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    William Maley

    Jim Hackett To Retire As Ford CEO, Jim Farley To Take His Place

      The Changeover of Jims To Take Place on October 1st


    Jim Hackett's tenure as Ford CEO will be coming to a close on October 1st as he will retire from the position. His replacement is Jim Farley, currently Ford's Chief Operating Officer, a role he took on at the beginning of this year. In a press release, Ford said the two will be working together over the next two months on the transition. Hackett will stay on as "special advisor" for some time after.

    “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future. Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic,” said Ford executive chairman, Bill Ford.

    Hackett became Ford's CEO in 2017 after the ousting of then CEO Mark Fields. His short tenure brought forth some major and controversial decisions such as Ford killing off most of their passenger car nameplates to focus on trucks and utility vehicles; spending $11 billion in electric vehicles by 2022, and the introductions of the Mach-E, 2021 F-150, and Bronco. He has also dealt with a lot frustration from various groups as The Detroit News outlines,

    Quote

    But Hackett's three-plus year tenure leading Ford also produced frustration — among employees who struggled to understand the meaning buried in his professorial method, among investors impatient with the pace of restructuring, among dealers who watched cars disappear from their showrooms amid a product portfolio revamping biased to pickups and SUVs. And Ford shares have languished, down more than 35% during the Hackett era.

    Hackett admitted that his tenure did cause a fair amount of friction, but said his efforts are starting to show.

    "I aimed for moving ahead versus just moving fast. Could we aim for a longer-arc kind of reward. In this case, for the three years it takes to get products to market, you're starting to see the fruits of our labor."

    Farley, who has been with Ford since 2007, knows he has a tough road ahead. Aside from realizing the various paths laid out by Hackett, he also has to deal with the issues of the COVID-19 pandemic and hopefully launch two of Ford's key product without any issues.

    Source: Ford
    Press Release is on Page 2


    FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION

    • Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company
    • Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months
    • Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says

    DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.

    Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.

    Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.

    “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”

    Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.

    “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”

    Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.

    Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.

    “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.

    “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”

    Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”



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    Jim Farley is an interesting guy who has flipped back n forth between ICE and EV. Be interesting to see where he leads the company.

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    2 hours ago, oldshurst442 said:

    Peter DeLorenzo doesnt like him. Like at all.  He gives Ford 5 years. Especially with Farley at the helm. 

    http://www.autoextremist.com/

    Interesting read, I have heard some of this on other sites too, seems there are the fans and the those that feel he is a two persona mess. His switching from one support to another and back has me hesitant to buy Ford products. I do think this guy is more an ICE man than tech man.

    Sadly Ford has flipped on both types of leaders and has such a huge debt load that I do agree with him that I suspect that something will change in the next 5 years at Ford.

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    12 hours ago, David said:

    Interesting read, I have heard some of this on other sites too, seems there are the fans and the those that feel he is a two persona mess. His switching from one support to another and back has me hesitant to buy Ford products. I do think this guy is more an ICE man than tech man.

    Sadly Ford has flipped on both types of leaders and has such a huge debt load that I do agree with him that I suspect that something will change in the next 5 years at Ford.

    So bipolar or like a Dr Jeckyll/Mr Hyde character...interesting.. lots of CEOs are psychopaths, nothing new...

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    3 minutes ago, balthazar said:

    ^ You have a case study on that claim for further information?

    After Robert posted that and I laughed at it, I was amazed to find so much on how bi-polar CEO's are.

    Just a list of famous people who are:

    https://brandongaille.com/143-famous-people-with-bipolar-disorder/

    WebMD has a list of Famous people who are and there are CEOs on it.

    https://www.webmd.com/bipolar-disorder/ss/slideshow-celebrities-bipolar-disorder

    Interesting read on a CEO journey with Bi-Polar.

    https://cvdl.ben.edu/blog/dueling-dragons-ceos-journey-bipolar-disorder/

    Interesting Fox News Story on it.

    https://www.foxbusiness.com/features/elon-musk-isnt-the-only-ceo-suffering-from-possible-bipolar-symptoms

    Harvard Business has a whole section on how to help business leaders who are bi-polar.

    https://hbr.org/2014/03/helping-a-bipolar-leader

    Forbes did a write up on it too.

    https://www.forbes.com/sites/cherylsnappconner/2013/05/14/how-mental-illness-makes-some-executives-stronger/#4e6067694c5d

    If your asking about on Jim, just Bing or Google it as there are plenty of stories on that guy.

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    7 minutes ago, Robert Hall said:

    Have to say I could not remember her name but after reading the first link they had the picture of her, Elizabeth Holmes, seems to have the traits of fitting into this category so perfect.

    Crazy but you seem to need to be on the edge to be a CEO in some industries.

