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May 2008 Sales: Chrysler LLC

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Chrysler LLC Reports May 2008 Sales
Let's Refuel America $2.99 Gas Guarantee Continues to Gain Retail Momentum
June 3 /PRNewswire/
Link to Press Release


- $2.99 Gas Guarantee increases showroom traffic, runs until July 7
- Fleet sales reduced more than 40%; Retail sales move closer to industry
trend
- Fuel-efficient Jeep® Patriot sales accelerate to new monthly record
- New Dodge brand lineup embraced by consumers
- Chrysler Aspen sales continue to grow
- 'New Day' Value Package models continue to resonate well with consumers

AUBURN HILLS, Mich., June 3 /PRNewswire/ -- Chrysler LLC today reported
total May 2008 sales of 148,747 units, which is 25 percent below the same
period last year. Total May sales reflect a combination of record sales of
Chrysler's newest highly fuel-efficient vehicles, an unusually high 40
percent cut in monthly fleet vehicle sales and a continued industry wide
slowdown in pickup truck and SUV sales. All sales figures are reported as
unadjusted.

"There is a new era emerging in the restructuring of the American
economy. There is an unprecedented shift in the industry that is
challenging, but we are determined to provide consumers what they need and
want," Vice Chairman and President Jim Press said. "We are responding to
consumers with innovative incentive choices and new vehicle offerings, five
of which get 28 mpg highway driving for under $20,000. These actions have
helped move our retail sales more in line with the overall industry and
provided a lift for our dealers this month."

May sales highlight the continued growth of Dodge brand cars and
crossovers, such as the Dodge Caliber and Dodge Journey, both of which come
with a standard four-cylinder engine delivering 28 mpg on the highway. The
two vehicles reached new monthly sales records in May with the Dodge
Caliber posting sales of 12,856 units, up 7 percent compared with May 2007
sales of 12,052 units, and the all-new Dodge Journey reaching 7,520 units
in only its fourth month of sales.

The fuel-efficient Jeep® Patriot posted record monthly sales as it
continues to be one of Chrysler's fastest growing models. Jeep Patriot
sales of 8,199 units represented an 82 percent increase in May 2008 versus
the same period last year.

Customers continue to take advantage of the luxury-value equation of
the Chrysler Aspen, which posted sales of 2,037 units, an 18 percent
increase from May 2007 sales of 1,724 units. With a base starting price of
$33,225, the Aspen, offers an optional Multi-displacement System (MDS)
equipped HEMI® powertrain that achieves up to 25 percent fuel economy
improvement overall and 40 percent improvement in city driving (18 city/20
hwy).

Consumer and dealer feedback has been very positive on Chrysler's
lineup of the "New Day" packages. The wide-range of vehicles offering the
company's most sought-after features at reduced prices will continue to be
available in June.

Despite slow industry sales, the Company finished the month with
412,009 units of inventory, or a 75-day supply. As part of a planned
reduction, inventory is down 14 percent compared with May 2007 when it
totaled 479,501 units.

Let's Refuel America $2.99 Gas Guarantee

Buyers were most likely to choose the gas guarantee incentive option
versus cash back or 0 percent financing when purchasing the Dodge Journey,
Dodge Caliber, Chrysler Sebring Sedan, Dodge Avenger and Chrysler Town &
Country.

"We are pleased with the consumer response to the Let's Refuel America
$2.99 Gas Guarantee program," Press said. "Shoppers really appreciate the
opportunity to stabilize their fuel costs and to increase their savings if
gas prices continue to rise. The program gives consumers three incentive
choices of similar current value to help them address their most pressing
needs. With great high mileage product, creative incentive choices, a
strong dealer network, and dedicated employees, we are ushering in new
confidence for the month of June."

For additional information, refer to http://www.letsrefuelamerica.com

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler,
Jeep®, Dodge and Mopar® brand vehicles and products. Total sales
worldwide in 2007 were 2.68 million vehicles. Sales outside of North
America were the highest in a decade with an increase of 15 percent from
2006. The Company's product lineup features some of the world's most
recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge
Charger.


Chrysler LLC U.S. Sales Summary Thru May 2008

                                                  Month Sales            Vol %
                    Model                     Curr Yr       Pr Yr      Change
    Sebring                                     7,124       10,304       -31%
    300                                         4,763       11,687       -59%
    Crossfire                                     250        1,517       -84%
    PT Cruiser                                  5,203       10,059       -48%
    Aspen                                       2,037        1,724        18%
    Pacifica                                      530        3,487       -85%
    Town & Country                             12,869       14,379       -11%
       CHRYSLER BRAND                          32,776       53,157       -38%
    Compass                                     3,114        3,735       -17%
    Patriot                                     8,199        4,504        82%
    Wrangler                                    9,260       12,332       -25%
    Liberty                                     6,228        7,654       -19%
    Grand Cherokee                              6,979        9,101       -23%
    Commander                                   2,061        5,544       -63%
       JEEP BRAND                              35,841       42,870       -16%
    Caliber                                    12,856       12,052         7%
    Avenger                                     6,354        8,638       -26%
    Charger                                    10,134       13,463       -25%
    Challenger                                     71            0         0%
    Viper                                         126           27       367%
    Magnum                                        274        2,651       -90%
    Dakota                                      3,605        4,838       -25%
    Ram P/U                                    19,727       31,327       -37%
    Journey                                     7,520            0         0%
    Caravan                                    13,655       18,236       -25%
    Durango                                     1,360        4,364       -69%
    Nitro                                       2,667        6,110       -56%
    Sprinter                                    1,781        1,351        32%
       DODGE BRAND                             80,130      103,366       -22%

