRESSION just like our grandparents.

     

    END OF SOAP BOX.  Sorry but this whole thing about recession still pisses me off.

     

    RACE on Sunday - BUY on Monday is very much needed to get young people back into Auto's and recapture the passion of driving, the freedom of the road and actually talk with people face to face and see America rather than be a # in the cloud of their phone.

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    Uh, so if they time the delivery windows for the option with the time when the same vehicle would be placed on freight carriers...

     

    They get an immense saving on freight costs attributable the vehicle, and they charge the customer for it.

     

    Excellent business decision! I love it. See, Corvette brand needs to do more of this. Squeeze the wallets. Wring every dollar dry. Charge for the value. Do it. DO IT!!

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    I would rather see them offer this regionally as a driving class for owners who have purchased said vehicles. Have instructors and let them test just what the cars could do.

    A silly placard and a photo in victory lane is ok but hell if I would go all the way to Florida for that.

    Get Ron Fellows at the Corvette track at Bowling Green and have him take you on a ride around and then you with instructors learn to take laps. Add a little to the cost and offer a special personalized crash helmet. to the deal or even a harness deal.

    Racing is down due to the economy and other issues as ratings are down on TV and sponsored have gone elsewhere. I think even if the economy was better all racing would still be struggling. I work in the racing industry and we have seen this one coming and to be honest few have any real answers.

    Cost are high in racing, viewership are down. Many of the big name racers are retired now. To be honest it was over marketed too. A lot of people got sick of it.

    As for NASCAR it has been on a decline since Earnhardt's death. They have tried to MFG a championship race but it has turned off many long time fans like myself to where we just don't tune in anymore. Like last year Bush was out half the season but wins a championship???? I am sorry that is BS.

    The best racing in NASCAR are the trucks as they can pass and beat on each other like the old days.

    Drag Racing is in real trouble as they are losing teams to lack of sponsors and such high cost along with the messed up TV hours.

    Mix in a weak economy we still have and it just adds to the grief.

    As for young people most do not care and I don't see it changing much. Many of our customers are getting older and older. The young have little interest and also can not afford to play with cars these days. Nothing is cheap anymore as even an old rusted out Malibu can set you back $8K and where can many of them get a job as since they raised the min wage the jobs have been cut back. Even Gas stations anymore do not hire kids as they have to be able to sell beer and do not pump gas anymore.

    I grew up at the race track but today so many tracks are closed and even local racing is so expensive.

    Now with the EPA pulling crap with the laws that were written with road cars in mind pushing to ban modifications to off road race cars that is some dangerous ground.

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    Wish they had a Nascar SUV race! :P I would love to see a bunch of suburbans, Expeditions, Armada, Land Cruiser race around a track.

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      The all-new 3.6L V-6, mated to a class-exclusive Hydra-Matic 8L45 8-speed automatic transmission, yields 308 horsepower and 275 lb-ft of torque, while the class-exclusive Duramax diesel engine produces 181 horsepower and 369 lb-ft of torque and will provide excellent range to overland drivers.
      Even with all of the off-roading upgrades over the base truck, the ZR2 can still tow up to 5,000 lbs. – enough to pull a camper, trailer dirt bikes, jet skis, snow mobiles and other toys – or carry 1,100 lbs. of payload.
      As such, the Colorado ZR2 offers a distinct position in the market: Compared to other midsize trucks, the Colorado offers an unrivaled suite of powertrain technologies; compared to full-size off-road trucks, the ZR2 is about a foot narrower and 500 pounds lighter, enabling greater agility over obstacles and better trail access.
      “It’s amazing what a difference a foot of width makes off road,” said Dickens. “The smaller size of the Colorado is a huge enabler for taking the ZR2 more places, and getting it through tighter spots than you could access with a full-size truck.”
      New, off-road development track at GM’s Yuma Proving Ground
      For the development of the Colorado ZR2, Chevrolet developed new off-road test areas at General Motors’ Yuma, Arizona Proving Ground.
      The Yuma Proving Ground is located on 2,400 acres of land in southeastern Arizona. Opened in 2009, Yuma features a range of tracks, laboratories and courses. 
      The new off-road facility features a multitude of off-road simulations, including high-speed desert sand trails; low-speed, loose river rock crossings; and steep, technical hill climbs and descents.
      Yuma Proving Ground’s new off-road course allowed the team to test multiple iterations of components on the ZR2 is a single day. These components were then tested a real-world facilities like Moab, Johnson Valley, and Rubicon to ensure the ZR2 is trail-ready right from the factory.

