• Sign in to follow this  
    Followers 0

    Few Regrets on Lexus: Jim Lentz


    • Toyota's North America CEO Has Only One Regret with Lexus

    Automotive News had a chance to speak with Toyota's North America CEO Jim Lentz. During the chat, the topic of Lexus came and Lentz had something interesting items to say about.

    First, Lentz said that it would have been wiser to build a three-row crossover first, and not the image coupe RC.

    "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," said Lentz.

    The three-row crossover would allow the brand to hold on to the Gen Y crowd as they begin to have families and begin looking for a larger vehicle.

    Now Lentz doesn't say the RC is a mistake. The coupe has been doing quite with sales of 4,258 for the year so far - putting it ahead of the LS flagship.

    Lentz also makes it clear that Lexus will not be heading downward to compete with the likes of the Audi A3 and Mercedes-Benz CLA, both which start under $30,000.

    "In the luxury business, chasing volume is not a good strategy. Luxury cars cost a certain dollar amount for a reason. I don't want to cheapen my cars just to offer a lease that's $20 a month less," said Lentz.

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Wasn't the GX a 3 row SUV, or does he want a unibody crossover?  Either way, they had the GX, it just sucked for so many years because it was based on an old 4Runner.  They should replace the GX with a Lambda-like 3 row crossover but in the $50-65k range.  The NX  has the $30s, the RX has the $40-50k range.

     

    As far as down market goes, the CT200h is cheaper than a CLA, and the IS, ES, RC and NX are cheaper than a C-class.  Aside from the RX, the bulk of Lexus sales volume is cars with a base price under $37k.   I don't think Lentz wants to put his average sale price against the Germans or even Cadillac.

    0

    Share this comment


    Link to comment
    Share on other sites

    The "Lexus" RC should have been a new Supra.  I would have been in a better position against the 350z and all of the U.S. muscle cars.  They would be selling a lot more than 15k units per year if that were the case.

    0

    Share this comment


    Link to comment
    Share on other sites

    Wasn't the GX a 3 row SUV, or does he want a unibody crossover?  Either way, they had the GX, it just sucked for so many years because it was based on an old 4Runner.  They should replace the GX with a Lambda-like 3 row crossover but in the $50-65k range.  The NX  has the $30s, the RX has the $40-50k range.

     

    Crossover. The GX is just too thirsty and wobbly. 

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. blue-bowtie
      blue-bowtie
      (38 years old)
  • Similar Content

    • By William Maley
      Cadillac is going to have a quiet 2017, but 2018 looks to be a blockbuster year as the first of their needed crossovers will launch - the compact XT3. Thanks to a spy photographer, we have gotten our first look at it.
      General Motors' camouflage department did a really good job of covering up the XT3, so we can't really tell much about the design except that it looks like an even smaller XT5. One detail they weren't able to cover up is the intercooler, leading us to believe that the XT3 will come with turbocharged power - most likely the 2.0L turbo. A nine-speed automatic and the choice of front or all-wheel drive is likely. Platform-wise, expect the XT3 to use the underpinnings of the Chevrolet Equinox and GMC Terrain.
      Source: Car and Driver

      View full article
    • By William Maley
      Cadillac is going to have a quiet 2017, but 2018 looks to be a blockbuster year as the first of their needed crossovers will launch - the compact XT3. Thanks to a spy photographer, we have gotten our first look at it.
      General Motors' camouflage department did a really good job of covering up the XT3, so we can't really tell much about the design except that it looks like an even smaller XT5. One detail they weren't able to cover up is the intercooler, leading us to believe that the XT3 will come with turbocharged power - most likely the 2.0L turbo. A nine-speed automatic and the choice of front or all-wheel drive is likely. Platform-wise, expect the XT3 to use the underpinnings of the Chevrolet Equinox and GMC Terrain.
      Source: Car and Driver
    • By William Maley
      "SUVs are the top-selling segment in the U.S. That is why we are introducing five new SUVs in the U.S. by 2020," for the Ford brand, said Mark LaNeve, Ford vice president of U.S. marketing, sales and service in a statement this week. 
      We already know three of the five models: EcoSport in 2018, the electric compact crossover in 2019, and the Bronco in 2020. But what about the other two? Reuters has learned from supplier sources that the models in question will be based on Ford's next-generation Focus and Fiesta.
      Meanwhile, Lincoln will be getting an additional model to their crossover/utility lineup. Sources say it will be a midsize model sharing the underpinnings of the Explorer due in 2019. Currently, the model is known internally as Aviator and MKD. We hope Lincoln goes with the former and not the latter.
      Source: Reuters
      Pic Credit: NewspressUSA

