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    William Maley

    200 Mile Range Focus EV? Not Happening

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      Ford Focus EV with 200 Miles? Uh, no.

    One of the key problems with most electric vehicles is the limited range on offer with many offering a max range of around 100 to 120 miles. Many believe that for electric vehicles to be in the mainstream, they need to offer a minimum of 200 Miles. But not Ford.

     

    Speaking with Automotive News, Ford's director of electrification programs and engineering Kevin Layden says the updated 2017 Focus EV with a range of 100 miles will cover the average commute for a driver.

     

    "I think right now with the launch of the Focus Electric at 100 miles, it is going to satisfy a big chunk of the population. It's going to be really affordable and a step up from where we are now," said Layden.

     

    The primary issue is the cost and weight of the batteries to achieve a 200 mile range. Ford doesn't see how an increase of possibly $6,000 and added weight would help. Layden says the lower range allows the blue oval to use a lighter and less expensive battery pack.

     

    But there is another factor possibly in play as to why Ford isn't going with a 200 mile range with the Focus EV, sales. The Focus EV is very slow seller for the brand, with only 1,717 models sold in 2015. Through March, Ford only has moved 257 Focus EVs (average of about 86 vehicles per month).

     

    Source: Automotive News (Subscription Required)

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    The Chevrolet Bolt....200 mile range plus.

    My money is on a 100% electric car getting me off of oil COMPLETELY while using Quebec's raging rivers to power my ride 99.99% cleanly. 

     

    And, while a 100 mile range is brave, it may not be brave enough.

    Ill GLADLY buy a Chevy Bolt!

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    Ford is being stupid and a horse with blinders. GM research has shown that most people if only commuting from work to home 100 or less if fine, but then what happens when you need to go to a doctors appointment and run some errands, you very well could fail to reach home unless you wait to charge somewhere. 

     

    Range is a valid concern and 200 miles has proven to satisfy that concern. Look at the pre bookings for Tesla 3 and with BOLT I expect many to not bother waiting for a car that might come at the end of 2017 as a 2018 model. Once people see just how good the BOLT is, I expect GM to sell everyone they build close if not for MSRP.

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    Ford is being stupid and a horse with blinders. GM research has shown that most people if only commuting from work to home 100 or less if fine, but then what happens when you need to go to a doctors appointment and run some errands, you very well could fail to reach home unless you wait to charge somewhere. 

     

    Range is a valid concern and 200 miles has proven to satisfy that concern. Look at the pre bookings for Tesla 3 and with BOLT I expect many to not bother waiting for a car that might come at the end of 2017 as a 2018 model. Once people see just how good the BOLT is, I expect GM to sell everyone they build close if not for MSRP.

    Yup.

     

    And...if Tesla slips up with the deliveries of the Model 3, I suspect that those people that havent signed on with Tesla just yet, is because they are awaiting to see what is happening with the deliveries, and if Tesla does indeed drops the ball in 2018-2019, they will end up in Chevy stores instead for the Bolt. And by that time, maybe the range will be closer to 250 miles...

     

    Tesla Model 3 pre-orders have shown that people DO want 100% pure EV and AT LEAST 200 mile range....

     

    Good Luck Ford with your Focus, but I think even the Volt will lean your clock.

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    My vote is for 200-250 mile range and eventually ready available fast charge time.

    Fords being pretty stupid on its electric plan

    If I were gm I would throw all the chips down to get volt and bolt powertrains in mainstream segments now. As in NOW .....compact and mid size sedans and compact and midsize SUVs.

    And a real tesla challenger from Cadillac.

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    I would guess that Ford is just maxed out on their vehicle engineering. The only mainstream automaker to do an extended-range electric is one of the biggest on the planet.

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    While it would still hold me back from buying one I don't think it is a terrible decision. I mean isn't that what the first gen Volt was designed around, the average commute distance? I know the Volt has a gasoline "backup"(which, I think is one of the best designs out there in terms of electric cars). I mean I don't think I surpass or even get close to 100 miles of driving in a single day probably more than a couple times a year. If I actually had to drive to work it would be a little different story as my house is 35 miles from the parking garage so 70 miles would be eaten up just to and from work. But as the technology advances and cities adapt to EV life I would think more and more garages will have EV charging stations built in so people's need for longer range will actually decrease as tings advance. Weird way to look as it but it's true. The more and more EVs become mainstream the more and more charging locations will pop up and they'll be easier to access making the need for a 2-300 mile range virtually unnecessary for all but travelers. 

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    While it would still hold me back from buying one I don't think it is a terrible decision. I mean isn't that what the first gen Volt was designed around, the average commute distance? I know the Volt has a gasoline "backup"(which, I think is one of the best designs out there in terms of electric cars). I mean I don't think I surpass or even get close to 100 miles of driving in a single day probably more than a couple times a year. If I actually had to drive to work it would be a little different story as my house is 35 miles from the parking garage so 70 miles would be eaten up just to and from work. But as the technology advances and cities adapt to EV life I would think more and more garages will have EV charging stations built in so people's need for longer range will actually decrease as tings advance. Weird way to look as it but it's true. The more and more EVs become mainstream the more and more charging locations will pop up and they'll be easier to access making the need for a 2-300 mile range virtually unnecessary for all but travelers. 

     

    http://www.statisticbrain.com/commute-statistics/

     

    So realistically, It only wouldn't be sufficient for only about 11% of commuters. Which, doesn't account for people who don't work(thinking of stay at home mom/dad or the kids in high school/college) therefore they aren't driving 100+ miles a day running errands n such. 

