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    William Maley

    Don't Expect A Midsize Truck From Ram

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      Ram's Brand Boss Can't Make A Case For A Midsize Ram Truck

    You would think that with the introduction of the Chevrolet Colorado/GMC Terrain and refreshed Toyota Tacoma, the likes of Ford and Ram would be getting in the midsize truck action. But Ram boss Bob Hegbloom can't make it work for the brand. The problem according to Automotive News is the price of higher fuel economy.

    Hegbloom explained that back in the heyday of midsize trucks - the 1980's - consumers bought them because they were considerably smaller, less expensive, and boasted impressive fuel economy. Although midsize trucks had less capability than their full-size compatriots, consumers didn't mind.

    "When you look at those four factors, that's truly what a midsize pickup customer is looking for. I've been able to develop a strategy to come up with three of the four -- and even with what's out there on the market today, I haven't seen anyone who can deliver on all four," said Hegbloom.

    To Hegbloom, a midsize truck from Ram would have to achieve 35 MPG on the highway. The Ram 1500 EcoDiesel can achieve 29 MPG on the highway.

    "If full-size now is pushing 30 [mpg], you're going to expect a midsize to be at least at 35. You're also going to expect it to be significantly less expensive. But to bring the technology in to deliver on 35 mpg, then you're going to raise the price," said Hegbloom.

    Source: Automotive News (Subscription Required)

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    This is where the Compact pickup truck could excel. Forget the mid size and build a true compact pickup truck.

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    It's not just about fuel economy.  Some people just don't want to wheel around a full size truck no matter how great the fuel economy is... it is simply too much vehicle for them to handle. 

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    I don't want/need a midsize truck. I have owned a '95 Chevy S10 and an '80 Dodge D50.  I just need 4 cylinders and a 6 foot bed. For me anything more is overkill.

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    Why RAM hasn't come out with a small pickup based on the FIAT 'Small-Wide' (and its 4x4 derivative (Jeep Renegade)) platform is beyond me. That'd be a perfect base to build a pickup for urban/suburban use, and would likely hit the fuel economy targets that RAM needs. 

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    Why RAM hasn't come out with a small pickup based on the FIAT 'Small-Wide' (and its 4x4 derivative (Jeep Renegade)) platform is beyond me. That'd be a perfect base to build a pickup for urban/suburban use, and would likely hit the fuel economy targets that RAM needs. 

     

    A Renegade EXT would be killar!

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    Sucky Photo shop that I am, wish I could figure out how people keep the background and edit the car but this is what I think the standard cab would look like for a Jeep Renegade Truckpost-12-0-24912400-1428437835_thumb.jpg

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    It's too bad they haven't built the Wrangler based pickup like the concept from a few years ago..that was cool and stylish.

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    :roflmao: Thanks Ocn for the laugh. I agree it would be wicked if it did happen for a compact pickup that City and Suburban peeps would love with High Gas mileage.

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    It's too bad they haven't built the Wrangler based pickup like the concept from a few years ago..that was cool and stylish.

     

    That may be the biggest single reason Ram won't get one.... they are serious about bringing a Wrangler pickup in the next generation. 

     

    .... all of the BS about fuel economy is just that.... bs.  GM sold over 9,000 of their new pickups in February with no decrease in sales of Silverado or Sierra.... and no decrease in sales of the Tacoma (up 13%)  or Frontier (up 5.4%).  The GM twins came out of no-where and are now outselling the Tundra and Frontier even though both of those models are still posting increasing sales. 

     

    The mid-size truck market is growing and Ram ignores it at their own peril. 

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    I think everyone is watching GM still.  There have been small Ram truck mules spotted, but they are still denying it.  GM built such a fantastic midsizer they really raised the bar.  i own 2 3rd gen Dakota regular cabs and find the size perfect for me. 

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    I think everyone is watching GM still.  There have been small Ram truck mules spotted, but they are still denying it.  GM built such a fantastic midsizer they really raised the bar.  i own 2 3rd gen Dakota regular cabs and find the size perfect for me. 

     

    I don't know how much longer FCA can sit it out and watch.  Wentzville workers just got their lunch break slashed  just so GM could squeeze out an extra 3,500 trucks a year and adding 1,000 flex workers to get another 2,000 trucks a month. 

