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  • William Maley
    William Maley

    2021 Ford Bronco Makes A Splash

      Watch your back, Wrangler


    The 2021 Ford Bronco shows how serious the automaker is to creating a real threat to the Jeep Wrangler. With two and four-door versions, seven different trims, a number of off-road features, and other goodies, there is a lot to digest. So let us dive in.

    It Certainly Looks the Part

    Ford's designers leaned heavily on the first-generation (1963-1977) Bronco as inspiration for the new model. The boxy profile is here, as is the "BRONCO" front grille. Unlike Broncos of the past, Ford is offering two and four-door versions. Before you ask, the doors are removable. While being slightly heavier than the Wrangler, the Bronco's doors are frameless that not only makes them more compact to store, but also makes it feel more like a convertible. If you're wondering about the side-view mirrors, Ford moved them from the doors to the front cowl.

    Which brings us to the Bronco's tops. The two-door version will only come with a hardtop, while the four-door comes with both a soft and hardtop. Ford claims that removing the top on the Bronco will be easier and quicker than on the Wrangler, we can't wait to see that claim be put to the test.

    One item that the Bronco doesn't have is the ability for the front windshield to fold down like on the Wrangler. Roadshow asked Ford officials and this is what they wrote,

    Quote

    There's one thing they apparently couldn't figure out in Dearborn: How to fold down the windshield like on the Jeep. Unfortunately, I couldn't get a straight answer as to why. Paraphrased excuses ranged from "structural rigidity" to "ADAS camera concerns" to, "Customers told us they didn't care about that."

    Moving inside, the Bronco leans more on being purposeful and plain. There are some clever touches such as grab handles molded into the dash, a set of dedicated buttons on top of the dash for various off-road features, and built-in drains in the floor to wash out the interior. Ford's latest infotainment system, SYNC 4 will come standard in the Bronco - either in 8 or 12-inch touchscreen. 

    Turbo Power!

    Ford is going all-in on turbocharged power for the new Bronco. The base engine is the 2.3 EcoBoost four-cylinder packing 270 horsepower and 310 pound-feet of torque. This will come standard with a seven-speed manual. Before you start thinking this is similar to what you'll find in a last-generation Chevrolet Corvette or Porsche 911, the seventh-gear acts a crawler gear. With the upgraded 4x4 system, it can achieve a 95:1 crawl ratio for peak climbing prowess. A ten-speed automatic is optional.

    Next step up is the 2.7L EcoBoost with 310 horsepower and 400 pound-feet of torque. This is paired solely with the ten-speed automatic.

    Both engines have four-wheel drive as standard - in this case a part-time system with a two-speed, shift-on-the-fly electronic transfer case. Optional is a full-time system with a 4-Auto setting.

    GOAT Doesn't Mean "Greatest of All Time" for Bronco

    If you checked our Bronco Sport story from last night, you may have seen something called GOAT. This in Bronco terms means "Goes Over Any Type of Terrain" - i.e. seven different drive modes. Those modes are,

    • Normal
    • Eco
    • Sport
    • Slippery
    • Sand
    • Baja
    • Mud/Ruts
    • Rock Crawl

    There is also hill-descent control and Trail Control, the latter being an off-road cruise control system.

    How About that Suspension?

    Up front, the Bronco utilizes a independent suspension setup with twin-A control arms and coilovers. The back utilizes a live axle with trailing links and coil-over springs. On certain versions, a electro-hydraulically actuated sway bar can be disconnected while under load. It will automatically reconnect at speeds above 20 mph.

    If you want a slightly deeper dive into the Bronco's suspension, I highly recommend Dan Edmunds' piece on Autoblog.

    How Much and When I Can Get One?

    First the bad news, the 2021 Ford Bronco will not be available at dealers until next spring. This might be a good thing considering Ford's previous launches haven't gone over so well (see Explorer). As for pricing, the base two-door will begin at $29,995. The four-door kicks off at $34,695. Prices include a $1,495 destination charge.

    The rest of the lineup is as followed (two-door, four-door),

    • Big Bend: $34,880, $37,375
    • Black Diamond: $37,545, $40,040
    • Outer Banks: $40,450, $42,945
    • Badlands: $43,590, $46,085
    • Wildtrak: $50,370, $52,865
    • First Edition: $60,800, $64,995

    (Author's Note: As of this morning, Ford has announced that all First Editions of the Bronco have sold out.)

    Car and Driver has a good piece breaking down each trim and what comes equipped.

    As we mentioned in our Bronco Sport story, you can put a reservation on a 2021 Bronco with a $100 deposit. Hopefully, Ford's servers are up to the task as they were struggling last night.

    Source: Ford
    Press Release is on Page 2


    ALL-NEW 2021 BRONCO TWO-DOOR AND FIRST-EVER FOUR-DOOR MODELS: BUILT WILD SUVS WITH THRILLING 4X4 CAPABILITY, READY FOR FUN

    • Built Wild™: Ford Bronco returns as the flagship of a new all-4x4 family of rugged SUVs, with a classic two-door and a first-ever four-door; both are engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design for segment-leading 4x4 capability, long-term off-road performance and dependability
    • Thrilling: Bronco features powerful EcoBoost® engines with segment-exclusive 7-speed manual transmission and available 35-inch tires; Bronco excels with available best-in-class 94.75:1 crawl ratio, ground clearance, suspension travel and water fording capabilities, plus breakover and departure angles
    • Ready for fun: Bronco two-door and four-door models can get you to the trails fast with quick-release stowable roof panels and doors on select versions; available cutting-edge off-road drive technologies and segment-exclusive digital trail mapping allow owners to easily plan, record and share their experiences via an all-in-one app
    • Infinitely customizable: Bronco launches with more than 200 factory-backed aftermarket accessories for more capability, personalization and style, and with a base MSRP of $29,995; 2021 Bronco two- and four-door SUVs can be reserved at ford.com starting today for $100

    DEARBORN, Mich., July 13, 2020 – Ford today unveils the 2021 Bronco – including a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles.