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    They call it range anxiety for a reason. People want a large margin for error on driving range. And the range on electric cars is wildly temperature-sensitive, as well as remaining a pain in the butt to recharge away from home. Even a range of 200 miles will give a good chunk of potential customers the heebie-jeebies.

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    They call it range anxiety for a reason. People want a large margin for error on driving range. And the range on electric cars is wildly temperature-sensitive, as well as remaining a pain in the butt to recharge away from home. Even a range of 200 miles will give a good chunk of potential customers the heebie-jeebies.

     

    I will say that the BOLT and Tesla 3 will finally give many a reason to ditch at least 1 petrol auto in favor of EV. 200+ miles on these new batteries that show they can loose very little power in extreme cold or heat will allow people to go to work, decide to work out, run errands and even then maybe pick up a friend, etc. and still get home with plenty of charge left. 

     

    Then they plug it in before going to bed and BOOM, all good for the next day. Even if they do not do a bunch of stuff, but just work and home, having to only charge every 2nd or 3rd day is a welcome compared to daily charging on the Spark, Leaf, 500e etc. where they just do not hold up.

     

    Lucky for me plenty of public charging stations of 220 or DC fast charge all over the west coast. :)

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    That was a crazy lease deal, with the heat and use of AC, it seems the EV Focus is averaging about 50 miles a charge. Very interesting. I still think FORD is stupid for NOT going after a proper 200+ mile range EV. Excuses is all it is for them.

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    I think Ford looked at it, and saw no viable, as in profitable way to sell a electric car on near the average transaction price range.

     

    GM is not going to make money on the Bolt, it's going to be NPV negative. Tesla will make money by leveraging their brand to be able to do nickel and diming options.

     

    But, I think they are stupid for it, and I'd like to see more automakers take the risk to speed up the transition.

     

    For god sakes, the only reason why Sergio said he'll copy the Tesla formula if the model 3 produces, is because the Tesla patents are free for any entity to use, without licensing.

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    Guest BuckNaKidd

    Posted

    Focus may not be implementing a larger battery for more range, but that does not suggest they don't have something else in the future.  The 3 is 2 years out, maybe longer. I think if Ford is smart and prices the Focus EV accordingly, it will suffice for the vast majority of EV customers, and they will continue to sell it with virtually no profit. So, not a lot of incentive otherwise.

     

    And the next milestone in hybrid is ~60mpg, through improvements in ICE and battery electrical systems.  And PHEV will benefit as well, with longer range and better ICE FE.  And they will do it for less than the anxiety ridden BEV vehicles, which will only accentuate their limitations.

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    Nah.... Ford is just not thinking of the future. 13 electrified vehicles planned, $4.5 billion dollars dedicated, and not one of them is a decent new electric car?!

     

    That's just lame.

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    Nah.... Ford is just not thinking of the future. 13 electrified vehicles planned, $4.5 billion dollars dedicated, and not one of them is a decent new electric car?!

     

    That's just lame.

    uhhhh how about electric BIKES?!?!? Haha

    http://www.engadget.com/2015/06/24/ford-mode-flex-ebike/

    https://media.ford.com/content/dam/fordmedia/North%20America/US/2015/06/fwf/MoDeFlexEbike_FactSht.pdf

    Edited by ccap41

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    Look man, I know that you know I'm a fan of bicycles, but human-powered is just the way to go. It's simpler and more cost effective.

     

    The e-bikes are a hassle to maintain, and there's too many service problems.

     

    For one...the massive torque dump means that everyone just stays in the high gears. In a multi-gear drivetrain that means premature wear and tear on the single cogs. 

     

    And the replacement parts are DOA. Lack of availability, which means prices are ridiculous for a cassette of gears or the mid-drive front cog. Chains wear out because they use thinner gauges. 

     

    Electric bikes should not be multi-geared, but the manufacturers realize that such an E-Bike is done for if it's not charged. Then you have the massive behemoths that have terrible brakes. Like I've worked on these things and it's not fun - especially for the firms that guarantee lifetime basic service on them...

     

    Then there's the issue of wheel replacement, lack of standardized drivetrains - in-hub motors, centre-drive units, mid-drive, the Bosch systems requiring dis-assembly and sending to a service centre... just a hornet's nest of problems...

     

    Anyways....

     

    Well, the press release was more of a near-term solution, say 4-5 years.

     

    I like EVs when there's a Tesla badge on them - otherwise I still find them underwhelming, unless you're the kind that uses the lease techniques to get a deal on a vehicle that pays for itself.

     

    I think it's more important to hybridize anything that would not make for a good ev...like a pickup truck. But even then....I see a lot of model duplication.

     

    Guess what, a hybrid F150 means possibly a hybrid Expy and Navy. Hybrid Fusion and MKZ. Hybrid Focus or C-Max replacement. Given the Escape rides on the global C1 platform like the Focus, there's another one. And then supposedly we'll get a hybrid Edge, and MKX, and with MKC because of Escape.

     

    That's 11 vehicles. Which mean atleast 2 of the 4 all-new nameplates that will be crossovers will ALSO be hybridized. Maybe that's a better way to raise CAFE, BUT...

     

    I can imagine GM selling a decent number of Bolts...

     

    We'll have to wait and see...

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    Guest BuckNaKidd

    Posted

    Nah.... Ford is just not thinking of the future. 13 electrified vehicles planned, $4.5 billion dollars dedicated, and not one of them is a decent new electric car?!

     

    That's just lame.

     

    So you know this because Ford is typically so forthcoming with future product......or you read between the lines of something that was not actually said?