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    • "Some experts estimate" and "from 4% to as high as 12%" -- sorry, that's certainly not a clinical case study. 
    • The definition of pyschopath is 'chronic mental disorder with abnormal or violent social behavior'.  The term is obviously mis-appropriated by the 1st Forbes piece.
    • bi-polarism is NOT psychopathy.
    • The 2nd Forbes piece lumped dyslexia in with 'mental illness'.
    • That piece says 26% of US adults have a 'diagnosable mental disorder', but the first Forbes piece states 'pyschopathic traits are found in 1% of the general population. Slurring of the facts.

    So it's yet more 'slop journalism' for those with 'swipe right' attention spans.

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    @balthazar @Robert Hall

    Some interesting reading here with papers that seem to align with traits that are similar in Business leaders to Psychopaths.

    https://www.apa.org/search?query=psychopath

    Additional interesting reading on leadership and Psychopaths.

    https://www.psychologicalscience.org/?s=psychopath+leadership

    More interesting reading on this.

    This doctor researched on this and it is in interesting read.

    https://www.psychologytoday.com/us/blog/the-justice-and-responsibility-league/200904/why-some-psychopaths-are-in-leadership-positions

    Interesting research on how rich people have traits of Psychopaths.

    https://www.cnbc.com/2019/04/08/the-science-behind-why-so-many-successful-millionaires-are-psychopaths-and-why-it-doesnt-have-to-be-a-bad-thing.html

    Another out of the country write up on researching this same thing.

    https://www.bbc.com/worklife/article/20171102-do-psychopaths-really-make-better-leaders

     

     

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    ^ first link is 49 items to read that mention 'pyscopath'. Gadzooks.

    David- how do you know any of these are 'interesting' - have you read them all?

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    3 hours ago, balthazar said:

    ^ first link is 49 items to read that mention 'pyscopath'. Gadzooks.

    David- how do you know any of these are 'interesting' - have you read them all?

    Wife is a Psychologist and we discuss many papers from the various societies / associations.

    Potus 45 is one that is heavily discussed and debated and the majority of people in her line of work truly believe that political and business leaders have many traits associated with Psychopaths.

    I will say that dinner conversation at my house is never boring. :P 

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    9 minutes ago, balthazar said:

    You need new material, Robert.

    yeah, need to work on the next round of catch phrases..

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    1 minute ago, balthazar said:

    ooOOOOoo; there's going to be more than 1 next time?  😉 😆

    Well, there are 2 of the current ones.  'reality is complex' and 'there are many things'. :)

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    1 hour ago, Robert Hall said:

    Well, there are 2 of the current ones.  'reality is complex' and 'there are many things'. :)

    I like the Shit flows down, profits flow up Baby! :P 

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    Wasn't Jim Farley already CEO at FMC at one point? Maybe interim CEO after William Clay Ford Jr. stepped down after he replaced Jacques Nasser when he was ousted? 

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    6 hours ago, USA-1 said:

    Wasn't Jim Farley already CEO at FMC at one point? Maybe interim CEO after William Clay Ford Jr. stepped down after he replaced Jacques Nasser when he was ousted? 

    He was CEO and Chairman at Ford Europe from '15-17.

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    USA-1

    Posted (edited)

    On 8/13/2020 at 6:58 AM, Robert Hall said:

    He was CEO and Chairman at Ford Europe from '15-17.

    He's COO of U.S. division right now, that's what I was thinking. He's been a C Level Exec.  

    Edited by USA-1

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    On 8/15/2020 at 6:21 PM, USA-1 said:

    He's COO of U.S. division right now, that's what I was thinking. He's been a C Level Exec.  

    🤔 So then does that mean he becomes a D level CEO Psychopath? 

    He reminds me of a Movie where the theme was Greed is Good. Can ya name the man and movie? :P 

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    14 minutes ago, David said:

     

    He reminds me of a Movie where the theme was Greed is Good. Can ya name the man and movie? :P 

    Wall Street, Gordon Gecko..played by Michael Douglas.  Great film and role.

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    On 8/18/2020 at 10:01 AM, David said:

    🤔 So then does that mean he becomes a D level CEO Psychopath? 

    He reminds me of a Movie where the theme was Greed is Good. Can ya name the man and movie? :P 

    🤔 You do know that C Level means CEO, COO, CFO etc. right? :D

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    9 hours ago, USA-1 said:

    🤔 You do know that C Level means CEO, COO, CFO etc. right? :D

    Yes my PNW Friend from the SW, but I think many might question his Grade capability to run Ford! :P 