    The all-4x4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.

    “We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4x4 segment and take people further into the wild,” said Jim Farley, Ford chief operating officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA.”

    The all-new Bronco re-enters the scene with an all-4x4 lineup with production beginning in early 2021 and first models arriving in Ford dealerships next spring. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.

    Built Wild 4x4 confidence

    Just like the first-generation Bronco, nicknamed G.O.A.T., the mission of the all-new 2021 Bronco is to deliver maximum 4x4 go-anywhere, anytime capability and confidence. Bronco incorporates off-road mapping and drive technologies to give novice adventurers as much fun as hard-core off-road experts, while its Built Wild durability makes for lasting performance in the harshest of conditions for generations to come.

    “Bronco’s advanced four-wheel-drive technology is at the core of its off-road capabilities, and at the heart of it all is Bronco’s exclusive Terrain Management System™ with G.O.A.T. Modes™ that is designed to help drivers better navigate any type of terrain,” said Mark Grueber, Bronco consumer marketing manager.

    Up to seven driver-selectable modes are offered including Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl for off-road driving.

    Two 4x4 systems are offered on all Bronco models, a base setup and advanced 4x4. The base system utilizes a two-speed electronic shift-on-the-fly transfer case, while the optional advanced system features a two-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana™ 44 AdvanTEK® solid rear axle and Dana AdvanTEK independent front differential unit – both with available Spicer® Performa-TraK™ electronic locking differentials for improved traction over rough terrain.

    Available segment-first Trail Toolbox gives Bronco owners a suite of exclusive technologies to elevate their off-road experience. This includes Trail Control™ – cruise control for low-speed trail driving, while Trail Turn Assist tightens off-road turning radiuses through torque vectoring, and the innovative Trail One-Pedal Drive acceleration/braking control makes for more precise and confident slow-mode rock crawling.

    Segment-leading levels of off-road capability are possible thanks to Bronco’s available best-in-class 11.6-inch ground clearance, maximum 29-degree breakover angle and 37.2-degree departure angle, plus best-in-class water fording capability of up to 33.5 inches. Off-road capability is further reinforced by exposed tow hooks in the front and rear and available heavy-duty modular steel bumpers with integrated Ford Performance accessory winch mount.

    Bronco’s strategically placed steel shields protect critical hardware. Higher-capability models get an available front bash plate, plus shields for the engine, transmission, transfer case and fuel tank. For those taking on the roughest rocky terrain, Bronco’s available side rock rails are strong enough to support the weight of each side of the vehicle.

    “Bronco two- and four-door models leverage the company’s Built Ford Tough durability and performance testing and take it even further off-road with Built Wild Extreme Durability Testing in the harshest possible environments, including the brutal trails of the King of the Hammers off-road competition,” said Dave Pericak, director, Ford enterprise product line management, Icons.

    Thrilling performance borne of Bronco DNA

    Thanks to Bronco’s legendary Baja racing DNA, each model brings forth a thrilling off-road experience and delivers it with modern, heritage-inspired style. It all began in a Ford design studio with a life-size digital scan of a first-generation model that served to influence the proportions and design of the all-new Bronco for maximum off-road capability and performance.

    “Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Paul Wraith, Bronco chief designer. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.

    All-new Bronco architecture for two- and four-door models is based on a fully boxed, high-strength steel chassis that delivers available best-in-class suspension travel – 17 percent more both front and rear over the closest competitor to thrive in rugged environments.

    To deliver thrilling high-speed off-roading and overall driving performance, every Bronco comes with an independent front suspension for improved control, confidence and comfort. At the rear, a rugged solid axle design featuring coil springs with five locating links delivers both strength and off-road control. Long-travel position-sensitive Bilstein® dampers with end-stop control valves at every corner are available for added off-road durability and reduced harshness.

    An available segment-exclusive semi-active hydraulic stabilizer bar disconnect design provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system bests competitors by disconnecting during articulation; it can reconnect under all conditions to improve steering and stability at higher speeds.

    Segment-first 35-inch off-road tires direct from the factory are available on every trim level of two- and four-door Bronco, while available segment-first beadlock-capable wheels allow customers to elevate off-road capability, regardless of price point. 

    “Race-bred EcoBoost® engines and our segment-first 7-speed manual and available 10-speed automatic transmissions give the all-new Bronco the optimal combination of power, torque and gear ranges to perform in a wide variety of terrains and uses,” said Pericak.

    Best-in-class projected gasoline-powered horsepower and torque is available with the 2.7-liter EcoBoost V6 engine, which is projected to produce 310 horsepower and 400 lb.-ft. of torque, while the 2.3-liter EcoBoost is targeted to deliver best-in-class four-cylinder torque of 310 lb.-ft. with an expected 270 horsepower.

    For maximum low-speed rock-climbing capability, a segment-first 7-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the available advanced 4x4 transfer case.

    Ready to head effortlessly into the wild

    Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section – molded-in color and an available premium painted modular top with four sections that adds a removable panel over the rear seats and cargo area. Four-door models have four removable roof sections – left and right front panels, a full-width center panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row panels stow away onboard on two-door models.

    All modular hardtops have rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors – without removing the roof panels. By locating the sportbar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in its class to take in the sunshine or to gaze at the stars at night.

    A cloth soft top, standard on four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. For customers who don’t want to choose between a soft or hardtop, the four-door model can be optioned with both.

    Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door Bronco models, all four doors can be stored onboard with protective door bags. Exclusive cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, have a 150-pound capacity for securing longer items like canoes.

    High-tech interior designed for the outdoors

    Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.

    A multifunction color LCD instrument panel is front and center with the transmission shifter/selector and G.O.A.T. Modes controller in the center console. Available grab handles are integrated into the modular instrument panel and center console, while available MOLLE hooks are mounted in the seatbacks. Attachment points are built into the instrument panel to mount a bring-your-own-device rack, with 12-volt power connections to easily mount cameras, navigation units, phones or other devices.