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    Nah.... Ford is just not thinking of the future. 13 electrified vehicles planned, $4.5 billion dollars dedicated, and not one of them is a decent new electric car?!

     

    That's just lame.

     

    So you know this because Ford is typically so forthcoming with future product......or you read between the lines of something that was not actually said?

    Ford employee?

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    Nah.... Ford is just not thinking of the future. 13 electrified vehicles planned, $4.5 billion dollars dedicated, and not one of them is a decent new electric car?!

     

    That's just lame.

    Personally, I don't think they have to make the jump to a full EV with 200+ miles of range quite yet. As long as they are still keeping up and improving on their technology and not sitting on their hands I don't see a problem..yet. They honestly might not see a market for 3+ full EVs yet(200+ mile range). 13 electrified vehicles says they aren't just sitting back and not pushing their own technology further and further. 

     

    Would I like to see a full EV Ford pushing 250miles of range? Of course. Maybe it just isn't profitable at this point, or they would lose too much to be worth it all the while they have the tech to keep up with the Tesla and Bolt..? Just typing as I think.. Maybe when they do release their first long-range EV it'll be a whopping 300mile range vehicle? 

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    It's purely capital budgeting reasons. EVs are still a sinkhole for cash and there's yet to be a proven case for an affordable EV being able to pay for itself. Or even an affordable EV worth considering after all.

     

    The Tesla 3 is their most affordable car, but it really isn't affordable.

     

    The Bolt is somewhat a better deal for the kit you get, but it's otherwise mundane and a practical compact hatch. A RWD sedan doesn't compete with this.

     

    Or somehow let's say that a Ford C-Max and Bmw 330e compete. Yeah, neither sell well. 

     

    I think Ford is just waiting. I think it's alright. It's a fair move. But I also think it's lame and gutless.

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    It's purely capital budgeting reasons. EVs are still a sinkhole for cash and there's yet to be a proven case for an affordable EV being able to pay for itself. Or even an affordable EV worth considering after all.

     

    The Tesla 3 is their most affordable car, but it really isn't affordable.

     

    The Bolt is somewhat a better deal for the kit you get, but it's otherwise mundane and a practical compact hatch. A RWD sedan doesn't compete with this.

     

    Or somehow let's say that a Ford C-Max and Bmw 330e compete. Yeah, neither sell well. 

     

    I think Ford is just waiting. I think it's alright. It's a fair move. But I also think it's lame and gutless.

    The BOLT is NOT a compact Hatch but a CUV. Big difference I think.

     

    Also, seems FORD is spending money on EV's, This bloomberg report quotes ford spending 4.5 Billion to bring 13 EVs and Hybrids to market by 2020. After all FORD just spent $199,950 according to filing documents for registration and bought the 64th Tesla Model X off a local LA coin dealer to get their hands on one.

     

    http://www.bloomberg.com/news/articles/2016-04-20/ford-pays-199-950-before-taxes-for-tesla-s-64th-model-x-suv

