Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    Loyalty for SUVs and Crossovers Hits A New High

      Stand by your SUV/Crossover

    Unless you have been living underneath a rock, then you know that the popularity of crossovers and SUVs have been booming. A new analysis reveals this popularity will not be going away anytime soon.

    IHS Markit looked at consumer loyalty rates for various body styles from 2012 to April 2017 and found that 66.2 percent owners of SUV and crossover models returned to buy another - the highest IHS has ever recorded. To give some perspective, pickups come second at 50.9 percent.

    "We collect this data and provide it to our clients once a month, but we felt that the results were so extraordinary in terms of consumer loyalty numbers for SUVs and CUVs that we wanted to publicly release it," said Tom Libby, manager of automotive loyalty and industry analysis at IHS Markit.

    More surprising is how much the loyalty rate for SUVs and crossovers has been rising since 2012. That year saw a loyalty rate of 52.9 percent.

    "While one can make the case that a factor is gas prices, there are some other key drivers to sport and crossover utility. One is wide range of selection in price and size of crossover vehicles. SUVs also have the appealing combination where the driver gets the comfort level of being in a car but also gets the versatility of being in a larger vehicle," Libby said.

    With one body style going up, one must go down. In this case, it happens to be the sedan. In 2012, loyalty for sedans stood at 56 percent. Since then, the rate has been dropping - stands at 49 percent through the first four months of this year. IHS Markit analysis revealed that in the first four months of 2017, two-thirds of sedan owners that bought a new vehicle chose an SUV/crossover. Those likely to switch from a sedan to an SUV/crossover are ones that have owned only one sedan.

    But don't expect sedans to go away anytime soon.

    "While loyalty in sedans has gone down, sedans aren't going away. Sedans still play a significant part in the market, and that's not going away anytime soon," said Libby.

    Source: Automotive News (Subscription Required)

    User Feedback

    Recommended Comments

    Once upon a time BOF SUVs were the thing.  It seemed as if everyone wanted one.  Then came 2008 and the recession AND the oil price spike to $149 a barrel.  Gas prices marched to $4 or more per gallon.  BOF SUVs were out; hybrids and small cars were in.  It was all about MPG rather than comfort or MPH.

    I wonder how long that loyalty to SUVs and CUVs would last in an era of $4 for a gallon of gas.

    Link to comment
    Share on other sites

    A lot of these crossovers get mileage like a sedan.  A Rav4 gets 23/30 mpg, a CHR gets 27/31 mpg.  People are comparing these crossovers to the mid-seize sedan they have not that gets that.  So they see it as no sacrifice in fuel economy but more space, more safety, better in snow, etc. 

    Even at $5 a gallon, the big Tahoe type SUVs would get crushed, but the RAV4 and CR-V would see zero slow down, I think they would actually go up in sales with increasing gas prices.

    Link to comment
    Share on other sites

    19 hours ago, riviera74 said:

    Once upon a time BOF SUVs were the thing.  It seemed as if everyone wanted one.  Then came 2008 and the recession AND the oil price spike to $149 a barrel.  Gas prices marched to $4 or more per gallon.  BOF SUVs were out; hybrids and small cars were in.  It was all about MPG rather than comfort or MPH.

    I wonder how long that loyalty to SUVs and CUVs would last in an era of $4 for a gallon of gas.

    True, $4 gas and higher separates those that can afford an SUV from those that are living paycheck to paycheck. For me, I am very frugal, but will always have my comfort, so I plan on high gas prices while I drive my suburban, full size SUV's. I would rather not waste time on the Jones Jones race of competing with my neighbors, who cares, I will drive my comfort SUV.

    18 hours ago, smk4565 said:

    Even at $5 a gallon, the big Tahoe type SUVs would get crushed.

    Disagree with you here as yes during our recession of 2007, everyone felt the pinch but GM did not see it as bad as other auto makers. There is still a need and demand and those that do not like debt will have the cash to buy what they want and drive what they want. I am one of those.

    Link to comment
    Share on other sites

    5 hours ago, dfelt said:

    True, $4 gas and higher separates those that can afford an SUV from those that are living paycheck to paycheck. For me, I am very frugal, but will always have my comfort, so I plan on high gas prices while I drive my suburban, full size SUV's. I would rather not waste time on the Jones Jones race of competing with my neighbors, who cares, I will drive my comfort SUV.

    Disagree with you here as yes during our recession of 2007, everyone felt the pinch but GM did not see it as bad as other auto makers. There is still a need and demand and those that do not like debt will have the cash to buy what they want and drive what they want. I am one of those.

    The recession that caused GM to file bankruptcy?

    If the economy down turned like it did in 2008, sales would get hit across the board, gas guzzlers probably at the top of the list.  The cars that don't suffer in recession are things like Ferraris and Bentleys because the super wealthy seem to never lose out.  The other 99% take the loss.

    Link to comment
    Share on other sites

    27 minutes ago, smk4565 said:

    The recession that caused GM to file bankruptcy?

    If the economy down turned like it did in 2008, sales would get hit across the board, gas guzzlers probably at the top of the list.  The cars that don't suffer in recession are things like Ferraris and Bentleys because the super wealthy seem to never lose out.  The other 99% take the loss.

    GM did the right thing to dump the ball and chain of the past garbage. After all that is what bankruptcy is for but sales of the SUV segment for GM did not drop that much to say it was not selling.

    Link to comment
    Share on other sites

    On 7/17/2017 at 5:37 PM, Cubical-aka-Moltar said:

    After 17 years of JGCs and 23 years of an SUV daily driver, I foresee always having one as my main vehicle...just so practical. 