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    the big question is, how big of a market is out there?  I think there are buyers left, but the reason the midsize truck world died in the first place was because of lack of sales.  I do think GM needs to up production BIG TIME, especially when the diesel comes out.  I have driven a new Z71 and it was amazing and IMHO sets a new standard. 

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    The reason the mid-size truck market died is because the products were left to rot on the vine. That's why there were no sales. GM is proving the existence of a market now with worthy products.

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    Would be cool if FCA were to make a pickup trucklet out of the Renegade... but then GMC would need to dust off the Granite CUV and pickup and put them into production.  Not a bad thing, imo!

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    The reason the mid-size truck market died is because the products were left to rot on the vine. That's why there were no sales. GM is proving the existence of a market now with worthy products.

    Not exactly, a lot had to do with price.  At the time the difference between a midsize and fullsize was very small.  that could easily change now since fullsize trucks have gotten ridiculously expensive, that is where they have to be careful.  IMHO, if we see a midsize truck from FCA it will be a Jeep wrangler based truck or a shared platform between ram an Jeep. 

     

    the interesting thing, they can do thise.  underneath the skin the 2WD and 4x4  3rd gen Dakotas were totally different trucks.  they could do the same for a Ram and Jeep truck.

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    To Hegbloom, a midsize truck from Ram would have to achieve 35 MPG on the highway. The Ram 1500 EcoDiesel can achieve 29 MPG on the highway.

    "If full-size now is pushing 30 [mpg], you're going to expect a midsize to be at least at 35. You're also going to expect it to be significantly less expensive. But to bring the technology in to deliver on 35 mpg, then you're going to raise the price," said Hegbloom.

     

    That is such an incredibly weak excuse, GM's midsize twins are a big win in the truck market. It's clear that a less expensive, smaller, more efficient truck has a solid consumer base. They wont build a midsize truck because it can't match the ecodiesel? Come on. We all know the real reason is that their resources are stretched thin right now. Ram as a brand needs another consumer product.

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    The reason the mid-size truck market died is because the products were left to rot on the vine. That's why there were no sales. GM is proving the existence of a market now with worthy products.

    Not exactly, a lot had to do with price.  At the time the difference between a midsize and fullsize was very small.  that could easily change now since fullsize trucks have gotten ridiculously expensive, that is where they have to be careful.  IMHO, if we see a midsize truck from FCA it will be a Jeep wrangler based truck or a shared platform between ram an Jeep. 

     

    the interesting thing, they can do thise.  underneath the skin the 2WD and 4x4  3rd gen Dakotas were totally different trucks.  they could do the same for a Ram and Jeep truck.

    I'm not buying (ahem) the pricing argument. Based on what I see up here a loaded Canyon/Colorado up here rings in about the same as a reasonably-equipped half-ton.

    I think the production bottleneck Mopar is now facing as far as its trucks go is also a bit of a factor. Ram production is now maxed out, and I don't know how much flexibility Toledo would have to build a Wrangler-based pickup.

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    Ram would do well to ignore the mid size market and go with compact. The compact market is just waiting to explode with solid high mileage trucks.

     

    Perfect example is the Chevy Luv / Isuzu Pup trucks with diesel and they did outstanding on gas mileage and met most suburban and inner city owners needs.

     

    Not everything needs to be Crewcab size. I truly believe they could rule the compact market by taking the Cherokee platform or the Wrangler and build a compact truck that would be very successful. Ford left their compact ranger to rot and yet still sold a ton of them showing a market for a compact truck does exist.

     

    America could get their butts kicked if China brings in a cheap Compact truck that does what most inner city and suburban people want. bed capacity of 1000lbs, towing of 2000lbs and no more. 

     

    1982 Chevy Luv Diesel was 30 City/ 36 highway. http://www.aboutautomobile.com/Fuel/1982/Chevrolet/LUV

     

    Just think how a compact truck with a modern diesel or CNG engine would rock in the High 30's low 40's or better.

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    The reason the mid-size truck market died is because the products were left to rot on the vine. That's why there were no sales. GM is proving the existence of a market now with worthy products.

