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    Jaguar: Compact Luxury Is The Top Priority

    By William Maley

    Staff Writer - CheersandGears.com

    January 23, 2013

    The last time Jaguar did a small, entry-level luxury car, lets just say it wasn't great. Jaguar though is giving it another try. Jaguar global brand director Adrian Hallmark told Automotive News that the brand is hard at work on a new compact model.

    "We have to get back into that segment. I won't say whether it's with a sedan or another body style or more than one car," Hallmark said.

    The new models would be priced between $40,000 and $50,000. Jaguar is in the early stages of planning and which models/bodystyles are being considered.

    One direction that Jaguar could head is doing a successor to the much maligned X-Type. Rumor has it that the model could use a shrunken version of Jaguar and Land Rover’s Premium Lightweight Architecture.

    The other rumor flying around is a small Jaguar crossover. Hallmark said if Jaguar was to go down this road, the model would share a platform with Land Rover, but focus more with on-road performance.

    "If we were to enter a crossover segment, then it would be more road-oriented rather than off-road. It would not be cut-and-paste. It would be using that core global competence," Hallmark said.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


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    User Feedback

    I think they should use what they already have in spades:








    I just think they should be able to do something better than X-Type.


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