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      F-150 represents Ford’s next big step in bringing connected vehicles to customers. The all-new F-150 is North America’s first full-size pickup with standard over-the-air updates, helping customers’ trucks stay at the forefront of purposeful technology. These updates are bumper-to-bumper, and can include all-new functions and additional features throughout the life of the truck. They can support preventative maintenance, reduce repair trips, provide improved performance and ultimately result in more vehicle up-time. The majority of updates will be completed in under two minutes and can be performed at times customers choose, so they won’t have to put their lives on hold.
      All-new SYNC 4 is standard, helping keep owners connected and make their days more productive with more natural voice control available as well as real-time mapping and customizable information on demand. The technology builds on more than 10 years of SYNC innovation by helping minimize distractions with hands-free voice control as well as core features such as making phone calls and selecting music. With twice the computing power of the previous-generation system, new SYNC 4 can wirelessly connect smartphones without the USB cord for seamless integration of Apple CarPlay™ or Android Auto™ compatibility as well as SYNC AppLink® apps like Waze and Ford+Alexa.
      Customers can access more than 10,000 hours of on-demand content, live channels, ad-free music, sports, entertainment, news and personalized recommendations, and they can search for related content with available SiriusXM with 360L satellite and streaming service. The new eight-speaker B&O Sound System by Bang & Olufsen is available starting on F-150 XLT, while the optional 18-speaker B&O Unleashed system with speakers in the headliner and front headrests is available on F-150 Lariat, King Ranch and Platinum, and standard on Limited.
      Ford offers complimentary technology including 911 Assist® that automatically alerts emergency responders in the event of an accident, and FordPass, a mobile device app that allows Ford drivers to start or unlock their vehicle from a distance, as well as control new truck-focused features like Zone Lighting, Trailer Theft Alert, Trailer Light Check and Pro Power Onboard.
      Driver-assist technologies
      All-new F-150 offers the latest driver-assist features as part of Ford Co-Pilot360™ 2.0. More features are now standard on XL, including Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection to help avoid a possible collision with another vehicle or a pedestrian, rearview camera with dynamic hitch assist, auto high-beam headlamps and auto on/off headlamps.
      F-150 also adds 10 new driver-assist features and is the only pickup to offer Active Drive Assist, which allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada. Its advanced driver-facing camera tracks head position and driver eye gaze to enable hands-free driving when available. It allows owners on certain sections of pre-mapped, divided highways to drive with their hands off the steering wheel – if they continue to pay attention to the road ahead – granting them an additional level of comfort during long drives. The Active Drive Assist prep kit contains the hardware required for this feature, while the software to enable functionality, expected in the third quarter of the 2021 calendar year, will be delivered by over-the-air update or dealer visit. Separate payment will be required to activate full functionality at that time.
      Other new available features include Intersection Assist, which detects oncoming traffic while the driver is attempting a left turn. If there is risk of a collision with an oncoming vehicle, F-150 will apply the brakes to mitigate or avoid it. F-150 is the only light-duty full-size pickup with available Active Park Assist 2.0, which handles all steering, shifting, braking and accelerator controls during a parallel or perpendicular parking maneuver while the driver holds down a button.
      Every F-150 is proudly assembled at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri. The all-new F-150 will be available this fall.
      ᶧProjected EPA calculated range. Actual range will vary. Final EPA-estimated ratings available later in the 2020 calendar year.
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      View full article
    • By William Maley
      Previous Page Next Page You might not be able to tell that the 2021 Ford F-150 is all new. The shape, basic dimensions, and ladder-frame chassis are the same as the outgoing F-150. But you need to look a bit deeper to find the changes and new features that the blue oval hopes keeps their truck on top.
      PowerBoost? PowerBoost.
      What PowerStroke is for diesels, PowerBoost is Ford's brand name for the new hybrid system available on the F-150. The system is comprised of the 3.5L EcoBoost V6, 35kW (47 hp) electric motor mounted in the transmission, and a 1.5-kwh lithium-ion battery pack. No details were given on power output or fuel economy, but Ford is targeting 700 miles on a single tank of gas and max towing of 12,000 pounds.
      Generator? I Have My Truck.
      Pro Power Onboard turns the F-150 into a generator to power various electrical devices no matter where you are. It comes standard on the Hybrid providing 2.4kW, or 7.2kW via an option. All engines except the base 3.3L V6 get it as a option that provides 2.0kW. There are two 120-volt, 20-amp outlets for the 2.0 and 2.4kW systems, and 7.2kW system boasts four 12-volt outlets and a 240-volt, 30-amp outlet for higher draw equipment.
      You Want Tech!? We Have It and A Kitchen Sink as Well
      Ford is going all-in on offering all sorts of tech on the 2021 F-150. It begins up front with the introduction of Sync 4 that brings forth faster processing power, better voice recognition, and over-the-air updates. An eight-inch screen will be standard on lower-end models, while a 12-inch screen is available on XLT and higher-trims. The larger screen also brings forth wireless CarPlay and Android Auto. 
      Next up comes CoPilot 360 2.0, Ford's suite of active safety features. All models boast pre-collision assist with automatic braking, pedestrian detection, and automatic high beams. Move up to the XLT and above and you'll get lane-keep assist, parking sensors, reverse brake-assist, and a post-impact braking system. 
      The biggest tech feature for the F-150 won't be out till sometime next year. That is Active Drive Assist which Ford announced recently for the Mustang Mach-E. Active Drive Assist is similar to Cadillac's Super Cruise where it allows for hands-off driving on divided highways that have been mapped by Ford - over 100,000 miles of these roadways in the U.S. and Canada according to automaker. The system also comes with a driver-facing camera that tracks eye and head movement to make sure the driver is paying attention. This system will be available via an OTA update, provided the F-150 is equipped with a prep kit that includes hardware to enable another safety feature, Intersection Assist that prevents drivers from accidentally pulling in front of oncoming traffic during a left-turn.
      Other Details to Know
      All engines carry over from the previous generation, which includes the 3.3L V6, 2.7L EcoBoost, 3.5L EcoBoost, 5.0L V8, and 3.0L PowerStroke Diesel. No more six-speed automatic, all engines now come paired with an ten-speed automatic. Ford will be offering eleven different grille designs, and fourteen wheel choices - ranging in size from 17 to 22-inches. The front seats can recline up to 180-degrees. Center console can transform into a work-area for a 15-inch laptop by opening and folding the lid. The transmission selector on floor console models folds down flat to make room. We'll likely get more details dripped out before the 2021 F-150 arrives at dealers this fall.
      Source: Ford
      Press Release is on Page 2
      BUILT FOR GETTING THINGS DONE, FORD REVEALS THE TOUGHEST, MOST PRODUCTIVE F-150 EVER AND MOST POWERFUL IN ITS CLASS
