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    Karma Automotive To Use Dealers and Factory Stores To Sell Vehicles


    • How does Karma Automotive plan on selling their new Revero?

    What is the best way to sell a vehicle? Is it through a dealership or a factory store? For Karma Automotive - the reincarnation of Fisker - plans to do both.

     

    Automotive News reports that by the end of this year, 10 franchised dealerships in key markets around the U.S. and Canada will begin selling the Revero. The dealers picked already sell brands like Bentley, Rolls-Royce, Lamborghini, and Porsche.

     

    "These guys really understand this customer. They get that it's not moving metal and pushing volume like the mass-market guys have to," said Jim Taylor, Karma's chief marketing officer.

     

    Alongside the dealers, Karma will have a few brand experience centers" (aka factory stores) in states allow this type of retail experience. Taylor said the stores would allow Karma to control its brand message, and provide reassurance to the dealers that "it's living up to the same standards it expects of them."

     

    "When you control your own store, you live it every day, so you have to walk the walk, So I think in a good way it puts a lot of pressure on yourself to deliver the same level of performance," said Taylor.

     

    Karma plans on showing the Revero next month.

     

    Source: Automotive News (Subscription Required)

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    Interesting, I question this mix of some states with stores, some states with factory stores. I can see a nightmare of litigation from state to state about if dealership versus company owned store.

     

    I have no warm fuzzies about this succeeding.  :confused0071:

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    Seems the Revero has the big outcoming yesterday.

     

    http://www.karmaautomotive.com/revero/

     

    The car is in production, has it's solar panel roof that Karma is saying can power the car. Also interesting is that Karma web site and releases say they are working on the Atlantic also to go into production in the future.

     

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    Uhhhh, so basically another Cadillac ELR style vehicle, plenty of style, barely any substance, and I don't think any of the quality issues have been resolved. That and the lighting assemblies are dated, and the car is reminder of a brand that failed to succeed in the first place.

     

    It's a waste to me, but someone can spend the pretty penny on this talking piece for the garage.

