Dodge Doubles Production of 2016 Charger and Challenger Hellcats

The Dodge Challenger and Charger Hellcat has been a large success since going into production for the 2015 model year. The factory hasn't been able to keep up with the demand, so they had to put on hold on orders and increase the production of the Hellcat engines. That wasn't enough, so Dodge has announced they will be doubling production for the 2016 models.

There is a downside to this announcement. Anyone who has a 2015 Challenger or Charger Hellcat on order may find out it has been cancelled. Dodge says they will finish building vehicles that are scheduled, while the remaining orders will be cancelled. Now Dodge is offering those whose order has been cancelled the chance to get 2016 models at 2015 prices.

Not changing is how many Hellcats every dealer will get. Allocation will be decided by how many Dodge models are sold and how long the Hellcats stay on their lots.

Source: Dodge

Press Release is on Page 2

Dodge Launches 2016 SRT Hellcat Plan of Attack; Increases Production; Set to Open Orders for the Fastest, Most Powerful Muscle Cars Ever

• Due to unprecedented demand for the 2015 models, Dodge significantly increases production for 2016 model-year Challenger and Charger SRT Hellcats
• Plan includes building the remaining 2015 SRT Hellcat scheduled orders at Brampton (Ont.) Assembly
• All unscheduled 2015 model year SRT Hellcat sold orders will be cancelled; these customers will receive discounted 2016 model year pricing
• Dealers will receive details on the full 2016 model year allocation plan in August 2015
• Two allocation cycles to occur – August 2015 and February 2016
• 2016 model year SRT Hellcat allocation eligibility will continue to be based on past Dodge sales performance
• Allocation will be adjusted based on dealers’ average historical Dodge SRT Challenger and Charger Hellcat “days on lot” performance
• If dealers keep inventory moving, they will qualify for February allocation plan
• Dealers will only be able to order their given allocation.
• SRT Hellcat orders open in the second week of August 2015; production starts in September 2015
• New for 2016, both Challenger and Charger SRT Hellcat now feature standard ultra-premium Laguna Leather interior appointments, Uconnect 8.4AN with navigation, HD radio and five years of SiriusXM Travel Link and SiriusXM Traffic
  

July 27, 2015 , Auburn Hills, Mich. - Dodge will soon be opening the dealer order banks for 2016 model year Dodge Challenger and Charger SRT Hellcats, streamlining the process and significantly increasing production to ensure that the fastest, most powerful muscle cars ever continue to move off dealer lots.
“We could not have asked for a more enthusiastic response to the Charger and Challenger SRT Hellcats – it was absolutely unprecedented, but then again, these 707-horsepower muscle cars are unprecedented,” said Tim Kuniskis, President and CEO, Dodge and SRT brands, FCA US. “To meet this demand, we are more than doubling our SRT Hellcat production for 2016 and simplifying the process to make it easier for our enthusiasts to get their hands on the hottest muscle cars in history. In addition, customers with verified sold orders that weren’t built in the 2015 model year will receive special discounted pricing if they re-order in 2016.”
The plan for 2016 model year includes:

• Remaining 2015 SRT Hellcat scheduled orders will be built at Brampton (Ont.) Assembly
• All unscheduled 2015 model year SRT Hellcat orders will be cancelled; these customers will receive discounted 2016 model year pricing
• Dealers will get a 2016 model year potential allocation total for the entire model year in August 2015
• 2016 model year SRT Hellcat allocation eligibility will continue to be based on past Dodge sales performance
• Allocation will be adjusted based on dealers’ average historical Dodge SRT Challenger and Charger Hellcat “days on lot” performance
• They will receive half of the 2016 model year allocation (net of adjustments) beginning in August 2015. They will receive the second half of the 2016 model year allocation (net of adjustments) in February 2016
• Dealers will only be able to order their given allocation
  

The ordering system will open the second week of August. Production of the 2016 Dodge Charger and Challenger is scheduled to start at the Brampton, (Ont.), Assembly plant in September.