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      For maximum low-speed rock-climbing capability, a segment-first 7-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the available advanced 4x4 transfer case.
      Ready to head effortlessly into the wild
      Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section – molded-in color and an available premium painted modular top with four sections that adds a removable panel over the rear seats and cargo area. Four-door models have four removable roof sections – left and right front panels, a full-width center panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row panels stow away onboard on two-door models.
      All modular hardtops have rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors – without removing the roof panels. By locating the sportbar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in its class to take in the sunshine or to gaze at the stars at night.
      A cloth soft top, standard on four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. For customers who don’t want to choose between a soft or hardtop, the four-door model can be optioned with both.
      Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door Bronco models, all four doors can be stored onboard with protective door bags. Exclusive cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, have a 150-pound capacity for securing longer items like canoes.
      High-tech interior designed for the outdoors
      Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.
      A multifunction color LCD instrument panel is front and center with the transmission shifter/selector and G.O.A.T. Modes controller in the center console. Available grab handles are integrated into the modular instrument panel and center console, while available MOLLE hooks are mounted in the seatbacks. Attachment points are built into the instrument panel to mount a bring-your-own-device rack, with 12-volt power connections to easily mount cameras, navigation units, phones or other devices.
      Further setting Bronco ahead of the off-road competition is an available segment-exclusive 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass Performance app with off-road navigation – a Bronco class-exclusive feature that allows owners to easily plan, navigate and share their off-road adventures. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.
      Bronco’s advanced topographic trail maps and more than 1,000 curated trail maps are powered by class-exclusive trail content from NeoTreks’ AccuTerra® Maps, Trails Offroad trail guides and FunTreks trail guides.
      “The trail mapping system available on Bronco is truly a game-changer in the off-road community,” said Grueber. “It works online or off on either of the navigation-capable 8- or 12-inch SYNC systems, allowing users to select one of hundreds of available curated trail maps to map out and then track, capture and share their adventures with others.”  
      To make post-adventure cleanups simple, fast and painless, select Bronco models come with washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired leads to key accessory points.
      A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control help instill driver confidence.
      Equipment series redefine customization
      An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Seven unique Bronco series are offered, with matched color and trim combinations. When combined with four content packages, numerous available options, 11 color choices and more than 200 dealer-installable accessories, personalizing an all-new Bronco SUV has never been easier.
      Series range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend™, Black Diamond™ and Outer Banks™ with a variety of options and colors, topping out with Wildtrak™ and Badlands™ for more extreme off-road adventuring. A limited-production First Edition™ will be offered at launch.
      Reservations begin today

      As with the five generations before it, the all-new 2021 Bronco two-door and four-door models will be built at Michigan Assembly Plant in Wayne, Michigan. More detailed information, including vehicle specs, accessories and full pricing and options, will be provided closer to launch. MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made for $100 beginning at 8 p.m. EDT today at ford.com. 

      View full article
    • By William Maley
      The 2021 Ford Bronco shows how serious the automaker is to creating a real threat to the Jeep Wrangler. With two and four-door versions, seven different trims, a number of off-road features, and other goodies, there is a lot to digest. So let us dive in.
      It Certainly Looks the Part
      Ford's designers leaned heavily on the first-generation (1963-1977) Bronco as inspiration for the new model. The boxy profile is here, as is the "BRONCO" front grille. Unlike Broncos of the past, Ford is offering two and four-door versions. Before you ask, the doors are removable. While being slightly heavier than the Wrangler, the Bronco's doors are frameless that not only makes them more compact to store, but also makes it feel more like a convertible. If you're wondering about the side-view mirrors, Ford moved them from the doors to the front cowl.
      Which brings us to the Bronco's tops. The two-door version will only come with a hardtop, while the four-door comes with both a soft and hardtop. Ford claims that removing the top on the Bronco will be easier and quicker than on the Wrangler, we can't wait to see that claim be put to the test.
      One item that the Bronco doesn't have is the ability for the front windshield to fold down like on the Wrangler. Roadshow asked Ford officials and this is what they wrote,
      Moving inside, the Bronco leans more on being purposeful and plain. There are some clever touches such as grab handles molded into the dash, a set of dedicated buttons on top of the dash for various off-road features, and built-in drains in the floor to wash out the interior. Ford's latest infotainment system, SYNC 4 will come standard in the Bronco - either in 8 or 12-inch touchscreen. 
      Turbo Power!
      Ford is going all-in on turbocharged power for the new Bronco. The base engine is the 2.3 EcoBoost four-cylinder packing 270 horsepower and 310 pound-feet of torque. This will come standard with a seven-speed manual. Before you start thinking this is similar to what you'll find in a last-generation Chevrolet Corvette or Porsche 911, the seventh-gear acts a crawler gear. With the upgraded 4x4 system, it can achieve a 95:1 crawl ratio for peak climbing prowess. A ten-speed automatic is optional.
      Next step up is the 2.7L EcoBoost with 310 horsepower and 400 pound-feet of torque. This is paired solely with the ten-speed automatic.
      Both engines have four-wheel drive as standard - in this case a part-time system with a two-speed, shift-on-the-fly electronic transfer case. Optional is a full-time system with a 4-Auto setting.
      GOAT Doesn't Mean "Greatest of All Time" for Bronco
      If you checked our Bronco Sport story from last night, you may have seen something called GOAT. This in Bronco terms means "Goes Over Any Type of Terrain" - i.e. seven different drive modes. Those modes are,
      Normal Eco Sport Slippery Sand Baja Mud/Ruts Rock Crawl There is also hill-descent control and Trail Control, the latter being an off-road cruise control system.
      How About that Suspension?
      Up front, the Bronco utilizes a independent suspension setup with twin-A control arms and coilovers. The back utilizes a live axle with trailing links and coil-over springs. On certain versions, a electro-hydraulically actuated sway bar can be disconnected while under load. It will automatically reconnect at speeds above 20 mph.
      If you want a slightly deeper dive into the Bronco's suspension, I highly recommend Dan Edmunds' piece on Autoblog.
      How Much and When I Can Get One?
      First the bad news, the 2021 Ford Bronco will not be available at dealers until next spring. This might be a good thing considering Ford's previous launches haven't gone over so well (see Explorer). As for pricing, the base two-door will begin at $29,995. The four-door kicks off at $34,695. Prices include a $1,495 destination charge.
      The rest of the lineup is as followed (two-door, four-door),
      Big Bend: $34,880, $37,375 Black Diamond: $37,545, $40,040 Outer Banks: $40,450, $42,945 Badlands: $43,590, $46,085 Wildtrak: $50,370, $52,865 First Edition: $60,800, $64,995 (Author's Note: As of this morning, Ford has announced that all First Editions of the Bronco have sold out.)
      Car and Driver has a good piece breaking down each trim and what comes equipped.
      As we mentioned in our Bronco Sport story, you can put a reservation on a 2021 Bronco with a $100 deposit. Hopefully, Ford's servers are up to the task as they were struggling last night.
      Source: Ford
      Press Release is on Page 2


