• Sign in to follow this  
    Followers 0

    Scion Plans A Major Overhaul Of Its Lineup


    • A Much Needed Overhaul Is Coming To Scion

    Scion has been hamstrung for the past couple of years with an aging lineup. While new models such as the FR-S and updated tC have helped somewhat, Scion's sales have been declining. But the brand is planning to overhaul their lineup starting next year.

    Speaking on the sidelines of the New York Auto Show with Automotive News, Scion vice president Doug Murtha said the brand is planning to replace three of its five models starting next year. The first new model will be shown at the LA Auto Show. Murtha didn't give any details about what segment the new model would be in, but did hint at a possible direction.

    “From a segment context, Scion has always been about entry compact and subcompact, and that will remain our center of gravity,” Murtha said.

    “Would we be interested in other body styles? The answer is always yes. We may mix things up a bit as we find a new direction for the brand.”

    The mostly likely candidates for replacement for the xB and xD models. The two models are currently into their seventh year of their lifecycle. The other candidate for replacement is the iQ city car.

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    I don't think young people who can afford cars want a relic from the Limp Bizkit era like the xB.

    Kia and Hyundai understand this and make vehicles that appeal to someone who is young but can own it into their early 30's without appearing like a D-bag.

    0

    Share this comment


    Link to comment
    Share on other sites

    I expect Scion to do a slow death due to Toyota trying to figure out how to get back on top of the game since they have strong challanges from Korea and the US again on top of Europe pushing hard. I would be surprised if Scion is here after 2020.

    After all, Toyota already has cars in this segment and there is really nothing special Scion offers or ever did.

    0

    Share this comment


    Link to comment
    Share on other sites

    Scion is so contrived.

    I would say fold em, but alternatively if they could innovate in the city cars / small cars niche they could really prosper.

    Scion really doesn't have SUV's either and that is what so many are going ape $h! on these days. LOL maybe Scion needs a midsize sedan. A tech tour de force.

    0

    Share this comment


    Link to comment
    Share on other sites

    I thought I heard somewhere that Toyota was allowing dealerships to back out of selling scions without any penalties for dropping their contracts not too long ago.

    0

    Share this comment


    Link to comment
    Share on other sites

    Scion could survive if they truly go back to the original Formula of Sub Sub Compact, Sub Compact and Compact and nothing else. Have it in sedan, coupe, CUV and true Mini Pickup.

    They should have a series of trucks like the Mich Truck.

    http://www.michtrucks.com/

    post-12-0-04484800-1398268937_thumb.jpeg

    Or something like this old but cool mini truck.

    post-12-0-45572600-1398268936_thumb.jpg

    0

    Share this comment


    Link to comment
    Share on other sites

    I don't think young people who can afford cars want a relic from the Limp Bizkit era like the xB.

    Kia and Hyundai understand this and make vehicles that appeal to someone who is young but can own it into their early 30's without appearing like a D-bag.

    /this...

    0

    Share this comment


    Link to comment
    Share on other sites

    Shows that toyota has at least as much sense as my cat. My cat likes to bury his turds in the literbox, Toyota is going to show Scion the same fate, methinks.

    Edited by A Horse With No Name
    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. deftonesfan867
      deftonesfan867
      (37 years old)
  • Similar Content

    • By William Maley
      For the past few years, luxury automakers have been trying to fill every single niche they could think of. It's why we have such models as the BMW 5-Series GT and Mercedes-Benz GLC-Coupe for example. But now, BMW and Mercedes-Benz admit they have too many models and are planning to cut some.
      “The checkerboard of body styles and segments is rather full, although there are still a few to be finished. We’ve got an X2 and an X7 coming, and there are a few others, but I also know—because we’ve taken decisions—that some body styles will be removed in the future,” said Ian Robertson, BMW’s head of sales and marketing, to Car and Driver.
      “There’s definitely more of a move toward four-door coupes. We’ve done the Gran Coupes; they’ve really worked. People like the lower seating position and the sporty dynamics but also the fact there’s a door in the back. It’s fair to say that when we look at the checkerboard, because of the new things we’re putting in, there are some things we can take out,” Robertson went on to say.
      Dieter Zetsche, head of Mercedes-Benz cars harbors the same thoughts.
      “The specialty cars, these coupes and convertibles, were always niche cars. The expansion into China and other emerging markets [has given] huge opportunities for sedans, but they did not take up these specialty cars. Which makes the business case for these vehicles less easy.”
      Yep, it seems coupes and convertibles are on the chopping block - not the SUV-coupe things you were likely hoping for. Now Zetsche did say that would still offer two-door models, but it would not be “in the variety we are having them right now.” Taking into consideration there are coupe and convertible versions of the C, E, and S-Class, along with the SLK and SL roadsters, and the AMG GT coupe and convertible, we wouldn't be shocked if a couple of those models disappear.
      Source: Car and Driver

