The past few years has seen Nissan expanding their lineup of NISMO performance models around the world. But that isn't enough as Nissan plans on expanding NISMO into more markets.
To that end, the company announced a new unit called the NISMO Cars Business Unit. This will be part of Autech Japan, Inc - a Nissan group company that convert vehicles for disabled drivers and tunes performance vehicles. Nissan hopes that the new unit combined with the efforts Nissan Motorsports International Co., Ltd. and other group companies can deliver more NISMO products in a shorter timeframe.
"As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars. With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever," said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International.
Nissan doesn't make any mention of what models are under consideration for the NISMO treatment. Currently, Nissan sells NISMO versions of the 370Z, GT-R, Juke, and Sentra in the U.S.
Press Release is on Page 2
Nissan sets up new unit to boost NISMO road car business
- More high-performance models to be rolled out globally
YOKOHAMA, Japan – Nissan Motor Co., Ltd. has set up a new unit to expand its NISMO road car business by making a greater range of models available to customers in more markets.
The NISMO Cars Business Department is part of Autech Japan, Inc., a Nissan group company that makes converted vehicles. Using talent from Nissan, Autech, Nissan Motorsports International Co., Ltd. and other group companies, it will plan and develop more appealing products in a shorter time.
Nissan plans to expand the range of NISMO road cars to new segments, market them more globally and boost the lineup in existing markets, including Japan, North America, Europe and the Middle East. This will help increase sales of NISMO cars, which are now about 15,000 units a year.
Nissan introduced the NISMO brand to its mainstream model lineup in 2013 to bring customers more innovations and excitement. Featuring performance and styling developed through NISMO's motorsports activities, the cars offer a sporty driving experience combined with Nissan's quality, reliability and durability.
NISMO road cars introduced so far include the GT-R, 370Z, JUKE and Sentra in the U.S. – plus the Note and Patrol in markets outside the U.S.
"As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars," said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International. "With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever."
The new business unit will also work with Nissan Motorsports International on marketing. This includes showing NISMO road cars at Nissan dealerships and showrooms and holding events and activities for NISMO car owners.