      All-new Ford F-150 takes America’s truck of choice for work and recreation to the next level, targeting to deliver the most maximum towing, payload, torque and horsepower of any full-size light-duty pickup, with ingenious features that make customers even more productive and new technology like over-the-air updates and SYNC® 4 New exterior design has a bolder and even tougher look, and an all-new interior provides more comfort, technology and functionality for truck customers, along with enhanced materials, new color choices and more storage New available Tailgate Work Surface boosts productivity at the back of the truck, while new optional Interior Work Surface makes using a laptop or eating a meal more comfortable; available Max Recline Seats with nearly 180 degrees of recline help customers rest between jobs Available Pro Power Onboard™ means customers can leave the generator at home and free up cargo space; there’s enough energy to power 28 average refrigerators, charge a bed full of electric dirt bikes or run an entire job site worth of tools Class-exclusive 3.5-liter PowerBoost™ Full hybrid engine delivers Built Ford Tough capability – it is targeted to have the most torque and horsepower of any light-duty full-size pickup, at least 12,000 pounds of maximum available towing capacityᶧ and a targeted EPA-estimated range of approximately 700 miles on a single tank of gasᶧ DEARBORN, Mich., June 25, 2020 – As America returns to work, Ford reveals its all-new F-150 – part of the F-Series lineup that’s been America’s choice for getting the job done for 43 consecutive years. The all-new F-150 is purpose-built to be the toughest, most productive F-150 ever and targeted to be the most powerful light-duty full-size pickup truck on the market.
      “Since 1948, our hardworking F-Series customers have trusted Ford to help them get the job done,” said Jim Farley, Ford’s chief operating officer. “F-150 is our flagship, it’s 100 percent assembled in America, and we hold ourselves to the highest standard to make sure our customers can get the job done and continue to make a difference in their communities.”
      The all-new F-150 raises the standard for all light-duty trucks. It targets the most towing, payload, torque and horsepower of any light-duty full-size pickup, introduces all-new features to increase customer productivity, has new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of purposeful technology, and an available all-new 3.5-liter PowerBoost™ hybrid powertrain with Pro Power Onboard™ – an integrated power generator.
      “We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” said Craig Schmatz, Ford F-150 chief engineer. “The F-150 will be tougher than ever, and with fully connected over-the-air updates, it opens up a much wider range of potential enhancements – from system upgrades to feature offerings.”
      Toughest F-150 ever
      The all-new F-150 starts with a durable, proven foundation – a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body. Every panel of the distinctive, rugged exterior is redesigned while maintaining its bold and tough signature look, including an updated headlamp design, new power dome hood and wrap-around bumpers. Higher front fenders, a tucked-in midsection and larger-diameter tires pulled out three-quarters of an inch create a stronger, more powerful stance on and off the road.
      There are 11 grille options available across the series lineup, all differentiated in their design and all unmistakably F-150, plus new tailgate appliqués. Functional upgrades throughout include available LED headlamps and taillamps, and available full-length extended power running boards with kick switch that provide better truck-side cargo box accessibility.
      The all-new F-150 is also the most aerodynamic ever. New active grille shutters, a new automatically deploying active air dam, and new cab and tailgate geometry all work together to reduce drag and improve fuel consumption on every truck.
      The interior is completely redesigned to elevate truck owners’ experience with style, comfort, utility and technology. Featuring enhanced materials, new color choices and more storage, it is built around the functional needs of truck customers. Every surface has been thoughtfully designed, such as more soil-resistant two-tone seats for XL or the new standard dual glovebox.
      F-150 introduces an all-new 12-inch center screen – standard on XLT high series and above – that allows customers to split the screen and control multiple functions simultaneously, including navigation, music or truck features. The landscape design strikes a balance between demands for technology accessibility and the greater convenience of physical buttons. An 8-inch touch screen, standard on XL and XLT standard and mid-series trucks, means every customer gets touch screen functionality and better rearview camera vision. Both screens feature access to the new digital owner’s manual, which can help all customers find the information they need more easily, including how-to videos for additional explanation.
      An available new 12-inch digital gauge cluster features a large information-on-demand area, along with truck-specific graphics and animations that respond to the all-new F-150’s selectable drive modes and can display off-roading data and turn-by-turn navigation.
      Most productive F-150 ever
      Ford’s deep understanding of truck customers informs new features on the all-new F-150 that help take productivity to the next level.
      Creating the ultimate durable, anywhere office, F-150’s new optional Interior Work Surface is ideal for signing documents, working on a 15-inch laptop or enjoying a meal when parked. It is available in both bench and captain’s chair seating configurations on XL to Limited. Knowing many customers prefer a console shifter, Ford has created a stowable unit for F-150, which easily folds into the center console with the push of a button and allows full access to the large work surface when in park.
      Class-exclusive Max Recline Seats available on King Ranch, Platinum and Limited models provide ultimate comfort during downtime. Max Recline Seats fold flat to nearly 180 degrees, with the bottom cushion rising to meet the back cushion and the upper back support rotating forward up to 10 degrees for maximum comfort.
      Available lockable, fold-flat rear storage adds a vault to the F-150 that extends the width of the rear seats. It’s as easy as lifting the bottom cushion of the rear seat, dropping valuables in and locking them away for safe keeping. Great for storing long items like fishing rods or blueprints, it even has a divider to keep gear organized.
      Every all-new F-150 comes standard with new cleats mounted to the sides of the tailgate to act as tie-down locations for extra-long items in the bed. New clamp pockets are built in to the tailgate of every truck, so customers can hold materials down for precision work. An available flat Tailgate Work Surface also includes integrated rulers, a mobile device holder, cupholder and pencil holder.
      Customers can keep going into the night with exclusive available Zone Lighting. This allows occupants to turn on and off individual sections of exterior lights through the SYNC® 4 screen or remotely with the FordPass app on their phone, so they never have to work, camp or do anything in the dark.
      The all-new F-150 is the only light-duty full-size pickup to offer available Trailer Reverse Guidance and Pro Trailer Backup Assist. Trailer Reverse Guidance, made popular on Super Duty, uses the truck’s high-resolution cameras to provide multiple views along with helpful graphics that tell drivers which way to turn the steering wheel while backing up. Pro Trailer Backup Assist, which makes backing up a trailer as easy as turning a dial, continues on F-150.
      Most powerful in its class
      The all-new 3.5-liter PowerBoost full hybrid V6 powertrain is targeted to deliver the most torque and horsepower of any light-duty full-size pickup. Available on every trim level from F-150 XL to Limited, the no-compromise PowerBoost system – the only light-duty full-size pickup to offer a full hybrid – adds instant electric torque to Ford’s 3.5-liter EcoBoost® V6. It is targeting an EPA-estimated range of approximately 700 miles on a single tank of gasᶧ and will deliver at least 12,000 pounds of available maximum towing – equivalent to the average weight of 43 NFL linemen.
