• Sign in to follow this  
    Followers 0

    Few Regrets on Lexus: Jim Lentz


    • Toyota's North America CEO Has Only One Regret with Lexus

    Automotive News had a chance to speak with Toyota's North America CEO Jim Lentz. During the chat, the topic of Lexus came and Lentz had something interesting items to say about.

    First, Lentz said that it would have been wiser to build a three-row crossover first, and not the image coupe RC.

    "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," said Lentz.

    The three-row crossover would allow the brand to hold on to the Gen Y crowd as they begin to have families and begin looking for a larger vehicle.

    Now Lentz doesn't say the RC is a mistake. The coupe has been doing quite with sales of 4,258 for the year so far - putting it ahead of the LS flagship.

    Lentz also makes it clear that Lexus will not be heading downward to compete with the likes of the Audi A3 and Mercedes-Benz CLA, both which start under $30,000.

    "In the luxury business, chasing volume is not a good strategy. Luxury cars cost a certain dollar amount for a reason. I don't want to cheapen my cars just to offer a lease that's $20 a month less," said Lentz.

    Source: Automotive News (Subscription Required)

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    Wasn't the GX a 3 row SUV, or does he want a unibody crossover?  Either way, they had the GX, it just sucked for so many years because it was based on an old 4Runner.  They should replace the GX with a Lambda-like 3 row crossover but in the $50-65k range.  The NX  has the $30s, the RX has the $40-50k range.

     

    As far as down market goes, the CT200h is cheaper than a CLA, and the IS, ES, RC and NX are cheaper than a C-class.  Aside from the RX, the bulk of Lexus sales volume is cars with a base price under $37k.   I don't think Lentz wants to put his average sale price against the Germans or even Cadillac.

    0

    Share this comment


    Link to comment
    Share on other sites

    The "Lexus" RC should have been a new Supra.  I would have been in a better position against the 350z and all of the U.S. muscle cars.  They would be selling a lot more than 15k units per year if that were the case.

    0

    Share this comment


    Link to comment
    Share on other sites

    Wasn't the GX a 3 row SUV, or does he want a unibody crossover?  Either way, they had the GX, it just sucked for so many years because it was based on an old 4Runner.  They should replace the GX with a Lambda-like 3 row crossover but in the $50-65k range.  The NX  has the $30s, the RX has the $40-50k range.

     

    Crossover. The GX is just too thirsty and wobbly. 

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Similar Content

    • By William Maley
      Toyota Motor Sales Reports November 2016 Sales
      TMS posts best-ever light truck sales for the month Highlander records all-time best-ever sales up almost 67 percent  TCUV and L/Certified by Lexus achieve best-ever annual sales record after only 11 months TORRANCE, Calif. (December 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported November 2016 sales of 197,645 units, an increase of 4.3 percent from November 2015 on a volume basis. With two more selling days in November 2016 compared than November 2015, sales were down 4.1 percent on a daily selling rate (DSR) basis. 
       
      Toyota Division posted November sales of 168,595 units, up 5.3 percent on a volume basis and down 3.2 on a DSR basis.
       
      “We expect to see the industry set a new sales record for November,” said Bill Fay, group vice president and general manager of the Toyota Division. “All-time best-ever Highlander sales combined with November best-ever RAV4 volume extends the Toyota Division’s 2016 streak of consecutive light truck sales records to 11 months.”
       
      Lexus posted November sales of 29,050 units, down 1 percent on a volume basis and 8.9 percent on a DSR basis. 
       
      "Our luxury utility vehicles continues to lead the way, with best-ever November sales for NX and best-ever November sales for the full LUV line up," said Jeff Bracken, Lexus division group vice president and general manager. "December is always one of our strongest months of the year, and we are poised for a December to Remember as we enter the month with the best light truck availability of the whole year."
       