      View full article
    • By William Maley
      For the past few years, luxury automakers have been trying to fill every single niche they could think of. It's why we have such models as the BMW 5-Series GT and Mercedes-Benz GLC-Coupe for example. But now, BMW and Mercedes-Benz admit they have too many models and are planning to cut some.
      “The checkerboard of body styles and segments is rather full, although there are still a few to be finished. We’ve got an X2 and an X7 coming, and there are a few others, but I also know—because we’ve taken decisions—that some body styles will be removed in the future,” said Ian Robertson, BMW’s head of sales and marketing, to Car and Driver.
      “There’s definitely more of a move toward four-door coupes. We’ve done the Gran Coupes; they’ve really worked. People like the lower seating position and the sporty dynamics but also the fact there’s a door in the back. It’s fair to say that when we look at the checkerboard, because of the new things we’re putting in, there are some things we can take out,” Robertson went on to say.
      Dieter Zetsche, head of Mercedes-Benz cars harbors the same thoughts.
      “The specialty cars, these coupes and convertibles, were always niche cars. The expansion into China and other emerging markets [has given] huge opportunities for sedans, but they did not take up these specialty cars. Which makes the business case for these vehicles less easy.”
      Yep, it seems coupes and convertibles are on the chopping block - not the SUV-coupe things you were likely hoping for. Now Zetsche did say that would still offer two-door models, but it would not be “in the variety we are having them right now.” Taking into consideration there are coupe and convertible versions of the C, E, and S-Class, along with the SLK and SL roadsters, and the AMG GT coupe and convertible, we wouldn't be shocked if a couple of those models disappear.
      Source: Car and Driver
    • By William Maley
      It is no secret that Subaru is wanting to get back in the three-row crossover fight after the failure of the Tribeca. We got our first preview last year at the LA Auto Show with the Viziv-7 Concept and now we're getting some idea of what the production version will look like thanks to some spy shots.
      From all angles, the production version (possibly named Ascent) is heavily toned down from the Viziv-7 concept. The front end is reminiscent to the Outback with the large grille and smaller headlights. Around back, the Ascent loses the aggressive bumper design found on the concept but it looks like the design of the tailgate remains.
      It is expected that Subaru's upcoming crossover will use the new modular platform that underpins the Impreza. We still don't have any idea on what will power it, but it would be safe to assume a CVT and all-wheel drive will come standard.
      Subaru will reveal the Ascent sometime next year.
      Source: Left Lane News, Motor1

      View full article
    • By William Maley
      It is no secret that Subaru is wanting to get back in the three-row crossover fight after the failure of the Tribeca. We got our first preview last year at the LA Auto Show with the Viziv-7 Concept and now we're getting some idea of what the production version will look like thanks to some spy shots.
      From all angles, the production version (possibly named Ascent) is heavily toned down from the Viziv-7 concept. The front end is reminiscent to the Outback with the large grille and smaller headlights. Around back, the Ascent loses the aggressive bumper design found on the concept but it looks like the design of the tailgate remains.
      It is expected that Subaru's upcoming crossover will use the new modular platform that underpins the Impreza. We still don't have any idea on what will power it, but it would be safe to assume a CVT and all-wheel drive will come standard.
      Subaru will reveal the Ascent sometime next year.
      Source: Left Lane News, Motor1
    • By William Maley
      One of the big questions facing the sale of Opel to PSA Group is what will happen in the future. Opel CEO Karl-Thomas Neumann spilled some of the beans in an interview with German magazine Auto Motor und Sport.
      Neumann will remain the CEO of Opel, but tells the magazine that he will work closely with PSA's CEO Carlos Tavares.
      "It is important for me to stand before employees and show leadership. I have done this in the past and will continue to do so," said Neumann.
      "I think we have great respect for each other. That is why I see a good foundation for continued cooperation," the magazine quoted Neumann as saying.
      Opel will also have its own leadership, and the ability to design and develop its own cars. The only difference is that it will be using platforms from PSA. Neumann says it will take several years for the brand to transition from GM to PSA platforms.
      The main priority is to get Opel profitable once again. This will be accomplished by deepening cooperation with PSA and lowering development costs. Opel is also planning their largest product offensive with 7 new models being launched in the near future. They include a new SUV that will serve as the second flagship model alongside the new Insignia and new electric models. Neumann declined to comment on a report he was planning to make Opel an electric-vehicle only brand.
      Interestingly, Neumann revealed that he was very skeptical about introducing Opel into the Chinese marketplace.
      "This is a complete misunderstanding of the situation. PSA has long since ceased to be sick, but has recovered very strongly and just presented a super result for 2016. And we are clearly on the road to recovery. From a strong and a well-being, two might now become strong."
      Source: Auto Motor und Sport

      View full article
  • Recent Status Updates

  • Who's Online (See full list)