Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

  • William Maley
    William Maley
    Sign in to follow this  

    Jaguar’s Design Chief Wants A Mini Rival

    Ian Callum, Jaguar’s design boss told What Car? this week that he would like to see the brand produce a small car.

    “It's a personal view, but there's room for a premium small car. It would be a high-end small car for city use.”

    Callum said the vehicle wouldn’t be a cheap Jaguar, just scaled-down.

    “The big challenges would be economic and creating a business case for it, along with making a small car feel like a Jaguar and having the right levels of refinement and luxury.”


    When asked what shape the car could take, Callum said it “would have to break the mould and be a car that people just want.”

    All we ask is this: Please, no Jaguar Cygnet.

    Source: What Car?

    Sign in to follow this  

    User Feedback

    Recommended Comments

    In the '70s, Jaguar didn't have to resort to this because they were part of BLMC...they had the Austin and Morris brands for small cars (and Vanden Plas rebadges for 'premium' small cars). Does Tata have anything bigger than the Nano in their portfolio?

    Edited by Cubical-aka-Moltar

    Share this comment

    Link to comment
    Share on other sites

    If they want to do this, they need to bring about a small brand that isn't Jaguar.

    They would probably have to come up with a new brand name...IIRC, all the heritage BLMC brand names are owned by BMW (Austin, Morris, Triumph, Riley,etc) except for MG and Rover which are now Chinese owned.

    Share this comment

    Link to comment
    Share on other sites


    Probably still owned by Rover, which is owned by the Chinese MG parent, IIRC.

    Sterling could be good..was only used in NA, doubt if many people remember it (not to be confused w/ the defunct Sterling truck brand). Has a premium sound to the name.

    Edited by Cubical-aka-Moltar

    Share this comment

    Link to comment
    Share on other sites

    Your content will need to be approved by a moderator

    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing

    No registered users viewing this page.

  • Today's Birthdays

    1. occupant
      (40 years old)
  • Who's Online (See full list)

    There are no registered users currently online

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets



Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.