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    William Maley

    Honda's UK Branch Goes Mad, Builds A Civic Type R Pickup

      This is madness we can get behind


    If you happen to have a pre-production Honda Civic Type R just sitting around, what would you do with it? If you happen to an engineer in special projects division at Honda's Swindon plant in the U.K., you decide to make it into a pickup.

    Codenamed ‘Project P’, the Type R pickup made its debut at the Society of Motor Manufacturers and Traders (SMMT) Test Day. To create this truck, the special projects division changed everything from the b-pillar to the back to install a bed with diamond-plate metal bed and a set of rollbars. The big rear wing is retained.

    The rest of the vehicle is pretty much identical to the standard Type R with a turbocharged 2.0L inline-four producing 306 horsepower, six-speed manual transmission, and adaptive suspension. Honda says the truck can hit 60 mph in 6.5 seconds and hit a top speed of 165 mph - just 5 mph slower than the standard Civic Type R.

    "We have a special projects division at the factory in Swindon and this project was a fantastic opportunity for the team to show just what their creative minds could do. The passion that our engineers have for Honda is shown in our latest creation and we are even considering taking it to the Nurburgring to see if we can take the record for the fastest front wheel drive pickup truck!” said Alyn James, project lead.

    Before someone asks, Honda explicitly states in the press release "no plans to put the concept into production."

    Source: Honda


    Honda Reveals Civic Type R Pickup Truck concept at SMMT Test Day

    • Created by the team behind Synchro Motorsport at the Swindon factory
    • Potentially one of the fastest pickup trucks on UK roads
    • No plans to put concept into production

    Honda UK has stolen the show at the annual SMMT Test Day this year by showcasing a Civic Type R Pickup Truck concept, almost a year after the launch of the standard road car.

    Built by a specialist team from the Product Engineering department at the Honda of the UK Manufacturing (HUM) factory in Swindon and codenamed ‘Project P’, the Civic Type R Pickup Truck has been modified and developed from the standard road car to create potentially one of the fastest pickup trucks on UK roads.

    To create the Project P concept, the team used a pre-production version and adapted the design rearwards from the B-pillars of the car, with sweeping lines from the roofline to the back hiding a flatbed loading area in the centre of the car where the rear seats and boot space would normally be.

    Finished in Rallye Red, the concept retains the iconic rear wing associated with both the FK2 and FK8 Civic Type R, which, in a clever piece of engineering, is movable to allow direct and unfettered access to the rear of the truck.

    Using the same powertrain, suspension and gearbox as the standard road car, it is estimated Project P will complete the 0-62mph sprint in under six seconds and reach a top speed of over 165mph. It also possesses the same driving modes of comfort, Sport and +R, Project P offering both ride comfort as well as a unique racing capability on track.

    Alyn James, project lead, commented: “We have a special projects division at the factory in Swindon and this project was a fantastic opportunity for the team to show just what their creative minds could do. The passion that our engineers have for Honda is shown in our latest creation and we are even considering taking it to the Nurburgring to see if we can take the record for the fastest front wheel drive pickup truck!”

    Phil Webb, head of car at Honda UK, added: “This Civic Type R Pickup Truck concept by the special team at our Swindon-based plant demonstrates the passion and commitment of the team there – going above and beyond outside working hours to deliver the final product. There are no plans to put this in to production but we will be using it to transport our lawn and garden products as and when required!”



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    :roflmao: Love the final pic of the Lawn Mowers in the Back. 

    Never be late to your mowing job! :P 

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    On 5/24/2018 at 5:07 PM, dfelt said:

    :roflmao: Love the final pic of the Lawn Mowers in the Back. 

    Never be late to your mowing job! :P 

    Their lawn mowers have a better exhaust note and sexier styling. Pretty bad when the $350 purchase in the bed is sexier than the 40,000 car it is riding in.

