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Another Toyota Recall

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Recall of 1.27 Million Cars Mars Toyota's Reputation
The Wall Street Journal 10/18/05
author: Jathon Sapsford
(Copyright © 2005, Dow Jones & Company, Inc.)
TOKYO -- Toyota Motor Corp.'s stellar reputation for quality took a drubbing with the announcement of a major recall of 1.27 million vehicles because of a faulty light switch on the steering column.

Coming on the eve of the Tokyo Motor Show, an event dominated by Toyota, the recall will affect 16 different models, including the Corolla sedan and the RAV4 sport-utility vehicle. Most of the recall will affect customers in Japan, but will also affect 137,000 vehicles exported to markets including Singapore, Australia and Thailand. Toyota said the recall will cost the company 14.7 billion yen, or roughly $128 million.

Toyota, Japan's largest car maker by sales, has long had a reputation as one of the world's most quality-conscious companies, consistently winning top accolades from such arbiters as J.D. Power & Associates for its ability to make cars that run longer with fewer problems. But the company has been rushing to answer surging demand for its products in markets at home and abroad by building a slew of new factories all over the world.

Toyota's senior managers have repeatedly expressed concern over how the company will keep a handle on quality as the company produces everything from mini-cars in Eastern Europe to minivans in Thailand to large pickup trucks in Texas.

Because of our bigger size, so-called big-company disease has become insipient at our company, said Toyota President Katsuaki Watanabe at a conference in Tokyo, before the recall was announced. We are not immune to those problems.

Toyota said it would recall cars manufactured between 2000 and 2002. The problem is with the light switch on the steering column of some right-hand drive cars, most of them sold exclusively in the Japanese market. Company officials said that with time, the switch would grow faulty and the headlights would begin to flicker, and in some cases no longer work.

Toyota said the move isn't likely to have a major impact on its earnings. But the move is a second blow to its reputation, coming only a few days after the company said that it would recall 160,000 of its popular Prius sedan, a low-emission, fuel-efficient gasoline-electric hybrid that is growing in popularity along with the rise in energy costs.

The most recent recall, filed with Japan's Ministry of Land, Infrastructure and Transport, was the biggest on record for a Japanese auto maker. The previous record was held by Nissan Motor Co. which in 1996 recalled 1.04 million cars due to a defect related to car radios.



So while not in the US, still the biggest recall Japan has ever seen.
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Reminds me of GM's brakelight problem.
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...from the sheep... *cough**cough* consumers *cough*

[post="30645"]<{POST_SNAPBACK}>[/post]


Give me a break....it's a friggin' light switch....and NOT safety related.

You know....you guys and the guys on the other Toyota-bashing posts are JUST as bad to Toyota as you claim the media is to GM.

It's quite hypocritcal......and childish.....and I may not be any sort of "Toyota-lover", but I'm gettin' tired of it.....

(...but the posts STILL make for good entertainment)

:blink:
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Give me a break....it's a friggin' light switch....and NOT safety related.

You know....you guys and the guys on the other Toyota-bashing posts are JUST as bad to Toyota as you claim the media is to GM.

It's quite hypocritcal......and childish.....and I may not be any sort of "Toyota-lover", but I'm gettin' tired of it.....

(...but the posts STILL make for good entertainment)

:blink:

[post="30659"]<{POST_SNAPBACK}>[/post]


Come on, let us have some fun! :o
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Come on, let us have some fun!  :o

[post="30661"]<{POST_SNAPBACK}>[/post]


Oh, I understand......

But it seems way disjointed when it comes to Toyota compared to the "fun" we all have with Ford, DCX, and the other imports.....

<_<

If we're gonna have fun at another company's expense, let's pick something worth bitchin' about......NOT a light-switch recall (for example.)

:CG_all:
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Before anyone starts, why would the Big Bad Media Ogre report on this? We don't hear about Opel recalls do we?
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In what eternally bright universe would flickering or no headlights not be a safety concern. This is a major safety concern. If you have ever drivin a car with electrical problems, the problem become apparent very quickly as the sun sets.
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Give me a break....it's a friggin' light switch....and NOT safety related.

You know....you guys and the guys on the other Toyota-bashing posts are JUST as bad to Toyota as you claim the media is to GM.

It's quite hypocritcal......and childish.....and I may not be any sort of "Toyota-lover", but I'm gettin' tired of it.....

(...but the posts STILL make for good entertainment)

:blink:

[post="30659"]<{POST_SNAPBACK}>[/post]

:withstupid:

Yeah, because 1.27 million people driving around in the dark with no headlights doesn't have anything to do with safety. :alcoholic:
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....you guys and the guys on the other Toyota-bashing posts are JUST as bad to Toyota as you claim the media is to GM.

There is a tremendous difference between a post on a message board by a private citizen and a published article seen via print & the internet by a million (or 2) people by a so-called 'journalist'. Our few inaudible whispers are nothing to the "truth" of the published word.
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Before anyone starts, why would the Big Bad Media Ogre report on this? We don't hear about Opel recalls do we?

