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  • William Maley
    William Maley
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    Subaru Increases The Amount Of BRZs To The U.S.

    William Maley

    Staff Writer - CheersandGears.com

    December 3, 2012

    Subaru is doing its best to keep up with the demand of the new BRZ coupe. Since its arrival at dealers in May, Subaru has sold 3,467 BRZs; well over half of the 6,000 BRZs that Subaru of America has asked for annually.

    "We are selling all the BRZs we can get.We have been sold out since the car was introduced," said Subaru of America's COO Tom Doll.

    Doll told Automotive News that they will be getting an extra 2,000 BRZs over the next four months to help keep up with demand. At this point, its unclear if Subaru of America will continue with the boost in volume.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


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    This is just a temporary bump, I do not expect to see this continue as the car is a niche and once the initial demand is met, then it will fall back to slow low levels of sales.

    Today's people have many other things than a sporty two door, two person run about that cannot haul anything other than people. This is my only concern about GM doing their version is can it really be supported by the population or will it be a niche auto that will be a drain on the cash flow?

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    I'm pretty sure I read about a turbo version coming, and a convertible. Not sure if they'll call the turbo an STi.

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