      ALL-NEW 2021 BRONCO TWO-DOOR AND FIRST-EVER FOUR-DOOR MODELS: BUILT WILD SUVS WITH THRILLING 4X4 CAPABILITY, READY FOR FUN
      Built Wild™: Ford Bronco returns as the flagship of a new all-4x4 family of rugged SUVs, with a classic two-door and a first-ever four-door; both are engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design for segment-leading 4x4 capability, long-term off-road performance and dependability Thrilling: Bronco features powerful EcoBoost® engines with segment-exclusive 7-speed manual transmission and available 35-inch tires; Bronco excels with available best-in-class 94.75:1 crawl ratio, ground clearance, suspension travel and water fording capabilities, plus breakover and departure angles Ready for fun: Bronco two-door and four-door models can get you to the trails fast with quick-release stowable roof panels and doors on select versions; available cutting-edge off-road drive technologies and segment-exclusive digital trail mapping allow owners to easily plan, record and share their experiences via an all-in-one app Infinitely customizable: Bronco launches with more than 200 factory-backed aftermarket accessories for more capability, personalization and style, and with a base MSRP of $29,995; 2021 Bronco two- and four-door SUVs can be reserved at ford.com starting today for $100 DEARBORN, Mich., July 13, 2020 – Ford today unveils the 2021 Bronco – including a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles.
      The all-4x4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.
      “We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4x4 segment and take people further into the wild,” said Jim Farley, Ford chief operating officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA.”
      The all-new Bronco re-enters the scene with an all-4x4 lineup with production beginning in early 2021 and first models arriving in Ford dealerships next spring. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.
      Built Wild 4x4 confidence

