• Sign in to follow this  
    Followers 0

    Scion Plans A Major Overhaul Of Its Lineup


    • A Much Needed Overhaul Is Coming To Scion

    Scion has been hamstrung for the past couple of years with an aging lineup. While new models such as the FR-S and updated tC have helped somewhat, Scion's sales have been declining. But the brand is planning to overhaul their lineup starting next year.

    Speaking on the sidelines of the New York Auto Show with Automotive News, Scion vice president Doug Murtha said the brand is planning to replace three of its five models starting next year. The first new model will be shown at the LA Auto Show. Murtha didn't give any details about what segment the new model would be in, but did hint at a possible direction.

    “From a segment context, Scion has always been about entry compact and subcompact, and that will remain our center of gravity,” Murtha said.

    “Would we be interested in other body styles? The answer is always yes. We may mix things up a bit as we find a new direction for the brand.”

    The mostly likely candidates for replacement for the xB and xD models. The two models are currently into their seventh year of their lifecycle. The other candidate for replacement is the iQ city car.

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    I don't think young people who can afford cars want a relic from the Limp Bizkit era like the xB.

    Kia and Hyundai understand this and make vehicles that appeal to someone who is young but can own it into their early 30's without appearing like a D-bag.

    0

    Share this comment


    Link to comment
    Share on other sites

    I expect Scion to do a slow death due to Toyota trying to figure out how to get back on top of the game since they have strong challanges from Korea and the US again on top of Europe pushing hard. I would be surprised if Scion is here after 2020.

    After all, Toyota already has cars in this segment and there is really nothing special Scion offers or ever did.

    0

    Share this comment


    Link to comment
    Share on other sites

    Scion is so contrived.

    I would say fold em, but alternatively if they could innovate in the city cars / small cars niche they could really prosper.

    Scion really doesn't have SUV's either and that is what so many are going ape $h! on these days. LOL maybe Scion needs a midsize sedan. A tech tour de force.

    0

    Share this comment


    Link to comment
    Share on other sites

    I thought I heard somewhere that Toyota was allowing dealerships to back out of selling scions without any penalties for dropping their contracts not too long ago.

    0

    Share this comment


    Link to comment
    Share on other sites

    Scion could survive if they truly go back to the original Formula of Sub Sub Compact, Sub Compact and Compact and nothing else. Have it in sedan, coupe, CUV and true Mini Pickup.

    They should have a series of trucks like the Mich Truck.

    http://www.michtrucks.com/

    post-12-0-04484800-1398268937_thumb.jpeg

    Or something like this old but cool mini truck.

    post-12-0-45572600-1398268936_thumb.jpg

    0

    Share this comment


    Link to comment
    Share on other sites

    I don't think young people who can afford cars want a relic from the Limp Bizkit era like the xB.

    Kia and Hyundai understand this and make vehicles that appeal to someone who is young but can own it into their early 30's without appearing like a D-bag.

    /this...

    0

    Share this comment


    Link to comment
    Share on other sites

    Shows that toyota has at least as much sense as my cat. My cat likes to bury his turds in the literbox, Toyota is going to show Scion the same fate, methinks.

    Edited by A Horse With No Name
    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. gmcbob
      gmcbob
      (42 years old)
  • Similar Content

    • By William Maley
      As more consumers head over to crossovers and SUVs, automakers find themselves making changes to their lineup. Case in point is Ford which is considering dropping some of their nameplates because of the change in demand.
      “Over time, there should be some pruning of the portfolio to support growth in other areas. Clearly we’re going to invest in growing the SUV portfolio. We certainly intend to have a strong car base as well; we don’t know where the market’s going to go. But there will be some pruning over time as there should be in a nameplate and portfolio,” said Joe Hinrichs, Ford president of the Americas.
      Ford's car sales are down 14 percent through November with sedans being the big losers.
      Fiesta: Down 26 percent year-to-date Focus: Down 17 percent YTD Taurus: Down 11 percent YTD Fusion: Down 10 percent YTD Hinrichs didn't say which nameplates could be cut, but mentioned that former popular vehicles such as the Ranger were dropped after demand fell.
      “If you look at our past, there’s been some nameplates that have dropped off and other nameplates have been added. Given where the market is going, the demands for capital investment and the regulatory changes coming at us, we’ll continue to always look at the total portfolio and see where’s segmentation going and where should we be phasing out,” said Hinrichs.
      We think the Taurus is one of the vehicles on the chopping block since sales of it have been falling for the past couple of years.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      As more consumers head over to crossovers and SUVs, automakers find themselves making changes to their lineup. Case in point is Ford which is considering dropping some of their nameplates because of the change in demand.
      “Over time, there should be some pruning of the portfolio to support growth in other areas. Clearly we’re going to invest in growing the SUV portfolio. We certainly intend to have a strong car base as well; we don’t know where the market’s going to go. But there will be some pruning over time as there should be in a nameplate and portfolio,” said Joe Hinrichs, Ford president of the Americas.
      Ford's car sales are down 14 percent through November with sedans being the big losers.
      Fiesta: Down 26 percent year-to-date Focus: Down 17 percent YTD Taurus: Down 11 percent YTD Fusion: Down 10 percent YTD Hinrichs didn't say which nameplates could be cut, but mentioned that former popular vehicles such as the Ranger were dropped after demand fell.
      “If you look at our past, there’s been some nameplates that have dropped off and other nameplates have been added. Given where the market is going, the demands for capital investment and the regulatory changes coming at us, we’ll continue to always look at the total portfolio and see where’s segmentation going and where should we be phasing out,” said Hinrichs.
      We think the Taurus is one of the vehicles on the chopping block since sales of it have been falling for the past couple of years.
      Source: Automotive News (Subscription Required)
    • By William Maley
      The Environmental Protection Agency has today proposed to keep its vehicle emission targets through 2025, shocking a lot of people and possibly setting up a major fight between regulators and the automotive industry. 
      According to Automotive News, the proposal will now enter a 30-day comment period. After this period, the EPA administrator could finalize this proposal and begin enforcing these standards a bit quicker. By 2025, automakers will need to increase their  to 54.5 miles per gallon corporate average fuel economy (CAFE) numbers to 54.5 miles per gallon.
      Why move the proposal up now? A proposal was expected next year with a final decision in 2018. The EPA said in a statement their “extensive technical analysis” has shown no reason as to why the timeframe or standards should be changed. Also, automakers will be able to achieve those 2025 standards at “similar or even a lower cost”.
      “Due to the industry’s rapid technological advancement, the technical record could arguably support strengthening the 2022-2025 standards. However, the administrator’s judgment is [that] now is not the time to introduce uncertainty by changing the standards. The industry has made huge investments in fuel efficiency and low emissions technologies based on these standards, and any changes now may disrupt those plans,” said Janet McCabe, acting assistant administrator for the EPA’s Office of Air and Radiation on a conference call.
      That analysis started back in July and is used to determine whether or not the EPA needs to make adjustments to the regulations or schedule.
      But there might be another reason. With President Obama leaving the White House on January 20th and President-elect Donald Trump, there are concerns that Trump's administration could challenge the regulations. By doing this now, it would make the process of undoing these regulations more complicated - notice and comment requirements, possible court battle with environmental groups, etc. McCabe denied this, saying the decision was based on analysis and a “rigorous technical record,”
      Source: Automotive News (Subscription Required)
      Pic Credit: William Maley for Cheers & Gears

