There was talk a few years back about Volkswagen possibly sending over the next-generation Polo over to the U.S. But it seems those plans have been scrapped.
Speaking with Automotive News at the launch of the sixth-generation Polo, Volkswagen global sales boss, Juergen Stackmann said it doesn't make sense for the automaker to bring it over.
"It doesn't make too much sense for us to bring a car like this, which has the substance of a class higher, into a segment that is so price driven in America," said Stackmann.
Subcompacts are sold in North America mostly on price and high fuel economy figures. In Europe, it is a different story. While price is one key factor for buyers of subcompacts, they are also looking for something that is easy to maneuver in cities and doesn't hurt the wallet when it comes to registering. Buyers in Europe also tend to buy features you would find in bigger vehicles such as adaptive cruise control.
If Volkswagen was to bring the Polo over, it would cost significantly more than its key rivals.
For the timebeing, Volkswagen will focus on two segments in the U.S. - SUVs and sedans.
"Our strategy for the U.S. will be SUV driven with the Atlas and Tiguan and there are two more coming. And we will also have sedans. That means we will compete in the segments that really make volume and business sense in the U.S."
Source: Automotive News (Subscription Required)