Dodge has opened up the order books for dealers on the 2015 Challenger SRT Hellcat today. But not every dealer will have the chance to order one though.
Automotive News reports that Dodge will base dealer allocation of Hellcats based on how many Dodge vehicles a dealer has sold within the past 180 days. That includes everything from the Dart to the Viper. A second allocation of Hellcats will follow in December and be be distributed based on the previous 90 days worth of sales.
“You sell a lot of Darts for me, Journeys for me, Durangos for me, I’m going to give you the rights to this one, too, because this is a halo of the brand,” said Dodge brand head Tim Kuniskis.
If you are one of the lucky dealers to get a Hellcat, Dodge will be watching you closely. The brand plans on measuring the days-on-lot for the model to determine how many more Hellcats it gets. The longer a Hellcat sits on a dealer lot, the fewer Hellcats a dealer will get.
Kuniskis said that he doesn't have an issue with dealers marking up the vehicle, but warns that it might hurt them when getting vehicles in the future.
“If you want to market-adjust the car, that’s your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower. They’re turning the inventory. Some dealers are going to have heartburn with that," said Kuniskis.
Source: Automotive News (Subscription Required)