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    New Mazdaspeed (or MPS) Models Not Coming Anytime Soon


    • It's going to be awhile before we see a new Mazdaspeed model

    If you were hoping for a Mazdaspeed version of the 3 or 6, we have some bad news. Australian outlet Motoring reports that Mazda has shelved plans for new Mazdaspeed (MPS known elsewhere in the world) models for the time being. Mazda's North American president and CEO Masahiro Moro explained that the company is focused on developing the second-generation of the Skyactive technologies.

     

    “Our research and development department is 100 per cent focussed on delivering SKYACTIV generation two and if we don’t have this we don’t have any other derivatives,” said Moro.

     

    “So let us focus on delivering SKYACTIV generation two, then we are building on that to come up with (performance models)."

     

    Moro said the brand is thinking about the next-generation of their performance vehicles and it won't be like the last Mazdaspeed3.

     

    “As a brand we are trying to elevate again a little bit more, because execution of Mazda MPS or Mazdaspeed 3 or whatever you call it was a little bit – I am not afraid to say it – childish.”

     

    Some Mazda fans might find that assessment harsh. But considering how much torque-steer the Mazdaspeed3 had on offer, we think that it is fair.

     

    So what would a future Mazdaspeed model look like? It would reflect Mazda's ambition of being more mature and upscale.

     

    “Mazda brand has become more mature, more upscale, more sophisticated and we have a new transition of the brand to relate that direction. So if we were to introduce some kind of performance model, that may be different to what we have done in the past,” said Moro.

     

    Source: Motoring

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    Understandable but a bummer as I think the MazdaSpeed would have helped them in the sales department especially with the ricer crowd.

     

    I wonder if the SKYACTIV gen 2 will have hybrids and EV auto's. With all the EV racing going on, they could easily trump others by offering a MazdaSpeed EV with a 200 mile range. This could trump Tesla 3 then.

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    Guest Howie

    Posted

    Understandable but a bummer as I think the MazdaSpeed would have helped them in the sales department especially with the ricer crowd.

     

    I wonder if the SKYACTIV gen 2 will have hybrids and EV auto's. With all the EV racing going on, they could easily trump others by offering a MazdaSpeed EV with a 200 mile range. This could trump Tesla 3 then.

    Mazda doesn't have the volume to finance anything else than the refinement of their already fine but traditional engineering, much less some performance electric car. Actually, their only hybrids (in Japan, no plan to offer them elsewhere) use Toyota's technology, so don't expect anything outside what Toyota offers.

    And the "ricer crowd" is not a large enough market to justify investments that they can't afford in a gas one.

    Unless they find a partner like Toyota for hybrids and spreading the cost of developing the 2/Yaris or with FCA for the MX5/Spider.

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    Lol DFelt making an EV isn't as easy one can think nor is every single EV just going to compete with Tesla.

     

    Are we just going to plug Tesla everywhere just because we think it's possible. No pun intended - but it's quite clear we unwittingly are making the conclusion that Telsa is comparable to well established and successful makes.

     

    And given how Mazda may have some sales issues...

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    Nope not plugging Tesla into everything, but with the EPA pushing MPG, I expect every car company to have Hybrids / EV auto's to compete or they will have to get bought, merge or die.

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