We know that Chevrolet will be sending the Bolt concept car into production late next year, but there a number of items still up in the air such as what will the production model will be called. Surely Chevrolet won't keep the Bolt name as it introduces confusion with the Volt, right?
Tim Mahoney, Chevrolet's marketing chief tells USA Today that Bolt is sticking around.
"The decision is made. The name won't be changed,"said Mahoney
Mahoney explained that while the two names do sound similar, it provides Chevrolet "an advantage." That advantage is the Bolt name "association with Chevrolet is nearly immediate,"since the Volt is a well known Chevrolet.
Mahoney went onto say that Chevrolet did two studies trying out the Bolt name on potential buyers. The results were the same; buyers liked the name.
Source: USA Today