      PowerBoost combines Ford’s proven EcoBoost engine and 10-speed SelectShift® automatic transmission with a 35-kilowatt (47-horsepower) electric motor integrated into the transmission, as well as software calibrated specially for truck use, including drive modes like tow/haul mode to help customers better manage towing heavy trailers.
      The electric motor applies regenerative braking energy capture to help recharge the 1.5-kilowatt-hour lithium-ion battery. The battery is efficiently packaged underneath the truck, leaving the cab and cargo box of PowerBoost F-150 as spacious for passengers and cargo as other comparably equipped F-150 models. The system is capable of sustained battery usage at extreme outside temperatures or under heavy loads.
      Power isn’t only important under the hood. Available Pro Power Onboard expands F-150’s capability by bringing generator levels of exportable power to work sites, camp sites and everyday life. Pro Power Onboard is available with a 2.0-kilowatt output on optional gas engines, while PowerBoost-equipped F-150 comes standard with 2.4 kilowatts of output or an optional 7.2 kilowatts of output. Power is accessible through in-cabin outlets and up to four cargo bed-mounted 120-volt 20-amp outlets, with a 240-volt 30-amp outlet on the 7.2-kilowatt version. The system even provides power on the move to charge tool batteries in between jobs.
      Most connected F-150 ever
      F-150 represents Ford’s next big step in bringing connected vehicles to customers. The all-new F-150 is North America’s first full-size pickup with standard over-the-air updates, helping customers’ trucks stay at the forefront of purposeful technology. These updates are bumper-to-bumper, and can include all-new functions and additional features throughout the life of the truck. They can support preventative maintenance, reduce repair trips, provide improved performance and ultimately result in more vehicle up-time. The majority of updates will be completed in under two minutes and can be performed at times customers choose, so they won’t have to put their lives on hold.
      All-new SYNC 4 is standard, helping keep owners connected and make their days more productive with more natural voice control available as well as real-time mapping and customizable information on demand. The technology builds on more than 10 years of SYNC innovation by helping minimize distractions with hands-free voice control as well as core features such as making phone calls and selecting music. With twice the computing power of the previous-generation system, new SYNC 4 can wirelessly connect smartphones without the USB cord for seamless integration of Apple CarPlay™ or Android Auto™ compatibility as well as SYNC AppLink® apps like Waze and Ford+Alexa.
      Customers can access more than 10,000 hours of on-demand content, live channels, ad-free music, sports, entertainment, news and personalized recommendations, and they can search for related content with available SiriusXM with 360L satellite and streaming service. The new eight-speaker B&O Sound System by Bang & Olufsen is available starting on F-150 XLT, while the optional 18-speaker B&O Unleashed system with speakers in the headliner and front headrests is available on F-150 Lariat, King Ranch and Platinum, and standard on Limited.
      Ford offers complimentary technology including 911 Assist® that automatically alerts emergency responders in the event of an accident, and FordPass, a mobile device app that allows Ford drivers to start or unlock their vehicle from a distance, as well as control new truck-focused features like Zone Lighting, Trailer Theft Alert, Trailer Light Check and Pro Power Onboard.
      Driver-assist technologies
      All-new F-150 offers the latest driver-assist features as part of Ford Co-Pilot360™ 2.0. More features are now standard on XL, including Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection to help avoid a possible collision with another vehicle or a pedestrian, rearview camera with dynamic hitch assist, auto high-beam headlamps and auto on/off headlamps.
      F-150 also adds 10 new driver-assist features and is the only pickup to offer Active Drive Assist, which allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada. Its advanced driver-facing camera tracks head position and driver eye gaze to enable hands-free driving when available. It allows owners on certain sections of pre-mapped, divided highways to drive with their hands off the steering wheel – if they continue to pay attention to the road ahead – granting them an additional level of comfort during long drives. The Active Drive Assist prep kit contains the hardware required for this feature, while the software to enable functionality, expected in the third quarter of the 2021 calendar year, will be delivered by over-the-air update or dealer visit. Separate payment will be required to activate full functionality at that time.
      Other new available features include Intersection Assist, which detects oncoming traffic while the driver is attempting a left turn. If there is risk of a collision with an oncoming vehicle, F-150 will apply the brakes to mitigate or avoid it. F-150 is the only light-duty full-size pickup with available Active Park Assist 2.0, which handles all steering, shifting, braking and accelerator controls during a parallel or perpendicular parking maneuver while the driver holds down a button.
      Every F-150 is proudly assembled at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri. The all-new F-150 will be available this fall.
      ᶧProjected EPA calculated range. Actual range will vary. Final EPA-estimated ratings available later in the 2020 calendar year.
      Previous Page Next Page
    • By William Maley
      The COVID-19 pandemic has basically brought most of the world to halt. Orders to stay at home, businesses either having workers to their work from home or closing down, and unemployment skyrocketing is causing the economy to crater. There are efforts to try and jump-start the economy such as $1,200 stimulus checks. But an executive at Ford wants to see a return of a "cash for clunkers" like program.
      “We think some level of stimulus somewhere on the other side of this would help not only the auto industry and our dealers, which are a huge part of our overall economy, but will help the customers as well,” said Mark LaNeve, Ford’s vice president of U.S. marketing, sales and service to Bloomberg.
      “Cash for clunkers was very effective at that time. It would be nice to think we could have something equally as effective for 2020 when we get out of this because it was a great program.”
      According to LaNeve, internal discussions are taking place at Ford about doing a similar program and there are plans to bring the Government in to these talks.
      When asked by Automotive News about this, Ford spokeswoman Rachel McCleery said, "The auto industry is America’s economic engine.We are encouraging Congress to look at a variety of ways to drive job creation, increase demand, support customers and provide long-term stability for the entire auto ecosystem."
      A brief refresher on the Cash for Clunkers program. In 2009, the U.S. Government introduced a billion initiative called the Car Allowance Rebate System, which gave a voucher worth between $2,900 and $4,500 to anyone replacing a vehicle newer than 1984. Their old vehicle would be taken away and disposed of. The program was nicknamed Cash for Clunkers.
      On the surface, the program was a success. Within first month, all of the funds were exhausted. This prompted the U.S. congress infuse an addition two billion into the program, which would be all gone within 17 days. But begin to look deeper and the results are mixed. In 2012, a study published in the Quarterly Journal of Economics described the program as being a bit of a wash,
      "...the effect of the program on auto purchases is almost completely reversed by as early as March 2010 — only seven months after the program ended.”
      Other studies have come to the same conclusion.
      There's also the question of how many perfectly good used cars were taken off the road due to the program.
      Source: Bloomberg via Automotive News (Subscription Required), The Drive, The Truth About Cars