    Further setting Bronco ahead of the off-road competition is an available segment-exclusive 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass Performance app with off-road navigation – a Bronco class-exclusive feature that allows owners to easily plan, navigate and share their off-road adventures. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.

    Bronco’s advanced topographic trail maps and more than 1,000 curated trail maps are powered by class-exclusive trail content from NeoTreks’ AccuTerra® Maps, Trails Offroad trail guides and FunTreks trail guides.

    “The trail mapping system available on Bronco is truly a game-changer in the off-road community,” said Grueber. “It works online or off on either of the navigation-capable 8- or 12-inch SYNC systems, allowing users to select one of hundreds of available curated trail maps to map out and then track, capture and share their adventures with others.”  

    To make post-adventure cleanups simple, fast and painless, select Bronco models come with washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired leads to key accessory points.

    A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control help instill driver confidence.

    Equipment series redefine customization

    An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Seven unique Bronco series are offered, with matched color and trim combinations. When combined with four content packages, numerous available options, 11 color choices and more than 200 dealer-installable accessories, personalizing an all-new Bronco SUV has never been easier.

    Series range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend™, Black Diamond™ and Outer Banks™ with a variety of options and colors, topping out with Wildtrak™ and Badlands™ for more extreme off-road adventuring. A limited-production First Edition™ will be offered at launch.

    Reservations begin today

    As with the five generations before it, the all-new 2021 Bronco two-door and four-door models will be built at Michigan Assembly Plant in Wayne, Michigan. More detailed information, including vehicle specs, accessories and full pricing and options, will be provided closer to launch. MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made for $100 beginning at 8 p.m. EDT today at ford.com. 

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    Does look very well thought out. Assumedly the time & money previously going to non-lamented product like a -say- Focus, went into this. Good move.
    Not my type of vehicle, but so far looks to be extremely competitive.

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    Love the GOAT mode. GMC should have had this years ago in their product line. Then everyone here knows I always felt Hummer should have been a option package on the GMC products to give them what Bronco now has. 

    Again, GM is behind the competition.

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    Looks like they did a great job with it.  From the press video it looks amazing off road, and the interior seems better than the Wrangler’s.  And they have thoughtful touches like mirrors mounted to the body,  of the door and doors that store in the vehicle.  Seems well thought out.  I think this will take a big bite out of Wrangler sales and 4Runner sales too because the 4Runner is ancient.  
     

    Jeep and Toyota have not had much competition in off roaders and now they have major competition.  Wouldn’t surprise me if a hybrid or 3.5 Ecoboost shows up in the future but then price goes up too, and at $42k Or $46k the Bronco looks like a good deal, not so much at the $60k+ first edition, that seems like a lot.

    Edited by smk4565
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    I think it is awesome that you can opt for the Sasquatch package on the base trim and get all of the off-road goodies on the base trim and not be forced to spend 50k+ for the top off-road trim. I don't think there is pricing out for the Sasquatch package though. I bet it's at least 5k. 

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    https://www.motortrend.com/news/2021-ford-bronco-sasquatch-off-road-model/

    "Available across the line—except on the Wildtrak, which comes standard with its goodies—the Sasquatch package turns even the entry-level, $29,995 Bronco into an all-terrain monster. Credit for the transformation goes to 17-inch beadlock-compatible wheels wrapped in 35-inch mud tires, an electromechanical transfer case, locking front and rear axles, larger fender flares, additional suspension clearance, and heavy-duty Bilstein shocks."

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    Ford has always understood well how to build a truck / SUV with wide customability, which enables class-leading vehicles that appeal to the broadest spectrum of buyer. The Bronco may even have upped that bar.

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    4 hours ago, Robert Hall said:

    Looking forward to seeing the configurator.

    The Bronco Sport configurator is up... but not with full pricing... most of it is there though.

    Edited by ocnblu
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    1 hour ago, ocnblu said:

    The Bronco Sport configurator is up... but not with full pricing... most of it is there though.

    Ok...I think I saw somewhere the Sport is going to be on sale sooner than the Bronco?

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    Yeah, strange times we live in.   The 3LT 2.0 4cyl Blazer starts at over 40k... hard to wrap my head around a 4 cyl CUV for $30k, let alone $40k.

    4 minutes ago, David said:

    WOW, $39K for a 4 banger CUV.

     

     

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    1 minute ago, Robert Hall said:

    Yeah, strange times we live in.   The 3LT 2.0 4cyl Blazer starts at over 40k... hard to wrap my head around a 4 cyl CUV for $30k, let alone $40k.

     

    Especially when you can get such a nice loaded Grand Cherokee with V6 under $40K, far better value.

    9 such options in my 50 mile circle.

    image.png

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    29 minutes ago, Robert Hall said:

    Ok...I think I saw somewhere the Sport is going to be on sale sooner than the Bronco?

    You might have read it in our Bronco Sport Story

    Quote

    The first Bronco Sports are expected to arrive in dealers this fall,

     

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    13 hours ago, Robert Hall said:

    Ok...I think I saw somewhere the Sport is going to be on sale sooner than the Bronco?

    I believe it is supposed to go on sale this fall/winter and the Bronco in the spring. Knowing Ford, they'll probably both get pushed back and have all sorts of delays and botch the second biggest launch they've had in decades(FWIW, I think the biggest launch would have been the '15 F150). 

    12 hours ago, Robert Hall said:

    Yeah, strange times we live in.   The 3LT 2.0 4cyl Blazer starts at over 40k... hard to wrap my head around a 4 cyl CUV for $30k, let alone $40k.

     

    Even worse, they offer a n/a 2.5 at 33.5k..you can add a couple options to get that to 36k.  

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    12 hours ago, David said:

    Especially when you can get such a nice loaded Grand Cherokee with V6 under $40K, far better value.

