Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    GM Announces A $5.2 Billion Investment Into Opel


    By William Maley

    Staff Writer - CheersandGears.com

    April 11, 2013

    Yesterday, General Motors announced a $5.2 billion investment for Opel between now and 2016. This is part of a larger effort to nurture Opel back into health.

    “As a global automotive company, GM needs a strong presence in Europe – both in design and development as in manufacturing and sales. Opel is key to our success and enjoys the full support of its parent company,” said General Motors CEO Dan Akerson in a statement.

    This investment will will help support new models and help the brand back on track for its 10-year plan, called DRIVE! 2022, which hopes to bring it back into the black.

    Opel needs all the help it can get. The brand saw $1.8 billion last year, continuing a streak of losses that goes back to 1999.

    Source: General Motors, Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected]or you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    GM to Invest 4 Billion Euros in Opel's Future through 2016

    • GM Board of Directors makes clear commitment to Opel
    • GM CEO Dan Akerson: "Opel has GM's full support"
    • Confirmation of "DRIVE!2022" plan for future
    • Piece of Berlin Wall as symbol of solidarity

    Rüsselsheim. The General Motors (GM) Board of Directors used its meeting in Rüsselsheim to underscore its commitment to Opel and Germany. This commitment was also manifested in the approval of a comprehensive investment program: GM will invest 4 billion euros in Germany and Europe through 2016. "As a global automotive company GM needs a strong presence in Europe – in terms of design and development as well as manufacturing and sales," said Dan Akerson, Chairman and CEO of GM, at a press briefing at Adam Opel Haus. "Opel is a key to our success and enjoys its parent company's full support."

    The Board of Directors chose Germany for a regularly scheduled meeting to get first-hand information on the progress on its 10-year strategy DRIVE!2022 and the challenging European automotive environment. The Board also used this opportunity to meet with economists, unionists and politicians.

    In addition to Akerson, Opel CEO Dr. Karl-Thomas Neumann, Supervisory Board Chairman Steve Girsky and Works Council Chairman Dr. Wolfgang Schäfer-Klug also spoke at today's press conference in Rüsselsheim. The Board of Directors welcomed the guests of honor Minister President of Hesse Volker Bouffier, the American Ambassador Phil Murphy as well as Rüsselsheim Mayor Patrick Burghardt, who brought the city's Guest Book for the visitors to sign.

    Dr. Karl-Thomas Neumann, CEO of Adam Opel AG, emphasized that it is a great honor for Opel to be able to host the GM Board: "This Board has once again made very clear that our 10-year plan DRIVE!2022, that foresees our return to profitability by the middle of the decade, has our parent company's complete support." A large part of the investments are going into the Opel model offensive. Through 2016, Opel will introduce 23 new models and 13 new powertrains.

    Opel Supervisory Board Chairman Steve Girsky said, "The Board of Directors is here to underline its solidarity and support. Opel has been part of GM since 1929 and is today more than ever a decisive element for the entire company's innovative power. This partnership is stronger than it has ever been."

    Following the press briefing Dan Akerson revealed a piece of the Berlin Wall that belongs to Opel and will be placed in front of the Adam Opel Haus on Friedrich-Lutzmann-Ring. "This piece of the wall is a symbol of our corporate culture," said CEO Dr. Karl-Thomas Neumann. "The symbol should remind everyone that we overcome any walls in our heads and those between different cultures and that we are now starting a new chapter in the history of Opel."

    User Feedback

    Recommended Comments

    14yrs of losses, when do you just say enough of the Union Bleeding a company to death and start clean?

    I think with 5.2 Billion, you could Kill off Opel and go full force on a Chevy/Buick/Cadillac approach and have factories in non union areas.

    Link to comment
    Share on other sites

    There are no non-union areas in Western Europe, and Buick would be hard to establish here. Continuing to merge the Opel and Buick core lineup (keeping specific models to cater to unique tastes) is the way to go product-wise. Structure-wise I think it's time Opel is fully assimilated into what GM Europe should be, i.e. the European arm of GM and not a brand going its own way.

    Link to comment
    Share on other sites

    also... this $5 billion needs to go to the sales channels... NOT manufacturing. GM could build the best vehicles in the world at the best prices available and it wouldn't matter because they are trying to sell them out of the back of an Exxon station.

    Link to comment
    Share on other sites

    Anyone else see very dark clouds on the horizon?

    Right over the bottomless pit?

    Centered in a wasteland?

    Just askin'.

    Yes, Yes and Hell Yes, respectively. Europe, unlike the USA, is at best heading towards a depression and at worst stagflation. Maybe both, who knows? If I were GM, I would ditch Europe, let the continent implode economically (and the Euro die) and then buy when there is blood on the streets. Europe has far too many problems, especially given that the car market is essentially dying over there.