      View full article
    • By William Maley
      The COVID-19 pandemic has basically brought most of the world to halt. Orders to stay at home, businesses either having workers to their work from home or closing down, and unemployment skyrocketing is causing the economy to crater. There are efforts to try and jump-start the economy such as $1,200 stimulus checks. But an executive at Ford wants to see a return of a "cash for clunkers" like program.
      “We think some level of stimulus somewhere on the other side of this would help not only the auto industry and our dealers, which are a huge part of our overall economy, but will help the customers as well,” said Mark LaNeve, Ford’s vice president of U.S. marketing, sales and service to Bloomberg.
      “Cash for clunkers was very effective at that time. It would be nice to think we could have something equally as effective for 2020 when we get out of this because it was a great program.”
      According to LaNeve, internal discussions are taking place at Ford about doing a similar program and there are plans to bring the Government in to these talks.
      When asked by Automotive News about this, Ford spokeswoman Rachel McCleery said, "The auto industry is America’s economic engine.We are encouraging Congress to look at a variety of ways to drive job creation, increase demand, support customers and provide long-term stability for the entire auto ecosystem."
      A brief refresher on the Cash for Clunkers program. In 2009, the U.S. Government introduced a billion initiative called the Car Allowance Rebate System, which gave a voucher worth between $2,900 and $4,500 to anyone replacing a vehicle newer than 1984. Their old vehicle would be taken away and disposed of. The program was nicknamed Cash for Clunkers.
      On the surface, the program was a success. Within first month, all of the funds were exhausted. This prompted the U.S. congress infuse an addition two billion into the program, which would be all gone within 17 days. But begin to look deeper and the results are mixed. In 2012, a study published in the Quarterly Journal of Economics described the program as being a bit of a wash,
      "...the effect of the program on auto purchases is almost completely reversed by as early as March 2010 — only seven months after the program ended.”
      Other studies have come to the same conclusion.
      There's also the question of how many perfectly good used cars were taken off the road due to the program.
      Source: Bloomberg via Automotive News (Subscription Required), The Drive, The Truth About Cars
    • By William Maley
      On Wednesday, General Motors invited a number of media to their tech center in Warren, MI for their EV Day event. The company is making a big bet on electric vehicles with 11 new vehicles rolling out by 2025, featuring a new electric modular platform and battery tech. Here's what we know.
      Third-Generation Electric Vehicle Platform
      Underpinning this massive push is GM's new third-generation EV platform (BEV3). The new platform was designed to provide flexibility for different vehicle types - ranging from compact cars to pickup trucks. Battery packs are designed to be mounted beneath the passenger compartment to allow for a lower center of gravity. This results in more passenger room and improved handling. The platform also allows for different drive configurations - front, rear, or all-wheel drive - depending on the vehicle.
      Ultium Battery Technology
      Providing the electric power for these new models is what GM calls Ultium batteries. Working together with its battery partner LG Chem, the Ultium batteries are large-format, pouch-style cells that can either be stacked vertically or horizontally in packs. This will allow more flexibility for engineers to design battery packs for vehicles.
      More important is the chemistry of the batteries. GM has reduced the amount Cobalt - an element used in the making of batteries that is becoming harder to find and expensive - by seventy percent. Instead, the batteries are using aluminum. This will hopefully bring down the price of the battery packs.
      Battery capacity will range from 50 to 200 kilowatt hours - giving a projected max range of 400 miles depending on the vehicle. Level II and DC fast-charging are both supported.
      The Vehicles
      At the event, GM had 10 vehicles on display and one shown via digital renderings. The current plan is to start launching the new models beginning later this year.
      Updated Chevrolet Bolt: The first vehicle to be launched in this offensive. It will get an updated interior with a more premium dash. Chevrolet Bolt EUV: The crossover-variant of the Bolt, it is about five-inches longer and rides on a wheelbase that has been stretched by three inches. An updated roofline reportedly eliminates the small front windows on the Bolt. The EUV will also be the first model outside of Cadillac to get Super Cruise. Chevrolet Midsize Crossover: About the same size as the Blazer, this model has an aggressive design and features a low roofline. A pair of 18-inch multimedia displays dominate the interior. Chevrolet Full-Size Truck: This was the model only shown in digital renderings according to those who were at the event. It will complement the Silverado and be aimed at those who want something to be used on a job site - not like the upcoming GMC Hummer Truck or Rivian which are aimed more at lifestyle folks. This model is expected to arrive in 2025. Buick Crossover and SUV: These two models didn't have a name and were wearing a design that was described by the Detroit Free Press as a "vaguely European look".  GMC Hummer Truck: This will only be available in a crew-cab configuration with a five-foot bed. The design will be utilitarian and boxy. Inside, two large screens will serve as the instrument cluster and infotainment system. Don't expect any leather as many of materials used inside will be made from recycled materials. The truck will also have removable roof panels (like the Jeep Wrangler, that can be stored in the front trunk. GMC Hummer SUV: Basically the same as the truck, albeit using a shorter wheelbase. Cadillac Lyriq: We have seen teasers of this model last year and Cadillac dropped another this week showing off the silhouette - reminding us some crossovers from Jaguar and Porsche. The vehicle is wide and rides on 23-inch wheels. Size-wise, it is similar to the XT5. The interior boasts a 34-inch-wide high-def screen and seating for four, though the production model may have seating for five. Cadillac Celestiq: A new four-door flagship sedan that has a long front end and a fastback rear according to those who saw the clay model. It will be hand-built and carry a six-figure pricetag. Cadillac Large SUV: About the size of an Escalade, it be complementary vehicle to it. The model will have a more traditional design than the other Cadillac EVs. Inside, it will boast large screens up front and three-rows of seating. Source: Roadshow, Detroit Free Press, The Drive, General Motors
      Press Release is on Page 2