      View full article
    • By William Maley
      It was three years ago that Chevrolet showed off the Colorado ZR2 concept at the LA Auto Show. It was a mean looker with an aggressive look, raised suspension, and meaty off-road tires. Imagine our surprise when Chevrolet revealed the production version tonight in Los Angeles.
      The 2017 Colorado ZR2 keeps the mean look of the concept with a new front end treatment, raised hood, skid plates, 31-inch Goodyear Duratrac tires mounted on 17-inch wheels, and an optional spare tire carrier in the bed.
      But under the skin is where the juicy changes are. Chevrolet has widened the track by 3.5-inches, raised the suspension by 2-inches and equipped it with unique spool-valve dampers from Multimatic - yes the same folks who are being tasked with building the upcoming Ford GT. The dampers first used on the Camaro Z/28, come with six different tuning curves up front, and four in the rear to provide better ride and handling characteristics over different terrains. 
      Engine choices include the 3.6L V6 (308 horsepower, 275 pound-feet) and 2.8L Duramax Turbodiesel (181 horsepower, 369 pound-feet). The four-wheel drive system features a set of electronic-locking differentials for the front and rear axles.
      No word on pricing on when the Colorado ZR2 will arrive at dealers.
      Source: Chevrolet
      Press Release is on Page 2


      New Colorado ZR2 A "Segment of One" Among Off-Road Pickups
      New performance variant of the Chevrolet Colorado excels in tight two-tracks, technical rock-crawling, fast desert running and on pavement LOS ANGELES — Just as introduction of the Chevrolet Colorado reset the bar for mid-size trucks, the new Colorado ZR2 is poised to reset expectations for off-road trucks. Chevy’s new performance halo for the Colorado lineup will feature more off-road technology than any other mid-size pickup when it goes on sale.
      The ZR2 is effectively a segment of one, combining the nimbleness and maneuverability of a mid-size pickup with a host of new off-road features and the most off-road technology of any vehicle in its segment.
      Compared to a standard Colorado, the ZR2 features a much wider track and a lifted suspension. Functional rockers have been added for better performance over rocks and obstacles, and the front and rear bumpers have been modified for better off-road clearance.
      Class-exclusive features include front and rear electronic locking differentials, available diesel engine, and the first off-road application of Multimatic Dynamic Suspensions Spool Valve (DSSVTM) damper technology.
      As a result, the Colorado ZR2 delivers exceptional performance in a variety of scenarios – from technical rock crawling to tight two-track trails to high-speed desert running to daily driving.
      “Our engineers have been incredibly successful developing Corvette and Camaro performance variants with broad performance envelopes,” said Mark Reuss, executive vice president, Global Product Development, Purchasing and Supply Chain. “The ZR2 applies that same philosophy to off-road performance. You can go rock crawling on Saturday, desert running on Sunday, and comfortably drive to work on Monday. This truck can do it all, and do it all well.”
      First off-road application of Multimatic DSSV dampers
      To achieve this unprecedented balance of on- and off-road performance, the Chevy engineering team turned to a surprising partner in creating the ZR2’s dampers, which are the heart of any off-road truck.
      Multimatic Inc., based in Markham, Ontario, is a renowned maker of high-performance Dynamic Suspensions Spool Valve (DSSV) dampers as used in championship-winning motorsport vehicles, including recent Formula One winners.
      The first volume production vehicle to use DSSV dampers was the 2014 Chevrolet Camaro Z/28. The 2017 Chevrolet Colorado ZR2 will be the first application of Multimatic DSSV damper technology to an off-road vehicle.
      “From our experience on Z/28, we knew the performance advantages offered by DSSV dampers, “ said Mark Dickens, executive director, Performance Variants, Performance Parts and Motorsports Engineering, Chevrolet. “We also know that Multimatic’s motorsport development mentality would allow us to bring a uniquely precise and repeatable custom damper to market even more quickly than a traditional damper system.”
      Compared to deflected-disk valving common on most dampers, the ZR2 employs spool valves that offer increased precision and manufacturing repeatability along with enhanced ride and handling performance both on- and off-road.
      The Colorado ZR2’s DSSV dampers are position-sensitive. Their aluminum bodies each house two spool valves providing both compression and rebound damping optimized for everyday driving. During extreme off-road use, a third, piston-mounted spool valve delivers additional, uniquely tuned, compression damping. The front dampers also employ a separate rebound valve, which comes into play when the suspension approaches full extension.
      “A traditional, deflected-disc damper only offers two force-velocity curves for tuning,” Dickens said. “The ZR2 dampers offer six tuning curves for the front, four at the rear. For the driver, this translates to greater confidence and control in a wider range of driving experiences.”
      Design meets mud, sand and rock