      November 2016 Highlights  
      Corolla up almost 12 percent, posts sales of 28,262 units; records best-ever November Camry posts November sales of 28,189 units TMS light trucks up 14 percent; a best-ever month Toyota Division SUV up nearly 20 percent Highlander up almost 67 percent; posts all-time best-ever month RAV4 posts sales of 28,116 units, up 2.7 percent; posts best-ever November 4Runner sales were up almost 14 percent Toyota Division pickups up almost 14 percent Tacoma up 15.3 percent Tundra sales were up 11.5 percent  TCUV had a best-ever month and achieved its best-ever annual sales record after only 11 months L/Certified by Lexus posts best-ever November sales; achieved its best-ever annual sales record after only 11 months Lexus LUVs up 10.4 percent; posts best-ever November sales     NX up almost 56 percent; posts best-ever November LX up almost 20 percent in November IS up 16.6 percent
    • By William Maley
      Most luxury SUVs will never go fully off-road. The closest they’ll ever get is driving down a gravel road. But that doesn’t mean some automakers aren’t filling them with the latest off-road for that one person who decides to. Case in point is the LX 570. Lexus’ variant of the Toyota Land Cruiser has been updated inside and out to try and draw buyers away from the usual suspects in the class.
      For 2016, Lexus has softened the LX’s boxy-shape with some rounded edges and more imposing fenders. The front grille has grown in size to match other Lexus vehicles, though to our eyes it looks more like the head from a Cylon in the 1980’s Battlestar Galactica tv show. The rear features new taillights and a reshaped tailgate. The interior has somehow become more opulent since the last LX we drove. A new dash design features real wood trim and more soft-touch materials. Our tester featured leather upholstery that can be described as red-orange. At first, I thought it was a bit much. But over the week I grew to like the color as it adds some personality. Sitting in either the front or second-row seats of the LX is a pleasant experience. There is plenty of head and legroom for both rows, along with heat. Front seats also get ventilation as standard. The third-row seat is a bit of joke. Getting back there in the first place is quite difficult due to the small gap when you move the second-row forward. Once back there, you find legroom is almost negligible. Finally, the way the third row folds up by side walls and not into the floor hampers cargo space - only offering 41 cubic feet. Lexus’ Remote Touch interface has arrived in the LX this year with a gargantuan 12.3-inch screen sitting on top of the dash. On the plus side, the screen is vibrant and easy to read. The negative is the remote touch controller as you’ll find yourself choosing the wrong function because the controller is very sensitive to inputs. Power comes from 5.7L V8 with 383 horsepower and 403 pound-feet of torque. This is paired with an eight-speed automatic and full-time four-wheel drive system. On paper, the V8 should move the LX 570 with no issue. But a curb weight of 6,000 pounds negates this. Performance can be described as ho-hum as it takes a few ticks longer to get up to speed. At least the eight-speed automatic transmission is a smooth operator and quick to respond when you stab the throttle. The LX 570 is chock full of clever off-road tech such as crawl control, hill start assist, 360-degree camera system, and multi-terrain select system that optimizes various parts of the powertrain and four-wheel drive system. Sadly, we didn’t get the chance to put any of these to the test. No matter the condition of the road, the LX 570 provides a smooth and relaxing ride. Impressive when you consider the LX is riding on a set of 21-inch wheels. Road and wind noise are kept to very acceptable levels. Lexus added a set of adaptive dampers for the 2016 LX and you can adjust the firmness via a knob in the center console - Comfort, Sport, and Sport+. The dampers do help reduce body roll in corners, giving you a little bit more confidence. Steering is what you would expect in an SUV, light and numb. This makes the LX a bit cumbersome to move in certain places such as a parking lot. Compared to the last LX 570 we drove, the 2016 model has gone up in price. Base price now stands at $88,880 and our as-tested price comes in at $96,905. This one feels a bit a more worth of price tag that Lexus is asking for, but I still think a Cadillac Escalade or Range Rover are slightly better in terms of value. If you’re planning a trip to Death Valley or the Rocky Mountains and want something that can you there and back, along with providing all of the luxuries, look no further than the LX. Otherwise, there are a number of other luxury SUVs that make more sense if you’re planning to stay on the pavement. Year: 2016
      Make: Lexus
      Model: LX 570
      Trim: N/A
      Engine: 5.7L 32-Valve, DOHC Dual VVT-i V8
      Driveline: Eight-Speed Automatic, Full-Time Four-Wheel Drive
      Horsepower @ RPM: 383 @ 5,600
      Torque @ RPM: 403 @ 3,600
      Fuel Economy: City/Highway/Combined - 13/18/15
      Curb Weight: 6,000 lbs
      Location of Manufacture: Aichi, Japn
      Base Price: $88,880
      As Tested Price: $96,905 (Includes $940.00 Destination Charge)
      Options:
      Mark Levinson Audio System - $2,150.00
      Dual-Screen DVD Rear-Seat Entertainment System - $2,005.00
      Luxury Package - $1,190.00
      Heads-Up Display - $900.00
      Cargo Mat, Net, Wheel Locks, & Key Glove - $250.00
      All-Weather Floor Mats - $165.00
      Heated Black Shimamoku Steering Wheel - $150.00
      Wireless Charger - $75.00

