One of the key problems with most electric vehicles is the limited range on offer with many offering a max range of around 100 to 120 miles. Many believe that for electric vehicles to be in the mainstream, they need to offer a minimum of 200 Miles. But not Ford.
Speaking with Automotive News, Ford's director of electrification programs and engineering Kevin Layden says the updated 2017 Focus EV with a range of 100 miles will cover the average commute for a driver.
"I think right now with the launch of the Focus Electric at 100 miles, it is going to satisfy a big chunk of the population. It's going to be really affordable and a step up from where we are now," said Layden.
The primary issue is the cost and weight of the batteries to achieve a 200 mile range. Ford doesn't see how an increase of possibly $6,000 and added weight would help. Layden says the lower range allows the blue oval to use a lighter and less expensive battery pack.
But there is another factor possibly in play as to why Ford isn't going with a 200 mile range with the Focus EV, sales. The Focus EV is very slow seller for the brand, with only 1,717 models sold in 2015. Through March, Ford only has moved 257 Focus EVs (average of about 86 vehicles per month).
Source: Automotive News (Subscription Required)