    • Haha 1

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      Remarks by Takahiro Hachigo, President & CEO, Honda Motor Co., Ltd. May 8, 2019
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      Press Release is on Page 2
      Summary of Honda CEO Speech on Automobile Business Direction
      Remarks by Takahiro Hachigo, President & CEO, Honda Motor Co., Ltd. May 8, 2019
      Honda has been working on two top-priority management challenges in the midst of abrupt changes in the global business environment surrounding the automobile industry: to strengthen the structure of our automobile business and to further increase the speed of business transformation for future generations.
      So, today, I would like to introduce some initiatives we are taking for our automobile business, especially how we are strengthening the structure of our automobile business, the direction we are taking with electrification, as well as some progress we have made to date.
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      Moreover, we have already introduced the Honda Architecture in our development.
      The Honda Architecture is a company-wide initiative which will increase the efficiency of development and expand parts-sharing for our mass-production models. The first model being developed with this new method will be the global model we are launching next year. And we will continue increasing the number of models to which we apply this new architecture.
      With the strengthening of global and regional models through inter-regional coordination and collaboration and with the introduction of the Honda Architecture, by 2025, we will reduce the number of manhours we use for the development of mass-production models by 30%, and we will repurpose those manhours to accelerate our research and development in advanced areas for the future. In this way, we can continue creating new technologies which will support the future of Honda.
      Strengthening our operational structure in the area of production 
      In addition to the area of development, we are further strengthening our operational structure in the area of production as well, so that we can create strong products with high efficiency.
      We are making steady progress in optimizing our production capacity in all regions. When this is complete, we are expecting to see that our global capacity utilization rate, excluding China, will increase from 90% recorded in 2018, and we will be producing at full capacity by 2022.
      In China, the third plant of Dongfeng Honda became newly operational, and this put us in a position where we can definitely accommodate market demand in China. We believe that this progress we made paved the way for the optimization of our global production capacity.
      From here onward, we think it is important to increase our competitiveness by increasing the efficiency of our production system in North America.
      For our business in North America, while keeping pace with sales expansion, we enhanced our model lineup and established a flexible production system where our plants sometimes produce various models in duplication to accommodate changes in market demand. However, as a result of the pursuit of high flexibility, an increase in the investment amount and a decline in production efficiency started to become an issue. Therefore, in North America as well, we will reduce the number of variations at the trim and option level, and at the same time, we will simplify the production model allocation at each plant. Through this initiative, we will re-establish a highly-efficient production system and realize the growth of North American business through the pursuit of quality.
      By implementing these initiatives to increase production efficiency in each region, we are expecting to reduce global cost in the area of production by 10% by 2025, compared to the cost recorded in 2018.
      Through all these initiatives I have mentioned, we will steadily strengthen the structure of our automobile business and realize the solidification of our existing automobile businesses by 2025, and, at the same time, we will accelerate our preparation for the future.
      Direction for the electrification of our automobile products
      Striving to realize a carbon-free society, Honda set a goal to electrify two-thirds of our global automobile unit sales by 2030.
      When we talk about the introduction of electrified vehicles, there are two perspectives. One is the improvement of fuel economy, and the other is zero emissions. Regulations for the Corporate Average Fuel Economy (CAFE) standards are becoming increasingly stringent in every country around the world and complying with CAFE standards is one of the most important challenges for the automobile industry. At Honda, in light of the required infrastructure and how people use automobiles, we believe that hybrid technology is, at this moment, the most effective way for us to comply with CAFE standards. Therefore, we will electrify our products mainly with hybrid technologies. By increasing sales of our hybrid models all around the world, Honda will contribute to the global environment through the improvement of fuel economy.
      To this end, we will expand the application of our 2-motor hybrid system to the entire lineup of Honda vehicles. In addition to the 2-motor hybrid system which is compatible with mid-to-large-sized vehicles, we developed a new, more compact 2-motor hybrid system suitable for small-sized vehicles. This small-sized 2-motor hybrid system will be adopted first by the all-new Fit which we are planning to exhibit as a world premiere at the Tokyo Motor Show this fall.
      In addition to the expansion of the lineup of products equipped with the 2-motor hybrid system, we also will expand the application of the 2-motor hybrid system on a global basis. With that, by 2022, we are expecting to reduce the cost of the 2-motor hybrid system by 25% compared to the cost of this system in 2018.
      As for zero emission vehicles, with our battery EVs we will comply with the Zero Emission Vehicle (ZEV) program being adopted by California and other states in the U.S. and China's New Energy Vehicle (NEV) mandate. We will efficiently introduce our battery EVs to the market by selecting the most appropriate partners and resources to satisfy the different needs in each region.
      In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market.   
      In China, in order to keep up with the fast speed of electrification, we have already begun introducing battery EV models developed together with our local joint venture companies in China. While envisioning the introduction of battery EV models from the Honda brand, we will continue utilizing local resources in China and introduce more battery EV models in a timely manner to fulfill local market needs in China.
      In Europe and Japan, we will introduce the Honda e, a new battery EV model, which was recently introduced as a prototype at the Geneva Motor Show.
      To summarize, Honda will popularize and improve the business feasibility of electrified vehicles by focusing on hybrid vehicles and battery EVs.
      Changes in operational structure
      In order to ensure the solid implementation of these initiatives I just introduced for our automobile business, we renewed our operational structure as of April. The aims of this structural change are to establish an organization which brings all regional operations together to strongly facilitate inter-regional coordination and collaboration and to increase the speed of our business operations by enabling prompt decisions and prompt execution.
      Today, I introduced our initiatives to strengthen our automobile business structure and the direction of our electrification. Under the new organizational structure, we will realize our goals with a keen sense of speed. 
      Closing
      As we stated in our 2030 Vision, Honda is striving to grow through the pursuit of quality so that we can fulfill our vision to "Serve people worldwide with the joy of expanding their life's potential."
      Honda will continue taking on new challenges while being driven by strong passion, so that we can continue to be a company that society wants to exist even in 2050 after Honda becomes more than 100 years old. 
      *1 S-E-D-B: Sales, Engineering (Manufacturing), Development (R&D), Buying (Purchasing)

      View full article
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