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    Rumorpile: Mercedes-Benz's Range Topping S-Class To Be Named Maybach?


    • Maybach Making A Comeback?

    See if you can follow this logic: Mercedes-Benz creates an ultra-luxury brand called Maybach to compete with the likes of Rolls-Royce and Bentley. The company really doesn't do much with the brand aside from introducing a number of special editions, showing off the Exelero concept, and having Jay-Z and Kayne West cut one up in a music in a music video. After ten years, Mercedes decides to kill of the brand due to lackluster sales. In its place will be a super S-Class wearing the Maybach nameplate?! According to Autoweek, this could happen.

    The new super S-Class could be wearing the Maybach nameplate when it is shown sometime this year. The model will be stretched out a foot and feature such amenities like reclining rear seats and folding tables.

    Still, bringing back a nameplate that failed... is that a good idea? Why not use something like Pullman or Grosser? We'll be keeping an eye on this.

    Source: Autoweek

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    If it is just a trim name like S-Class Maybach, that could work. If they try to replace the S-Class name, that will fail as hard as it did last time.

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    Interesting, I would have to think this will be a Trim package on the S-Class. They need to recover the R&D on those expensive recliner chairs for the back seat. ;)

    :P I am sure the private limo business will continue to buy them.

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    I think Pullman or Grosser is a better name. S600 Maybach sounds dumb, S600 Grosser makes more sense since they already made a 600 Grosser in the past, and that car was pretty much the ultimate in everything in its time.

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    I think Pullman or Grosser is a better name. S600 Maybach sounds dumb, S600 Grosser makes more sense since they already made a 600 Grosser in the past, and that car was pretty much the ultimate in everything in its time.

    The name 'Maybach' seems to have resonance with some segments of the target market, though--hip hop moguls and high-end drug dealers.

    Edited by Cubical-aka-Moltar
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    S600 Maybach might not blow up many skirts here, but compared to being a Grosser which sounds like a kids cartoon with vomit type jokes or Pullman which tends to make me think of trains, I think it is a better marketing potential than either of the other two. I still think that while there is potential for a stretched version of the S600 with ultimate interior, I am not sold on Maybach being the right top of the line package name.

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    Perhaps they can call the extended S-class the Grosser, as that car was originally 215 inches long, and call the 6 door limo the Pullman.

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    ...600 Grosser in the past, and that car was pretty much the ultimate in everything in its time.

    LOL.

    - - - -

    This is marketing fallacy : naming a successful flagship after a just-shuttered failure of a brand.

    No one remembers either 'pullman' or 'grosser', so there's no cache' there, but dfelt is right; the latter is juvenile-sounding name.

    Daimler should just tack another alpha-numeric on it - that seems to resonate well with the typical MB buyer.

    Better yet; skip the marketing millions and just make the s-class better by having whatever left-over features from the maybach under the option list of the S. It needs a shot in the arm anymore.

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    • By William Maley
      This year at the Detroit Auto Show saw Mercedes-Benz introduce the new E-Class sedan and this kicked off a year-long introduction of other E-Class variants such as the wagon and AMG models. Next year at Detroit, Mercedes will finish up the E-Class with the all-new coupe.
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      Mercedes will begin E-Class coupe deliveries to dealers this summer.
      Source: Mercedes-Benz
      Press Release is on Page 2


      December 13, 2016 - Stuttgart
      With its expressive proportions, clear and sensual design and long-distance comfort for four people, the new E-Class Coupe combines the beauty and classic virtues of a grand tourer with state-of-the-art technology. It also offers the intelligence of the E-Class family with full smartphone integration, a widescreen cockpit and the latest driver assistance systems. A powerful engine and comfortable suspensions with selective damping guarantee a sporty and agile driving experience.
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      View full article
    • By William Maley
      This year at the Detroit Auto Show saw Mercedes-Benz introduce the new E-Class sedan and this kicked off a year-long introduction of other E-Class variants such as the wagon and AMG models. Next year at Detroit, Mercedes will finish up the E-Class with the all-new coupe.
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      December 13, 2016 - Stuttgart
      With its expressive proportions, clear and sensual design and long-distance comfort for four people, the new E-Class Coupe combines the beauty and classic virtues of a grand tourer with state-of-the-art technology. It also offers the intelligence of the E-Class family with full smartphone integration, a widescreen cockpit and the latest driver assistance systems. A powerful engine and comfortable suspensions with selective damping guarantee a sporty and agile driving experience.
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      Thanks to innovative crystal optics, the taillamps also have a brilliant stardust appearance similar to the glow of a jet engine.
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      Diversity to suit every taste
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      Exterior dimensions
       
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      193.8
      190.0
      185.2
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      Vehicle width (in)
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      73.2
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      Vehicle height (in)
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      Performance with high-tech
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      The U.S. E-Class Coupe model line-up at a glance:
       