[post="30714"]<{POST_SNAPBACK}>[/post]


This doesn't impact US buyers, but

1) The Toyota brand is sold in the US (unlike Opel)
2) Toyota brand is the most popular Japanese brand/company in the US
3) The world is currently turning its attention to Tokyo for the show, so any local breaking news will be exploited.
4) "Perception vs Reality" is under fire. Everyone is watching everyone.
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A faulty switch may not be a "big" deal, but it is when it happens to so many vehicles. Toyota should have discovered this problem and fixed it before any of the cars hit the showroom. Edited by siegen
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Faulty light switch, eh? Wonder when the one on my GA will be recalled? Since its faulty... and causes me to blind people and/or not see something that I would have had it not been faulty. Huh? :huh: :lol: :D I'm joking; chill. :P Anyways, I agree with Balthy and Ven.
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This doesn't impact US buyers, but

1) The Toyota brand is sold in the US (unlike Opel)
2) Toyota brand is the most popular Japanese brand/company in the US
3) The world is currently turning its attention to Tokyo for the show, so any local breaking news will be exploited.
4) "Perception vs Reality" is under fire. Everyone is watching everyone.

[post="30777"]<{POST_SNAPBACK}>[/post]


One more thing, Toyota is "known" for reliability.
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This doesn't impact US buyers, but

1) The Toyota brand is sold in the US (unlike Opel)
2) Toyota brand is the most popular Japanese brand/company in the US
3) The world is currently turning its attention to Tokyo for the show, so any local breaking news will be exploited.
4) "Perception vs Reality" is under fire. Everyone is watching everyone.

[post="30777"]<{POST_SNAPBACK}>[/post]

So? The only reason any recalls gets wide media coverage is to alert owners of the problem.
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So? The only reason any recalls gets wide media coverage is to alert owners of the problem.

[post="30850"]<{POST_SNAPBACK}>[/post]


Hah! Don't kid yourself. That is not the ONLY reason recalls get media coverage. The manufacturers can do that by themselves.

That's like saying Bankruptcy announcements are only reported to notify the current stock holders.

The media is not that noble.
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So? The only reason any recalls gets wide media coverage is to alert owners of the problem.

[post="30850"]<{POST_SNAPBACK}>[/post]


Contrast that with the numerous mentions in the auto press about the two Cobalts being recalled for headlamp glass issues.
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One more thing, Toyota is "known" for reliability.

[post="30800"]<{POST_SNAPBACK}>[/post]


how reliable is a stalled prius or a corolla without lights? especially on a zero degree winter night with your kid in the back? Edited by regfootball
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Hah! Don't kid yourself. That is not the ONLY reason recalls get media coverage. The manufacturers can do that by themselves.

That's like saying Bankruptcy announcements are only reported to notify the current stock holders.

The media is not that noble.

[post="30852"]<{POST_SNAPBACK}>[/post]


if this had been GM or Ford, it would have been plastered all over the news, the only thing the person watching tv remembers is the brand name, the number of vehicles and 'recall'.
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how reliable is a stalled prius or a corolla without lights?  especially on a zero degree winter night with your kid in the back?

[post="30968"]<{POST_SNAPBACK}>[/post]


Well... if stalled out on a hill, it should at least keep moving you forward :P :lol:
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Here's what I find extremely interesting:
(1) The article title: "Recall of 1.27 Million Cars Mars Toyota's Reputation"
The Wall Street Journal 10/18/05
(2) The first line of the artlcie: "Toyota Motor Corp.'s stellar reputation for quality took a drubbing with the announcement of a major recall of 1.27 million vehicles because of a faulty light switch on the steering column."

Toyota will start to loose it's perceived quality advantage when the public starts to see articles that call into question how reliable Toyota cars really are. Personally, I think Toyota's been getting a free ride on quality: while they aren't making lousy vehicles, their reputation far exceeds their actual quality. When you read reviews like:

http://www.freep.com/money/autoreviews/phe...1e_20050811.htm

and

http://www.motortrend.com/roadtests/oneyea...erd/index1.html

When you have noticably sub-par quality on Toyota's current-generation vehicles (and flagship ones at that), you start to wonder when the general perception will start to change. Perhaps a few more recalls will fill the task.
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Well... if stalled out on a hill, it should at least keep moving you forward  :P  :lol:

[post="30976"]<{POST_SNAPBACK}>[/post]


Depends what side of the hill you stall on! :P
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Of course no one here actually choose to look into the Prius "Stalling" recall. Yes there is a glitch in the Prius powertrain so I will not skirt around that. The driveability issue in talking with Toyota is the gas engine kicks off. A warning light alerts the driver that the batteries are not being charged. The driver chooses to ignor the warning and proceeds to drive under battery power only. There is about a 20 mile or so range. Instead of pulling over or going directly to a dealer or service station the driver goes along their merry way. In the end the vehicle looses power and stalls because the batteries have no more power. Sort of sound like running out of gas to me! I definitly can see Larry David doing this. This would make for a great Curb Your Enthusiasm episode.
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