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    William Maley

    Don't Expect A Midsize Truck From Ram

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      Ram's Brand Boss Can't Make A Case For A Midsize Ram Truck

    You would think that with the introduction of the Chevrolet Colorado/GMC Terrain and refreshed Toyota Tacoma, the likes of Ford and Ram would be getting in the midsize truck action. But Ram boss Bob Hegbloom can't make it work for the brand. The problem according to Automotive News is the price of higher fuel economy.

    Hegbloom explained that back in the heyday of midsize trucks - the 1980's - consumers bought them because they were considerably smaller, less expensive, and boasted impressive fuel economy. Although midsize trucks had less capability than their full-size compatriots, consumers didn't mind.

    "When you look at those four factors, that's truly what a midsize pickup customer is looking for. I've been able to develop a strategy to come up with three of the four -- and even with what's out there on the market today, I haven't seen anyone who can deliver on all four," said Hegbloom.

    To Hegbloom, a midsize truck from Ram would have to achieve 35 MPG on the highway. The Ram 1500 EcoDiesel can achieve 29 MPG on the highway.

    "If full-size now is pushing 30 [mpg], you're going to expect a midsize to be at least at 35. You're also going to expect it to be significantly less expensive. But to bring the technology in to deliver on 35 mpg, then you're going to raise the price," said Hegbloom.

    Source: Automotive News (Subscription Required)

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    This is where the Compact pickup truck could excel. Forget the mid size and build a true compact pickup truck.

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    It's not just about fuel economy.  Some people just don't want to wheel around a full size truck no matter how great the fuel economy is... it is simply too much vehicle for them to handle. 

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    I don't want/need a midsize truck. I have owned a '95 Chevy S10 and an '80 Dodge D50.  I just need 4 cylinders and a 6 foot bed. For me anything more is overkill.

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    Why RAM hasn't come out with a small pickup based on the FIAT 'Small-Wide' (and its 4x4 derivative (Jeep Renegade)) platform is beyond me. That'd be a perfect base to build a pickup for urban/suburban use, and would likely hit the fuel economy targets that RAM needs. 

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    Why RAM hasn't come out with a small pickup based on the FIAT 'Small-Wide' (and its 4x4 derivative (Jeep Renegade)) platform is beyond me. That'd be a perfect base to build a pickup for urban/suburban use, and would likely hit the fuel economy targets that RAM needs. 

     

    A Renegade EXT would be killar!

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    Sucky Photo shop that I am, wish I could figure out how people keep the background and edit the car but this is what I think the standard cab would look like for a Jeep Renegade Truckpost-12-0-24912400-1428437835_thumb.jpg

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    It's too bad they haven't built the Wrangler based pickup like the concept from a few years ago..that was cool and stylish.

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    :roflmao: Thanks Ocn for the laugh. I agree it would be wicked if it did happen for a compact pickup that City and Suburban peeps would love with High Gas mileage.

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    It's too bad they haven't built the Wrangler based pickup like the concept from a few years ago..that was cool and stylish.

     

    That may be the biggest single reason Ram won't get one.... they are serious about bringing a Wrangler pickup in the next generation. 

     

    .... all of the BS about fuel economy is just that.... bs.  GM sold over 9,000 of their new pickups in February with no decrease in sales of Silverado or Sierra.... and no decrease in sales of the Tacoma (up 13%)  or Frontier (up 5.4%).  The GM twins came out of no-where and are now outselling the Tundra and Frontier even though both of those models are still posting increasing sales. 

     

    The mid-size truck market is growing and Ram ignores it at their own peril. 

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    I think everyone is watching GM still.  There have been small Ram truck mules spotted, but they are still denying it.  GM built such a fantastic midsizer they really raised the bar.  i own 2 3rd gen Dakota regular cabs and find the size perfect for me. 

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    I think everyone is watching GM still.  There have been small Ram truck mules spotted, but they are still denying it.  GM built such a fantastic midsizer they really raised the bar.  i own 2 3rd gen Dakota regular cabs and find the size perfect for me. 