      Visually, the production version of the Colorado ZR2 closely resembles the concept shown at the 2014 Los Angeles Auto Show. Consumer response to that concept was so overwhelming, the team knew they needed to carry as much of the original design into production as possible.
      “For both the concept and the production versions of ZR2, the exterior design was shaped by the desire to improve capability driving over mud, sand and rock,” said Rich Scheer, director of design for Chevrolet Truck. “The wider, more aggressive stance, modified front and rear bumpers, and even the bed-mounted, spare-tire carrier all improve performance driving over rough terrain.”
      Compared to a Colorado Z71, the ZR2 has a more aggressive side profile, with the suspension lifted two inches for greater ground clearance. The steel-tube, functional rocker protectors will be standard equipment on the ZR2, and are strong enough to protect the body side while dragging the truck against a rock face.
      The ZR2 also features 17 x 8 inch aluminum wheels, in a pattern exclusive to the ZR2, wrapped in 31-inch Goodyear Duratrac off-road tires for exceptional traction. 
      The front and rear track has been widened by three-and-a-half inches, with new cast-iron control arms for greater durability in off-road situations. As a result, the ZR2 offers greater wheel travel and stability while traversing steep grades.
      The front bumper of the ZR2 has tapered ends, to increase the tire clearance when approaching obstacles. The bumper also integrates a thick, aluminum skid plate protecting the radiator and engine oil pan, while the transfer case is protected by an additional shield. Above the bumper, the ZR2 features a more aggressive grille and hood – with black insert – to complement the other exterior changes.
      A bed-mounted spare tire carrier, seen on reveal vehicles at the Los Angeles Auto Show, will be available as an accessory. “The bed-mounted spare tire adds a rugged look to ZR2, and serves a functional purpose. By relocating the spare to the bed, ZR2’s departure is improved and prevents any damage to the spare when you’re crawling over obstacles,” said Scheer.
      Class-exclusive electronic lockers, available diesel engine
      The ZR2 also features the most sophisticated four-wheel drive system in the segment. With class-exclusive, electronic-locking differentials front and rear and Chevrolet’s AutoTrac transfer case, the ZR2 offers nine drive configurations:
      2WD 2WD, locked rear differential Auto 4WD Auto 4WD, locked rear differential 4WD Hi, locked transfer case 4WD Hi, locked transfer case and locked rear differential 4WD Lo, locked transfer case 4WD Lo, locked transfer case and locked rear differential 4WD Lo, locked transfer case, locked front and rear differentials Extensive work was done to integrate the electronic lockers and allow them to seamlessly interact with the traction control, stability control, and hill-descent control. In addition, a new “Off-Road Mode” button, in combination with the traction control switch, allows the anti-lock brakes, traction control, and stability control calibrations to be tailored to different driving conditions. Off-road Mode also alters the throttle progression and shifts calibrations to give the driver better control and responsiveness.
      The ZR2 shares its powertrains with the 2017 Colorado, and it will be the only extreme production off-road truck to offer the choice of gas or diesel engines.
      The all-new 3.6L V-6, mated to a class-exclusive Hydra-Matic 8L45 8-speed automatic transmission, yields 308 horsepower and 275 lb-ft of torque, while the class-exclusive Duramax diesel engine produces 181 horsepower and 369 lb-ft of torque and will provide excellent range to overland drivers.
      Even with all of the off-roading upgrades over the base truck, the ZR2 can still tow up to 5,000 lbs. – enough to pull a camper, trailer dirt bikes, jet skis, snow mobiles and other toys – or carry 1,100 lbs. of payload.
      As such, the Colorado ZR2 offers a distinct position in the market: Compared to other midsize trucks, the Colorado offers an unrivaled suite of powertrain technologies; compared to full-size off-road trucks, the ZR2 is about a foot narrower and 500 pounds lighter, enabling greater agility over obstacles and better trail access.
      “It’s amazing what a difference a foot of width makes off road,” said Dickens. “The smaller size of the Colorado is a huge enabler for taking the ZR2 more places, and getting it through tighter spots than you could access with a full-size truck.”
      New, off-road development track at GM’s Yuma Proving Ground
      For the development of the Colorado ZR2, Chevrolet developed new off-road test areas at General Motors’ Yuma, Arizona Proving Ground.
      The Yuma Proving Ground is located on 2,400 acres of land in southeastern Arizona. Opened in 2009, Yuma features a range of tracks, laboratories and courses. 
      The new off-road facility features a multitude of off-road simulations, including high-speed desert sand trails; low-speed, loose river rock crossings; and steep, technical hill climbs and descents.
      Yuma Proving Ground’s new off-road course allowed the team to test multiple iterations of components on the ZR2 is a single day. These components were then tested a real-world facilities like Moab, Johnson Valley, and Rubicon to ensure the ZR2 is trail-ready right from the factory.
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