Last October, Chinese automaker Geely unveiled a new global brand called Lynk & Co. This brand stood out in a few ways,
- Vehicles will be sold online
- Owners will be able to share their Lynk & Co vehicles to make some money
- An open application programming interface to develop in-car applications
- Recently announcing all of their vehicles would come with lifetime warranties
The plan was for the brand to launch in China this year, with Europe and U.S. following in late 2018. But a new report from Automotive News says the launch for Europe and U.S. has been pushed back to 2019.
“We think we will start in Europe between the first quarter and the first half of 2019 and enter the U.S. some months later,” said Alain Visser, Lynk & Co's senior vice president of marketing and sales.
The reason for pushback comes down to Lynk & Co needing more time to establish a company-owned dealership network as it is taking slightly longer to find the locations. Visser said the company wants to build up a network of 500 dealers comprising of flagship and temporary pop-up stores. Despite having stores, vehicles will be sold online and delivered to the owner's house or office.
Visser said plans for the Chinese launch is still on schedule with the 01 crossover launching towards the end of the year.
Source: Automotive News (Subscription Required)
Pic Credit: Newspress