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • There are things I really like about this EV Minivan like the AWD and the customizable seating features. Not sure about the big screen TV for the second and third row. Clearly the back end of the Minivan is polarizing, but they optimized it for the ability to put things in and easy take out when hauling stuff. Gotta love the 434 miles of range. Depending on Price, I think this will do very well here in the U.S. for Families and those wanting space with easy access.
    • An interesting take on the Minivan segment by Mercedes-Benz as the VLE is much like any other name of Mercedes autos with the VLE not actually standing for anything but implied by the auto company as V - Van, L - Luxury, E - Electric drive train. MPV being Multi-Purpose Vehicle and with that we introduce you to the 2027 Mercedes-Benz VLE MPV electric van. Mercedes says this blends limousine-like ride comfort with refined MPV versatility. The VLE MPV has Mercedes ALL-NEW 800V technology and high-performance charging along with their latest MB.OS or Mercedes-Benz Operating System — the same AI-powered platform debuting in the 2027 Mercedes-Benz S-Class. 10 Reasons the VLE Redefines Luxury Travel Mercedes has stated that the VLE redefines grand limousine travel with the following 10 Reasons: Innovative aesthetics that captivate: The new VLE embodies a completely new design with a low, streamlined silhouette and iconic aesthetics resulting in outstanding aerodynamics, with a drag coefficient of just 0.25. Highly flexible seating for up to eight people – manual Roll & Go or remote "seat ballet": The manually operated seats feature four integrated wheels and can be effortlessly moved back and forth, locked in any position, or easily removed and rolled into the garage. The electrically adjustable seats expand flexibility even further allowing repositioning via app and head unit, almost like choreographing a ballet (Remote Variable Rear Space). Newly developed seats – choose your style and comfort level: The new mechanical and electrical individual seats and benches can be configured in multiple different ways. The highlight of the three seat types is an electric Grand Comfort Seat with an additional pillow, wireless charging, lumbar support, massage function and calf support. Unparalleled MBUX rear space experience – turn every journey into an immersive adventure: Hidden in the headliner above the front seats is a retractable, 31.3-inch panoramic screen with 8K resolution, split-screen function and an eight-megapixel camera – perfect for enjoying a movie, music videos, and games or for joining business video conferences. Superior ride – agile and comfortable like a true premium limousine: AIRMATIC air suspension with 1.5 inches of level control makes every journey a remarkably serene experience. And with seven-degree rear-axle steering, the VLE is exceptionally agile and achieves an impressive turning circle of just 35.75 feet More than 434 miles (700 kilometers WLTP2 range) – long-distance comfort without range anxiety: On long journeys the VLE can be recharged for a range of up to 220 miles (355 kilometers WLTP) within just 15 minutes, thanks to 800-volt technology and a new battery with a usable energy content of 115 kWh. Extraordinary interior experience – Sky View panoramic roof: The impressive glass roof conveys a remarkable sense of space, freedom and tranquility. Surround ambient lighting invites the passengers to sit back and unwind. An electric sunblind protects against excessive sunlight. Top-notch digital intelligence – the VLE makes your driving experience smarter and personalized: Thanks to the AI-powered Mercedes-Benz Operating System (MB.OS), the VLE features the latest MBUX with intuitive and personal control. It also features the MBUX Virtual Assistant, which uses multi-agent generative AI and understands complex conversations with memory, responding like a friend. Over-the-air updates keep the VLE up to date for years, adding new features without the customer ever having to visit a dealer. Digital cockpit – MBUX Superscreen: Three screens behind a large glass surface: a 10.25-inch driver display, a 14-inch central display, and a 14-inch screen for the front passenger. While the driver benefits from clear, focused information, the front passenger can enjoy a personalized entertainment experience – such as video streaming, gaming or apps. Lane changing and steering made effortless – MB.DRIVE: Distance Assist DISTRONIC and MB.DRIVE ASSIST adds semi-autonomous steering on motorways and a revolutionary Lane Change Assist. Just engage the turn signal and let the grand limousine handle it from there. Key Performance and Convenience Specs With the following 10 reasons above, Mercedes also has what they believe are the numbers in other critical places to drive interest in people buying their Minivan: 4MATIC all-wheel drive with 409 HP or 305 kW HANDS-FREE sliding rear doors on both sides with fully retractable windows Three climate control systems keeping each zone comfortable be it 15 degrees below zero in north countries to 100 plus degrees in places like Dubai Customizable seating interior Google Maps AI Navigation The navigation system on the VLE is based on Google maps with the first integration of Google Cloud's New Automotive AI Agent for complete in-vehicle conversation services with Google Maps. Mercedes-Benz does not state if Android Auto or Apple Carplay will be supported or not, but with the new codeveloped Google Maps Cloud based Automotive AI Agent system, I have a feeling no. Check out the 2027 Mercedes-Benz VLE MPV photo gallery for a wide range of pictures that cover the various options on the interior to the exterior. More customizable than current Minivans on sale today. More details will be released closer to launch in the U.S. marketplace. Mercedes-Benz's electric vehicle push has come a long way since the 2020 EQC kicked off their electric dream. View full article
    • Yes.  And to think that that was done with very simple engines with four speed transaxles makes it even more impressive.  Those 3400, 3500, and 3800 V6s what have been considered somewhat complex when compared to a 231 c.i. V6 with a two barrel carburetor, and even more complex compared to a 250 c.i. L6 with a one barrel carburetor that they put into some hefty GM cars coinciding with the arrival of the catalytic converter. 
    • Tall overdrive gear and good torque at low RPM.  Even the 3800 powered Bonnevilles and LeSabres could manage 30+ mpg highway fairly effortlessly. 
    • I've gone down the rabbit hole one a couple private equities and what all they own and some of them are meeesssssyyyyyy. 
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search