    Not exactly, a lot had to do with price.  At the time the difference between a midsize and fullsize was very small.  that could easily change now since fullsize trucks have gotten ridiculously expensive, that is where they have to be careful.  IMHO, if we see a midsize truck from FCA it will be a Jeep wrangler based truck or a shared platform between ram an Jeep. 

     

    the interesting thing, they can do thise.  underneath the skin the 2WD and 4x4  3rd gen Dakotas were totally different trucks.  they could do the same for a Ram and Jeep truck.

    I'm not buying (ahem) the pricing argument. Based on what I see up here a loaded Canyon/Colorado up here rings in about the same as a reasonably-equipped half-ton.

    I think the production bottleneck Mopar is now facing as far as its trucks go is also a bit of a factor. Ram production is now maxed out, and I don't know how much flexibility Toledo would have to build a Wrangler-based pickup.

     

    No, I was talking about the last gen Dakota, etc.  The Colorado really is a bargain and I was actually surprised at the amount of equipment the 34k Colorado I drove had.  And yes, prodcution could be the hickup.  Did they ever actually explain that discuised midsize mule spotted a few weeks ago?

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    The GM trucks aren't selling on price, they are selling on smaller size.  There are plenty of people who would like to have a truck but don't want to wheel around the behemoths the 1/2-ton models have become. 

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    The GM trucks aren't selling on price, they are selling on smaller size.  There are plenty of people who would like to have a truck but don't want to wheel around the behemoths the 1/2-ton models have become. 

    I believe it is selling on both aspects.  If it was a crappy truck, it wouldn't sell despite price and size.  i loved the Z71 I rove and it had basically everything I would want plus some.

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    The GM trucks aren't selling on price, they are selling on smaller size.  There are plenty of people who would like to have a truck but don't want to wheel around the behemoths the 1/2-ton models have become. 

    I believe it is selling on both aspects.  If it was a crappy truck, it wouldn't sell despite price and size.  i loved the Z71 I rove and it had basically everything I would want plus some.

     

     

    Well... no... I feel that the GM trucks are rather expensive for their size.  As some have pointed out, full-size trucks aren't much more expensive.  The GMers are selling in-spite of their price... not because they are cheap. 

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    The GM trucks aren't selling on price, they are selling on smaller size.  There are plenty of people who would like to have a truck but don't want to wheel around the behemoths the 1/2-ton models have become. 

    I believe it is selling on both aspects.  If it was a crappy truck, it wouldn't sell despite price and size.  i loved the Z71 I rove and it had basically everything I would want plus some.

     

     

    Well... no... I feel that the GM trucks are rather expensive for their size.  As some have pointed out, full-size trucks aren't much more expensive.  The GMers are selling in-spite of their price... not because they are cheap. 

     

    I still disagree.  The Colorado i drove was an extended cab Z71, it had all the power stuff, my-link, backup camera, tow package, locking rear, a few dealer add-ons (bright exhaust tip, yadded, yadda), and it still was only 34k.  price a silverado out with all this truck had and i would bet you are 10k more in price.  Heck, i have priced out a minimal options regular cab Z71 and sticker was over 40k and it didn't have everything the Colorado had.   I used to think they were overpriced myself, but GM has reall stuffed a LOT of content for the price in these trucks.  Another thing besides price and size is that these are such sublime driving trucks.  Super smooth, excellent ride, beautiful interior, etc, etc.  As I said, they have raised the bar. 

     

    Anyways, back to the topic at hand.  If FCA does a midsize, they have to do the Wrangler based pickup.  There are people just salivating at this thing, especially paired with the Ecodiesel.  they can make a Dakota off the same platform with more traditional styling and higher focus on the on-road portion of things. 