     

    I don't know how much longer FCA can sit it out and watch.  Wentzville workers just got their lunch break slashed  just so GM could squeeze out an extra 3,500 trucks a year and adding 1,000 flex workers to get another 2,000 trucks a month. 

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    the big question is, how big of a market is out there?  I think there are buyers left, but the reason the midsize truck world died in the first place was because of lack of sales.  I do think GM needs to up production BIG TIME, especially when the diesel comes out.  I have driven a new Z71 and it was amazing and IMHO sets a new standard. 

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    The reason the mid-size truck market died is because the products were left to rot on the vine. That's why there were no sales. GM is proving the existence of a market now with worthy products.

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    Would be cool if FCA were to make a pickup trucklet out of the Renegade... but then GMC would need to dust off the Granite CUV and pickup and put them into production.  Not a bad thing, imo!

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    The reason the mid-size truck market died is because the products were left to rot on the vine. That's why there were no sales. GM is proving the existence of a market now with worthy products.

    Not exactly, a lot had to do with price.  At the time the difference between a midsize and fullsize was very small.  that could easily change now since fullsize trucks have gotten ridiculously expensive, that is where they have to be careful.  IMHO, if we see a midsize truck from FCA it will be a Jeep wrangler based truck or a shared platform between ram an Jeep. 

     

    the interesting thing, they can do thise.  underneath the skin the 2WD and 4x4  3rd gen Dakotas were totally different trucks.  they could do the same for a Ram and Jeep truck.

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    To Hegbloom, a midsize truck from Ram would have to achieve 35 MPG on the highway. The Ram 1500 EcoDiesel can achieve 29 MPG on the highway.

    "If full-size now is pushing 30 [mpg], you're going to expect a midsize to be at least at 35. You're also going to expect it to be significantly less expensive. But to bring the technology in to deliver on 35 mpg, then you're going to raise the price," said Hegbloom.

     

    That is such an incredibly weak excuse, GM's midsize twins are a big win in the truck market. It's clear that a less expensive, smaller, more efficient truck has a solid consumer base. They wont build a midsize truck because it can't match the ecodiesel? Come on. We all know the real reason is that their resources are stretched thin right now. Ram as a brand needs another consumer product.

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    The reason the mid-size truck market died is because the products were left to rot on the vine. That's why there were no sales. GM is proving the existence of a market now with worthy products.

    Not exactly, a lot had to do with price.  At the time the difference between a midsize and fullsize was very small.  that could easily change now since fullsize trucks have gotten ridiculously expensive, that is where they have to be careful.  IMHO, if we see a midsize truck from FCA it will be a Jeep wrangler based truck or a shared platform between ram an Jeep. 

     

    the interesting thing, they can do thise.  underneath the skin the 2WD and 4x4  3rd gen Dakotas were totally different trucks.  they could do the same for a Ram and Jeep truck.

    I'm not buying (ahem) the pricing argument. Based on what I see up here a loaded Canyon/Colorado up here rings in about the same as a reasonably-equipped half-ton.

    I think the production bottleneck Mopar is now facing as far as its trucks go is also a bit of a factor. Ram production is now maxed out, and I don't know how much flexibility Toledo would have to build a Wrangler-based pickup.

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    Ram would do well to ignore the mid size market and go with compact. The compact market is just waiting to explode with solid high mileage trucks.

     

    Perfect example is the Chevy Luv / Isuzu Pup trucks with diesel and they did outstanding on gas mileage and met most suburban and inner city owners needs.

     

    Not everything needs to be Crewcab size. I truly believe they could rule the compact market by taking the Cherokee platform or the Wrangler and build a compact truck that would be very successful. Ford left their compact ranger to rot and yet still sold a ton of them showing a market for a compact truck does exist.

     

    America could get their butts kicked if China brings in a cheap Compact truck that does what most inner city and suburban people want. bed capacity of 1000lbs, towing of 2000lbs and no more. 

     

    1982 Chevy Luv Diesel was 30 City/ 36 highway. http://www.aboutautomobile.com/Fuel/1982/Chevrolet/LUV

     

    Just think how a compact truck with a modern diesel or CNG engine would rock in the High 30's low 40's or better.

