• Sign in to follow this  
    Followers 0

    Subaru Increases The Amount Of BRZs To The U.S.


    William Maley

    Staff Writer - CheersandGears.com

    December 3, 2012

    Subaru is doing its best to keep up with the demand of the new BRZ coupe. Since its arrival at dealers in May, Subaru has sold 3,467 BRZs; well over half of the 6,000 BRZs that Subaru of America has asked for annually.

    "We are selling all the BRZs we can get.We have been sold out since the car was introduced," said Subaru of America's COO Tom Doll.

    Doll told Automotive News that they will be getting an extra 2,000 BRZs over the next four months to help keep up with demand. At this point, its unclear if Subaru of America will continue with the boost in volume.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    This is just a temporary bump, I do not expect to see this continue as the car is a niche and once the initial demand is met, then it will fall back to slow low levels of sales.

    Today's people have many other things than a sporty two door, two person run about that cannot haul anything other than people. This is my only concern about GM doing their version is can it really be supported by the population or will it be a niche auto that will be a drain on the cash flow?

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. MisplacedCowboy
      MisplacedCowboy
      (61 years old)
  • Similar Content

    • By William Maley
      Subaru Of America, Inc. Reports Record February Sales
      Record February - monthly sales increase 8.3 percent over February 2016 63 consecutive months of yearly month-over-month growth Best February ever for Outback, Forester, Crosstrek and WRX/WRX STI 36 consecutive months of more than 10,000 Outbacks sold 43 consecutive months of more than 10,000 Foresters sold Cherry Hill, N.J. - Subaru of America, Inc. today reported 45,500 vehicle sales for February 2017, an 8.3 percent increase over February 2016, and the best February in the history of the company. The company also reported year-to-date sales of 89,379 vehicles, a 7.5 percent gain over the same period in 2016. These results build on strong sales from 2016 where Subaru achieved its eight consecutive year of sales records and exceeded 615,000 annual sales – a first in the company’s history.
      February marked the 36th consecutive month of 40,000+ vehicle sales for the company. Outback, Forester, Crosstrek and WRX/WRX STI sales were notably strong as each model achieved its best February ever. Impreza sales for February 2017 increased 31.5 percent over the same month in 2016.
      “As we enter our 50th Anniversary Jubilee Year, we are off to the best start to a calendar year in the history of our franchise,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We are sincerely grateful to our retailers for their continued dedication in making these historic results possible”.
      “We are excited we could finish with the best February ever for the Outback, Forester, Crosstrek and WRX/WRX STI, as well as impressive growth for the newly-introduced 2017 Impreza,” said Jeff Walters, senior vice president of sales for Subaru of America. “We anticipate continued success throughout the year given the strength we have across our line-up.”
      Carline
      Feb-17
      Feb-16
      % Chg
      Feb-17
      Feb-16
      % Chg
        MTD
      MTD
      MTD
      YTD
      YTD
      YTD
      Forester
      12,820
      12,239
      4.8%
      25,673
      24,143
      6.3%
      Impreza
      5,826
      4,432
      31.5%
      10,931
      8,814
      24.0%
      WRX/STI
      2,498
      2,380
      5.0%
      4,640
      4,716
      -1.6%
      Legacy
      3,924
      4,454
      -11.9%
      7,806
      8,927
      -12.6%
      Outback
      13,477
      11,952
      12.8%
      26,663
      23,149
      15.2%
      BRZ
      344
      425
      -19.1%
      548
      786
      -30.3%
      Crosstrek
      6,611
      6,129
      7.9%
      13,118
      12,577
      4.3%
      TOTAL
      45,500
      42,011
      8.3%
      89,379
      83,112
      7.5%
    • By William Maley
      From the 'how does this make sense' file, Fiat Chrysler Automobile is planning to expand its dealer network in the U.S. by adding around 380 new dealers. This news first came to light last week as Automotive News learned from two dealers and a source at FCA about the plans. The goal of this expansion is to try and expand market share. But there are a number of issues. For one, FCA has been seeing its sales and market share drop in the past few months due to a thinner product lineup.
      Second, some of the locations that FCA is planning to put new stores are within a few miles of existing stores. For example, two dealers in Louisana have filed protests with Louisiana Motor Vehicle Commission for a proposed dealer in Kenner, LA. One of the dealers notes in their protest that the location is less than five miles from where they are. As they say in their protest, "will either be closer to Bergeron or, worse, must drive by Bergeron, if they are going to do business with the new point." A number of dealers in Texas have also filed complaints on new dealerships in their respective areas.
      Finally, an internal FCA source tells Automotive News that the company's dealership location consultant, Urban Science doesn't agree with the expansion plans. The data from the consultant "does not support these additional points."
      Fiat Chrysler Automobiles and Urban Sciences were unable to comment.
      Source: Automotive News (Subscription Required), 2