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      In China, the third plant of Dongfeng Honda became newly operational, and this put us in a position where we can definitely accommodate market demand in China. We believe that this progress we made paved the way for the optimization of our global production capacity.
      From here onward, we think it is important to increase our competitiveness by increasing the efficiency of our production system in North America.
      For our business in North America, while keeping pace with sales expansion, we enhanced our model lineup and established a flexible production system where our plants sometimes produce various models in duplication to accommodate changes in market demand. However, as a result of the pursuit of high flexibility, an increase in the investment amount and a decline in production efficiency started to become an issue. Therefore, in North America as well, we will reduce the number of variations at the trim and option level, and at the same time, we will simplify the production model allocation at each plant. Through this initiative, we will re-establish a highly-efficient production system and realize the growth of North American business through the pursuit of quality.
      By implementing these initiatives to increase production efficiency in each region, we are expecting to reduce global cost in the area of production by 10% by 2025, compared to the cost recorded in 2018.
      Through all these initiatives I have mentioned, we will steadily strengthen the structure of our automobile business and realize the solidification of our existing automobile businesses by 2025, and, at the same time, we will accelerate our preparation for the future.
      Direction for the electrification of our automobile products
      Striving to realize a carbon-free society, Honda set a goal to electrify two-thirds of our global automobile unit sales by 2030.
      When we talk about the introduction of electrified vehicles, there are two perspectives. One is the improvement of fuel economy, and the other is zero emissions. Regulations for the Corporate Average Fuel Economy (CAFE) standards are becoming increasingly stringent in every country around the world and complying with CAFE standards is one of the most important challenges for the automobile industry. At Honda, in light of the required infrastructure and how people use automobiles, we believe that hybrid technology is, at this moment, the most effective way for us to comply with CAFE standards. Therefore, we will electrify our products mainly with hybrid technologies. By increasing sales of our hybrid models all around the world, Honda will contribute to the global environment through the improvement of fuel economy.
      To this end, we will expand the application of our 2-motor hybrid system to the entire lineup of Honda vehicles. In addition to the 2-motor hybrid system which is compatible with mid-to-large-sized vehicles, we developed a new, more compact 2-motor hybrid system suitable for small-sized vehicles. This small-sized 2-motor hybrid system will be adopted first by the all-new Fit which we are planning to exhibit as a world premiere at the Tokyo Motor Show this fall.
      In addition to the expansion of the lineup of products equipped with the 2-motor hybrid system, we also will expand the application of the 2-motor hybrid system on a global basis. With that, by 2022, we are expecting to reduce the cost of the 2-motor hybrid system by 25% compared to the cost of this system in 2018.
      As for zero emission vehicles, with our battery EVs we will comply with the Zero Emission Vehicle (ZEV) program being adopted by California and other states in the U.S. and China's New Energy Vehicle (NEV) mandate. We will efficiently introduce our battery EVs to the market by selecting the most appropriate partners and resources to satisfy the different needs in each region.
      In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market.   
      In China, in order to keep up with the fast speed of electrification, we have already begun introducing battery EV models developed together with our local joint venture companies in China. While envisioning the introduction of battery EV models from the Honda brand, we will continue utilizing local resources in China and introduce more battery EV models in a timely manner to fulfill local market needs in China.
      In Europe and Japan, we will introduce the Honda e, a new battery EV model, which was recently introduced as a prototype at the Geneva Motor Show.
      To summarize, Honda will popularize and improve the business feasibility of electrified vehicles by focusing on hybrid vehicles and battery EVs.
      Changes in operational structure
      In order to ensure the solid implementation of these initiatives I just introduced for our automobile business, we renewed our operational structure as of April. The aims of this structural change are to establish an organization which brings all regional operations together to strongly facilitate inter-regional coordination and collaboration and to increase the speed of our business operations by enabling prompt decisions and prompt execution.
      Today, I introduced our initiatives to strengthen our automobile business structure and the direction of our electrification. Under the new organizational structure, we will realize our goals with a keen sense of speed. 
      Closing
      As we stated in our 2030 Vision, Honda is striving to grow through the pursuit of quality so that we can fulfill our vision to "Serve people worldwide with the joy of expanding their life's potential."
      Honda will continue taking on new challenges while being driven by strong passion, so that we can continue to be a company that society wants to exist even in 2050 after Honda becomes more than 100 years old. 
      *1 S-E-D-B: Sales, Engineering (Manufacturing), Development (R&D), Buying (Purchasing)
    • By William Maley
      On Wednesday, Honda CEO Takahiro Hachigo announced plans for the future of the company's automobile division. Efficiency was the theme in Hachigo's speech in terms of their lineup. manufacturing, and driving.
      One of the initiatives put forth by Hachigo was to cut down on the number of variations on offer in their global lineup, along with the dropping of various regional nameplates.
      "However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models," he said.
      "With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now.In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions."
      This will allow Honda to simplify model allocation at their various assembly plants around the road. According to Hachigo, this will allow the company to achieve "100 percent capacity utilization worldwide by 2020" and cut production costs by 10 percent by 2025. 
      Part of that initiative involves a new modular architecture that will debut in a global model next year. No details on the vehicle were provided, but Honda says the goal of the architecture "is to commonize about 70 percent of the components" used in a vehicle such as the engine bay and passenger cabin.
      Honda is also planning to have two-thirds of their global lineup electrified by 2030. Furthermore, it wants 100 percent of its European lineup to be electrifed by 2025. To do this, Honda is readying a new electric city car known as the e, along with deploying their two-motor i-MMD hybrid setup to all of their models in Europe. In the U.S. Honda is planning to launch more hybrid models, and increase their electric car lineup with some help from General Motors.
      “In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market,” said Hachigo.

