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    • By William Maley
      If it weren't for focus groups, the design of the 2018 Chevrolet Equinox could have looked so much different.
      Speaking to Automotive News, chief engineer of the 2018 Equinox Mark Cieslak revealed that focus groups weren't not impressed with the first designs of the redesigned model. They described the design as being bulky, 'not compelling', and looking a bit odd. If this was old GM, they would have gone forward with the design.
      "Back in the day, we would have probably just kept going," said Cieslak.
      "What we had on paper we felt was not going to win."
      But this being the new GM where bean counters lost a fair amount of influence, the decision was made to go back to the drawing board. At the time, GM was scrambling to fix the Malibu as its redesign earned poor reviews and a drop in sales which likely played a part in this decision. They needed to get the Equinox redesign right as the model it would replace was very popular. There were concerns that this could cause the new Equinox to be delayed. But in the end, the team were able to design a new Equinox without falling off schedule.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      If it weren't for focus groups, the design of the 2018 Chevrolet Equinox could have looked so much different.
      Speaking to Automotive News, chief engineer of the 2018 Equinox Mark Cieslak revealed that focus groups weren't not impressed with the first designs of the redesigned model. They described the design as being bulky, 'not compelling', and looking a bit odd. If this was old GM, they would have gone forward with the design.
      "Back in the day, we would have probably just kept going," said Cieslak.
      "What we had on paper we felt was not going to win."
      But this being the new GM where bean counters lost a fair amount of influence, the decision was made to go back to the drawing board. At the time, GM was scrambling to fix the Malibu as its redesign earned poor reviews and a drop in sales which likely played a part in this decision. They needed to get the Equinox redesign right as the model it would replace was very popular. There were concerns that this could cause the new Equinox to be delayed. But in the end, the team were able to design a new Equinox without falling off schedule.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Next month at the Geneva Motor Show, Land Rover will unveil the newest member of the Range Rover family. Called the Velar, the model will slot between the Range Rover Evoque and Sport models. Rumor has it that Velar will look somewhat similar to the Sport with a more rakish roofline. It is also speculated that the Velar will use the underpinnings of the Jaguar F-Pace.
      "We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything," said Land Rover's chief design officer, Gerry McGovern in a press release.
      If you're wondering about Velar, it is derived from the Italian word 'velare' meaning to cover or veil. Velar also has some history with Land Rover as it was the codename for the original Range Rover.
      Source: Land Rover
      Press Release is on Page 2


      Introducing the Range Rover Velar
      New addition to the Range Rover family, filling the white space between the Range Rover Evoque and the Range Rover Sport ‘Velar’ name derived from the original Range Rover prototypes of 1969 World premiere on March 1, 2017; US debut at the 2017 New York International Auto Show (MAHWAH, N.J.) – February 21, 2017 - In 1970 Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on March 1, 2017.
      Elegant simplicity, a visually reductive approach and all-new consumer technologies are the hallmarks of the new Range Rover Velar. 
      Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant-garde Range Rover.  It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
      Refined for every occasion and for various terrains, the Range Rover Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.
      The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape.
      When development engineers needed to hide the true identity of the 26 pre-production Range Rover vehicles, they chose the name Velar, derived from the Latin ‘velare’ meaning to veil or cover.                               
      Full details of the Range Rover Velar will be announced on March 1, 2017.

      View full article
    • By William Maley
      Next month at the Geneva Motor Show, Land Rover will unveil the newest member of the Range Rover family. Called the Velar, the model will slot between the Range Rover Evoque and Sport models. Rumor has it that Velar will look somewhat similar to the Sport with a more rakish roofline. It is also speculated that the Velar will use the underpinnings of the Jaguar F-Pace.
      "We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything," said Land Rover's chief design officer, Gerry McGovern in a press release.
      If you're wondering about Velar, it is derived from the Italian word 'velare' meaning to cover or veil. Velar also has some history with Land Rover as it was the codename for the original Range Rover.
      Source: Land Rover
      Press Release is on Page 2


      Introducing the Range Rover Velar
      New addition to the Range Rover family, filling the white space between the Range Rover Evoque and the Range Rover Sport ‘Velar’ name derived from the original Range Rover prototypes of 1969 World premiere on March 1, 2017; US debut at the 2017 New York International Auto Show (MAHWAH, N.J.) – February 21, 2017 - In 1970 Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on March 1, 2017.
      Elegant simplicity, a visually reductive approach and all-new consumer technologies are the hallmarks of the new Range Rover Velar. 
      Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant-garde Range Rover.  It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
      Refined for every occasion and for various terrains, the Range Rover Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.
      The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape.
      When development engineers needed to hide the true identity of the 26 pre-production Range Rover vehicles, they chose the name Velar, derived from the Latin ‘velare’ meaning to veil or cover.                               
      Full details of the Range Rover Velar will be announced on March 1, 2017.
    • By William Maley
      We have been wondering what the next-generation Buick Enclave would look like and now we have a general idea. Automotive News got their hands on some new spy shots showing an Enclave test mule sitting at a gas station. It appears Buick has made the Enclave less bulbous than the current model. The front end features Buick's new waterfall grille that debuted on the LaCrosse and a set of slim headlights. For the back, there's a new set of taillights and dual-exhaust system.
      If the Chevrolet Traverse is anything to go by, the Enclave will get the current 3.6L V6 producing 305 horsepower hooked up to a nine-speed automatic. There is the possibility of a 2.0L turbo-four with 255 horsepower and 295 pound-feet of torque.
      The next-generation Buick Enclave is expected to debut at the New York Auto Show.
      Source: Automotive News (Subscription Required)
      Pic Credit: William Maley for Cheers & Gears

      View full article
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