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  • William Maley
    William Maley

    Some Mini Models Might Not Return For A Second Act

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    By William Maley

    Staff Writer - CheersandGears.com

    April 4, 2013

    Jim McDowell, vice president of Mini USA told Edmunds that Mini's lineup could be experiencing a shake-up.

    "When we start to replace models, I think you will see that we won't replace every model exactly," McDowell said.

    Currently, Mini has seven models on sale: Cooper Hardtop, Convertible, Coupe, Roadster, Clubman, Paceman, and Countryman. Two of those models, the Countryman and Cooper Hardtop make up account for about 75 percent of Mini sales.

    "When I joined Mini, we knew that we would have two models. Ultimately, we (now) have seven. We are starting the next generation a year from now. We know that we will have a pretty broad lineup. You may actually put your chess pieces on the board differently if you know that you can have seven," said McDowell.

    Source: Edmunds

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    I agree that some of there models are not worthwhile, to me it seems more of a packaging than a model and they could probably offer the same features in fewer models and have better profitability. It will be interesting to see their lineup in a year.

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    I've never seen a Mini Coupe or Roadster outside of an auto show.

    It probably doesn't help that the prices of the vehicles are eye-poppingly high. $32K for a base Coupe? Get outta here.

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    I've recently started seeing a Coupe on my daily commute...I just don't get the appeal...

    Don't like it either. The roadster is neat though.

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    Ironically, the day after I posted that, I saw my first roadster...top was up, and I wasn't impressed, but pics of it with the top down look good...

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