      View full article
    • By William Maley
      Most luxury SUVs will never go fully off-road. The closest they’ll ever get is driving down a gravel road. But that doesn’t mean some automakers aren’t filling them with the latest off-road for that one person who decides to. Case in point is the LX 570. Lexus’ variant of the Toyota Land Cruiser has been updated inside and out to try and draw buyers away from the usual suspects in the class.
      For 2016, Lexus has softened the LX’s boxy-shape with some rounded edges and more imposing fenders. The front grille has grown in size to match other Lexus vehicles, though to our eyes it looks more like the head from a Cylon in the 1980’s Battlestar Galactica tv show. The rear features new taillights and a reshaped tailgate. The interior has somehow become more opulent since the last LX we drove. A new dash design features real wood trim and more soft-touch materials. Our tester featured leather upholstery that can be described as red-orange. At first, I thought it was a bit much. But over the week I grew to like the color as it adds some personality. Sitting in either the front or second-row seats of the LX is a pleasant experience. There is plenty of head and legroom for both rows, along with heat. Front seats also get ventilation as standard. The third-row seat is a bit of joke. Getting back there in the first place is quite difficult due to the small gap when you move the second-row forward. Once back there, you find legroom is almost negligible. Finally, the way the third row folds up by side walls and not into the floor hampers cargo space - only offering 41 cubic feet. Lexus’ Remote Touch interface has arrived in the LX this year with a gargantuan 12.3-inch screen sitting on top of the dash. On the plus side, the screen is vibrant and easy to read. The negative is the remote touch controller as you’ll find yourself choosing the wrong function because the controller is very sensitive to inputs. Power comes from 5.7L V8 with 383 horsepower and 403 pound-feet of torque. This is paired with an eight-speed automatic and full-time four-wheel drive system. On paper, the V8 should move the LX 570 with no issue. But a curb weight of 6,000 pounds negates this. Performance can be described as ho-hum as it takes a few ticks longer to get up to speed. At least the eight-speed automatic transmission is a smooth operator and quick to respond when you stab the throttle. The LX 570 is chock full of clever off-road tech such as crawl control, hill start assist, 360-degree camera system, and multi-terrain select system that optimizes various parts of the powertrain and four-wheel drive system. Sadly, we didn’t get the chance to put any of these to the test. No matter the condition of the road, the LX 570 provides a smooth and relaxing ride. Impressive when you consider the LX is riding on a set of 21-inch wheels. Road and wind noise are kept to very acceptable levels. Lexus added a set of adaptive dampers for the 2016 LX and you can adjust the firmness via a knob in the center console - Comfort, Sport, and Sport+. The dampers do help reduce body roll in corners, giving you a little bit more confidence. Steering is what you would expect in an SUV, light and numb. This makes the LX a bit cumbersome to move in certain places such as a parking lot. Compared to the last LX 570 we drove, the 2016 model has gone up in price. Base price now stands at $88,880 and our as-tested price comes in at $96,905. This one feels a bit a more worth of price tag that Lexus is asking for, but I still think a Cadillac Escalade or Range Rover are slightly better in terms of value. If you’re planning a trip to Death Valley or the Rocky Mountains and want something that can you there and back, along with providing all of the luxuries, look no further than the LX. Otherwise, there are a number of other luxury SUVs that make more sense if you’re planning to stay on the pavement. Year: 2016
      Make: Lexus
      Model: LX 570
      Trim: N/A
      Engine: 5.7L 32-Valve, DOHC Dual VVT-i V8
      Driveline: Eight-Speed Automatic, Full-Time Four-Wheel Drive
      Horsepower @ RPM: 383 @ 5,600
      Torque @ RPM: 403 @ 3,600
      Fuel Economy: City/Highway/Combined - 13/18/15
      Curb Weight: 6,000 lbs
      Location of Manufacture: Aichi, Japn
      Base Price: $88,880
      As Tested Price: $96,905 (Includes $940.00 Destination Charge)
      Options:
      Mark Levinson Audio System - $2,150.00
      Dual-Screen DVD Rear-Seat Entertainment System - $2,005.00
      Luxury Package - $1,190.00
      Heads-Up Display - $900.00
      Cargo Mat, Net, Wheel Locks, & Key Glove - $250.00
      All-Weather Floor Mats - $165.00
      Heated Black Shimamoku Steering Wheel - $150.00
      Wireless Charger - $75.00
    • By William Maley
      Hyundai has a major revamp of its crossover lineup on the horizon. Speaking with Automotive News, Hyundai Motor America CEO Dave Zuchowski outlined plans to meet the current demand of crossovers for the U.S.
      Beginning with their current crossover lineup, the Santa Fe and Santa Fe Sport will grow in size and separate from one another. The Santa Fe will grow into an eight-seat crossover, and the Sport will get a name change along with a new design to make it more rugged. The Tuscon will grow as well but will not get a major change in its mission.
      Hyundai will also be introducing a new B-segment crossover in 2018 to compete with the likes of the Honda HR-V, Jeep Renegade, and Mazda CX-3. Further down the road, a subcompact crossover will be introduced.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Hyundai has a major revamp of its crossover lineup on the horizon. Speaking with Automotive News, Hyundai Motor America CEO Dave Zuchowski outlined plans to meet the current demand of crossovers for the U.S.
      Beginning with their current crossover lineup, the Santa Fe and Santa Fe Sport will grow in size and separate from one another. The Santa Fe will grow into an eight-seat crossover, and the Sport will get a name change along with a new design to make it more rugged. The Tuscon will grow as well but will not get a major change in its mission.
      Hyundai will also be introducing a new B-segment crossover in 2018 to compete with the likes of the Honda HR-V, Jeep Renegade, and Mazda CX-3. Further down the road, a subcompact crossover will be introduced.
      Source: Automotive News (Subscription Required)
  • Recent Status Updates

  • Who's Online (See full list)