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    The reason the mid-size truck market died is because the products were left to rot on the vine. That's why there were no sales. GM is proving the existence of a market now with worthy products.

    Not exactly, a lot had to do with price.  At the time the difference between a midsize and fullsize was very small.  that could easily change now since fullsize trucks have gotten ridiculously expensive, that is where they have to be careful.  IMHO, if we see a midsize truck from FCA it will be a Jeep wrangler based truck or a shared platform between ram an Jeep. 

     

    the interesting thing, they can do thise.  underneath the skin the 2WD and 4x4  3rd gen Dakotas were totally different trucks.  they could do the same for a Ram and Jeep truck.

    I'm not buying (ahem) the pricing argument. Based on what I see up here a loaded Canyon/Colorado up here rings in about the same as a reasonably-equipped half-ton.

    I think the production bottleneck Mopar is now facing as far as its trucks go is also a bit of a factor. Ram production is now maxed out, and I don't know how much flexibility Toledo would have to build a Wrangler-based pickup.

     

    No, I was talking about the last gen Dakota, etc.  The Colorado really is a bargain and I was actually surprised at the amount of equipment the 34k Colorado I drove had.  And yes, prodcution could be the hickup.  Did they ever actually explain that discuised midsize mule spotted a few weeks ago?

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    The GM trucks aren't selling on price, they are selling on smaller size.  There are plenty of people who would like to have a truck but don't want to wheel around the behemoths the 1/2-ton models have become. 

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    The GM trucks aren't selling on price, they are selling on smaller size.  There are plenty of people who would like to have a truck but don't want to wheel around the behemoths the 1/2-ton models have become. 

    I believe it is selling on both aspects.  If it was a crappy truck, it wouldn't sell despite price and size.  i loved the Z71 I rove and it had basically everything I would want plus some.

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    The GM trucks aren't selling on price, they are selling on smaller size.  There are plenty of people who would like to have a truck but don't want to wheel around the behemoths the 1/2-ton models have become. 

    I believe it is selling on both aspects.  If it was a crappy truck, it wouldn't sell despite price and size.  i loved the Z71 I rove and it had basically everything I would want plus some.

     

     

    Well... no... I feel that the GM trucks are rather expensive for their size.  As some have pointed out, full-size trucks aren't much more expensive.  The GMers are selling in-spite of their price... not because they are cheap. 

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    The GM trucks aren't selling on price, they are selling on smaller size.  There are plenty of people who would like to have a truck but don't want to wheel around the behemoths the 1/2-ton models have become. 

    I believe it is selling on both aspects.  If it was a crappy truck, it wouldn't sell despite price and size.  i loved the Z71 I rove and it had basically everything I would want plus some.

     

     

    Well... no... I feel that the GM trucks are rather expensive for their size.  As some have pointed out, full-size trucks aren't much more expensive.  The GMers are selling in-spite of their price... not because they are cheap. 

     

    I still disagree.  The Colorado i drove was an extended cab Z71, it had all the power stuff, my-link, backup camera, tow package, locking rear, a few dealer add-ons (bright exhaust tip, yadded, yadda), and it still was only 34k.  price a silverado out with all this truck had and i would bet you are 10k more in price.  Heck, i have priced out a minimal options regular cab Z71 and sticker was over 40k and it didn't have everything the Colorado had.   I used to think they were overpriced myself, but GM has reall stuffed a LOT of content for the price in these trucks.  Another thing besides price and size is that these are such sublime driving trucks.  Super smooth, excellent ride, beautiful interior, etc, etc.  As I said, they have raised the bar. 

     

    Anyways, back to the topic at hand.  If FCA does a midsize, they have to do the Wrangler based pickup.  There are people just salivating at this thing, especially paired with the Ecodiesel.  they can make a Dakota off the same platform with more traditional styling and higher focus on the on-road portion of things. 