      Just like the first-generation Bronco, nicknamed G.O.A.T., the mission of the all-new 2021 Bronco is to deliver maximum 4x4 go-anywhere, anytime capability and confidence. Bronco incorporates off-road mapping and drive technologies to give novice adventurers as much fun as hard-core off-road experts, while its Built Wild durability makes for lasting performance in the harshest of conditions for generations to come.
      “Bronco’s advanced four-wheel-drive technology is at the core of its off-road capabilities, and at the heart of it all is Bronco’s exclusive Terrain Management System™ with G.O.A.T. Modes™ that is designed to help drivers better navigate any type of terrain,” said Mark Grueber, Bronco consumer marketing manager.
      Up to seven driver-selectable modes are offered including Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl for off-road driving.
      Two 4x4 systems are offered on all Bronco models, a base setup and advanced 4x4. The base system utilizes a two-speed electronic shift-on-the-fly transfer case, while the optional advanced system features a two-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana™ 44 AdvanTEK® solid rear axle and Dana AdvanTEK independent front differential unit – both with available Spicer® Performa-TraK™ electronic locking differentials for improved traction over rough terrain.
      Available segment-first Trail Toolbox gives Bronco owners a suite of exclusive technologies to elevate their off-road experience. This includes Trail Control™ – cruise control for low-speed trail driving, while Trail Turn Assist tightens off-road turning radiuses through torque vectoring, and the innovative Trail One-Pedal Drive acceleration/braking control makes for more precise and confident slow-mode rock crawling.
      Segment-leading levels of off-road capability are possible thanks to Bronco’s available best-in-class 11.6-inch ground clearance, maximum 29-degree breakover angle and 37.2-degree departure angle, plus best-in-class water fording capability of up to 33.5 inches. Off-road capability is further reinforced by exposed tow hooks in the front and rear and available heavy-duty modular steel bumpers with integrated Ford Performance accessory winch mount.
      Bronco’s strategically placed steel shields protect critical hardware. Higher-capability models get an available front bash plate, plus shields for the engine, transmission, transfer case and fuel tank. For those taking on the roughest rocky terrain, Bronco’s available side rock rails are strong enough to support the weight of each side of the vehicle.
      “Bronco two- and four-door models leverage the company’s Built Ford Tough durability and performance testing and take it even further off-road with Built Wild Extreme Durability Testing in the harshest possible environments, including the brutal trails of the King of the Hammers off-road competition,” said Dave Pericak, director, Ford enterprise product line management, Icons.
      Thrilling performance borne of Bronco DNA
      Thanks to Bronco’s legendary Baja racing DNA, each model brings forth a thrilling off-road experience and delivers it with modern, heritage-inspired style. It all began in a Ford design studio with a life-size digital scan of a first-generation model that served to influence the proportions and design of the all-new Bronco for maximum off-road capability and performance.
      “Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Paul Wraith, Bronco chief designer. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.
      All-new Bronco architecture for two- and four-door models is based on a fully boxed, high-strength steel chassis that delivers available best-in-class suspension travel – 17 percent more both front and rear over the closest competitor to thrive in rugged environments.
      To deliver thrilling high-speed off-roading and overall driving performance, every Bronco comes with an independent front suspension for improved control, confidence and comfort. At the rear, a rugged solid axle design featuring coil springs with five locating links delivers both strength and off-road control. Long-travel position-sensitive Bilstein® dampers with end-stop control valves at every corner are available for added off-road durability and reduced harshness.
      An available segment-exclusive semi-active hydraulic stabilizer bar disconnect design provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system bests competitors by disconnecting during articulation; it can reconnect under all conditions to improve steering and stability at higher speeds.
      Segment-first 35-inch off-road tires direct from the factory are available on every trim level of two- and four-door Bronco, while available segment-first beadlock-capable wheels allow customers to elevate off-road capability, regardless of price point. 
      “Race-bred EcoBoost® engines and our segment-first 7-speed manual and available 10-speed automatic transmissions give the all-new Bronco the optimal combination of power, torque and gear ranges to perform in a wide variety of terrains and uses,” said Pericak.
      Best-in-class projected gasoline-powered horsepower and torque is available with the 2.7-liter EcoBoost V6 engine, which is projected to produce 310 horsepower and 400 lb.-ft. of torque, while the 2.3-liter EcoBoost is targeted to deliver best-in-class four-cylinder torque of 310 lb.-ft. with an expected 270 horsepower.
      For maximum low-speed rock-climbing capability, a segment-first 7-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the available advanced 4x4 transfer case.
      Ready to head effortlessly into the wild
      Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section – molded-in color and an available premium painted modular top with four sections that adds a removable panel over the rear seats and cargo area. Four-door models have four removable roof sections – left and right front panels, a full-width center panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row panels stow away onboard on two-door models.
      All modular hardtops have rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors – without removing the roof panels. By locating the sportbar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in its class to take in the sunshine or to gaze at the stars at night.
      A cloth soft top, standard on four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. For customers who don’t want to choose between a soft or hardtop, the four-door model can be optioned with both.
      Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door Bronco models, all four doors can be stored onboard with protective door bags. Exclusive cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, have a 150-pound capacity for securing longer items like canoes.
      High-tech interior designed for the outdoors
      Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.
      A multifunction color LCD instrument panel is front and center with the transmission shifter/selector and G.O.A.T. Modes controller in the center console. Available grab handles are integrated into the modular instrument panel and center console, while available MOLLE hooks are mounted in the seatbacks. Attachment points are built into the instrument panel to mount a bring-your-own-device rack, with 12-volt power connections to easily mount cameras, navigation units, phones or other devices.
      Further setting Bronco ahead of the off-road competition is an available segment-exclusive 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass Performance app with off-road navigation – a Bronco class-exclusive feature that allows owners to easily plan, navigate and share their off-road adventures. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.
      Bronco’s advanced topographic trail maps and more than 1,000 curated trail maps are powered by class-exclusive trail content from NeoTreks’ AccuTerra® Maps, Trails Offroad trail guides and FunTreks trail guides.
      “The trail mapping system available on Bronco is truly a game-changer in the off-road community,” said Grueber. “It works online or off on either of the navigation-capable 8- or 12-inch SYNC systems, allowing users to select one of hundreds of available curated trail maps to map out and then track, capture and share their adventures with others.”  
      To make post-adventure cleanups simple, fast and painless, select Bronco models come with washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired leads to key accessory points.
      A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control help instill driver confidence.
      Equipment series redefine customization
      An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Seven unique Bronco series are offered, with matched color and trim combinations. When combined with four content packages, numerous available options, 11 color choices and more than 200 dealer-installable accessories, personalizing an all-new Bronco SUV has never been easier.
      Series range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend™, Black Diamond™ and Outer Banks™ with a variety of options and colors, topping out with Wildtrak™ and Badlands™ for more extreme off-road adventuring. A limited-production First Edition™ will be offered at launch.
      Reservations begin today