      GM Reveals New Ultium Batteries and a Flexible Global Platform to Rapidly Grow its EV Portfolio
      WARREN, Mich. – Starting today, General Motors Co. (NYSE: GM) is gathering hundreds of employees, dealers, investors, analysts, media and policymakers to share details of its strategy to grow the company’s electric vehicle (EV) sales quickly, efficiently and profitably.
      “Our team accepted the challenge to transform product development at GM and position our company for an all-electric future,” said Mary Barra, GM chairman and CEO. “What we have done is build a multi-brand, multi-segment EV strategy with economies of scale that rival our full-size truck business with much less complexity and even more flexibility.”
      The heart of GM’s strategy is a modular propulsion system and a highly flexible, third-generation global EV platform powered by proprietary Ultium batteries. They will allow the company to compete for nearly every customer in the market today, whether they are looking for affordable transportation, a luxury experience, work trucks or a high-performance machine.
      “Thousands of GM scientists, engineers and designers are working to execute an historic reinvention of the company,” said GM President Mark Reuss. “They are on the cusp of delivering a profitable EV business that can satisfy millions of customers.”
      Ultium Batteries and Propulsion System Highlights
      GM’s new Ultium batteries are unique in the industry because the large-format, pouch-style cells can be stacked vertically or horizontally inside the battery pack. This allows engineers to optimize battery energy storage and layout for each vehicle design. Ultium energy options range from 50 to 200 kWh, which could enable a GM-estimated range up to 400 miles or more on a full charge with 0 to 60 mph acceleration as low as 3 seconds. Motors designed in-house will support front-wheel drive, rear-wheel drive, all-wheel drive and performance all-wheel drive applications. Ultium-powered EVs are designed for Level 2 and DC fast charging. Most will have 400-volt battery packs and up to 200 kW fast-charging capability while our truck platform will have 800-volt battery packs and 350 kW fast-charging capability. GM’s flexible, modular approach to EV development will drive significant economies of scale and create new revenue opportunities, including: 
      Continuous Improvement in Battery Costs: GM’s joint venture with LG Chem will drive battery cell costs below $100/kWh. The cells use a proprietary low cobalt chemistry and ongoing technological and manufacturing breakthroughs will drive costs even lower. Flexibility: GM’s all-new global platform is flexible enough to build a wide range of trucks, SUVs, crossovers, cars and commercial vehicles with outstanding design, performance, packaging, range and affordability. Capital Efficiency: GM can spend less capital to scale its EV business because it is able to leverage existing property, including land, buildings, tools and production equipment such as body shops and paint shops. Complexity Reduction: The vehicle and propulsion systems were designed together to minimize complexity and part counts beyond today’s EVs, which are less complex than conventional vehicles powered by internal combustion engines. For example, GM plans 19 different battery and drive unit configurations initially, compared with 550 internal combustion powertrain combinations available today. Rising Customer Acceptance: Third-party forecasters expect U.S. EV volumes to more than double from 2025 to 2030 to about 3 million units on average. GM believes volumes could be materially higher as more EVs are launched in popular segments, charging networks grow and the total cost of ownership to consumers continues to fall. New Sources of Revenue: By vertically integrating the manufacture of battery cells, the company can reach beyond its own fleet and license technology to others. The first generation of GM’s future EV program will be profitable. The initial programs will pave the way for further accretive growth. GM’s technology can be scaled to meet customer demand much higher than the more than 1 million global sales the company expects mid-decade.
      Upcoming Launches and Reveals
      Chevrolet, Cadillac, GMC and Buick will all be launching new EVs starting this year. The next new Chevrolet EV will be a new version of the Bolt EV, launching in late 2020, followed by the 2022 Bolt EUV, launching Summer 2021. The Bolt EUV will be the first vehicle outside of the Cadillac brand to feature Super Cruise, the industry's first true hands-free driving technology for the highway, which GM will expand to 22 vehicles by 2023, including 10 by next year.
      The Cruise Origin, a self-driving, electric shared vehicle, shown to the public in January 2020 in San Francisco, was the first product revealed using GM’s third generation EV platform and Ultium batteries. Next will be the Cadillac Lyriq luxury SUV in April. Details about its launch will be shared then. The reveal of the Ultium-powered GMC HUMMER EV will follow on May 20. Production is expected to begin in Fall 2021 at GM’s Detroit-Hamtramck assembly plant, GM’s first assembly plant 100 percent dedicated to EV production.

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