    9 such options in my 50 mile circle.

    image.png

    The Laredo is THE lowest trim package. It is the furthest possible trim from "loaded".  It is the lowest of 12 models of Grand Cherokee. 

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    1 minute ago, ccap41 said:

    The Laredo is THE lowest trim package. It is the furthest possible trim from "loaded".  It is the lowest of 12 models of Grand Cherokee. 

    Yeah, the Laredo doesn't even offer a sunroof.   That's why a CPO GC Limited (3 yrs old, 25k miles) for under 30k is the way I went in 2017.   The Limited being a step up from the Laredo was quite well-equipped, with everything I wanted.  I'd rather get a CPO V6 SUV than a 4cyl transverse engine generic CUV for $30k. 

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    7 minutes ago, Robert Hall said:

    Yeah, the Laredo doesn't even offer a sunroof.   That's why a CPO GC Limited (3 yrs old, 25k miles) for under 30k is the way I went in 2017.   The Limited being a step up from the Laredo was quite well-equipped, with everything I wanted.  I'd rather get a CPO V6 SUV than a 4cyl transverse engine generic CUV for $30k. 

    Yeah, the Laredo starts at 36k(4X4) and the Limited starts at 43k(4X4). I'm a huge can of slightly used vehicles. There's so much depreciation on MOST vehicles. There's always the Tacoma, Wrangler, and other trucks that seem to hold their value to the point of buying new with 0% or very low interest makes sense, but most vehicles can be had with massive savings if you're willing to buy a vehicle with 30-50k miles.

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    7 minutes ago, ccap41 said:

    Yeah, the Laredo starts at 36k(4X4) and the Limited starts at 43k(4X4). I'm a huge can of slightly used vehicles. There's so much depreciation on MOST vehicles. There's always the Tacoma, Wrangler, and other trucks that seem to hold their value to the point of buying new with 0% or very low interest makes sense, but most vehicles can be had with massive savings if you're willing to buy a vehicle with 30-50k miles.

    Yeah, I lucked out when I got mine...I was looking for a CPO GC, main requirement being not  white.  I really didn't want a black one, but have grown to like the color.  The black & light tan interior was a big plus--I didn't want another dark interior.  And it was so clean--no dents, only a couple small rock chips.. and only 25k miles spent in So Cal.  3 years later, I don't even have 50k miles (I started WFH full time w/ my move 2 months after buying the Jeep).   Just a much more substantial, solid vehicle than a $30k 4cyl appliance, IMO.  

    And given how long Jeep product cycles are, there is very little meaningful difference between a 2014 and a 2017 or 2020.   The only feature newer ones have that I'd like is Apple Car Play. 

    Edited by Robert Hall
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    1 hour ago, ccap41 said:

    The Laredo is THE lowest trim package. It is the furthest possible trim from "loaded".  It is the lowest of 12 models of Grand Cherokee. 

    True, but I would still take the Laredo over the bronco 3/4 banger. Have no use or need for a sun roof. Rather have the head room.

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    15 minutes ago, David said:

    True, but I would still take the Laredo over the bronco 3/4 banger. Have no use or need for a sun roof. Rather have the head room.

    The sunroof was a must have for me..I like to let in light in gloomy weather (like Seattle, NE Ohio has a lot of cloudy, overcast weather).   Same reason I wanted a light color interior..didn't want a gloomy gray/black cave.  I wouldn't mind having the pano sunroof of higher trims, but the regular sunroof is fine.  I also used in the before time love driving in warm (not hot) weather w/ the sunroof open, windows down, air blowing through...

