By William Maley
Staff Writer - CheersandGears.com
January 23, 2013
The last time Jaguar did a small, entry-level luxury car, lets just say it wasn't great. Jaguar though is giving it another try. Jaguar global brand director Adrian Hallmark told Automotive News that the brand is hard at work on a new compact model.
"We have to get back into that segment. I won't say whether it's with a sedan or another body style or more than one car," Hallmark said.
The new models would be priced between $40,000 and $50,000. Jaguar is in the early stages of planning and which models/bodystyles are being considered.
One direction that Jaguar could head is doing a successor to the much maligned X-Type. Rumor has it that the model could use a shrunken version of Jaguar and Land Rover’s Premium Lightweight Architecture.
The other rumor flying around is a small Jaguar crossover. Hallmark said if Jaguar was to go down this road, the model would share a platform with Land Rover, but focus more with on-road performance.
"If we were to enter a crossover segment, then it would be more road-oriented rather than off-road. It would not be cut-and-paste. It would be using that core global competence," Hallmark said.
Source: Automotive News (Subscription Required)