      View full article
    • By William Maley
      "SUVs are the top-selling segment in the U.S. That is why we are introducing five new SUVs in the U.S. by 2020," for the Ford brand, said Mark LaNeve, Ford vice president of U.S. marketing, sales and service in a statement this week. 
      We already know three of the five models: EcoSport in 2018, the electric compact crossover in 2019, and the Bronco in 2020. But what about the other two? Reuters has learned from supplier sources that the models in question will be based on Ford's next-generation Focus and Fiesta.
      Meanwhile, Lincoln will be getting an additional model to their crossover/utility lineup. Sources say it will be a midsize model sharing the underpinnings of the Explorer due in 2019. Currently, the model is known internally as Aviator and MKD. We hope Lincoln goes with the former and not the latter.
      Source: Reuters
      Pic Credit: NewspressUSA
    • By William Maley
      Toyota Motor North America Reports January 2017 Sales
      Toyota division posts best-ever January in RAV4, Highlander TCUV posted 17th consecutive month of best-ever monthly sales L/Certified by Lexus achieves best-ever January sales Plano, Texas (February 1, 2017) – Toyota Motor North America (TMNA), Inc., today reported its U.S. January 2017 sales of 143,048 vehicles, a decrease of 11.3 percent from January 2016 on a volume basis. With the same number of selling days in January 2017 compared to January 2016, sales were down 11.3 percent on a daily selling rate (DSR) basis. 
       
      Toyota division posted January sales of 127,476 units, down 9.2 percent on a volume basis and DSR basis.
       
      “Coming off a record December and year in 2016, the industry in January took a bit of a pause with volume down slightly vs. a year ago,” said Bill Fay, group vice president and general manager of the Toyota division.  “Much improved Light Truck availability helped RAV4 and Highlander begin the year with record January sales.”
       
      Lexus posted January sales of 15,572 vehicles, down 25.6 percent on a volume basis and DSR basis.
       
      “January proved to be a challenging month driven by limited LUV availability and the strength of our December results,” said Jeff Bracken, group vice president and general manager of the Lexus division. “Our outstanding December of nearly 41,000 resulted in a low days’ supply for our core models, especially in metro markets. We are continuing to replenish dealer inventories and expect healthy levels in February. Our dealers did achieve a best-ever January in L/Certified sales with more than 7,900 sales.”
       