    Edited by Robert Hall
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      Source: Hyundai
      Hyundai Unveils Segment-Shattering Santa Cruz Sport Adventure Vehicle
      Highly-anticipated Santa Cruz Sport Adventure Vehicle Shatters Both SUV and Truck Segments, Creating an Entirely New Vehicle Category Multi-utility, Secure Open Bed Provides Diverse Gear-Carrying Flexibility Powerful and Efficient 2.5L Turbo Powertrain with HTRAC® AWD Capability Available Cutting-edge Connectivity, Convenience and Active Safety Features Compact Footprint Provides Superior Maneuverability in an Open-bed Configuration Proudly Built at Hyundai Motor Manufacturing Alabama (HMMA) in Montgomery FOUNTAIN VALLEY, Calif., Apr. 15, 2021 – Hyundai today unveiled its highly anticipated Santa Cruz Sport Adventure Vehicle. The 2022 Santa Cruz breaks new ground within the SUV, Truck and Crossover segments by offering a true Sport Adventure Vehicle unlike anything else in the U.S. market. Santa Cruz boasts bold yet sophisticated design, powerful and efficient powertrain options, a flexible open bed for gear, cutting-edge connectivity and a highly maneuverable all-wheel drive platform that is equally at home in urban and adventure-focused environments. The Santa Cruz Sport Adventure Vehicle begins production in Montgomery, Alabama in June and will be available for sale in summer. The addition of Santa Cruz to HMMA production will add an estimated 1,200 jobs to the U.S. economy. Hyundai is also creating an early reservation system for the U.S.-market Santa Cruz in late April at https://www.hyundaiusa.com/.
      “Santa Cruz, with its bold styling, breaks open all new segment territory, both for Hyundai and the industry as a whole. Open-bed flexibility coupled with closed-cabin security meets the changing everyday needs of its adventure-oriented buyers, while powerful and efficient engines and superb maneuverability ensure it is a pleasure to drive in urban or off-road environments. Our customers will wonder just how they managed before owning one,” said Jose Munoz, president and CEO, Hyundai Motor North America.
      Why Santa Cruz?
      Santa Cruz was developed to be the ultimate Sport Adventure Vehicle, a moniker confirmed in Hyundai’s early consumer research. The research found consumers, often living in urban environments, whose lifestyles include the need to escape to weekend adventures of all kinds. Many of these customers carry various gear and equipment that is better suited to an open bed rather than a typical SUV bodystyle. These buyers want versatile transportation that is equally flexible for urban, adventure, occupational or even home improvement gear. Santa Cruz features a secure, open bed area which includes a lockable tonneau cover, hidden bed storage and versatile bed extension accessories. At the same time, these customers still value the secure utility of a compact SUV, with its comfort, passenger space, fuel efficiency and parking ease. Santa Cruz, with its unique, bold design, created an entirely new segment that meets these specific buyer needs like no vehicle before it.
      Everything about Santa Cruz reflects a duality of purpose in its design execution. This all-new category-bending vehicle holds a variety of imagery in balanced juxtaposition:
      Urban life connectivity with escape to outdoor adventure Work and play flexibility Tough yet alluring demeanor Roominess with maneuverability Open cargo area and secured, lockable storage Towing capability and fuel efficiency The forward view of Santa Cruz deploys a hidden lighting signature that becomes visible within the grille only when illuminated. The daytime running lamps (DRLs) present a parametric jewel design with high-tech precision detailing. A bold, cascading grille anchors the front view, supported by a skid plate element in the lower front fascia. Voluminous hood and fenders further communicate an imposing first impression.
      In profile, Santa Cruz signals a sporty yet capable spirit. The A- and C-pillars present faster forward and rearward rakes than typical open-bed utility vehicles. Large 20-inch alloy wheels with a multi-faceted, triangular design are surrounded by armor-like wheel arches, conveying both wheel-articulation potential and off-road capability. Powerful body side volumes contrast with precise triangular sheer-edged surfaces and tight radius character lines.
      From the rear, a horizontal “T” lighting signature adds visual width and distinguishes Santa Cruz from anything on the road. The functional rear open bed area features secure, lockable in-bed storage, integrated corner bumper steps and a lockable tonneau cover, seamlessly integrated with the overall design. The rear tail lamps are embossed with: “Designed in California” as a testament to the passion of Hyundai’s California-based design team. Small, discrete design details such as this can be found throughout the exterior and interior.
      Interior Design
      The interior of the Santa Cruz expresses a sophisticated and refined appearance. The contrasting rugged yet refined motif matches the boldness of the exterior, boasting a technical ambience that appeals to those who appreciate cutting-edge technologies in their daily lives. It features an enveloping dual-cockpit design that encapsulates each passenger. Design teams focused on ease of ingress and egress and ergonomic comfort on long drives. The premium center stack display features an edgeless infotainment screen appearance, with an impressive 10 inches of visibility. The optional center digital cluster display also measures 10 inches. Under the rear seats is convenient, in-cabin storage. Completing the premium ambience is an available Bose® audio system.
      Powerful and Efficient Powertrains
      Santa Cruz offers two powerful, flexible and efficient powertrains. The standard powertrain is a 2.5L direct-injected in-line four-cylinder engine with an estimated 190+ horsepower and 180+ lb.-ft. of torque. This engine couples to an eight-speed hydraulic automatic transmission for quick acceleration and superb efficiency. Santa Cruz also offers a 2.5L direct-injected turbocharged engine with an estimated 275+ horsepower and 310+ lb.-ft. of torque linked to an eight-speed dual-clutch automatic transmission (DCT). This DCT includes steering-wheel-mounted paddle shifters for manual shifting control by the driver.
      Eight-Speed Automatic Transmission
      The eight-speed transmission for the standard 2.5-liter engine provides quick and crisp shifts for an engaging and efficient driving experience. This automatic transmission adds ratio range at both the top and bottom of output speeds allowing for extra thrust off-the-line and a quieter, more fuel-efficient trip on the interstate. A multi-disc and individually controlled hydraulic channel torque converter improves responsiveness by expanding the direct connection band, while a downsized oil pump and double ball bearings minimize frictional losses.
      Advanced HTRAC® AWD and Towing Capability
      Both 2.5L four-cylinder and 2.5L four-cylinder turbo models offer HTRAC® all-wheel drive capability for complete confidence when pursuing adventures of all kinds or for that extra peace of mind when driving in an unexpected snowfall. The HTRAC AWD system was developed as a multi-mode system, providing an electronic, variable-torque-split clutch with active torque control between the front and rear axles. The Sport setting gives a more agile feel by sending more torque to the rear wheels, for a sporty, dynamic experience. This system has a wide range of torque distribution variability, tuned for conditions such as straight-line acceleration, medium- and high-speed cornering, and hill starts. For those customers who like to tow their weekend gear with them, the 2.5L 4-cylinder is rated at 3,500 lbs. for towing and the 2.5L Turbo AWD model boasts a generous 5,000 lbs. of towing capability.
      Compact Dimensions Yield Superb Maneuverability
      Santa Cruz makes efficient use of its compact dimensions by offering high utility with excellent maneuverability. Its shorter wheelbase and smaller overall footprint make it a joy to maneuver and park in challenging urban parking, with an exceptional curb-to-curb turning radius of only 20.0 feet.
      Specification (in.)
      Santa Cruz
      Tacoma
      Ridgeline
      Frontier
      Length
      195.7
      212.2
      210.0
      205.5
      Width
      75.0
      75.2
      78.5
      72.8
      Height
      66.7
      70.7
      70.3
      70.1
      Wheelbase
      118.3
      127.4
      125.2
      126.0
      Bed Length
      Upper 48.4
      Lower 52.1
      60.4
      63.6
      59.4
      Footprint Area
      (sq. ft.)
      101.9
      109.7
      114.6
      103.9
                         
      Responsive and Refined Chassis Tuning
      Santa Cruz was developed with a focus on enhanced driving dynamics and responsive performance for a wide variety of urban and off-road, multi-surface driving conditions. The shorter wheelbase, short overhangs and wide track create a planted stance that results in exceptional agility in urban environments. These specifications also provide confident agility when traversing off-road terrain. Available 20-inch alloy wheels with wide, all-season, all-terrain tires give surefooted, agile handling character on a variety of road surfaces. Available 18-inch wheels with more voluminous tire sidewalls for off-road adventures are also available.

