Jump to content
  • William Maley
    William Maley

    Mini May Allow Their Stand Alone Dealers To Move In with BMW

      But not every Mini dealer has a BMW dealer

    Mini has been struggling in the U.S. for the past few as more consumers shun small cars. The brand which expected annual sales to total 100,000 vehicles by 2017, peaked at about 66,500 models in 2013 according to Automotive News. Sales through the first ten months of the years have totaled 37,359. This isn't good news for the 127 standalone Mini dealers in the U.S. as it makes it tough for owners to justify the investment. In 2016, 45 percent of Mini dealers reported being unprofitable. A year later, that number rose to 54 percent.

    "As a dealer and a manufacturer you have a vision of where the brand is going, and you have to prepare for it. In this case, the vision now isn't what it was when some of these stores were built," explained Jason Willis, a member of the Mini National Dealer Council and general manager of fixed operations at Willis Auto Campus in Des Moines, Iowa.

    Mini's parent company, BMW is considering various options to help improve profitability. One of the options on the table is allowing dealers to integrate Mini into their BMW stores. To make sure the brands stand apart, Mini is looking into having a separate showroom with dedicated employees for sales and service.

    "We've given a lot of flexibility for the dealers to present ideas. This is to help make sure that, until our next wave of product, and the market becomes more favorable, our dealers each remain a strong and going concern," said Thomas Felbermair, vice president of Mini Region Americas.

    But there comes an issue with this idea. Mini has 31 dealers that don't have a BMW dealership that they can integrate into. A spokesman for Mini said they "are looking at additional forms of support for stores that remain fully exclusive," but didn't expand into how they plan on doing that.

    Source: Automotive News (Subscription Required)



    User Feedback

    Recommended Comments

    57 minutes ago, riviera74 said:

    No need to have Mini in the USA.  It belongs in Europe.  Nobody here likes small cars.

    Let me correct that for you, a very small select group of people like mini. The majority of Americans want something much bigger.

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By Drew Dowdell
      Dec. 2019    Dec. 2018           %

      i3                                                          214               356       40.0%

      i8                                                            51                 97      -47.4%

      2 Series                                               765               718          6.5%

      3 Series                                            5,245            3,184        64.7%

      4 Series                                               891            1,916      -53.5%

      5 Series                                            2,733            4,756      -42.5%

      6 Series                                                    8               330      -97.6%

      7 Series                                               763               983      -22.4%

      8 Series                                            1,066               223     378.0% Z4                                                         233                   0         0.0% X1                                                     1,788            3,411      -47.6% X2                                                     1,093            1,454      -24.8% BMW passenger cars                  14,850          17,428      -14.8%

      YTD Dec. 2019  YTD Dec. 2018          %

      4,854                    6,117         -20.6%

      1,102                       772          42.7%

      8,015                    9,208         -13.0%

      47,827                 44,578             7.3%

      18,621                 31,379         -40.7%

      38,709                 43,937         -11.9%

      1,139                    3,762         -69.7%

      8,823                    8,271             6.7%

      4,410                       223      1877.6%

      2,941                           4  73425.0%

      17,815                 29,060         -38.7%

      11,293                 16,154         -30.1%

      -14.4%

      X3                                                     8,090            8,511        -4.9% X4                                                     1,333               612     117.8% X5                                                     7,757            7,323          5.9% X6                                                        557               483       15.3% X7                                                     3,159                   0         0.0% BMW light trucks                          20,896          16,929        23.4%

      70,110                 61,351          14.3%

      8,758                   4,323        102.6%

      54,595                 45,013          21.3%

      4,240                   6,862         -38.2%

      21,574                           0            0.0%

      159,277               117,549          35.5%

      BMW brand                                      35,746            34,357           4.0%

      324,826               311,014            4.4%

      Cooper /S Hardtop 2 Door                  594               760      -21.8%

      Cooper /S Hardtop 4 Door                  450               448          0.4% Cooper /S Convertible                         247               134       84.3% Cooper /S Clubman                             323               277       16.6% Countryman                                         696            1,178      -40.9% MINI brand                                       2,310            2,797      -17.4%

      8,462                    9,950         -15.0%

      6,065                    6,450           -6.0%

      4,031                    5,334         -24.4%

      3,565                    4,385         -18.7%

      13,969                 17,565         -20.5%

      36,092                 43,684         -17.4%

      TOTAL BMW of North

      America, LLC                                  38,056            37,154           2.4%

       

      360,918               354,698            1.8%

  • Posts

  • Social Stream

  • Today's Birthdays

    1. Carguy
      Carguy
      (50 years old)
    2. Elitedragon27
      Elitedragon27
      (33 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...