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    FUTURING Genesis for Sustainability

      Genesis has unveiled their vision of electrification for a sustainable future in the 21st century. Check out FUTURING Genesis!

    Genesis focus on bringing positive changes to customers lives has been their moto since the launch in 2015. Today's drivers are making more responsible choices towards a better future, Genesis is setting a new direction to create a better sustainable driving future.

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    Genesis under their sustainable future revealed the following:

    • Electrification blueprint of it's entire vehicle lineup
    • Dual electrification strategy, all new vehicles will be pure electric starting in 2025 with both fuel cell and battery EVs.
    • Genesis plans to become 100 percent zero emission vehicle brand by 2030 with an aim to be carbon neutral by 2035.

    Genesis has stated they are once again starting an audacious journey to a sustainable future. This started with their current intensive, bold and successful journey establishing themselves as a true global luxury brand.

    Genesis using their first dedicated electric vehicle based E_GMP (Electric-Global Modular Platform) is proud to introduce their first electric vehicle, the GV60.

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    Genesis has a signature Two Lines design theme that we will see through out their product portfolio moving forward and as we saw in the video above and in the conversations between Global Head of Genesis Jay Chang and Chief Creative Officer Luc Donckerwolke as they explore the company's move to electrification.

    Starting with the GV60, Genesis will continue to provide sincere interactions with its customers through its EV lineup and for its drivers as a luxury brand. The company sees the new electric lineup as an exciting platform to improve the way it interfaces with customers, while Genesis’ new architecture will integrate audacious technologies and breathtaking designs into its vehicles, providing truly detail-oriented experiences.

    Genesis is making their Crystal Sphere a key part of the all new electric portfolio. This is a safety feature that clearly indicates whether the vehicle is turned on or not. The Sphere will also not rotate into driving mode if the auto is still plugged in for charging. A kind reminder of the current status of the auto says Genesis.

    Configurable mood lighting with the Crystal Sphere is the obsession of Genesis ensuring safety and function wrapped up in emotional beauty, their obsession to the very last detail.

    Here we see the Genesis emphasize on "Beauty of White Space" for the interior and "Athletic Elegance" for the exterior.

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    Quote from the press release about the video:

    Genesis presented various concepts for the future vehicles within the video including Stage Doors, which open the front and rear doors in the opposite direction without a B-pillar. Rotating Swivel Seats and mood lighting create a sense of comfort surrounding the driver, while climate control is taken care of by the new heating system inspired by the Korean “Ondol” heating. They also presented an improved high-fidelity sound system that makes drivers and passengers feel like they’re sitting on stage with the orchestra.

    This is the start of the all new global branding campaign "Designed for Your Mind!"

    Genesis Media Center

    The campaign aims to communicate the full range of experiences that Genesis puts into its vehicle designs, services and more while evoking a variety of emotions using epic visuals and sounds from nature.

    Genesis Media Center : GENESIS PRESENTS VISION FOR SUSTAINABLE FUTURE

    Genesis Media Center : GV60 DESIGN THAT SPEAKS LUXURIOUS EV - DESIGN REVIEW

     

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    It will be interesting as they get close to launch what the actual performance with HP and Torque numbers are on this CUV and will it be AWD only or also RWD or FWD? 🤔

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    I hope that they ditch the yellow; it is truly disgusting.  The more important question is whether Genesis can actually make more sales (than currently) going full EV in only a decade.

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    1 hour ago, balthazar said:

    Please tell me this cheap-looking thing is starting in the low $30s.

    Good question they have not talked prices at all but are looking at a full range of luxury price points and this being a Compact, I could see starting where you state.

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    10 hours ago, balthazar said:

    Where would that leave Hyundai & Kia???

    No; this'll be $45K. A shame, 'cause it's hideous.... but that wouldn't be as bad if it was sub-median in price.

    I understand what you are saying as Hyundai and Kia have always been the Value with long warranty companies.