      View full article
    • By William Maley
      It is surprising to think it has been over six years since Hyundai first showed the Santa Cruz pickup concept at the Detroit Auto Show. But today, Hyundai has unveiled the production version. The automaker isn't calling this a truck, instead using the term "Sport Adventure Vehicle". To us, it's a truck.
      We need to start with a bit of a reality check. The Santa Cruz is not a direct competitor to the likes of Chevrolet Colorado, Honda Ridgeline, or Toyota Tacoma in terms of measurements. Compared to those models, the Santa Cruz is around 10 to 17 inches shorter in length. Overall height is around 3 to 4 inches shorter. The bed measures 4.3 feet, which is about foot shorter than the Ranger. There is also an in-bed trunk like the Ridgeline.
      The model is based on the recently redesigned Tucson crossover, which explains why it shares the front end styling - complete with headlights in the massive grille. That also means it shares the same engines as the Tucson. Here's the lineup,
      2.5L four-cylinder:  estimated 190+ horsepower and 180+ lb.-ft. of torque Turbocharged 2.5L four-cylinder: estimated 275+ horsepower and 310+ lb.-ft. of torque The N/A 2.5 comes with an eight-speed automatic, while the turbo makes do with an eight-speed dual-clutch. Front-wheel drive is standard, while HTRAC all-wheel drive is optional.
      The interior looks very modern and comes with an eight-inch touchscreen in the center stack. Optional features include a 10-inch touchscreen and TFT instrument display. 
      Hyundai is keeping mum on pricing until the Santa Cruz launches sometime this summer.
      BTW: If you're wondering why the Santa Cruz took so long to reach production, I recommend this piece from Autoblog which delves into this.
      Source: Hyundai
      Hyundai Unveils Segment-Shattering Santa Cruz Sport Adventure Vehicle
      Highly-anticipated Santa Cruz Sport Adventure Vehicle Shatters Both SUV and Truck Segments, Creating an Entirely New Vehicle Category Multi-utility, Secure Open Bed Provides Diverse Gear-Carrying Flexibility Powerful and Efficient 2.5L Turbo Powertrain with HTRAC® AWD Capability Available Cutting-edge Connectivity, Convenience and Active Safety Features Compact Footprint Provides Superior Maneuverability in an Open-bed Configuration Proudly Built at Hyundai Motor Manufacturing Alabama (HMMA) in Montgomery FOUNTAIN VALLEY, Calif., Apr. 15, 2021 – Hyundai today unveiled its highly anticipated Santa Cruz Sport Adventure Vehicle. The 2022 Santa Cruz breaks new ground within the SUV, Truck and Crossover segments by offering a true Sport Adventure Vehicle unlike anything else in the U.S. market. Santa Cruz boasts bold yet sophisticated design, powerful and efficient powertrain options, a flexible open bed for gear, cutting-edge connectivity and a highly maneuverable all-wheel drive platform that is equally at home in urban and adventure-focused environments. The Santa Cruz Sport Adventure Vehicle begins production in Montgomery, Alabama in June and will be available for sale in summer. The addition of Santa Cruz to HMMA production will add an estimated 1,200 jobs to the U.S. economy. Hyundai is also creating an early reservation system for the U.S.-market Santa Cruz in late April at https://www.hyundaiusa.com/.
      “Santa Cruz, with its bold styling, breaks open all new segment territory, both for Hyundai and the industry as a whole. Open-bed flexibility coupled with closed-cabin security meets the changing everyday needs of its adventure-oriented buyers, while powerful and efficient engines and superb maneuverability ensure it is a pleasure to drive in urban or off-road environments. Our customers will wonder just how they managed before owning one,” said Jose Munoz, president and CEO, Hyundai Motor North America.
      Why Santa Cruz?
      Santa Cruz was developed to be the ultimate Sport Adventure Vehicle, a moniker confirmed in Hyundai’s early consumer research. The research found consumers, often living in urban environments, whose lifestyles include the need to escape to weekend adventures of all kinds. Many of these customers carry various gear and equipment that is better suited to an open bed rather than a typical SUV bodystyle. These buyers want versatile transportation that is equally flexible for urban, adventure, occupational or even home improvement gear. Santa Cruz features a secure, open bed area which includes a lockable tonneau cover, hidden bed storage and versatile bed extension accessories. At the same time, these customers still value the secure utility of a compact SUV, with its comfort, passenger space, fuel efficiency and parking ease. Santa Cruz, with its unique, bold design, created an entirely new segment that meets these specific buyer needs like no vehicle before it.
      Everything about Santa Cruz reflects a duality of purpose in its design execution. This all-new category-bending vehicle holds a variety of imagery in balanced juxtaposition:
      Urban life connectivity with escape to outdoor adventure Work and play flexibility Tough yet alluring demeanor Roominess with maneuverability Open cargo area and secured, lockable storage Towing capability and fuel efficiency The forward view of Santa Cruz deploys a hidden lighting signature that becomes visible within the grille only when illuminated. The daytime running lamps (DRLs) present a parametric jewel design with high-tech precision detailing. A bold, cascading grille anchors the front view, supported by a skid plate element in the lower front fascia. Voluminous hood and fenders further communicate an imposing first impression.
      In profile, Santa Cruz signals a sporty yet capable spirit. The A- and C-pillars present faster forward and rearward rakes than typical open-bed utility vehicles. Large 20-inch alloy wheels with a multi-faceted, triangular design are surrounded by armor-like wheel arches, conveying both wheel-articulation potential and off-road capability. Powerful body side volumes contrast with precise triangular sheer-edged surfaces and tight radius character lines.
      From the rear, a horizontal “T” lighting signature adds visual width and distinguishes Santa Cruz from anything on the road. The functional rear open bed area features secure, lockable in-bed storage, integrated corner bumper steps and a lockable tonneau cover, seamlessly integrated with the overall design. The rear tail lamps are embossed with: “Designed in California” as a testament to the passion of Hyundai’s California-based design team. Small, discrete design details such as this can be found throughout the exterior and interior.
      Interior Design
      The interior of the Santa Cruz expresses a sophisticated and refined appearance. The contrasting rugged yet refined motif matches the boldness of the exterior, boasting a technical ambience that appeals to those who appreciate cutting-edge technologies in their daily lives. It features an enveloping dual-cockpit design that encapsulates each passenger. Design teams focused on ease of ingress and egress and ergonomic comfort on long drives. The premium center stack display features an edgeless infotainment screen appearance, with an impressive 10 inches of visibility. The optional center digital cluster display also measures 10 inches. Under the rear seats is convenient, in-cabin storage. Completing the premium ambience is an available Bose® audio system.
      Powerful and Efficient Powertrains
      Santa Cruz offers two powerful, flexible and efficient powertrains. The standard powertrain is a 2.5L direct-injected in-line four-cylinder engine with an estimated 190+ horsepower and 180+ lb.-ft. of torque. This engine couples to an eight-speed hydraulic automatic transmission for quick acceleration and superb efficiency. Santa Cruz also offers a 2.5L direct-injected turbocharged engine with an estimated 275+ horsepower and 310+ lb.-ft. of torque linked to an eight-speed dual-clutch automatic transmission (DCT). This DCT includes steering-wheel-mounted paddle shifters for manual shifting control by the driver.
      Eight-Speed Automatic Transmission
      The eight-speed transmission for the standard 2.5-liter engine provides quick and crisp shifts for an engaging and efficient driving experience. This automatic transmission adds ratio range at both the top and bottom of output speeds allowing for extra thrust off-the-line and a quieter, more fuel-efficient trip on the interstate. A multi-disc and individually controlled hydraulic channel torque converter improves responsiveness by expanding the direct connection band, while a downsized oil pump and double ball bearings minimize frictional losses.
      Advanced HTRAC® AWD and Towing Capability
      Both 2.5L four-cylinder and 2.5L four-cylinder turbo models offer HTRAC® all-wheel drive capability for complete confidence when pursuing adventures of all kinds or for that extra peace of mind when driving in an unexpected snowfall. The HTRAC AWD system was developed as a multi-mode system, providing an electronic, variable-torque-split clutch with active torque control between the front and rear axles. The Sport setting gives a more agile feel by sending more torque to the rear wheels, for a sporty, dynamic experience. This system has a wide range of torque distribution variability, tuned for conditions such as straight-line acceleration, medium- and high-speed cornering, and hill starts. For those customers who like to tow their weekend gear with them, the 2.5L 4-cylinder is rated at 3,500 lbs. for towing and the 2.5L Turbo AWD model boasts a generous 5,000 lbs. of towing capability.
      Compact Dimensions Yield Superb Maneuverability
      Santa Cruz makes efficient use of its compact dimensions by offering high utility with excellent maneuverability. Its shorter wheelbase and smaller overall footprint make it a joy to maneuver and park in challenging urban parking, with an exceptional curb-to-curb turning radius of only 20.0 feet.
      Specification (in.)
      Santa Cruz
      Tacoma
      Ridgeline
      Frontier
      Length
      195.7
      212.2
      210.0
      205.5
      Width
      75.0
      75.2
      78.5
      72.8
      Height
      66.7
      70.7
      70.3
      70.1
      Wheelbase
      118.3
      127.4
      125.2
      126.0
      Bed Length
      Upper 48.4
      Lower 52.1
      60.4
      63.6
      59.4
      Footprint Area
      (sq. ft.)
      101.9
      109.7
      114.6
      103.9
                         
