Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

  • 🚗 Your People Are Here. Get In.

    The internet is full of car content. This is the community.

    Cheers & Gears has been bringing enthusiasts together since 2001. Join the conversation, show off your garage, and find your people.

  • William Maley
    William Maley

    By William Maley •

    Volvo's U.S. Dealers and Executives Want The V40

    William Maley

    Staff Writer - CheersandGears.com

    August 28, 2013

    Once upon a time, the Volvo lineup had three compact cars; the C30 hatchback, S40 sedan, and V50 wagon. All three went off to the great parking lot in the sky and the V40 hatchback took their place. There was one problem, because of the poor sales of those three models in the U.S., Volvo decided not to sell the V40. Volvo executives and dealers in the U.S. want to see a change in that decision.

    "The V40 is a great small vehicle, and we would love to have it here. It is not currently in our plan but that does not stop me. I am constantly talking about making that a reality," said Tassos Panas, head of marketing and product development at Volvo Cars of North America.

    Now this push by Volvo executives and dealers has worked before. Consider the Volvo V60 wagon. Originally the V60 wagon was not coming to the U.S. However the pressure of dealers and executives in the U.S. cause Volvo to rethink and at the New York Auto Show, announced the V60 would be coming to the U.S. next year.

    There is a huge problem for the V40 though. Unlike the V60 which could be easy homologated thanks to the S60 sedan, the V40 would have a much tougher path to be sold in the U.S. For example, the engine lineup of the V40 would have to be tested for emissions.

    "That is one of the significant hurdles," said Panas.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    Go to articles

    User Feedback

    Recommended Comments

    ZL-1

    EU's newer emission control rules are getting stricter and approaching US rules; I expect diesel certification costs to not be an obstacle over time as both Legislations converge into stricter emission standards. As for the gasoline engines, it's just a fact of life: guess if the engines are new or reworkked, testing has to happen...

    Edited by ZL-1
    Link to comment
    Share on other sites
    G. David Felt

    Be interesting to see how long before the EU and US decide it would be better to just have one strict standard and try and enforce it the world over.

    I can see why the Dealers here want this car, after all there is huge demand for these small luxury auto's even if they are over priced and not worth the coin.

    Link to comment
    Share on other sites
    ZL-1

    Be interesting to see how long before the EU and US decide it would be better to just have one strict standard and try and enforce it the world over.

    I can see why the Dealers here want this car, after all there is huge demand for these small luxury auto's even if they are over priced and not worth the coin.

    It would save OEMs money in development and certification costs for sure. It would also mean GM would have to find new excuses not to offer diesel-powered Cadillacs :smilewide:

    Link to comment
    Share on other sites
    G. David Felt

    Be interesting to see how long before the EU and US decide it would be better to just have one strict standard and try and enforce it the world over.

    I can see why the Dealers here want this car, after all there is huge demand for these small luxury auto's even if they are over priced and not worth the coin.

    It would save OEMs money in development and certification costs for sure. It would also mean GM would have to find new excuses not to offer diesel-powered Cadillacs :smilewide:

    Exactly, I bet the people of the world could easily reduce the cost of development and crash testing with a Global auto standard.

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Support Independent Automotive Journalism

    25 years of honest automotive coverage — because someone has to do it.

    Cheers & Gears has never been filtered by manufacturer relationships or driven by algorithm. Just real people, real opinions, and a genuine love of cars. Subscribers keep the lights on and get an ad-light experience starting at $2.25/month.*

    View subscription options

    *A small number of ads feature member-exclusive coupon deals and will still appear.

  • Similar Content

  • Posts

    • Drew Dowdell
      Random Thoughts Thread

      By Drew Dowdell · Posted

      Most of that is old stuff. M5 processor is out now and six of those devices are M3s, one is an M2 iPad.  The iPhone 15 Pro an Pro Max were not some of Apple's best work and we're on 17 now.  I just can't with 4-cylinder turbos on premium aiming products. No one has really fixed the NVH of these engines and they all sound terrible. I'd really rather a small displacement 6 cylinder, say 2.5 liters with a turbo for premium stuff. Buick to Benz, they all sound bad. 
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      I know. When I was talking about USC, I then went over to Mossimo and Lori Loughlin.  They participated in the bribed admissions snafu at USC for their daughters and did time.  I rechecked and those two are separated instead of divorced. As for Bezos and his arm candy, only time will tell what that will look like. 
    • Robert Hall
      Random Thoughts Thread

      By Robert Hall · Posted

      Hmm....I was talking about Lauren Sanchez... they just got married last year.  Had been Bezo's girlfriend since 2018.  He divorced his first wife in 2019.
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      USC grad and I believe a SoCal upbringing.  USC was once not that hard to get into.  I'm not commenting on her intellectual abilities (she's not a rocket scientist, that's for sure), just the statistics.  Admission percentages for freshmen at the best public universities in America have dropped like a lead balloon.  I don't know if I'd want to go to a school where Mossimo* and Lori Loughlin* had to swindle the system to get their daughters in.  It's also in a somewhat dangerous neighborhood. What it does is beg the question as to who and what she is thinking about when she's got her thighs wrapped around his waist.  I'm just calling a spade a spade.   * I just did a wiki on them. They got divorced last year.
    • Robert Hall
      Random Thoughts Thread

      By Robert Hall · Posted

      She looks like a fake plastic surgery disaster bimbo...no substance there. Just a wannabe Kardashian...

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search