      Press Release is on Page 2
      Summary of Honda CEO Speech on Automobile Business Direction
      Remarks by Takahiro Hachigo, President & CEO, Honda Motor Co., Ltd. May 8, 2019
      Honda has been working on two top-priority management challenges in the midst of abrupt changes in the global business environment surrounding the automobile industry: to strengthen the structure of our automobile business and to further increase the speed of business transformation for future generations.
      So, today, I would like to introduce some initiatives we are taking for our automobile business, especially how we are strengthening the structure of our automobile business, the direction we are taking with electrification, as well as some progress we have made to date.
      Strengthening automobile business structure 
      Ever since I became the president of the company, I have been conveying the message that we will make Honda strong by creating strong products and also by strengthening our inter-regional coordination and collaboration. We put special emphasis on the strengthening of our global models, which have been the source of Honda's core competence, and also the enhancement of our regional models.
      As a result, we currently have the five global models, namely Civic, Accord, CR-V, Fit/Jazz and Vezel/HR-V, and these five strong models now account for 60% of our global automobile sales. At the same time, our regional models such as the N Series for Japan, Pilot for North America and Crider for China are playing an important role as a source of growth for each respective region.
      However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models.
      Strengthening inter-regional coordination and collaboration
      As for inter-regional coordination and collaboration, under the new operational structure we adopted for our automobile operations starting from April, we began reviewing and sharing the product lineup by grouping some of our six regions outside Japan based on a similarity of key factors, such as market needs and environmental regulations. With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now. In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions.
      Advancement of our art of making automobiles (automobile development) 
      As for the advancement of automobile development, since I became the president, we have been increasing the efficiency and speed of our Monozukuri (the art of making things) by innovating the entire process, from planning and development all the way through production, by enabling the S-E-D-B (sales, manufacturing, R&D, purchasing*1) functions to collaborate beyond the boundaries of their divisions.
      Moreover, we have already introduced the Honda Architecture in our development.
      The Honda Architecture is a company-wide initiative which will increase the efficiency of development and expand parts-sharing for our mass-production models. The first model being developed with this new method will be the global model we are launching next year. And we will continue increasing the number of models to which we apply this new architecture.
      With the strengthening of global and regional models through inter-regional coordination and collaboration and with the introduction of the Honda Architecture, by 2025, we will reduce the number of manhours we use for the development of mass-production models by 30%, and we will repurpose those manhours to accelerate our research and development in advanced areas for the future. In this way, we can continue creating new technologies which will support the future of Honda.
      Strengthening our operational structure in the area of production 
      In addition to the area of development, we are further strengthening our operational structure in the area of production as well, so that we can create strong products with high efficiency.
      We are making steady progress in optimizing our production capacity in all regions. When this is complete, we are expecting to see that our global capacity utilization rate, excluding China, will increase from 90% recorded in 2018, and we will be producing at full capacity by 2022.
      In China, the third plant of Dongfeng Honda became newly operational, and this put us in a position where we can definitely accommodate market demand in China. We believe that this progress we made paved the way for the optimization of our global production capacity.
      From here onward, we think it is important to increase our competitiveness by increasing the efficiency of our production system in North America.
      For our business in North America, while keeping pace with sales expansion, we enhanced our model lineup and established a flexible production system where our plants sometimes produce various models in duplication to accommodate changes in market demand. However, as a result of the pursuit of high flexibility, an increase in the investment amount and a decline in production efficiency started to become an issue. Therefore, in North America as well, we will reduce the number of variations at the trim and option level, and at the same time, we will simplify the production model allocation at each plant. Through this initiative, we will re-establish a highly-efficient production system and realize the growth of North American business through the pursuit of quality.