      Responsive and Refined Chassis Tuning
      Santa Cruz was developed with a focus on enhanced driving dynamics and responsive performance for a wide variety of urban and off-road, multi-surface driving conditions. The shorter wheelbase, short overhangs and wide track create a planted stance that results in exceptional agility in urban environments. These specifications also provide confident agility when traversing off-road terrain. Available 20-inch alloy wheels with wide, all-season, all-terrain tires give surefooted, agile handling character on a variety of road surfaces. Available 18-inch wheels with more voluminous tire sidewalls for off-road adventures are also available.
    • By David
      Since Ford Motor Company reported a complete Q4 / 2020 fiscal year report with a loss of $2.8 Billion but a doubling of R&D on EVs to $22 Billion from $11 Billion and a $7 Billion for EV Autonomous driving, the auto reporters are asking this very question: Is this a Shot across gm's bow or is it targeted more broadly across the whole industry as everyone wants to take sales away or greatly slow down Tesla.
      Tesla's valuation appears to be based on investors putting money with new technology seems to be driving changes of the future. 
      gm has now committed to moving into the technology camp with a solid date of when new ICE auto's will no longer be produced as the whole portfolio will change over to EV's. Ford also is now committing to this same strategy. This now makes one wonder about the rest of the auto industry.
      Stellantis CEO did an interview with Forbes that has put cold water on Peugeot coming to the US in the near term future as he wants to invest in the existing US name brands and grow their 12.7% market share. He also said that Stellantis has the manufacturing power and EV technology, but getting it into the hands of everyone is the concern at reasonable prices. Stellantis CEO says this is in the hands of the various global governments as he wants cleaner air and believes diesel the dirtiest of fuels will die off before regular petrol and where dictated by governments such as China and Europe will see a faster change over than other countries. Yet with the change in administration in the US, he says this could move the Stellantis brands to move into the full EV camp at a future date.
      Then we have small countries that have decided to make a major change in moving the country into EVs way sooner than other places and killing ICE sales like Thailand. This will allow local Thai startups to compete for the first time with international companies that also do not have anything in the market yet. 
      With a large range of battery plants coming online over the next 18 months, the move to EVs could happen at a pace that took decades for ICE in the early 1900's.
      So this brings this back to the original question, Is Fords Doubling commitment to EV's and moving ICE into the last generation like GM a shot across GM's bow or a shot at the whole industry to say, look at us, we are moving into a Technology driven auto company and our stock should be much higher like Tesla's.
      Currently gm is valued at just under $80 Billion, Ford is valued at $40 Billion, Tesla is valued at $807 Billion, Toyota is valued at $155.5 Billion, Stellantis is valued at $50.5 Billion, Daimler is valued at $71 Billion, BMW valued at $46 and VW is valued at $90.7 Billion and while there are plenty of other auto companies, one has to wonder what Ford is focused on with the drastic change and speeding up of moving to EVs as a complete global portfolio.
      Sound off and discuss how, what, where and when you think this will have it's big affect.
      Charged EVs | Is Ford’s increase in EV investment a shot across GM’s bow? - Charged EVs
      Stellantis CEO Reveals Peugeot U.S. Fate, Job Security, EV Conflict (forbes.com)
      Future Toyotas, Stellantis, batteries and EVs - the week | Automotive Industry Comment | just-auto (just-auto.com)
    • By William Maley
      We've been reporting on Ford's upcoming truck, the Maverick since 2018. The truck would sit underneath the Ranger and become the entry-level model for the brand. Now, we have gotten our best look at what it will look like.
      The Maverick Truck Club forum got its hand on an image showing a prototype Maverick on the line reportedly at Ford's Hermosillo, Mexico plant. Up front, the Maverick borrows some ideas from the Bronco Sport with C-shaped headlights and a horizontal bar splitting the grille. We don't know if Ford is planning to offer any cab configurations aside from the crew-cab seen in the photo.
      Ford did not immediately reply to comment on this when reached out by Roadshow. 
      The Maverick is expected to use the C2 architecture which underpins the new Escape and Bronco Sport. Autoblog speculates there could be two rear suspension setups based on spy shots that show a mule with twist-beam style setup with no rear differential for the front-wheel driver version. A slightly beefier setup might be used for the all-wheel drive version.
      Right now, everyone seems to think that the Maverick could debut as a 2022 model year vehicle.  
      Source: Maverick Truck Club, Roadshow, Autoblog
      Pic Credit: Maverick Truck Club