      As with the five generations before it, the all-new 2021 Bronco two-door and four-door models will be built at Michigan Assembly Plant in Wayne, Michigan. More detailed information, including vehicle specs, accessories and full pricing and options, will be provided closer to launch. MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made for $100 beginning at 8 p.m. EDT today at ford.com. 
    • By William Maley
      (Author's Note: For those wondering where the 2021 Bronco story is, that will be up sometime tomorrow morning. There is a lot to digest, and need some more time to figure out how to structure that. Stay tuned. -WM).
      If the standard Bronco is a bit out of your reach, then Ford has another option in the form of the 2021 Bronco Sport. Yes, it is based on the Escape platform, but Ford is very adamant this us a very different animal.
      Lets begin with the dimensions. The Bronco Sport measures 172.7 inches in length and rides on 105.1 inch wheelbase - 7.8 and 1.6 inches shorter than the Escape. But the Sport is about an inch wider and is taller in terms of ground clearance (7.8 to 8.8 inches depending on the trim). Design-wise, the Sport looks very rugged with a boxy shape. chunky c-pillar, and a deep cut in the doors. The roof is raised slightly higher towards the back, reminding us of the first and second-generation Land Rover Discovery. This allows for better headroom and more cargo space.
      The only items that the Bronco Sport and Escape share inside are the switchgear. Everything else is unique to Bronco Sport such as the steering wheel featuring a bucking Bronco, MOLLE webbing on the back of the front seats to allow owners to attach various items, and optional rubberized floor. An eight-inch touchscreen with SYNC 3 comes standard. 
      Power will come from two engines. A turbo 1.5L three-cylinder providing 181 horsepower and 190 pound-feet of torque come standard on the base, Big Bend, and Outer Banks. The Badlands and 2021 model year only First Edition get the 2.0L turbo-four with 245 hp and 275 lb-ft. All with come with an eight-speed automatic and all-wheel drive. Like the larger Bronco, the Sport gets a range of drive modes called GOAT (Goes Over Any Type of Terrain). Controlled via a knob in the center console, a driver can select from five different modes - Normal, Eco, Sport, Slippery, and Sand. Badlands and First Edition add Mud/Ruts and Rocks.
      Surprisingly, Ford has announced pricing for the Bronco Sport. The base model begins at $28,155 including a $1,495 destination charge. The rest are as followed,
      Big Bend: $29,655 Outer Banks: $33,655 Badlands: $34,155 First Edition: $39,995 The first Bronco Sports are expected to arrive in dealers this fall, but you can put in a reservation right now with a $100 deposit. Though, we would wait a bit as Ford's servers are having some issues dealing with the load of everyone trying to put a reservation for the standard Bronco.
      Source: Ford
      Press Release is on Page 2