      By implementing these initiatives to increase production efficiency in each region, we are expecting to reduce global cost in the area of production by 10% by 2025, compared to the cost recorded in 2018.
      Through all these initiatives I have mentioned, we will steadily strengthen the structure of our automobile business and realize the solidification of our existing automobile businesses by 2025, and, at the same time, we will accelerate our preparation for the future.
      Direction for the electrification of our automobile products
      Striving to realize a carbon-free society, Honda set a goal to electrify two-thirds of our global automobile unit sales by 2030.
      When we talk about the introduction of electrified vehicles, there are two perspectives. One is the improvement of fuel economy, and the other is zero emissions. Regulations for the Corporate Average Fuel Economy (CAFE) standards are becoming increasingly stringent in every country around the world and complying with CAFE standards is one of the most important challenges for the automobile industry. At Honda, in light of the required infrastructure and how people use automobiles, we believe that hybrid technology is, at this moment, the most effective way for us to comply with CAFE standards. Therefore, we will electrify our products mainly with hybrid technologies. By increasing sales of our hybrid models all around the world, Honda will contribute to the global environment through the improvement of fuel economy.
      To this end, we will expand the application of our 2-motor hybrid system to the entire lineup of Honda vehicles. In addition to the 2-motor hybrid system which is compatible with mid-to-large-sized vehicles, we developed a new, more compact 2-motor hybrid system suitable for small-sized vehicles. This small-sized 2-motor hybrid system will be adopted first by the all-new Fit which we are planning to exhibit as a world premiere at the Tokyo Motor Show this fall.
      In addition to the expansion of the lineup of products equipped with the 2-motor hybrid system, we also will expand the application of the 2-motor hybrid system on a global basis. With that, by 2022, we are expecting to reduce the cost of the 2-motor hybrid system by 25% compared to the cost of this system in 2018.
      As for zero emission vehicles, with our battery EVs we will comply with the Zero Emission Vehicle (ZEV) program being adopted by California and other states in the U.S. and China's New Energy Vehicle (NEV) mandate. We will efficiently introduce our battery EVs to the market by selecting the most appropriate partners and resources to satisfy the different needs in each region.
      In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market.   
      In China, in order to keep up with the fast speed of electrification, we have already begun introducing battery EV models developed together with our local joint venture companies in China. While envisioning the introduction of battery EV models from the Honda brand, we will continue utilizing local resources in China and introduce more battery EV models in a timely manner to fulfill local market needs in China.
      In Europe and Japan, we will introduce the Honda e, a new battery EV model, which was recently introduced as a prototype at the Geneva Motor Show.
      To summarize, Honda will popularize and improve the business feasibility of electrified vehicles by focusing on hybrid vehicles and battery EVs.
      Changes in operational structure
      In order to ensure the solid implementation of these initiatives I just introduced for our automobile business, we renewed our operational structure as of April. The aims of this structural change are to establish an organization which brings all regional operations together to strongly facilitate inter-regional coordination and collaboration and to increase the speed of our business operations by enabling prompt decisions and prompt execution.
      Today, I introduced our initiatives to strengthen our automobile business structure and the direction of our electrification. Under the new organizational structure, we will realize our goals with a keen sense of speed. 
      Closing
      As we stated in our 2030 Vision, Honda is striving to grow through the pursuit of quality so that we can fulfill our vision to "Serve people worldwide with the joy of expanding their life's potential."
      Honda will continue taking on new challenges while being driven by strong passion, so that we can continue to be a company that society wants to exist even in 2050 after Honda becomes more than 100 years old. 
      *1 S-E-D-B: Sales, Engineering (Manufacturing), Development (R&D), Buying (Purchasing)

      View full article
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