    Not my style these things are.

    I HATE THEM!!!

    With such burning hatred you cant even begin to understand

    :explode:

     

    But...who am I to tell you otherwise that SUVs are gas guzzling pieces of :censored:?

    If it works for you...more power to you.

    :w00t:

     

     

     

    Link to comment
    Share on other sites

    11 minutes ago, oldshurst442 said:

    Not my style these things are.

    I HATE THEM!!!

    With such burning hatred you cant even begin to understand

    :explode:

     

    But...who am I to tell you otherwise that SUVs are gas guzzling pieces of :censored:?

    If it works for you...more power to you.

    :w00t:

    Yea, who would want incapable cars? After all so many Douchebags drive them!

    BMWDoucheBag.jpg

    DouchebagHonda.jpg

    DouchebagMustang.png

    audi_r8_parking-Douchebag.jpg

    porsche-911-douchebag.jpg

    DoucheWing.jpg

    :roflmao: 

    • Haha 3
    Link to comment
    Share on other sites

    10 hours ago, oldshurst442 said:

    Not my style these things are.

    I HATE THEM!!!

    With such burning hatred you cant even begin to understand

    :explode:

     

     

    Whatever, dude...diffrent strokes for different folks... I like the ground clearance (don't have to worry about hitting curbs with a low air dam), 4x4 traction for snow, ease of getting in and out of (high seat H-point)....never once did I care about gas mileage...16-25mpg is plenty enough, and I have room for the dogs and to haul cargo without trying to squeeze something in a trunk with a tiny opening.   SUVs suit me..   since 90% of my driving is real-world---i.e. city, suburbs, freeways, the lack of sports sedan/sports car handling doesn't bother me..

    Edited by Cubical-aka-Moltar
    Link to comment
    Share on other sites

    1 hour ago, Cubical-aka-Moltar said:

    Whatever, dude...diffrent strokes for different folks... I like the ground clearance (don't have to worry about hitting curbs with a low air dam), 4x4 traction for snow, ease of getting in and out of (high seat H-point)....never once did I care about gas mileage...16-25mpg is plenty enough, and I have room for the dogs and to haul cargo without trying to squeeze something in a trunk with a tiny opening.   SUVs suit me..   since 90% of my driving is real-world---i.e. city, suburbs, freeways, the lack of sports sedan/sports car handling doesn't bother me..

    Yes.

     

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • @oldshurst442 Last nights protests across the country have clearly stirred up Americans and Hopefully the Murdering ICE agent will face his required day in court for his murderous act. Seems some are willing to get more violent as the protestors in Sacramento California broke down the gate at the ICE center and entered.  
    • Yup. I wanna know though, where is the pushback from americans. You know, the riots...  Because the ONLY thing that can get americans out of this is violence...  If not, well...look at how real deal every day Russians and real deal every day North Koreans cope with their realities and that is the life that americans will have going forward for the next whatever years UNTIL you phoquers fight back... trump is weighing in on not even having mid-term elections...   (because he knows impeachment is heading his way if republicans lose the mid terms...not that will stop him from anything anyway...)  trump was hinting on running for president...again...for a 3rd term in 2028... Im mean...what other hints do you phoquers need to phoquing actually revolt???!!! yet here is another reason.  2 phoquing reasons. Forgetting that he caused an insurrection full of FALSE claims... 1. An actual invasion of a country with a KIDNAPPING (I do not care of this man was also a dictator, its NOT up to the usa to settle this...because the REAL reason is to steal THAT country's oil) 2. AN ACTUAL KILLING of an american CITIZEN...  A MOTHER. A 35 year old MOTHER.   oh....I KNOW how deep this is...  CANADIANS KNOW....how deep this is. It seems the ONLY phoques that do NOT know how deep this is... is americans...   Do I have to post Elbows Up or Gloves Off pics? Do I have to post phoque the usa with pics of burning american flags? Well... PHOQUE THE usa!!!    And in the garbage where the american flag belongs!!!    The ONLY concern you guys NEED right NOW, the ONLY ICE concern you need right now is THIS kinda ICE      
    • I understand your concerns on ICE, but their EVs have been pretty rock solid as a standalone group. As I posted here, the savings and reliability have been impressive. So many coworkers are taking advantage of buying value powered EVs as we have moved into a large return period this year on EVs coming back off lease. I will say this, the latest coworker who has joined the Kia family picked up a 2yr lease return of the EV6 GT, powerful 4 door hatch that was $78K new and with only 18K miles on it he paid out the door $32K for the auto and it still has full warranty. He loves the 18 minutes to 80% fast charging as he is awaiting the install of an L2 charger in his home. Great deals to be had on EVs that can go the distance.
    • Interesting that You Tube is terminating accounts that report real news about what companies are doing including moving out of the U.S. for greener stable places like Canada. Interesting read, the focus is shifting to what the computer can do rather than AI this, AI that as people especially those that have lost their job to an AI bot are fed up with AI. https://www.pcgamer.com/hardware/dells-ces-2026-chat-was-the-most-pleasingly-un-ai-briefing-ive-had-in-maybe-5-years/ "we don't actually care about AI PCs"  Because 1.) PCs without a 2000 dollar video card can't do any decent AI 2.) Shuttling all your stuff to cloud to perform AI is creepy AF.  NOBODY wants that. In 10 years, when AI silicon is cheaper then local AI will be great. But right now, your PC can get AI by either being really really expensive, or super duper insecure....
    • Loki, the god of chaos, never ends it for humans who are willfully stupid, but rather inhibits their stupidity so it is never terminal. People just keep enacting the means of their own suffering. 
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search