      View full article
    • By William Maley
      We've been reporting on Ford's upcoming truck, the Maverick since 2018. The truck would sit underneath the Ranger and become the entry-level model for the brand. Now, we have gotten our best look at what it will look like.
      The Maverick Truck Club forum got its hand on an image showing a prototype Maverick on the line reportedly at Ford's Hermosillo, Mexico plant. Up front, the Maverick borrows some ideas from the Bronco Sport with C-shaped headlights and a horizontal bar splitting the grille. We don't know if Ford is planning to offer any cab configurations aside from the crew-cab seen in the photo.
      Ford did not immediately reply to comment on this when reached out by Roadshow. 
      The Maverick is expected to use the C2 architecture which underpins the new Escape and Bronco Sport. Autoblog speculates there could be two rear suspension setups based on spy shots that show a mule with twist-beam style setup with no rear differential for the front-wheel driver version. A slightly beefier setup might be used for the all-wheel drive version.
      Right now, everyone seems to think that the Maverick could debut as a 2022 model year vehicle.  
      Source: Maverick Truck Club, Roadshow, Autoblog
      Pic Credit: Maverick Truck Club

  • Posts

    • Interesting assumption; asking someone who has no home if their home has internet. Kinda doubt it was a component.   Probably a lot longer.  So.... 🤔 .... how long will it take consumers to fully adapt to BE vehicles & charging at home?
    • Why are U.S. Model S sales down 50% from 3 years ago? Are people moving on from just 0-60 numbers? Is the now 10-year old Model S just too out-of-date?
    • How many sedans on market today do 0-60 in under 2 seconds?  Or forget sedans, just cars in general?  The Rimac in Europe but not here yet and the Model S.  How many EV's have a 400+ mile range?  Only the Model S.  How many even hit 325 miles or more?  Only Tesla's.   No one has caught up yet.  And they might, but Tesla won't stand still either.  Better be fast because Mercedes is going to break that 6:43.6 record in the next couple months.
    • It will...soon.   PS:   YOU are comparing a BASE PHOQUING CORVETTE TO A HIGH END BLACK SERIES GT...
    • It depends on how you want to interpret how fast change happens... I bet you that 2019 microsoft analysis included homeless people in that 162 million population.  Hobos, Amish, older  folk from the silent gen that happened to be still alive,  older boomers...   The thing is though..why dont we interpret how fast American people went to NOT owning a PC in the 1980s to owning 4 computers in the late 2010s...in a span of a short 30 years in adapting not only a computer and dial up internet but 4 computer devices...  YES...4.   1. Ditching the PC AND the laptop in the process BUT owning at least 2 tablets...or a combination of 1 tablet and 1 laptop. Or even 1 PC and 1 laptop...   2. smart phones  3. smart watch And there will be a 5th computer device because cars in 2021 DO have a tablet on their dashboards...and in 2022 and in 2023...the MAJORITY will have that... Covid in 2020 pretty much sealed our fate in being connected 24/7...  The thing is...if we go even further into the details...in the 1940s, not everybody had a phone.  The communication towers to connect folk from town to town was inexistent.  It took 30 years for the ENTIRE US to be connected by phone.  But lets talk about how fast fiberoptics and satellite communications  accelerated the connection and adaptations of folk AROUND THE GLOBE for cell phones and the internet...  It took the same 30 years, but connected the world... made people adapt.  Sure...one could use the poorest of the poor countries to tell us that these people dont even have regular analog phones.  True, but these folk barely have toilets in their huts as well still...          
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