      ALL-NEW FORD BRONCO SPORT RUGGED SMALL SUV EQUIPPED FOR TRAILS WITH STANDARD 4X4 AND BUILT WILD CAPABILITY AND CONFIDENCE
      The Bronco of small SUVs: All-new Ford Bronco Sport expands the rugged Bronco family of 4x4-only vehicles, giving more outdoor adventurers Bronco off-road capability, durability and technology Built Wild™: With standard 4x4 across the lineup, Bronco Sport lives up to its G.O.A.T. (goes over any type of terrain) heritage with Built Wild Extreme Durability Testing, Capability and Innovative Design to deliver unsurpassed ground clearance, made-for-the-trails approach and departure angles, water fording, obstacle protection and segment-first trail technologies Thrilling: Bronco Sport SUV enables exciting, high-speed off-road driving thanks to its Bronco-specific variant architecture, Bronco design DNA, available 2.0-liter EcoBoost® engine targeting segment-best horsepower and torque, and advanced 4x4 system with class-exclusive twin-clutch rear-drive unit with a differential lock feature Ready for fun: Class-exclusive features designed for life on the trails include safari-style roof enabling class-leading headroom and a cargo area high enough to hold two 27.5-inch-wheel mountain bikes; more than 100 factory-backed and aftermarket accessories are available to transport gear such as kayaks, surfboards, skis and camping equipment Reservations: Open now for $100 at ford.com DEARBORN, Mich., July 13, 2020 – The all-new Ford Bronco Sport off-road vehicle – the Bronco of small SUVs – signals for adventure-seekers a welcome return to roads and trails less traveled.
      With unmistakable Bronco styling and unrelenting Bronco capability, the smaller sibling of Bronco two-door and first-ever four-door SUVs joins the family with its own idea of fun. As with all Broncos, 4x4 is standard, and this rugged SUV is engineered to handle whatever weekend adventure its owner has in mind.
      “Bronco Sport has the toughness and smarts to help turn off-road novices into 4x4 pros,” said Hau Thai-Tang, Ford chief product development and purchasing officer. “Bronco Sport embraces the needs of outdoor enthusiasts – every inch of it was designed and engineered with weekend adventurers in mind.”
      Bronco Sport is smartly designed to transport two mountain bikes standing up in its cargo area – and two cyclists up front. Four available accessory bundles – in addition to more than 100 factory-backed standalone accessories – let owners easily make the vehicle their own by outfitting it to transport kayaks, skis, camping equipment or whatever gear propels their adventure.
      Five trim levels are available, including the base model, Big Bend™, Outer Banks™, Badlands™ and First Edition™.
      Reservations for Bronco Sport open today at ford.com; vehicles can be reserved for $100.
      Vehicles arrive in dealerships late this year.
      Built Wild 4x4 confidence
      Like the larger Bronco, the all-new Bronco Sport delivers the 4x4 off-road capability that made the original Bronco a legend. With off-road performance at its core, Bronco Sport provides solid footing on sand, snow, mud, rocks and more.
      For maximum off-road capability and long-term durability, Bronco Sport was tested in extreme conditions in places such as the Johnson Valley desert in California, as part of Built Wild Extreme Durability Testing. Badlands and First Edition models pack an advanced 4x4 system with a class-exclusive twin-clutch rear-drive unit with a differential lock feature to allow greater off-road performance – similar to a traditional mechanical locking differential. The system can divert virtually all rear axle torque to either wheel, setting it apart from any other vehicle in the non-premium subcompact utility segment.
      Bronco Sport’s suspension can take on rugged terrain and is complemented by Ford’s trail technologies. The small SUV’s Terrain Management System™ with up to seven available G.O.A.T. Modes™ helps drivers “go over any type of terrain” and in various conditions. Standard modes include Normal, Eco, Sport, Slippery and Sand; Mud/Ruts and Rock Crawl modes are available on Badlands and First Edition.
      All models feature an independent front and rear suspension engineered and performance-tested in demanding environments across North America. The suspension is optimized to help drivers confidently maintain vehicle composure while aggressively taking on rugged terrain.
      On Badlands and First Edition series, the system includes uniquely tuned front struts with hydraulic rebound stops designed to provide a quieter, less jarring off-road experience. In addition, 46-millimeter-diameter monotube rear shocks are among the largest in the class, helping provide improved response and more comfort off-road, while softer springs and antiroll bars offer greater articulation over obstacles.
      Class-exclusive Trail Control™ technology furthers the vehicle’s off-road prowess. The available feature enables a cruise control-like setting up to 20 mph forward and 6 mph in reverse for vehicle-controlled throttle and braking, letting the driver stay focused on navigating the trail.
      For adventurers taking on rough and rocky terrain, the small SUV’s design includes made-for-the-trails departure, approach and breakover angles. An available class-exclusive front off-road camera with lens washer serves as a spotter and helps provide better visibility of the trail ahead, displaying the video on the center stack-mounted touch screen.
      In Rock Crawl mode, the electronic power steering assist system is uniquely calibrated to provide more precise control and help reduce steering wheel disturbance during low-speed maneuvers over rocky terrain.
      Off-road capability is further reinforced by four steel bash plates, plus available frame-mounted front tow hooks that can individually withstand static loads up to 100 percent of the gross vehicle weight. Badlands and First Edition can wade through up to 23.6 inches of water.
      Thrilling performance borne of Bronco DNA
      Staying true to the DNA of the first-generation Bronco, the all-new Bronco Sport SUV pays it forward with modern, heritage-inspired style, agile off-road architecture and optimized suspension for better control in all environments.
      The Badlands and First Edition series are powered by a 2.0-liter EcoBoost® engine that produces a targeted best-in-class 245 horsepower and 275 lb.-ft. of torque for high-speed off-road performance*. Base, Big Bend and Outer Banks series feature the proven 1.5-liter EcoBoost engine with a targeted 181 horsepower and 190 lb.-ft. of torque*.
      Both engines are paired with an 8-speed automatic transmission, while Bronco Sport Badlands and First Edition add SelectShift® with steering wheel-mounted paddle shifters to help drivers maximize control both on- and off-road. A cooling system with additional transmission and rear-drive coolers keeps 2.0-liter models running strong over tough terrain.
      The Bronco Sport SUV’s design inspiration is directly linked to the all-new Bronco halo model. Its rugged design attributes include signature encapsulated cartridge grille, round headlamps, clean, flat bodysides, and timeless proportions that enable the short front and rear overhangs required for off-road maneuvers. Tough unpainted finishes smartly cover exterior contact points, so the vehicle is ready for almost anything the rough and tumble outdoors can throw at it.
      The Badlands series comes standard with 28.5-inch all-terrain tires. First Edition comes standard with 29-inch all-terrain off-road tires with more aggressive, deeper treads that stretch on to the sidewalls for improved off-road traction.
      Ready for fun to venture into the wild
      Human-centered design led to special Bronco Sport features such as class-exclusive liftgate LED floodlamps – because out in the wild, there are no streetlamps – MOLLE straps to carry extra gear, zippered seatback pockets for additional stowage, and even a built-in bottle opener in the cargo area.
      Its upright design and safari-style roof contribute to Bronco Sport’s adventurous silhouette, which not only features a long flat roof rail for maximum carrying length, it also treats occupants to best-in-class first- and second-row headroom. The cargo area has enough height to accommodate two standing 27.5-inch-wheel mountain bikes with the available Yakima dealer-installed interior bike rack accessory.
      Bronco Sport will launch with more than 100 factory-backed and aftermarket accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each owner’s individual adventure needs. Bronco Sport buyers can also opt for any of four lifestyle accessory bundles themed Bike, Snow, Water and Camping.
      A flip-glass rear window, low-load floor cargo area, overlanding-ready roof rack with capacity to make roof-top tent camping easy, and front fender peaks that allow the driver to see the corners of the vehicle easily from behind the wheel reveal this small SUV is purpose-built for adventure from front to back, top to bottom.
      Bronco Sport can quickly help with basecamp setup thanks to an innovative slide-out working table, part of the available five-way configurable Cargo Management System, plus a class-exclusive 400-watt inverter and liftgate floodlamps that illuminate up to 129 square feet for when the adventure ends after sundown.
      To make post-adventure cleanups painless, the Badlands and First Edition series offer washable rubber flooring throughout the cabin and cargo area, easy-to-clean cloth seating surfaces and silicone-sealed control switches. For stowage of wet, icy or muddy gear, an available storage bin is located below the second-row passenger-side seat.
      Smart in addition to being rugged, the vehicle features a SYNC® 3 system with an 8-inch touch screen and compatibility with Apple CarPlay™ and Android Auto™. Other available technology features include Ford+Alexa and SiriusXM™ satellite radio.
      The Ford Co-Pilot360™ suite of advanced driver-assist technologies is standard across the lineup, including Pre-Collision Assist with Automatic Emergency Braking featuring Pedestrian Detection, Forward Collision Warning and Dynamic Brake Support, Blind Spot Information System with Cross-Traffic Alert, Lane-Keeping System, Auto High Beam Headlamps and a rearview camera. Available Ford Co-Pilot360 Assist+ technology includes Adaptive Cruise Control with Stop-and-Go and Lane-Centering, Evasive Steering Assist and voice-activated touch screen navigation. Available Ford Co-Pilot360 Assist 2.0 technology adds Intelligent Adaptive Cruise Control with Stop-and-Go, Lane-Centering and Speed Sign Recognition.

