The Frankfurt Motor Show is only just a month away, where will see a new selection of production and concept vehicles. But there will be some no-shows.
Automotive News Europe has learned of nine automakers that will be skipping the show. They include,
- Alfa Romeo
The nine automakers combined make up 20 percent of all automotive sales in Europe.
So why are they skipping? One issue is the cost as automakers have to spend a fair amount of cash to take part. Ian Fletcher, principal analyst for IHS Markit said it is becoming very difficult for a company to justify spending so much money for a small boost in sales.
"I would question what the translation rate is between attendance on public days to transactions -- I bet most customers now are happier to do research online," said Fletcher.
The other reason is automakers are beginning to do their own events or use other showcases such as the Goodwood Festival of Speed. This allows an automaker to directly reach out those interested and allow them to be the star, not be lost in the noise of an auto show.
Source: Automotive News Europe (Subscription Required)