The next member of the Volvo 90 Series family, the S90, will go on sale next month in the U.S. Anders Robertson, product manager for the 90 series at Volvo Car USA tells Automotive News the company expects to sell about 15,000 S90s during the first full year of sales. For some perspective, the segment that the S90 competes in - the midsize luxury sedan - sells around 300,000 vehicles per year. That means Volvo is hoping to capture about five percent of the segment sales.
That sales goal seems a bit small, but there is some reason for it. The S80, Volvo's previous flagship sedan only sold 1,887 models last year. The best sales came in 2007 when 12,347 S80 sedans were sold.
Source: Automotive News (Subscription Required)