       TOTAL CHRYSLER LLC                     148,747      199,393       -25%

              TOTAL CAR                        42,124       62,621       -33%
              TOTAL TRUCK                     106,623      136,772       -22%
    Selling Days                                   27           26


                                                  Sales CYTD             Vol %
                    Model                     Curr Yr       Pr Yr      Change
    Sebring                                    42,911       38,797        11%
    300                                        35,486       51,199       -31%
    Crossfire                                     905        4,544       -80%
    PT Cruiser                                 26,614       43,145       -38%
    Aspen                                      12,289       10,932        12%
    Pacifica                                    3,888       28,502       -86%
    Town & Country                             57,973       66,951       -13%
       CHRYSLER BRAND                         180,066      244,070       -26%
    Compass                                    16,318       18,812       -13%
    Patriot                                    31,795       10,336       208%
    Wrangler                                   39,773       54,699       -27%
    Liberty                                    35,917       41,560       -14%
    Grand Cherokee                             36,739       49,493       -26%
    Commander                                  14,352       27,642       -48%
       JEEP BRAND                             174,894      202,542       -14%
    Caliber                                    53,012       48,564         9%
    Avenger                                    37,266       32,367        15%
    Charger                                    50,173       54,443        -8%
    Challenger                                     71            0         0%
    Viper                                         515          227       127%
    Magnum                                      6,061       13,465       -55%
    Dakota                                     14,936       24,343       -39%
    Ram P/U                                   112,795      154,143       -27%
    Journey                                    17,569            0         0%
    Caravan                                    61,591       94,220       -35%
    Durango                                    13,186       23,628       -44%
    Nitro                                      21,321       31,444       -32%
    Sprinter                                    6,913        4,812        44%
       DODGE BRAND                            395,409      483,134       -18%

       TOTAL CHRYSLER LLC                     750,369      929,746       -19%

              TOTAL CAR                       227,289      251,186       -10%
              TOTAL TRUCK                     523,080      678,560       -23%
    Selling Days                                  129          127

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It's a shame Chrysler can't keep the Sprinter. It's an fuel economical alternative to Econolines and Safaris.

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The sprinter really is a nice product...

Chris

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It's interesting that Chrysler is doing poorly in the U.S., but is up 6.2% for the month up here. :scratchchin:

I wonder why Canadians seem to like Chrysler better than Americans. Chrysler is nearly 2 points higher than Ford for market share so far this year and climbing.

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Just die already.

The Sprinter will probably remain available in the US, just not as a Dodge. It seems like a pretty good alternative to other full-size fans, one segment that will probably sell steadily while sales in other segments fall.

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sprinter rocks.

who 3 years ago would have ever guessed the 300's fall from grace. thing is, the 300 is still a good car, even with a v6 instead of a hemi. live by fashion, die by it too. down 59%? wow. thing is, many folks driving large suv's would really like downsizing into a 300.

journey is doing well but it looks like it is just making up for lost van sales more than anything.

chrysler simply can't keep pace with new models and such. to bad, i would rather see them stay than toyota but this is not good.

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sprinter rocks.

who 3 years ago would have ever guessed the 300's fall from grace. thing is, the 300 is still a good car, even with a v6 instead of a hemi. live by fashion, die by it too. down 59%? wow. thing is, many folks driving large suv's would really like downsizing into a 300.

journey is doing well but it looks like it is just making up for lost van sales more than anything.

chrysler simply can't keep pace with new models and such. to bad, i would rather see them stay than toyota but this is not good.

I was noticing how the 300 sales have really slid. The Charger ha sslid too but not nearly as much. This would be a good time for Chrysler to actually use some kind of Hybrid system in their cars, as well as put 5-speeds in the base models. The 2.7L is at least decent on gas, an extra gear would give it better motivation and fuel economy.

Chrysler needs to get it's Phoenix engines online, they are supposed to have advanced technologies including MDS and such.

The Journey is both aimed at Crossover shoppers and shoppers who would have purchased the discontinued SWB Caravan.

The small cars and midsizers need interior and powertrain overhauls ASAP and they would actually be quite good.

Edited by Dodgefan
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Death Becomes Her.

Horrible to say, but I'd rather see ChryCo go before Ford or GM

I'd rather see ChryCo go than Honda or Mazda...

Chris

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