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      Number of cylinders/ arrangement
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      2,996
      2,996
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      130*
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      AIR BODY CONTROL suspension
      Alternatively, the new E-Class Coupe can be equipped with multi-chamber air suspension, including all-round roll/pitch/heave stabilization. Advantages of this system: three chambers of different sizes in the spring struts of the rear axle and two in the spring struts of the front axle make it possible to control the hardness of the suspension in three stages. In this way, the occupants enjoy a soft basic suspension, along with the secure feeling of good handling stability at higher speeds.
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      Access is straightforward - registered mbrace subscribers can call up the Concierge Service either via the iCall button in the vehicle or on the Mercedes me app. The personal assistant takes care of everything else.
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      Source: Automotive News (Subscription Required) 

      View full article
    • By William Maley
      Automakers go to great lengths to avoid being hit with the 25 percent chicken tax when they import trucks or vans into the U.S. Mercedes-Benz takes the cake for the most absurd method.
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      "I really couldn't believe it. To build up and tear down, that's really something that hurts me, personally. And the costs!" said Volker Mornhinweg, worldwide head of Mercedes-Benz Vans.
      Mornhinweg first learned about this back in 2010 and like us, found himself wondering 'WHY?!' Thankfully, Mornhinweg began working on making this process not seem like Rube Goldberg machine which will fully culminate with a new assembly plant in South Carolina that will be tasked with building the next-generation Sprinter, most likely in 2018.
      Source: Automotive News (Subscription Required) 
    • By William Maley
      Mercedes-Benz Reports November Sales Of 30,363 Units, Up 1.1%
      ATLANTA, Dec. 1, 2016 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported November sales of 30,363 vehicles, increasing 1.1% from the 30,043 vehicles sold during the same month last year. Mercedes-Benz Vans also reported November sales with 2,564 units, and smart reported 563 units, bringing MBUSA grand total to 33,490 vehicles for the month. On a year-to-date basis, Mercedes-Benz retails totaled 308,226. Adding year-to-date-sales of 30,444 for Vans and 5,025 for smart, MBUSA posted a grand total of 343,695 units in November, increasing 0.6% from the previous year.
      "As we begin the last month of 2016, November momentum positions us for a strong close to the year," said Dietmar Exler, president and CEO of MBUSA.
      Mercedes-Benz volume leaders in November included the C-Class, GLE and E-Class (including the CLS) model lines. The C-Class took the lead at 7,261, followed by the GLE at 4,694. The E-Class, rounded out the top three with 4,642 units sold.
      Mercedes-AMG high-performance models sold 2,590 units in November, with a total of 20,135  units sold year-to-date (up 37.4%).
      Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded sales of 10,091 vehicles in November, an increase of 7.1% from last year (9,422). On a year-to-date basis, MBCPO sold 112,347 vehicles, an increase of 3.3%.
      MERCEDES-BENZ USA 
      Sales -- November 2016
      Mercedes-Benz
      Passenger Vehicles
      Nov-16
      Nov-15
      Monthly %
      YTD 2016
      YTD 2015
      Yearly %
                    B-CLASS
      52
      41
      26.8%
      578
      1,809
      -68.0%
                    CLA
      2,070
      2,611
      -20.7%
      23,916
      27,731
      -13.8%
                    C-CLASS
      7,261
      7,239
      0.3%
      69,822
      79,057
      -11.7%
                    E-CLASS/CLS
      4,642
      5,205
      -10.8%
      46,045
      50,308
      -8.5%
                    S-CLASS
      1,475
      1,856
      -20.5%
      17,309
      19,825
      -12.7%
                    SLC/SLK
      270
      239
      13.0%
      3,067
      3,892
      -21.2%
                    SL
      273
      296
      -7.8%
      3,418
      3,680
      -7.1%
                    AMG GT
      89
      118
      -24.6%
      1,128
      1,115
      1.2%
                    *SLS AMG
      0
      1
      -
      1
      29
      -
                    GLA
      2,227
      2,721
      -18.2%
      22,194
      23,393
      -5.1%
                    GLC/GLK
      3,876
      1,216
      218.8%
      43,854
      23,536
      86.3%
                    GLE/M-CLASS
      4,694
      5,250
      -10.6%
      46,217
      46,577
      -0.8%
                    GL/GLS
      3,108
      2,916
      6.6%
      27,180
      24,858
      9.3%
                    G-CLASS 
      326
      334
      -2.4%
      3,497
      3,075
      13.7%
                    TOTAL
      30,363
      30,043
      1.1%
      308,226
      308,885
      -0.2%
                    Vans1
      2,564
      2,770
      -7.4%
      30,444
      25,843
      17.8%
                    smart
      563
      662
      -15.0%
      5,025
      6,815
      -26.3%
                    MBUSA
      Combined Total
      Nov-16
      Nov-15
      Monthly %
      YTD 2016
      YTD 2015
      Yearly %
                    GRAND TOTAL
      33,490
      33,475
      0.0%
      343,695
      341,543
      0.6%

      1Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

      *out of production
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