GM Launches Ad Campaign To Rebuild Volt's Confidence

Just think if Old GM would have done that with the Corvair as progressive as it was maybe the Volt would have been the Corvolt

It is nice to see a proactive GM.

Who knows this added marketing may just keep the marketing fresh on this car. I would love to see them include real owners and how they love their cars and advertise how much gas they used,

I saw Jay Leno uses his Volt daily since last spring and has only used a 1/2 tank of gas, It is the same tank the car was delivered fromt he dealer with.

Why should he walk to the mailbox?

The VOLT is awesome and has been unfairly attacked. I am happy to see GM progressivly attacking the moron media.

I think the public has a very confused perception of the Volt. I work for a GM dealer and even I didnt really undetstand the facts about owning an Electric car. How many kwh does it take to charge the batteries? What does a Kwh cost me on my electrical bill? What would the per km operating costs be compared to a traditional gas vehicle.

Since my dealership has our first one coming in I decided to try and answer all of those questions and put it on my site.

http://mark-petz.com/volt.aspx

Your kwh charge sounds a bit low. It sounds like you're only counting generation and not delivery charges and taxes. Your overall premise is right, but I think your calculations might be using rates that are too low.

Your kwh charge sounds a bit low. It sounds like you're only counting generation and not delivery charges and taxes. Your overall premise is right, but I think your calculations might be using rates that are too low.

Here in Idaho we pay 4-5 cents per kwh.

Generation and delivery?

They have been advertising the Volt a lot, especially during NCAA tournament. Seems like a lot of money to spend on a car that doesn't sell. And I know you need to advertise to sell a product, but I feel like GM keeps pumping money into the Volt trying to save it, when they could be advertising products that people actually buy.

They have been advertising the Volt a lot, especially during NCAA tournament. Seems like a lot of money to spend on a car that doesn't sell. And I know you need to advertise to sell a product, but I feel like GM keeps pumping money into the Volt trying to save it, when they could be advertising products that people actually buy.

I think the advertising serves two other purposes. One is to show up the 'Who Killed the Electric Car' nuts and people who have it in for GM. The other is to counteract the more recent assault on the Volt by the political right in America that (incorrectly) view the vehicle as some kind of machination of Obama's presidency.