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      Method of Determining FCA US LLC’s Monthly Sales. FCA US’s reported vehicle sales represent unit sales of vehicles to retail customers, deliveries of vehicles to fleet customers and to others such as FCA US’s employees and retirees as well as vehicles used for marketing. Most of these reported sales reflect retail sales made by dealers out of their own inventory of vehicles previously purchased by them from FCA US. Reported vehicle units sales do not correspond to FCA US’s reported revenues, which are based on FCA US’s sale and delivery of vehicles, and typically recognized upon shipment to the dealer or end customer. As announced on July 26, 2016, FCA US has modified its methodology for monthly sales reporting as follows:  Sales to retail customers by dealers in the U.S. are derived from the New Vehicle Delivery Report (“NVDR”) system and are determined as the sum of (A) all sales recorded by dealers during the month net of all unwound transactions recorded to the end of that month (whether the original sale was recorded in the current month or any prior month); plus (B) all sales of vehicles during that month attributable to past unwinds that had previously been reversed in determining monthly sales (in the current or prior months).  Fleet sales are recorded upon the shipment of the vehicle by FCA US to the customer or end user.  Other retail sales are recorded either (A) when the sale is recorded in the NVDR system (for sales by dealers in Puerto Rico and limited sales made through distributors that submit NVDRs in the same manner as for sales by U.S. dealers) or (B) upon receipt of a similar delivery notification (for vehicles for which NVDRs are not entered such as vehicles for FCA employees).     US_sales_Feb_2019osv5b9gq5et3r6dni740gkn6gc.pdf
    • By Drew Dowdell
      Ram has announced pricing on the Ram 2500 and 3500 Heavy Duty pickups.  A base 4x2 Tradesman Regular Cab 2500 will have an MSRP of $33,395 plus destination charge of $1,695.  The base engine is a 6.4 liter Hemi V8 delivers 410 horsepower and 429 lb-ft of torque.  The top configuration is a Ram 3500 Limited Megacab listed for $65,050.   Option engines include the Cummins Turbo diesel with 6-speed Alison transmission for $9,100 while the high-output Cummins with 1,000 lb-ft of torque is available on 3500 models only as an $11,795 upgrade and is capable of towing more than 35,000 lbs. 
      The 2019 RAM Heavy Duty debuted last month a the North American International Auto Show in Detroit.
      Related: DETROIT 2019: 2019 RAM HD TRUCKS
      Ram press release on Page 2


      Ram Announces Pricing of 2019 Ram Heavy Duty Pickups and Chassis Cab Trucks
       
      New 2019 Ram 2500 and 3500, the heavy-duty pickup segment’s benchmark for ride and handling, luxury, materials, innovation and technology, starts at $33,395 1,000-lb.-ft. high-output Cummins Turbo Diesel priced at $11,795. 2019 Ram 3500, 4500 and 5500 Chassis Cab commercial trucks — Ram’s heaviest haulers, built for unforgiving duty cycles — start at $34,750 February 19, 2019 , Auburn Hills, Mich. - Ram Truck today announced the new 2019 Ram Heavy Duty pickup truck will have a starting Manufacturer’s Suggested Retail Price (MSRP) of $33,395, plus $1,695 destination fee.
       
      "In launching the new 2019 Ram Heavy Duty pickups and Chassis Cab trucks, we knew it was important to offer class-leading capability, features and technology. But it's also important to offer our great products at a competitive price,” said Reid Bigland, Head of Ram Truck Brand – FCA. "We feel that we've delivered the right mix that Ram Truck customers – across a broad spectrum – will appreciate." 

      The new 2019 Ram Heavy Duty is available in a wide range of offerings, from the well-equipped Ram 2500 Tradesman regular cab 4x2’s $33,395 MSRP to the technology-leading Ram 3500 Limited Mega Cab 4x4 with 12-inch Uconnect 4C touchscreen at $67,050 plus destination.
       
      Pricing of all models reflects the standard 6.4-liter HEMI® V-8 engine with 8-speed automatic transmission. The optional 6.7-liter Cummins Turbo Diesel with 6-speed automatic transmission is $9,100, while the optional 1,000 lb.-ft. of torque Cummins High Output (3500 only), mated to the Aisin 6-speed transmission, is $11,795.
       
