The past few years have seen truck manufacturers engage in a war of fuel economy numbers. Using new engines and fuel saving technologies, manufacturers are using fuel economy as a big selling point. Speaking with Automotive News, Ram brand director Bob Hegbloom says there is a big prize that all truck companies are aiming for: 30 MPG.
"The first manufacturer that gets to 30 mpg wins," said Hegbloom. "We are seeing that with our 28 mpg EcoDiesel as well as the 25 mpg on the Pentastar V-6 model that fuel economy is so important. We are seeing it in the share gains and the growth for the brand. That's a number that is out there, but I don't think you can stop there."
Hegbloom didn't comment when or how Ram would achieve the 30 MPG, but did say, "I just want to have continuous improvement and to keep gaining every day. We sat still in the past and it doesn't lead to a great place. We are focused on constant improvement every single day."
Source: Automotive News (Subscription Required)