      View full article
    • By William Maley
      From the 'how does this make sense' file, Fiat Chrysler Automobile is planning to expand its dealer network in the U.S. by adding around 380 new dealers. This news first came to light last week as Automotive News learned from two dealers and a source at FCA about the plans. The goal of this expansion is to try and expand market share. But there are a number of issues. For one, FCA has been seeing its sales and market share drop in the past few months due to a thinner product lineup.
      Second, some of the locations that FCA is planning to put new stores are within a few miles of existing stores. For example, two dealers in Louisana have filed protests with Louisiana Motor Vehicle Commission for a proposed dealer in Kenner, LA. One of the dealers notes in their protest that the location is less than five miles from where they are. As they say in their protest, "will either be closer to Bergeron or, worse, must drive by Bergeron, if they are going to do business with the new point." A number of dealers in Texas have also filed complaints on new dealerships in their respective areas.
      Finally, an internal FCA source tells Automotive News that the company's dealership location consultant, Urban Science doesn't agree with the expansion plans. The data from the consultant "does not support these additional points."
      Fiat Chrysler Automobiles and Urban Sciences were unable to comment.
      Source: Automotive News (Subscription Required), 2
    • By William Maley
      Subaru of America, Inc. Reports Record January Sales
      Record January - monthly sales increase 6.8 percent over January 2016 62 consecutive months of yearly month-over-month growth Best January ever for Outback and Forester 35 consecutive months of more than 10,000 Outbacks sold 42 consecutive months of more than 10,000 Foresters sold Cherry Hill, N.J. -  Subaru of America, Inc. today reported 43,879 vehicle sales for January 2017, a 6.8 percent increase over January 2016, and the best January in the history of the company. These results continue the company’s sales momentum from 2016 where Subaru achieved eight consecutive years of record sales and exceeded 615,000 annual sales – a first in company history.  
      January marked the 35th consecutive month of 40,000+ vehicle sales for the company. Outback and Forester sales were notably strong as each model achieved its best January ever. Impreza sales for January 2017 increased 16.5 percent over the same month in 2016. Crosstrek also enjoyed gains over January 2016. In January, Impreza, Legacy and WRX each won Kelley Blue Book 2017 Best Resale Value Awards in their respective categories for a second year in a row. WRX also placed in the Best Resale Value Top 10 for the second consecutive year.
       
      “We have to thank our dedicated retailers who delivered a wonderful start to 2017 with our best January sales ever and our 62nd consecutive month of yearly, month-over-month sales increases,” said Thomas J. Doll, president and chief operating officer.
       
      “With the all-new Impreza arriving at retailers and already selling very well prior to the launch of its advertising campaign in mid-February, we expect an excellent start to the year.” said Jeff Walters, senior vice president of sales.
      Carline Jan-17 Jan-16 % Chg   MTD MTD MTD Forester 12,853 11,904 8.0% Impreza 5,105 4,382 16.5% WRX/STI 2,142 2,336 -8.3% Legacy 3,882 4,473 -13.2% Outback 13,186 11,197 17.8% BRZ 204 361 -43.5% Crosstrek 6,507 6,448 0.9% TOTAL 43,879 41,101 6.8%  
    • By William Maley
      Since President Donald Trump was elected, automakers have been pushing for him to relax the stricter fuel economy and emission regulations coming into effect by 2025. Now there is another group calling for this.
      At the National Automobile Dealers Association (NADA) annual conference, dealers voiced support for the new president ease the upcoming regulations. 
      "You inflate the price of the vehicle and a car that was maybe within reach of being affordable now may not be," said NADA's new chairman, Mark Scarpelli to Reuters.
      Scarpelli argues that the tech needed to improve fuel economy adds $1,500 to $3,000 to the price of a vehicle. He also says that a "different phase-in period" for the regulations would be welcomed.
      The big argument dealers are using is the regulations would cause automakers to build vehicles that buyers aren't interested in.
      "They've got to make regulation more in line with consumer demand so (the automakers) can build what people want and not what the government’s telling them they have to build," said Pete DeLongchamps, vice president of Group 1 Automotive Inc.
      Source: Reuters

      View full article
  • Recent Status Updates

    • Drew Dowdell

      So help me.... One of these days these Miami drivers are going to make me test the loss damage waiver on my rental car. Worst drivers in the US.
      · 1 reply
    • Drew Dowdell

      I have one co-worker who has been a thorn in my side for the past 6 months.... but I have to admit that when I need something done that is in his area of expertise, he goes after it like an angry rabid chihuahua and gets it done.
      · 0 replies
    • Drew Dowdell

      Me: I'll take "Shopping" for $800.
      Alex:"This shopping location is popular on Sundays for groups of gay couples, families with small children, and college kids with parents in tow to gather."
      · 3 replies
  • Who's Online (See full list)