      The new Ram Heavy Duty also sets benchmarks in ride and handling, luxury, materials, innovation and technology, extending well past any competitive offerings. Giving maximum effort all day, every day with confidence, the new 2019 Ram Heavy Duty line of pickups steps forward with the full force of modern capability.
       
      The new Ram Heavy Duty made its worldwide debut at the North American International Auto Show in Detroit in January where its class-leading capability with the segment’s highest torque ratings, highest towing at 35,100 lbs. and highest payload at 7,680 lbs. wrote the headlines.
       
      The 2019 Ram Heavy Duty will deliver new features and technologies that make hitching trailers easier and will provide confidence while towing. New features include adaptive cruise control and Forward Collision Warning, both with full stop while towing, 360-degree surround-view camera, trailer reverse guidance, cargo-view camera with dynamic gridlines, auxiliary cameras and bed-lowering mode.
       
      The new 2019 Ram 3500, 4500 and 5500 Chassis Cab commercial trucks also recently made their debut at the Chicago Auto Showearlier this month. The Chassis Cab lineup will have a starting MSRP of $34,750, plus $1,695 destination fee.
       
      The 2019 Ram 3500, 4500 and 5500 Chassis Cab will usher in a new generation of work trucks — one that leads the segment in capability, but also never-before-offered comfort and technology. Ram Chassis Cab trucks are the most durable, most capable and most confident cab and chassis trucks Ram has ever engineered. Ram’s heaviest haulers are built for unforgiving duty cycles while achieving new levels of efficiency and up-fitter friendliness.
       
      About Ram 2500 and 3500 Heavy Duty Pickups
      Ram is introducing the most powerful pickup ever – the new 2019 Ram Heavy Duty.
       
      The Ram Heavy Duty pickup is the first to break the 1,000 ft.-lb. barrier and tow more than 35,000 lbs. But comfort does not take a back seat to capability in new Ram Heavy Duty pickups. Ram has improved the towing and hauling experience by focusing on confidence-inspiring features and class-exclusive vehicle safety, while adding many features from the award-winning 2019 Ram 1500.
       
      The new 2019 Ram 2500 and 3500 Heavy Duty was designed from the outset to deliver the segment’s highest levels of capability, without compromising comfort. With 35 all-new and 21 class-exclusive features, Ram combines benchmark performance with strength, luxury and technology. Ram Heavy Duty trucks offer better ride quality than competitors’ trucks, made possible by a five-link coil suspension or optional air suspension on Ram 2500 and a supplemental air bag suspension option on Ram 3500.
       
      Ram trucks are proven to last, built with a commitment to quality, reliability and durability.
       
      About Ram 3500, 4500 and 5500 Chassis Cab Trucks
      The 2019 Ram Chassis Cab brings the highest capability, advanced technology and premium trims to the commercial work truck segment.

      The new 2019 Ram 3500, 4500 and 5500 Chassis Cab trucks will usher in a new generation of work trucks – one that leads the segment in capability, but also never-before-offered technology and premium appointments.

      Ram Chassis Cab trucks are the most durable, most capable and most confident cab and chassis trucks Ram has engineered, with a segment-leading towing capacity up to 35,220 pounds, the highest Gross Combined Weight Rating of 43,000 pounds and payload up to 12,510 pounds, Ram’s heaviest haulers are built for unforgiving duty cycles while achieving new levels of efficiency and up-fitter friendliness.
       
      About Ram Truck Brand
      In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.
       
      That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.
       
      With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.
       
      Ram continues to outperform the competition and sets the benchmarks for: Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel Highest towing capacity: 35,100 lbs. with Ram 3500 Heaviest payloads: 7,680 lbs. with Ram 3500 Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen Best ride and handling with exclusive link coil rear and auto-level air suspensions Most interior space with Ram Mega Cab Most capable full-size off-road pickup – Ram Power Wagon Highest owner loyalty of any half-ton pickup Over the last 30 years, Ram has the highest percentage of pickups still on the road
      Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.
      View full article
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