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  • William Maley
    William Maley

    By William Maley •

    Production Version of Chevrolet Bolt Will Keep the Name

      The Chevrolet Bolt Will Be Keeping Its Name

    We know that Chevrolet will be sending the Bolt concept car into production late next year, but there a number of items still up in the air such as what will the production model will be called. Surely Chevrolet won't keep the Bolt name as it introduces confusion with the Volt, right?

    Tim Mahoney, Chevrolet's marketing chief tells USA Today that Bolt is sticking around.

    "The decision is made. The name won't be changed,"said Mahoney

    Mahoney explained that while the two names do sound similar, it provides Chevrolet "an advantage." That advantage is the Bolt name "association with Chevrolet is nearly immediate,"since the Volt is a well known Chevrolet.

    Mahoney went onto say that Chevrolet did two studies trying out the Bolt name on potential buyers. The results were the same; buyers liked the name.

    Source: USA Today

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    G. David Felt

    Yes, Good Move GM! :D

     

    My wife loves the look of this and asked me if we could add an American EV to the family of auto's when it comes out. She loves things quiet and wants something to just get to work and run errands and home. Small, Cute and efficient.

     

    So I figure 2017 a BOLT will enter the family auto group.

     

    Excited. :P

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    57caddy

    So with the Volt and Bolt will we see a subcompact Jolt?

     

    Funny. 

    I agree that is is a good marketing branding concept.

    You called it first, if they come out with the Jolt.

    I would vote for Colt, but oh wait, already taken.

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