    Since Genesis has stated that they have benchmarked Mercedes, my thought is that they would continue to follow Mercedes with a wide range of so called luxury models across the whole price point.

    Will be interesting to see as we get closer to launch and they release more details. You are probably right it will be in the $40K's range but then we could be surprised.

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    Certainly nothing unusual about price overlap between higher trims of models of lower brands with lower trims/models of higher brands...

    For example, the lowest priced Cadillacs certainly have some price overlap w/ Chevy, GMC and Buicks, so nothing new.

    So no surprise if some Genesis models overlap Hyundai or Kia models in price.

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    Not talking about model price ranges overlapping, but starting price. A genesis can’t put the same vehicle class on the same platform, with the same electric motor, and start it at the same price as the hyundai variant.

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    8 minutes ago, balthazar said:

    Not talking about model price ranges overlapping, but starting price. A genesis can’t put the same vehicle class on the same platform, with the same electric motor, and start it at the same price as the hyundai variant.

    So far, Genesis models have been on their own platforms (RWD/AWD), unreleated to Hyundai (FWD/AWD).

    Who knows how they will do it with the BEVs...

    I could see a Genesis BEV maybe starting $10k more than the Hyundai variant.

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  • Posts

    • Those use cases will necessitate the purchase of something with a long range, like 300+. But even still, two hours at 11.5kW would put 50 - 70 miles of range back in the car. You might need to make one 10-minute DCFC stop if you had a really busy day, but otherwise, you could make it.
    • I can understand this, but then this is part of my daily life. With two kids with their own families and grandkids it is not uncommon for us to be out and about for the day, come home for a bit before heading out to help with the grandkids and their afterschool activities. Plus, with family that is living from both sides north and south of us, it would not be uncommon to drive 75 miles down south to deal with my wife's side of the family, see the nieces/nephews and then up north to my side to see folks and with both our parents in senior years with health issues, also moving back in forth. Course this is why Sun puts on about 15,000 miles a year on the SS. We all have different use cases.
    • That's all I'm worried about. I'm not going to spend a sht ton more money having a 19.2kW charger installed for the 1 day every 3 years I empty the battery, get home for 2 hours, and have to again drive enough that I couldn't make it back home...  
    • I could see settling on three charger rates, but definitely not one. A Bolt or Kia EV4 type vehicle simply does not need 19kW home charging.  It would be an excessive cost to retrofit a house and the number of buyers who actually use that rate would be pretty close to zero.  That would be like insisting that the Corolla has to have a 6.2 liter. It's excessive and doesn't fit the use case. Now, if we settled into 7.5kW, 11.5kW, and 19.4kW as a standard, that would probably achieve what you are proposing while still giving cost flexibility.  It would allow for entry-level EVs to get the lower cost / lower speed charger while allowing the larger vehicles or premium vehicles to have faster home charging.  For example, the EV6 could have a lower cost 7.5kW charger while the Genesis GV60 on the same platform could get the 11.5kW charger because it is a premium brand and higher cost vehicle.  Then any large EV with or near a 200kW battery could have the 19.4kW charger, but even then, unless it is a newly built house or a commercial fleet, it will still probably charge only at 11.5kW, as that's about the max that the vast majority of homes are wired to do.  Unless you're driving an EV with a 200kW battery to 10% every day, an 11.5kW charger can "fill" an EV to 80% overnight with room to spare, so most people (including me), won't want the extra expense of spending extra money just to say my EV charged faster while I slept.  Either way, it will be ready for me when I need to leave at 7 am.
    • @ccap41 @Drew Dowdell Thank you both, this is the kind of dialogue I feel the Auto buyers need to be made aware of and the various use cases in understanding as I feel most DO NOT really understand this and give into the FEAR Mongering of News Stories. While I still feel that everyone should have the same charging rate capabilities, I also understand both your points. I do feel that this will change electrical across the WORLD over time due to the need of charging.
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