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    William Maley

    Genesis To Focus On Credibility, Not Volume

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      Volume? We're not going to focus on that -Head of Genesis

    As Genesis begins to find its feet and start building out its lineup, its focus will be building up credibility as a competitor to the likes of Audi, BMW, Lexus, and Mercedes-Benz. Worrying about volume and sales expectations will not be a high priority. 

    “It’s about establishing a brand, establishing a credible brand,” said Genesis boss Manfred Fitzgerald to CarAdvice.

    “We are in here definitely not to lose money, but I couldn’t tell you [about volume expectations] because it’s not our priority, because if I was thinking about that it would be something distracting and what might have caused the wrong answers to some of the questions here. So we are focused on showing our competence in design and also what we can deliver to the customer in terms of service and experience.”

    Currently, Genesis' lineup is comprised of the G80 midsize sedan and G90 flagship. In the coming years, the brand will launch the G70 compact sedan, two crossovers, and a GT coupe.

    One vehicle you will not see coming from Genesis is a supercar or a high-end performance car.

    “I might not be your typical marketing guy, I don’t believe in target groups, I believe in doing great models and creating great products – and hopefully there will be many people that love them and fall in love with them and that’s it. If you need a halo vehicle? That’s not our spiel.”

    Source: CarAdvice
    Pic Credit: William Maley for Cheers & Gears

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    The Genesis JUST became its own car marque under Hyundai within the last 18 months or so.  Give the Genesis brand another five years before you write them off.

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    I am not writing them off, I liked the original Genesis a lot.  But you have to have some sales volume to gain traction and look desirable.  Hard to judge them when they only have alt a line up, but their interiors aren't as good as European competition and they don't have turbos on their V8.  They still have that nice Hyundai vibe but they aren't charging Hyundai prices.

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    On ‎4‎/‎18‎/‎2017 at 3:35 PM, William Maley said:

    As Genesis begins to find its feet and start building out its lineup, its focus will be building up credibility as a competitor to the likes of Audi, BMW, Lexus, and Mercedes-Benz.

    Ouch.. didn't even mention Cadillac...

    2 hours ago, Drew Dowdell said:

    Genesis certainly feels credible when I spend a bunch of time in a G90 last week. 

    How do you like them? They've very intriguing vehicles now that they are separated from Hyundai and have their own chassis and engines.

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    I think a smart move would be for them to go heavy on the luxury side and less so on the performance side.  They will never out performance the Germans, so better off to focus on luxury and go after buyers that don't care about performance.  Lincoln is trying to do that, but with Ford front drive chassis, Hyundai actually has some rear drive platforms that they can give a good ride quality too.

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    4 hours ago, ccap41 said:

    Ouch.. didn't even mention Cadillac...

    How do you like them? They've very intriguing vehicles now that they are separated from Hyundai and have their own chassis and engines.

    This was not a drive, it was just a crawl all over the interior.  For most people in this class, the G90 is a very credible entry.  There are only a couple of places where the technophile in me would consider it a letdown.  It only has one USB port for the front and it is awkwardly placed if you like to keep things neat.  The entertainment system's USB interface with Apple music was terrible, interfacing with Android was non-existent. Kia's own UVO entertainment system is easier to use and features CarPlay and Android Auto. I fiddled with it enough to hook my android up via Bluetooth and the sound system was very good, but not excellent. The Germans top sound systems and Cadillac's Panaray are all above the Genesis in sound quality.

    However... if you're a certain demographic.... wealthy, not a badge snob, not an extensive audiophile or technophile, the rest of the G90 is a very comfortable place to be. 

    Would I spend $74k on one like the one I sat in?  Probably not. But it is just about the only car that has this kind of size at this kind of price. 

    Oh... and I guess I should mention: $74k is the price of a LOADED V8 AWD G90.... it's also the price of a BASE Lexus RWD V8 LS, probably it's most direct competitor. 

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    Cue with Carplay and Android auto is better. Sounds about the same as the regular Cadillac Bose. (panaray is only on CT6 and I think Escalade). 

    The G90 feels bigger because it is... Especially in width. XTS interior is showing it's age.

    The CT6 is the more apt comparison and I think Cadillac did the better job on the interior there.

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      What vehicles did I choose from these three countries? First, we have the Genesis G70. The particular G70 I am talking about is the G70 3.3T. It can compete directly with the Germans in terms of performance and safety features. Next, we have the Volvo S60 T6. It ties the Audi S5 Sportback in terms of exterior and interior looks and follows the tradition of being a Swedish car that focuses on safety which a hint of performance. The powertrain may be a little odd, but I’ll discuss engines and performance later. The black sheep here is a used Audi S5 Sportback? Why this car and not an S4? Simple, the S4 is too plain. The S5 Sportback is a good-looking car with performance similar to the Genesis, but a new one’s cost puts it in a different bracket.
      There is a reason why I’m using these vehicles. Price and performance. First, price. Options I look for such as blind-spot monitoring, adaptive cruise control, digital displays, all-wheel-drive, and heated/ventilated seats push up the prices for these three from $50,000-$53,000. Although the G70 and Volvo can be bought for around $40,000, a few options bump their prices up. Let’s dive into what I recommend for each car.
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      Germany. Known for impeccable engineering, German vehicles usually have cutting-edge technology and are status symbols. Sweden. The Swedish are known for safety, and even though the only brand from Sweden is Volvo, they want to have a sleek design while making vehicles easy to drive. South Korea. In my opinion, South Korea is doing a great job with their vehicles. Creating Genesis as a stand-alone brand was genius because they can have vehicles close to or competing with the Germans while costing thousands of dollars less.
      What vehicles did I choose from these three countries? First, we have the Genesis G70. The particular G70 I am talking about is the G70 3.3T. It can compete directly with the Germans in terms of performance and safety features. Next, we have the Volvo S60 T6. It ties the Audi S5 Sportback in terms of exterior and interior looks and follows the tradition of being a Swedish car that focuses on safety which a hint of performance. The powertrain may be a little odd, but I’ll discuss engines and performance later. The black sheep here is a used Audi S5 Sportback? Why this car and not an S4? Simple, the S4 is too plain. The S5 Sportback is a good-looking car with performance similar to the Genesis, but a new one’s cost puts it in a different bracket.
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      Audi S5 Sportback: New, it’s the most expensive but as a used car, you can get one for a little over $50,000 with around 30,000 miles. Why get this? Because it’s all about that badge, baby! It does have a great interior and the best infotainment system. It ties the Volvo for a beautiful exterior as well. If you can find one as a certified pre-owned vehicle or CPO, you can save about $10,000. 8/10

      My personal favorite part: It’s performance facts time!
      Genesis G70 3.3T: Turbocharged 3.3-liter V6. Stats: 365 HP and 376-pound feet of torque. 0-60: 4.5 seconds.
      Volvo T6: Turbocharged and supercharged 2.0-liter incline 4. Stats: 316 HP and 295-pound feet of torque. 0-60: 5.9 seconds.
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    • By Drew Dowdell
      Genesis unveiled something very different at the New York International Auto Show this evening.  It's their take on an electrified luxury city car.
      The jellybean like shape is supposed to evoke classic proportions while having a modern minimalistic appearance. It is a 2-door, 2 passenger car that has access to the rear storage area via a pair of scissor doors. 
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