      January 2017 Highlights  
      Camry posts January sales of 20,313 units Toyota division SUV up 8 percent in January Highlander posts best-ever January, up 12.4 percent RAV4 posts best-ever January with sales of 22,155 units, up 2.8 percent 4Runner sales were up 16 percent TCUV had a best-ever January and 17 consecutive months of  best-ever monthly sales RX posts sales of 5,520 L/Certified by Lexus posts best-ever January sales of 7,901, up 9.2 percent from January 2016  *Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume
      TOYOTA  U.S. SALES SUMMARY
      JANUARY 2017
        -- CURRENT MONTH --
      -- CALENDAR YEAR TO DATE --     
                          2017
      2016
      DSR %
      VOL %
      2017
      2016
      DSR %
      VOL %
      TOTAL TOYOTA
      143,048
      161,283
      -11.3
      -11.3
      143,048
      161,283
      -11.3
      -11.3
      TOTAL TOYOTA DIV
      127,476
      140,350
      -9.2
      -9.2
      127,476
      140,350
      -9.2
      -9.2
      TOTAL LEXUS
      15,572
      20,933
      -25.6
      -25.6
      15,572
      20,933
      -25.6
      -25.6
                        YARIS IA (INCL SCI IA)
      1,951
      1,840
      6
      6
      1,951
      1,840
      6
      6
      YARIS LIFTBACK
      1330
      548
      142.7
      142.7
      1,330
      548
      142.7
      142.7
      TOTAL YARIS
      3,281
      2,388
      37.4
      37.4
      3,281
      2,388
      37.4
      37.4
      iQ
      0
      2
      -100
      -100
      0
      2
      -100
      -100
      xD
      0
      3
      -100
      -100
      0
      3
      -100
      -100
      xB
      0
      782
      -100
      -100
      0
      782
      -100
      -100
      tC
      72
      715
      -89.9
      -89.9
      72
      715
      -89.9
      -89.9
      COROLLA IM (INCL SCI IM)
      1,460
      1,250
      16.8
      16.8
      1,460
      1,250
      16.8
      16.8
      COROLLA SEDAN
      20,107
      22,362
      -10.1
      -10.1
      20,107
      22,362
      -10.1
      -10.1
      TOTAL COROLLA
      21,567
      23,612
      -8.7
      -8.7
      21,567
      23,612
      -8.7
      -8.7
      86 (INCL FR-S)
      474
      507
      -6.5
      -6.5
      474
      507
      -6.5
      -6.5
      MIRAI
      83
      26
      219.2
      219.2
      83
      26
      219.2
      219.2
      AVALON
      2,503
      3,597
      -30.4
      -30.4
      2,503
      3,597
      -30.4
      -30.4
      PRIUS
      7,829
      9,311
      -15.9
      -15.9
      7,829
      9,311
      -15.9
      -15.9
      CAMRY
      20,313
      26,848
      -24.3
      -24.3
      20,313
      26,848
      -24.3
      -24.3
      TOTAL TOYOTA DIV. CAR
      56,122
      67,791
      -17.2
      -17.2
      56,122
      67,791
      -17.2
      -17.2
                        CT
      393
      622
      -36.8
      -36.8
      393
      622
      -36.8
      -36.8
      IS
      1,423
      2,178
      -34.7
      -34.7
      1,423
      2,178
      -34.7
      -34.7
      RC
      447
      755
      -40.8
      -40.8
      447
      755
      -40.8
      -40.8
      ES
      2,171
      3,400
      -36.1
      -36.1
      2,171
      3,400
      -36.1
      -36.1
      GS
      422
      1,298
      -67.5
      -67.5
      422
      1,298
      -67.5
      -67.5
      LS
      280
      397
      -29.5
      -29.5
      280
      397
      -29.5
      -29.5
      LFA
      0
      1
      -100
      -100
      0
      1
      -100
      -100
      TOTAL LEXUS CAR
      5,136
      8,651
      -40.6
      -40.6
      5,136
      8,651
      -40.6
      -40.6
      TOTAL TOYOTA CAR
      61,258
      76,442
      -19.9
      -19.9
      61,258
      76,442
      -19.9
      -19.9
                        SIENNA
      7,285
      10,992
      -33.7
      -33.7
      7,285
      10,992
      -33.7
      -33.7
      RAV4
      22,155
      21,554
      2.8
      2.8
      22,155
      21,554
      2.8
      2.8
      FJ CRUISER
      0
      1
      -100
      -100
      0
      1
      -100
      -100
      VENZA
      4
      184
      -97.8
      -97.8
      4
      184
      -97.8
      -97.8
      HIGHLANDER
      12,656
      11,258
      12.4
      12.4
      12,656
      11,258
      12.4
      12.4
      4RUNNER
      8,699
      7,496
      16
      16
      8,699
      7,496
      16
      16
      SEQUOIA
      1146
      852
      34.5
      34.5
      1,146
      852
      34.5
      34.5
      LAND CRUISER
      272
      273
      -0.4
      -0.4
      272
      273
      -0.4
      -0.4
      TOTAL TOYOTA DIV. SUV
      44,932
      41,618
      8
      8
      44,932
      41,618
      8
      8
                        TACOMA
      12,509
      12,717
      -1.6
      -1.6
      12,509
      12,717
      -1.6
      -1.6
      TUNDRA
      6,628
      7,232
      -8.4
      -8.4
      6,628
      7,232
      -8.4
      -8.4
      TOTAL TOYOTA DIV. PICKUP
      19,137
      19,949
      -4.1
      -4.1
      19,137
      19,949
      -4.1
      -4.1
      TOTAL TOYOTA DIV. TRUCK
      71,354
      72,559
      -1.7
      -1.7
      71,354
      72,559
      -1.7
      -1.7
                        NX
      2,964
      3,133
      -5.4
      -5.4
      2,964
      3,133
      -5.4
      -5.4
      RX
      5,520
      6,956
      -20.6
      -20.6
      5,520
      6,956
      -20.6
      -20.6
      GX
      1,418
      1,608
      -11.8
      -11.8
      1,418
      1,608
      -11.8
      -11.8
      LX
      534
      585
      -8.7
      -8.7
      534
      585
      -8.7
      -8.7
      TOTAL LEXUS TRUCK
      10,436
      12,282
      -15
      -15
      10,436
      12,282
      -15
      -15
      TOTAL TOYOTA TRUCK
      81,790
      84,841
      -3.6
      -3.6
      81,790
      84,841
      -3.6
      -3.6
      Selling Days
      24
      24
          24
      24
          DSR = Daily Selling Rate
                   
  • Recent Status Updates

    • Drew Dowdell

      I have one co-worker who has been a thorn in my side for the past 6 months.... but I have to admit that when I need something done that is in his area of expertise, he goes after it like an angry rabid chihuahua and gets it done.
      · 0 replies
    • Drew Dowdell

      Me: I'll take "Shopping" for $800.
      Alex:"This shopping location is popular on Sundays for groups of gay couples, families with small children, and college kids with parents in tow to gather."
      · 3 replies
    • Drew Dowdell

      @gmc Sierra Denali with manufacturer plates and a never used snow plow. Wonder what's going on here.
      · 2 replies
  • Who's Online (See full list)