      View full article
  • Posts

    • Next up for an interactive review is the most expensive Volvo I have driven, the 2020 XC90 T8 Inscription - as-tested price of $86,790 with a $995.00 destination charge. Sadly, there is no kitchen sink to find, but this vehicle is loaded. It has four-corner air suspension, 21-inch wheels, a Bowers and Wilkins audio system, massaging front seats, heated steering whee, captain chairs for the second row with heat, panoramic sunroof, and 360-degree camera. Power comes from the T8 plug-in hybrid powertrain that I tried in the V60 Polestar a few weeks back. While not as potent as the Polestar, the XC90 still posts some impressive numbers of 400 horsepower and 472 pound-feet. Here are some initial impressions Despite the hefty pricetag, I don't get the feeling of luxury that the Inscription is supposed to bring. I have to wonder if its due to the black leather and dark wood trim being used. Did I mention that this comes with a crystal gearshift? Ride quality seems to be ok with the 21-inch wheels, but there is a fair amount of tire noise on rough pavement. I'll have more thoughts as the week goes on. In the meantime, if you have any questions, drop them below. View full article
    • I cant figure out what car is burning at the 37  second mark....any ideas?
    • We’re looking at most brands. Only Nissan/Infiniti, Hyundai/Kia (not Genesis), and Mitsubishi are under general veto. 
    • A beautifully detailed late model Escalde rolls up to ones of the Lowes I frequent sometimes when i am there....ladder racks and guy sues it to haul concrete. Go figure. and it's like a two year old Escalate, not like a twelve year old one.
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