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      Dodge - Down 21% (34,075 Vehicles Sold This Month, 470,529 Vehicles Sold So Far This Year)
      Fiat - Down 15% (2,415 Vehicles Sold This Month, 30,136 Vehicles Sold So Far This Year)
      Ford - Up 4.5% (187,012 Vehicles Sold This Month, 2,262,493 Vehicles Sold So Far This Year)
      Genesis - N/A (1,306 Vehicles Sold This Month, 5,215 Vehicles Sold So Far This Year)
      GMC - Up 14.1% (49,113 Vehicles Sold This Month, 483,213 Vehicles Sold So Far This Year)
      Honda - Up 7.9% (111,308 Vehicles Sold This Month, 1,333,253 Vehicles Sold So Far This Year)
      Hyundai - Up 2% (61,201 Vehicles Sold This Month, 707,485 Vehicles Sold So Far This Year)
      Infiniti - Up 3.6% (12,112 Vehicles Sold This Month, 120,095 Vehicles Sold So Far This Year)
      Jaguar - 
      Jeep - Down 12% (67,285 Vehicles Sold This Month, 843,217 Vehicles Sold So Far This Year)
      Kia - Up 15.3% (52,504 Vehicles Sold This Month, 593,245 Vehicles Sold So Far This Year)
      Land Rover - 
      Lexus - Down 1% (29,050 Vehicles Sold This Month, 290,046 Vehicles Sold So Far This Year)
      Lincoln - Up 19.1% (9,429 Vehicles Sold This Month, 98,933 Vehicles Sold So Far This Year)
      Maserati - Up 27.3% (1,380 Vehicles Sold This Month, 10.838 Vehicles Sold So Far This Year)
      Mazda - Down 3% (22,041 Vehicles Sold This Month, 269,019 Vehicles Sold So Far This Year)
      Mercedes-Benz - Up 1.1% (30,363 Vehicles Sold This Month, 308,226 Vehicles Sold So Far This Year)
      Mercedes-Benz Vans - Down 7.4% (2,564 Vehicles Sold This Month, 30,444 Vehicles Sold So Far This Year)
      MINI - Up 1.4% (4,507 Vehicles Sold This Month, 47,372 Vehicles Sold So Far This Year)
      Mitsubishi - Up 1.8% (6,896 Vehicles Sold This Month, 88,884 Vehicles Sold So Far This Year)
      Nissan - Up 8% (103,024 Vehicles Sold This Month, 1,291,585 Vehicles Sold So Far This Year)
      Porsche - Up 23.9% (5,513 Vehicles Sold This Month, 50,265 Vehicles Sold So Far This Year)
      Ram Trucks - Up 12% (42,511 Vehicles Sold This Month, 492,254 Vehicles Sold So Far This Year)
      smart - Down 15% (563 Vehicles Sold This Month, 5,025 Vehicles Sold So Far This Year)
      Subaru - Up 11.4% (51,308 Vehicles Sold This Month, 551,955 Vehicles Sold So Far This Year)
      Toyota - Up 5.3% (168,595 Vehicles Sold This Month, 1,916,313 Vehicles Sold So Far This Year)
      Volkswagen - Up 24.24% (29,672 Vehicles Sold This Month, 285,719 Vehicles Sold So Far This Year)
      Volvo - Up 11.9% (7,723 Vehicles Sold This Month, 72,595 Vehicles Sold So Far This Year)
    • By William Maley
      Volkswagen of America Reports November 2016 Sales Results
      Dec 1, 2016
      November sales totaled 29,672 units, an increase of 24.2 percent over November 2015 Tiguan sales totaled 4,516 units, an increase of 15.6 percent over November 2015 Passat sales totaled 6,441 units, an increase of 133.5 percent over November 2015 Golf SportWagen sales (which includes the  all-new Alltrack) totaled 2,174 units, an increase of 246 percent over November 2015 Herndon, VA — (December 1, 2016) Volkswagen of America, Inc. (VWoA) today reported sales of 29,672 units delivered in November 2016. Sales of the Golf SportWagen, which include the all-new Alltrack, increased by more than 200% over November 2015.
      November 2016 Sales
        November 16
      November 15
      Yr/Yr% change
      November  16
      YTD
      November  15
      YTD
      Yr/Yr%
      change
      Golf
                  1,340
                      774
      73.1%
                11,894
                18,066
      -34.2%
      GTI
                  2,216
                   1,963
      12.9%
                21,157
                21,300
      -0.7%
      Golf R
                     449
                      273
      64.5%
                  3,947
                  3,492
      13.0%
      e-Golf
                     305
                      472
      -35.4%
                  3,494
                  3,623
      -3.6%
      Golf SportWagen
                  2,174
                      628
      246.2%
                12,227
                13,112
      -6.7%
      Total Golf Family
                  6,484
                      4,110
      57.8%
                52,719
                59,593
      -11.5%
      Jetta Sedan
                10,212
                 11,021
      -7.3%
              108,023
              114,365
      -5.5%
      Jetta SportWagen       
      (now Golf SportWagen)
                        -  
                          1
      n/a
                         5
                  2,671
      -99.8%
      Total Jetta
                   10,212
      11,022
      -7.3%
      108,028
                117,036
      -7.7%
      Beetle Coupe
                     915
                      571
      60.2%
                  8,738
                12,067
      -27.6%
      Beetle Convertible
                     488
                      440
      10.9%
                  5,333
                  9,289
      -42.6%
      Total Beetle
                     1,403
                      1,011
      38.8%
      14,071
                  21,356
      -34.1%
      Eos*
                        -  
                      201
      n/a
                     387
                  2,751
      -85.9%
      Passat
                  6,441
                   2,759
      133.5%
                65,761
                74,611
      -11.9%
      CC
                     268
                      475
      -43.6%
                  2,863
                  5,643
      -49.3%
      Tiguan
                  4,516
                   3,907
      15.6%
                38,063
                30,943
      23.0%
      Touareg
                     348
                      397
      -12.3%
                  3,827
                  6,551
      -41.6%
      TOTAL
                     29,672
                      23,882
      24.24%
                  285,719
                  318,484
      -10.29%
      *Eos production ended in July 2015
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