      View full article
    • By William Maley
      The Environmental Protection Agency has today proposed to keep its vehicle emission targets through 2025, shocking a lot of people and possibly setting up a major fight between regulators and the automotive industry. 
      According to Automotive News, the proposal will now enter a 30-day comment period. After this period, the EPA administrator could finalize this proposal and begin enforcing these standards a bit quicker. By 2025, automakers will need to increase their  to 54.5 miles per gallon corporate average fuel economy (CAFE) numbers to 54.5 miles per gallon.
      Why move the proposal up now? A proposal was expected next year with a final decision in 2018. The EPA said in a statement their “extensive technical analysis” has shown no reason as to why the timeframe or standards should be changed. Also, automakers will be able to achieve those 2025 standards at “similar or even a lower cost”.
      “Due to the industry’s rapid technological advancement, the technical record could arguably support strengthening the 2022-2025 standards. However, the administrator’s judgment is [that] now is not the time to introduce uncertainty by changing the standards. The industry has made huge investments in fuel efficiency and low emissions technologies based on these standards, and any changes now may disrupt those plans,” said Janet McCabe, acting assistant administrator for the EPA’s Office of Air and Radiation on a conference call.
      That analysis started back in July and is used to determine whether or not the EPA needs to make adjustments to the regulations or schedule.
      But there might be another reason. With President Obama leaving the White House on January 20th and President-elect Donald Trump, there are concerns that Trump's administration could challenge the regulations. By doing this now, it would make the process of undoing these regulations more complicated - notice and comment requirements, possible court battle with environmental groups, etc. McCabe denied this, saying the decision was based on analysis and a “rigorous technical record,”
      Source: Automotive News (Subscription Required)
      Pic Credit: William Maley for Cheers & Gears
    • By William Maley
      The diesel emission scandal has left Volkswagen at a bit crossroad in a number of areas. One of them deals with their brand identity in the U.S. For a better part of a decade, Volkswagen was known as the brand that sold 'clean diesels'. But the company is working to rebuild and change their identity. Part of that plan is taking diesel and putting it on the backburner.
      Volkswagen Group of America CEO Hinrich Woebcken tells Automotive News that diesel will not be a core element of their identity going forward. That isn't to say diesel will be banished from the brand. Woebcken said the fuel are still in their plans from 2017 to 2019 if they can get regulatory approval. But he did say they are re-evaluating diesel in their future lineup for the U.S.
      “We are not stopping diesel. Wherever diesel makes sense as a package to the car, we’ll continue. But in reality, we have to accept that the high percentage of diesels that we had before will not come back again,” said Woebcken.
      “The regulations from 2019-2020 are going to be so hard that we would have had to find an alternative to a certain extent anyhow. The diesel crisis is forcing us simply to think about this earlier.”
      Volkswagen's image rebuilding process in U.S. will see them at the beginning putting more emphasis on crossovers and all-wheel drive offerings. The first part of this process kicks off with the Golf Alltrack launching later this year. This will be followed by the long-awaited three-row crossover next March or April, and the long-wheelbase version of the Tiguan sometime in the summer.
      In 2020, Volkswagen will launch the first of many electric vehicles using their MEB modular platform in the U.S.
      Source: Automotive News (Subscription Required)

      View full article
  • Recent Status Updates

  • Who's Online (See full list)