Automotive News had a chance to speak with Toyota's North America CEO Jim Lentz. During the chat, the topic of Lexus came and Lentz had something interesting items to say about.
First, Lentz said that it would have been wiser to build a three-row crossover first, and not the image coupe RC.
"In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," said Lentz.
The three-row crossover would allow the brand to hold on to the Gen Y crowd as they begin to have families and begin looking for a larger vehicle.
Now Lentz doesn't say the RC is a mistake. The coupe has been doing quite with sales of 4,258 for the year so far - putting it ahead of the LS flagship.
Lentz also makes it clear that Lexus will not be heading downward to compete with the likes of the Audi A3 and Mercedes-Benz CLA, both which start under $30,000.
"In the luxury business, chasing volume is not a good strategy. Luxury cars cost a certain dollar amount for a reason. I don't want to cheapen my cars just to offer a lease that's $20 a month less," said Lentz.
Source: Automotive News (Subscription Required)